RETAILERS USED EMOTION AND SUPPORTIVENESS TO REACH OUT TO CONSUMERS.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
Most awarded
campaigns, brands &
agencies in
Retail in
2022
Most awarded
campaigns, brands and
agencies in
Retail in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
Spinneys |
| 3 |  |
Penny |
| 4 |  |
McDonald's |
| 5 |  |
Ikea |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann Paris, Neuilly sur Cedex |
| 2 |  |
Serviceplan Group, Munich |
| 3 |  |
DAVID, Madrid |
| 4 |  |
BETC Paris, Pantin |
| 5 |  |
FCB Chicago |
Watch
1. Spinneys / The Bread Exam
| 标题 | The Bread Exam |
| 广告公司 | McCann Paris |
| 广告战役 | The Bread Exam |
| 广告主 | Spinneys |
| 品牌 | Spinneys |
| 首次发布日期 | 2020 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | Because tradition prevented Lebanese women from talking openly about their bodies, we had to show them how to perform a self-exam without ever mentioning nor showing breasts. However, they respect these traditions and don’t want to break away from them. We knew we couldn’t overcome this taboo without a deep understanding and respect fortradition. So we used it to our advantage and decided to join forces with one of the oldest customs in the world: baking bread.“The Bread Exam” is a recipe video where a traditional Lebanese baker, Um Ali, demonstrates the steps of a breast self-exam through a similar gesture: the act of kneading and pressingdough. The gestures are shown without a single mention of breasts, transforming an intimate and shameful subject into an acceptable, everyday experience. This life-saving gesture could then become a monthly ritual for women. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 黎巴嫩 |
| 制作公司 | Satellite My Love |
| 音效制作 | OCTOPUS PRODUCTIONS |
| 执行创意总监 | Cédric Astrella |
| 执行创意总监 | Sébastien Boutebel |
| Regional Chief Creative Officer | Adrian Botan |
| 创意总监 | Guy Lewis |
| 联合创意总监 | Mateo Fernandez |
| 美术指导 | Sonia Presne |
| 美术指导 | Flora Sagnes |
| 文案 | Anne-Sophie Guérin |
| 文案 | Farah Feghali |
| 文案 | Benjamin Homsy |
| 客户总监 | Nathalie Maisonnave |
2. Penny / The Wish (228s)
| 标题 | The Wish (228s) |
| 广告公司 | Serviceplan Campaign |
| 广告战役 | The Wish |
| 广告主 | PENNY |
| 品牌 | Penny |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 百货公司、超市 |
| 媒体类别 | 电视 |
| 长度 | |
| Creative Managing Director | Christoph Everke |
| 创意总监 | Moritz Dornig |
| 文案 | Alessia Coschignano |
| Concept | Alessia Coschignano |
| 美术指导 | Rebecca Labiner |
| 文案 | Katharina King |
| 美术指导 | Elvira Breit |
| 执行制片 | Aisha Blackwell |
| 制作公司 | Iconoclast Germany |
| 导演 | Marcus Ibanez |
| 制片 | Tim Augustin |
| 摄影指导 | Paul Ozgur |
| 剪辑师 | Nikolaus Kohler |
| 音乐 | Supreme Music |
| Inernational PR | Lee Sharrock |
3. Walmart / Bedtime Stories
| 标题 | Bedtime Stories |
| 广告公司 | FCB Chicago |
| 广告战役 | Bedtime Stories |
| 广告主 | Walmart |
| 品牌 | Walmart |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 百货公司、超市 |
| 媒体类别 | 案例研究 |
| 长度 | |
| FCB Worldwide Creative Partner | Fred Levron |
| FCB Chicago CCO | Andres Ordonez |
| SVP Executive Creative Producer | John Bleeden |
| EVP, Director of Branded Content and Entertainment | Juan Woodbury |
