TECHNOLOGY IS UBIQUITOUS, SO THE TRICK IS TO DEMONSTRATE NEW WAYS IN WHICH IT CAN HELP US OR THE COMMUNITIES AROUND US.
It’s interesting to note that the year’s most popular tech spot was a delightful film featuring two things that don’t usually provoke much warmth: a spider and a smartphone. Its success allowed Samsung to feature twice in the top five, appearing again in the fourth slot with the spookily effective “iTest”, a smart salvo fired in the brand’s battle with Apple (which, by the way, was surprisingly absent). Spotify created custom songs to serenade CMOs, but the leading brands were often in community support mode, with Woojer easing treatment for kids with cystic fibrosis and Google promoting stores run by Black entrepreneurs. Once again, tech showed its human side.
It’s interesting to note that the year’s most popular tech spot was a delightful film featuring two things that don’t usually provoke much warmth: a spider and a smartphone. Its success allowed Samsung to feature twice in the top five, appearing again in the fourth slot with the spookily effective “iTest”, a smart salvo fired in the brand’s battle with Apple (which, by the way, was surprisingly absent). Spotify created custom songs to serenade CMOs, but the leading brands were often in community support mode, with Woojer easing treatment for kids with cystic fibrosis and Google promoting stores run by Black entrepreneurs. Once again, tech showed its human side.
Most awarded
campaigns, brands &
agencies in
Tech in
2022
Most awarded
campaigns, brands and
agencies in
Tech in
2022
CAMPAIGNS
| Brand, Title, Agency | |
|---|---|
| 1 |
Leo Burnett Germany, Frankfurt am Main |
| 2 |
Area 23, An IPG Health Company, New York |
| 3 |
BBH New York |
| 4 |
DDB Group Aotearoa, Auckland |
| 5 |
BBDO Berlin |
| 6 |
FCB New York |
| 7 |
Serviceplan Germany, Munich |
| 8 |
VML, New York |
| 9 |
Cheil China, Beijing |
| 10 |
VML, New York |
| 11 |
GUT, Miami |
| 12 |
Marcel, Paris |
| 13 |
Marcel, Paris |
| 14 |
DDB Mudra, Mumbai |
| 15 |
R/GA, London |
| 16 |
R/GA, New York |
| 17 |
Cheil Hong Kong |
| 18 |
Cheil Hong Kong |
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Samsung |
| 2 |  |
|
| 3 |  |
Apple |
| 4 |  |
Spotify |
| 5 |  |
Dell Technologies and Intel |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Leo Burnett Germany, Frankfurt am Main |
| 2 |  |
VML, New York |
| 3 |  |
Cheil China, Beijing |
| 4 |  |
Serviceplan Group, Munich |
| 5 |  |
Area 23, An IPG Health Company, New York |
Watch
1. Samsung / The spider and the window - Love at First Sight
| 标题 | The spider and the window - Love at First Sight |
| 标题 (原始语言) | Liebe kennt keine Grenzen |
| 广告公司 | Leo Burnett Germany |
| 广告战役 | Love Has No Boundaries |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 手机与寻呼机 |
| 广告口号 | Love Has No Boundaries |
| 广告口号 (原始语言) | Liebe kennt keine Grenzen |
| 剧情简介 | Our goal was not just to create another product film, but to find a way to cleverlycombine emotional storytelling with the outstanding camera features to create a larger brand story.That's why we used a very special testimonial: A little spider who falls in love with the new Galaxy S22 Ultra when she sees an advertising motif for the phone on the opposite wall.No wonder because the smartphone's camera lenses are very reminiscent of spider eyes. Following an emotional roller coaster, we witness an unforgettable happy end between spider and phone. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Dennis May |