| Creative Director | Jack Miller |
| Sr. Copywriter | Jake Roland |
| Sr. Art Director | McKenzie Moore |
| EVP, Management Director | Antoniette Wico |
| Management Director | Katherine Fliess |
| Account Director | Ally Khajenouri |
| Account Executive | Avery Sykes |
| Executive Producer | Carolina Velez |
| VP, Strategic Planning Director | JP Palmer |
| EP, Director of Music | Stump Mahoney |
| VP, Business Manager | Jeff Cowie |
| Director of Production, North America, EVP | Kerry Hill |
| Creative Director, VP | Brian Steckel |
| Executive Producer | Dan Delaney |
| Senior Producer | Alex Bartczak |
| Editor | Nate McCabe |
| Senior Motion Designer | Anj Puglise |
| Senior Motion Designer | Anthony Palermo |
| Motion Designer | Mike Czerniuk |
| Colorist | Caleb Hill |
| Audio Engineer | Justin Mayer |
| Toronto | FCB SIX |
| Chief Creative Officer | Ian Mackenzie |
| Executive Creative Director | Colin Craig |
| Strategic Platforms Lead | Eli Ferrara |
| VP of Product | Bonnie Chung |
| Project Manager | Richard Chao |
| Founder | Andrew Harris |
| Executive Producer | Steven Lo |
| Technical Lead | James Porter |
| Director | Isabela Littger |
| Director | Mateus de Paula Santos |
| Head of Production | Clara Morelli |
| Executive Producer | Luis Ribeiro |
| Producer | Pablo Zurita |
| Animation and Technical Director | Felipe Frazão |
| Director/DP | Robert Stockwell |
| Executive Producer | Tracy Tran-Thomas |
| 2nd Camera Op | Michael David Thomas |
| Gaffer | Alhareth Ajjaj |
| Audio Mixer | Alan Chow |
| CCO/CEO | Joel Simon |
| VP/Executive Producer | Jeff Fiorello |
| Producers | Norm Felker/Andrew Manning/Sharon Cha |
| Co-Composers | Rebecca Riter/Joel Simon |
| Sound Design | Nathan Kil |
4. Back Market / Hack Market (fr)
| 标题 | Hack Market (fr) |
| 广告公司 | Marcel |
| 广告战役 | High tech – Low impact |
| 广告主 | Back Market |
| 品牌 | Back Market |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 在线零售、网上商店 |
| 媒体类别 | 案例研究 |
| 长度 | |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| 执行创意总监 | Valéry du Peloux |
| 执行创意总监 | Youri Guerassimov |
| 创意总监 | Clément Séchet |
| Managing Director | Benjamin Taïeb |
| Associate Director | Sébastien Jauffret |
| 客户总监 | YANI OUKID |
| 文案 | Aurel Cablan |
| 文案 | Claudia Illan |
| 文案 | Alexandre Dodille |
| 文案 | Antonin Jacquot |
| 美术指导 | Hugo Wahledow |
| 美术指导 | Céleste Nessim |
| 美术指导 | Vincent Boursaud |
| Strategy Lead | Thomas Cléret |
| 项目经理 | Flavie Parize |
| Social Media Manager | Calliste Garrabos |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| 剪辑师 | Julien Hannedouche |
| Motion Graphics Artist | Julien Taillez |
| Motion Graphics Artist | Vincent Iweins |
| Technology Team | Christophe Serret |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| 导演 | Guillaume Talvas |
| 制片 | Valéry du Peloux |
| 制片 | Sixtine Busetti |
| 后期制作 | ADF L’atelier |
5. Back Market / Hack Market (eng)
| 标题 | Hack Market (eng) |
| 广告公司 | Marcel |
| 广告战役 | High tech – Low impact |
| 广告主 | Back Market |
| 品牌 | Back Market |
| Posted | 7月 2022 |
| 行业领域 | 在线零售、网上商店 |
| 剧情简介 | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| 媒体类别 | 案例研究 |
| 长度 | |