| 首席创意官 | Andreas Pauli |
| 执行创意总监 | Benjamin Merkel |
| 创意总监 | Helge Kniess |
| 创意总监 | Valentin Dietmar |
| 美术指导 | Fabio Silva |
| 美术指导 | Carlos Karan |
| 美术指导 | Alina Baumgardt |
| 文案 | Andres Blumenthal |
| 文案 | Mario Loncar |
| 文案 | Junior Art Director |
| Creative technologist | Benjamin Kleinert |
| Creative technologist | Viktor Kislovskij |
| 客户总监 | Elisabeth Andersen |
| Client Partner | Martin Schuerger |
| 客户经理 | Anica Wobalka |
| 广告公司制片 | Brigitte Marcinek |
| Strategist | Maximilian Ginter |
| 制作公司 | Zauberberg Productions |
| 摄像师 | Hunter Daly |
| 执行制片 | Andrea Roman-Perse |
| 执行制片 | Juliane Ellrich |
| 后期制作 | The Mill |
| 制作公司制片 | Katja Malinowski |
| 制作公司制片 | Amber Moog |
| 制作设计师 | Adrian Cristea |
| James Bamford | |
| CG Supervisor | Stefan Susemihl |
| CG Supervisor | Marta Carbonellamela |
| Head of Production | Imogen Pai |
| CG Producer | Sacha Aurik |
| 2D Artist | Neil Alford |
2. Woojer / SICK BEATS
| 标题 | SICK BEATS |
| 广告公司 | Area 23, An IPG Health Company |
| 广告战役 | SICK BEATS |
| 广告主 | Woojer |
| 品牌 | Woojer |
| Posted | 4月 2022 |
| 行业领域 | 家用电器和视听产品 |
| 媒体类别 | 其他 |
| 长度 |
3. Google / Google - Black Owned Friday
| 标题 | Google - Black Owned Friday |
| 广告公司 | BBH New York |
| 广告战役 | Google - Black Owned Friday |
| 广告主 | |
| 品牌 | |
| Posted | 4月 2021 |
| 行业领域 | 搜索引擎 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Anonymous Content |
| VFX Company | Carbon |
| 音效制作 | Sonic Union |
| 首席创意官 | Rafael Rizuto |
| 集团创意总监 | Estefânio Holtz |
| 创意总监 | Mikio Bradley |
| 创意总监 | Joao Unzer |
| 创意总监 | Ty Johnson |
| 集团创意总监 | Kasia Canning |
| 创意总监 | Danny Yirgou |
| 设计师 | Aedan Clark |
| 文案 | Chris Davis |
| President | Amani Duncan |
| 广告公司执行制片 | Kyra Beckmann |
| Business Director | Miranda Hardy |
| Group Account Director | Maleika Cole |
| 客户主管 | Sonali Shukla |
| 客户经理 | Jay McGill |
| Senior Producer | Meetra Javed |
| Chief Strategy Officer | Tom Callard |
| Strategy Director | Beth Beckman |
| Senior Strategist | Timanni Walker |
| Business Affairs Director | Alice Isner |
| Business Affairs Director | Daniella Vargas |
| Business Affairs | Yasmeen Taylor |
| Head of Production | John Connolly |
| Supervising Producer | Kerry Mack |
| 导演 | Daps |
| 制片 | Sara Lacombe |
| 执行制片 | SueEllen Clair |
| DP | Rob Witt |
| BTS Photography | Mahaneela |
| Product photography | Danielle Alston |
| Retoucher | Ben Taylor |
| 剪辑师 | Randy Baublis |
| 剪辑公司 | Cabin Edit |
| Assistant Editor | Chris Kelley |
| Editorial Producer | Hope DuHaime |
| VFX Supervisor | Tim Little |
| VFX Producer | Kate Smith |
| VFX Creative Director | John Price |
| Flame Artist | Connor ` Mullaney |
| Motion Designer | Matt Beharry |
| Colorist | Sofie Friis Borup |
| 着色 | Company 3 |
| Sound Engineer | Steve Rosen |
| 创意总监 | Neil Cooper |
| Digital Agency | Rehab Agency |
| 客户总监 | Blair Richardson |
| Senior Producer | Alicja Czarnecka |
| Lead Developer | Steven Hall |
| Developer | Tautvydas Pocius |
| QA Manager | Claire Ang |
| Senior Designer | Anthony Hurlstone |
| UX Designer | Vasileios Matsoukas |
| 演员/名人 | T-Pain |
| 演员/名人 | Normani |
| 演员/名人 | Desi Banks |
| 制作设计师 | Cody Fusina |
4. Samsung / Samsung iTest
| 标题 | Samsung iTest |
| 广告公司 | DDB Group Aotearoa |