| President | Pascal Nessim |
| 执行创意总监 | Youri Guerassimov |
| 文案 | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| 美术指导 | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| 美术指导 | Hugo Wahledow |
| 文案 | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| 客户总监 | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| 文案 | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Managing Director | Benjamin Taïeb |
| 执行创意总监 | Valéry du Peloux |
| 导演 | Guillaume Talvas |
| 剪辑师 | Julien Hannedouche |
| 项目经理 | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| 创意总监 | Clément Séchet |
| 制片 | Valéry du Peloux |
| 制片 | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| 文案 | Alexandre Dodille |
| 美术指导 | Céleste Nessim |
| 后期制作 | ADF L’atelier |
6. Distance / Outlaw Runners
| 标题 | Outlaw Runners |
| Brief | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
| 广告公司 | BETC Paris |
| 广告战役 | Outlaw Runners |
| 广告主 | Distance |
| 品牌 | Distance |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 服装、服饰店 |
| 剧情简介 | Le 31 août, un groupe de coureurs s’est lancé dans un rodéo nocturne en allant de radars en radars dans le seul but de se faire flasher. Par une vidéo diffusée sur les réseaux sociaux, on peut les voir effectuer des sprints et déclencher les fameux appareils, devenant le temps d’une nuit des Outlaw Runners. |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Guillaume Pontier |
| 广告经理 | Lionel Jagorel |
| 客户经理 | Damien Clanet. |
| 执行创意总监 | Stéphane Xiberras |
| 创意总监 | Stephan Schwarz |
| 美术指导 | Julien Vergne |
| Art Director Assistant | Mathis Payet |
| 文案 | Alexandre Girod |
| 制作公司 | Soldats Films |
| 音效制作 | GUM – Green United Music |
| 导演 | Jules Renault |
| 制作公司制片 | Quentin Henneguelle |
| 制作公司制片 | PIERRE CAZENAVE |
| 制作公司制片 | Charlotte Giral |
| 制作公司制片 | Lina Maldonado |
| 制作公司制片 | Juliette Rivero |
| 演员/名人 | Lena Kandissounon |
| 演员/名人 | Quentin Malriq |
| 演员/名人 | Caroline Saguin |
| 演员/名人 | Sacha Liguori |
| 演员/名人 | Maëva Beaujour |
7. Lacoste / The 9th Lane
| 标题 | The 9th Lane |
| 广告公司 | BETC Paris |
| 广告战役 | Paralympic Vs. Olympic: 50m freestyle |
| 广告主 | Lacoste |
| 品牌 | Lacoste |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Entrant Company | BETC Paris |
| Production company | Collective Ensemble |
| Production company | Duck Factory - DKFT |
| Production company | MIDDLEMOTION |
| Music & sound company | Mars Octobre Music |
| CCO | Rémi Babinet |
| Creative Directors | Aurélie Scalabre, Olivier Aumard |
| Copywriter | Alexandre Girod |
| Art Director | Julien Vergne |
| Strategic Planner | Philippe Martin Davies |
| Lead Producer | Bao Tu Ngoc |
| Director | David Dang |
8. Chipotle / A Future Begins
| 标题 | A Future Begins |
| 广告公司 | Observatory Marketing |
| 广告战役 | Future |
| 广告主 | Chipotle |
| 品牌 | Chipotle |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Nexus Studios |
| 导演 | Johnny Kelly |
| 制片 | Isobel Conroy |
| 制作经理 | Nicole Lopez |
| Production Assistant | Delfina Maria |
| 音乐 | Kacey Musgraves |
| Sound Supervisor | Barnaby Templer |
9. Burger King / Whopper Heist
| 标题 | Whopper Heist |
| 广告公司 | We Believers |
| 广告战役 | Whopper Heist |
| 广告主 | Burger King |