| 广告战役 | Samsung iTest |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 3月 2022 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | It’s one of the most divisive choices faced by consumers today – Apple or Android? In a bold move to get Apple fans around the world to experience the Samsung interface, DDB group’s Tribal Aotearoa New Zealand has created iTest. More than 5.5 million Apple users from 234 countries have downloaded iTest, an app that appears to transform your iPhone into a Samsung. The web application mimics the operating system of an Android device, allowing consumers to experience navigation, app interaction, settings, texting/calling, and even the camera features. Initially soft launched to a small, New Zealand-only audience, iTest gained global momentum at an unprecedented rate. Haydn Kerr, Creative Partner at Tribal Aotearoa New Zealand, says they expected the idea would capture attention, but were blown away by the response across the tech world.“We soft launched it to a tiny audience in New Zealand via a social ad with minimal paid support, and from there it got picked up by MacRumours and every major tech news site around the world. We had 2 million users in the first weekend alone – that’s the power of a good idea.” After the initial launch, Tribal Aoteoroa New Zealand has been running campaigns in-store and on social to get even more iPhone fans to download iTest.DDB Group’s digital experience agency, Tribal Aotearoa New Zealand was briefed to motivate consumers to consider switching from their iPhones to Samsung devices – a simple proposition, but a near impossible task in practice. Anyone who knows an Apple user is familiar with the fanatic levels of loyalty the brand achieves among its users – conceptions that are not easy to change. Operating on a relatively small budget and unable to launch iTest through the app store, the Tribal team creatively recommended a soft launch approach for the campaign to generate organic engagement and test the waters of public opinion. Consumer research and online sentiment revealed to the Tribal team that there was one driving factor preventing consumers from changing to Samsung: fear. Fear of the unknown, fear of the overly complicated, and fear of the unfamiliar would all be difficult misconceptions to dispel without allowing consumers to interact with the Samsung interface themselves, which is exactly what iTest allows. Designed to replicate Samsung’s intuitive ‘OneUI’ user experience for Android, Tribal knew that the web app iTest operated from would need to convincingly mimic the Samsung OneUI, which was a significant development challenge. Samsung New Zealand’s Mobile Marketing Manager John Alexander says that the success of the iTest campaign shows the power of great creative to cut through even the most hard-wired consumer behaviours. “iTest essentially gives Apple users the chance to test-drive a Samsung from the comfort of their iPhones. It’s also a commitment-free proposition, which we believe makes consumers more open to genuine comparison between the two operating systems.” |
| 媒体类别 | 手机广告 |
| 长度 | |
| 更多信息 | https://itest.nz/ |
| 媒介公司 | STARCOM |
| PR Agency | MANGO Auckland |
| 制作公司 | TRIBAL AOTEAROA |
| 创意总监 | Brett Colliver |
| 创意总监 | Mike Felix |
| 执行创意总监 | Haydn Kerr |
5. WhatsApp / WhatsApp - One
6. Spotify / A Song for Every CMO (126s)
| 标题 | A Song for Every CMO (126s) |
| 广告公司 | FCB New York |
| 广告战役 | A Song for Every CMO |
| 广告主 | Spotify |
| 品牌 | Spotify |
| 首次发布日期 | 2021 |
| 行业领域 | 在线休闲及娱乐服务 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 音效 | Wave Studios |