| 品牌 | Burger King |
| Posted | 6月 2022 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Landia |
10. UNLABELED / Camouflage Against the Machines
| 标题 | Camouflage Against the Machines |
| 广告公司 | Dentsu Inc. |
| 广告战役 | UNLABELED |
| 广告主 | NEXUSVII |
| 品牌 | UNLABELED |
| Posted | 4月 2022 |
| 行业领域 | 服装、服饰店 |
| 媒体类别 | 互动 |
| 长度 | |
| PR Agency | Platinum |
| 制作公司 | Qosmo Inc. |
| 制作公司 | Dentsu Creative X Inc. |
| 制作公司 | P.I.C.S. |
| 创意总监 | Nao Tokui |
| 创意总监 | Naoki Tanaka |
| 技术总监 | Makoto Amano |
| Design Director | Hanako Hirata |
| Machine Learning | Ryosuke Nakajima |
| Partner | Risako Kawashima |
| 制片 | Ryo Miura |
| 制片 | Masafumi Fujioka |
| 制片 | Ryotaro Omori |
| 制作经理 | Kohei Suzuki |
| 导演 | Shuto Hashiura |
| 电影 | Yudai Maruyama |
| 音乐 | Reo Anzai |
| Wardrobe / Stylist | Kumiko Sannomaru |
| Technical Support | Yusuke Yamada |
| Design Assistant | Yuka Sai |
| Digital Agency | Keio SFC Nao Tokui Lab |
11. Mercado Livre / New Iconic Kisses
12. KFC / Chickenstock
| 标题 | Chickenstock |
| 广告公司 | TBWA\RAAD |
| 广告战役 | Chickenstock |
| 广告主 | KFC |
| 品牌 | KFC |
| Posted | 3月 2022 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Walid Kanaan |
| 执行创意总监 | Alex Pineda |
| 执行创意总监 | Jim Robbins |
| Managing Director | Joe Lahham |
| Chief Innovation Officer | Jennifer Fischer |
| 联合创意总监 | Augusto Correia |
| 美术指导 | Hugo Agostinho |
| Planning Director | Mehwish Rafi |
| Strategist | Ramez Rahal |
| Senior Account Director | John Abiad |
| Senior Account Manager | Ashleigh Morgan |
| Head of Digital | Emad Doughan |
| Digital Account Director | Rony Skaf |
| 文案 | Doug Mackay |
| 文案 | Tarik Frank |
| 文案 | Zeina Safa |
| PR & Communications | Romy Abdelnour |
| Motion Designer | abhilash nadukkandy |
| Traffic Team | Ezzat Habra |
| Traffic Team | Naveen Madurakariyan |
| 音频 | Lucas Duque |
| 音频 | Sonido Antro |
13. Burger King / Even More Confusing Times
| 标题 | Even More Confusing Times |
| 广告公司 | DAVID |
| 广告战役 | Even More Confusing Times |
| 广告主 | Burger King |
| 品牌 | Burger King |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing. Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets. |
| 媒体类别 | 互动 |
| 长度 | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| 执行创意总监 | André Toledo |
| 执行创意总监 | Saulo Rocha |
| 创意总监 | Sébastien Rouvière |
| 创意总监 | Fred Bosch |
| 联合创意总监 | Ana Martín |
| 联合创意总监 | Pedro Sattin |
| 文案 | David Krueger |
| 文案 | Sébastien Rouvière |
| 美术指导 | Pedro Sattin |
| Head of Production | Alejandro Falduti |
| Head of Account Management | María García-Herranz |
| Group Account Director | Lucila Mengide |
| 客户主管 | Irene León |
| 客户主管 | Sebastian Gancarz |
| Strategy Director | Patricia Urgoiti |
| Senior Strategist | Marc Escrig |
| Chief Brand Officer | Antonio Brandao |
| 广告经理 | Sabrina Ferretti |
| 广告经理 | Iwo Zakowski |
| 广告经理 | Andrea Beer |
| 广告经理 | Paco Recuero |
| 广告经理 | Borja Moya |
| Photo Studio | WEARESICARIOS |
| 摄影师 | Nixon Freire |
| 执行制片 | João Luz |
| Assistant | Renan Moraes |
| Assistant | Kao Moraes |
| Operations | Lindin Lima |
| Retoucher | Ricardo Moreira |
| 音乐 | PICKLE MUSIC |
| Music Director | Alexis Estiz |
| Music Director | Sebastián Merlín |