| 制作公司 | Never Going To Kill Us |
| 首席创意官 | Michael Aimette |
| 首席创意官 | Gabriel Schmitt |
| Global Creative Partner | Danilo Boer |
| Chief Strategy Officer | Todd Sussman |
| 执行创意总监 | Gary Resch |
| 创意总监 | Alexandre Abrantes |
| 联合创意总监 | James Meiser |
| Senior Art Director | Justin Batten |
| Senior Copywriter | Ken Syme |
| Director of Integrated Production | Adam Isidore |
| 执行制片 | Chris Lenz |
| 音乐制作人 | Melissa Chester |
| Senior Digital Producer | Margot Meyerhoff |
7. Dot Pad / Dot Pad. The first smart tactile graphics display.
| 标题 | Dot Pad. The first smart tactile graphics display. |
| 广告公司 | Serviceplan Germany |
| 广告战役 | Dot Pad |
| 广告主 | Dot Incorporation |
| 品牌 | Dot Pad |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out.Dot Pad. The first smart tactile graphics display for the visually impaired. It can display any visual content from any source.The Dot Image Processor analyzes and segments visual content, and then translates it to tactile graphics on the display which is made of 2,400 dots realized by the unique Dot actuator technology. There is also an in-built text panel for braille translation.Thanks to a partnership with Apple, Dot Pad integrates seamlessly with iOS and iPadOS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Launched in early 2022, Dot Pad has earned huge interest from the media with millions of dollars in orders. Dot Inc. is partnering with educational and governmental institutions to make the device available worldwide. |
| 哲学 | Dot Inc. continues blind and visually impaired communities worldwide with the Dot Pad, whose tactile display to create innovative tech to improve the lives of makes images touchable. While most people rely on visuals to understand complex topics, the 285 million blind and ople worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail because sometimes words just aren’t enough to explain complex information. Dot Inc. with creative direction by Serviceplan Innovation launched the Dot Pad, a game changer in accessibility tech. Dot Pad is the first smart tactile graphics display for the visually impaired. It can display any visual content from any source because the innovative Dot Image Processing technology uses Al to analyze and understand visual input and present it most accurately on Dot Pad’s tactile display of 2,400 dots. In partnership with Apple Thanks to Dot’s collaboration with Apple, Dot Pad integrates seamlessly with iOS and iPad OS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Dot Pad reduces dependence on tactile textbooks and audio description for graphical content which sighted people are used to freely enjoying. For the first time, visually impaired people can access any visual content on the internet. Dot Pad encourages independent learning, creates further employment opportunities, and empowers diverse artists and creators. Hardware and software innovation in sync Until now, the development of functional tactile graphics devices was hindered by both hardware and software. Conventional tactile devices use piezoelectricity to power their actuators, making them bulky and expensive. Furthermore, translation of visual content into tactile one is complex. Simple vectorization or edge detection algorithms aren’t capable of producing tactile graphics that are suitable for blind users. It requires intelligence to understand what’s in an image and decide what’s important to the audience. Dot Pad solves these problems with a combination of innovative hardware and software. Dot Actuator At the core of the Dot Pad sits the third generation of the innovative Dot actuator technology. While conventional tactile devices use piezoelectricity to power their actuators, Dot Pad uniquely relies on electromagnetism, which reduces size, weight, power consumption and price by more than ten times. This dramatically increases usability and makes the Dot Pad affordable for majority of blind and visually impaired users. While the Dot actuator technology is protected by 30 patents, it’s licensed to other manufacturers to give as many people as possible the chance to benefit from it. Dot Image Processor It requires intelligence to understand what’s in an image and decide what’s important to the audience. To create comprehensible tactile content, Dot Pad relies on the innovative Dot Image Processor. It’s an AI that was trained with millions of existing visual and tactile graphics, to be able to analyze, understand and segment visual content, and translate it to tactile graphics most suitable for blind users. Supported by big tech, universities, and governments Launched in early 2022, Dot Pad has earned huge interest from the media as well as public and private institutions worldwide, with millions in dollars in orders. The Dot Pad technology is even being shared with competitors to give visually impaired people all around the world access to tactile graphics. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea. Dot Pad has disrupted the field of accessibility technology with tactile graphics. To create further software and hardware support for tactile graphics, Dot Inc. is in touch with major tech companies such to create a unified tactile graphic file format and a dedicated open database of tactile graphics. Dot Inc. is partnering with many educational and governmental institutions like UC Berkley, Carnegie Mellon University, McGill University, Columbia University, Busan Public Transportation, and National Museum of Korea to name a few. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | Serviceplan Innovation |
| 制作公司 | Paulus Co. Ltd |
| 制作公司 | Astral |
| 制作公司 | MassiveVoices |
| Agency | Serviceplan Korea |
8. Dell Technologies and Intel / I will always be me (Case)
| 标题 | I will always be me (Case) |
| 广告公司 | VML |
| 广告战役 | I Will Always Be Me |
| 广告主 | Dell Technologies and Intel |
| 品牌 | Dell Technologies and Intel |
| Posted | 7月 2022 |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 剧情简介 | A special book that helps people living with motor neurone disease (MND) keep their voices – by reading a story that helps explain what they’re going through. Created in partnership with the MND Association and Rolls-Royce |
| 媒体类别 | 案例研究 |
| 长度 | |
| 音乐 | Human |
| Digital Agency | Jam3 |
| 首席创意官 | Wayne Best |
| 执行创意总监 | Niraj Zaveri |
| 广告经理 | John Coyne |
| 执行创意总监 | Justin Ebert |
| Regional Chief Creative Officer | Jason Xenopoulos |
| Global Chief Creative Officer | Debbi Vandeven |
| 创意总监 | Carlos Pabon |
| Group Executive Producer | Bobby Jacques |
| Senior Producer | Dan Bradbury |
| Digital Developer | Jeremy Jones |
| Managing Director & Executive Producer | Zoe Barlow |
| 执行创意总监 | Dirk Van Ginkel |
| Senior Producer | Louisa Gargiulo |
| Director / DOP | Ben Hanson |
| Director / DOP | Simon Frost |
| Colorist | James Tillett |
| Color Producer | Evan Bauer |
| Managing Director Of Strategy & Insights | Jennifer Bonhomme |
| SVP Global Brand Management | Liz Matthews |
| 广告经理 | Rachael Henke |
| 广告经理 | Valerie