| 音乐作曲家 | Alexis Estiz |
| 音乐作曲家 | Sebastián Merlín |
| 音乐作曲家 | Pablo Díez |
| Sound Design and Mix | PICKLE MUSIC |
| Executive Producer, Music | Olivia López |
| 表演者 | Nuno Barbosa |
| 表演者 | Miguel Ángel Jenner |
| 表演者 | Edward Robinson |
14. McDonald's / EatQual
| 标题 | EatQual |
| 广告公司 | DDB Mudra |
| 广告战役 | EatQual |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2020 / 12 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 客户主管 | Aishwarya Sundaram |
| Client Account Manager | Shashank Golani |
| Marketing Director | Arvind.R.P |
| Chief Executive Officer (CEO) | Aditya Kanthy |
| Business Director | Anurag Tandon |
| Business Director | Gaurav Magotra |
| 客户主管 | Anchal Bhojwani |
| 客户主管 | Bunsi Issar |
| 客户主管 | Sonali Savla |
| 客户总监 | Debjani Roychoudhury |
| 客户经理 | Murli Krishnan |
| 战略企划 | Jaiprakash Tekwani |
| 战略企划 | Somdatta Roychowdhuri |
| Planning Director | Mehak Jaini |
| 首席创意官 | Rahul Mathew |
| 执行创意总监 | Ashish Phatak |
| 执行创意总监 | Shagun Seda |
| 集团创意总监 | Siddhesh Khatavkar |
| 集团创意总监 | Harshada Menon |
| 集团创意总监 | Vilsen Gonsalves |
| 集团创意总监 | Vivek Bhatia |
| 创意团队 | Rahul Sharma |
| Senior Art Director | Sebastian Royce |
| Senior Art Director | Aishwarya Likhite |
| 广告公司制片 | Jay Gaikwad |
| Photography Studio | QENCH STUDIOZ |
| 摄影师 | Avadhut Hembade |
| 摄影师 | Sunil Naik |
15. Ikea / Trapped in the 90´s
| 标题 | Trapped in the 90´s |
| 广告公司 | McCann Spain |
| 广告战役 | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
| 广告主 | IKEA |
| 品牌 | Ikea |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
| 哲学 | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
| 媒体类别 | 电视 |
| 长度 | |
| 电影电视 | Metropolitana |
| 制作公司 | Landia |
| 首席创意官 | Emiliano Gonzalez De Pietri |
| 创意总监 | Álvaro López |
| 创意总监 | Martín Subercaseaux |
| 文案 | Agustina Lavignasse |
| 美术指导 | Lorena Álvarez |
| 客户经理 | Javier Pascual |
| 客户经理 | Elena Rodriguez |
| ACCOUNTS TEAM | Andrea Cabezudo |
| 客户经理 | Claudia Solano |
| 战略企划 | Juan-Manuel Ramirez |
| 战略企划 | María Goñi. |
| 制片 | Paloma Adrién |
| 制片 | Juan Torres |
| 制片 | Martin Beilin |
| 制片 | Nieves Antuña |
| 制片 | Vanessa Pizarro |
| AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
| 广告经理 | Laura Durán |
| 广告经理 | Rafael Jimenez |
| 广告经理 | Ana Ordóñez |
| 导演 | MAXI BLANCO |
| Digital Director | Santi Gargía |
| 执行制片 | Nico Cabuche |
| 制作公司制片 | Marta Martínez |
| 后期制作 | CRAFT |
| 动画 | SULFURICA |
| 音效 | CRAFT |
| 音效 | The Lobby |
| 音乐 | OEO MÚSICA |
| 音乐 | PARSER |
16. Supermax / The Eye Tracker
| 标题 | The Eye Tracker |
| 广告公司 | Ogilvy de la cruz |
| 广告战役 | Eye Tracker |
| 广告主 | Supermax |
| 品牌 | Supermax |
| Posted | 6月 2022 |
| 行业领域 | 百货公司、超市 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Executive Officer (CEO) | Carlos Thompson |
| 首席创意官 | Rafael Reina |
| 联合创意总监 | Nánel Rodriguez |
| Associate Creative Director & Head of Art | Adriana Alvarez |
| 客户主管 | José Morales |
| 客户主管 | Diego Hernández |
| Technology Director | Gabriel Rodriguez |
| 媒介总监 | Marirose Acevedo |
| Chief Technology Officer | Duberney Yepes |
| Senior Developer | Yoerney Yepes |
| 项目经理 | Alejandra Giraldo |
| Digital Head of Art | Andres Cifuentes |
| 美术指导 | Luis Eduardo Bedoya |
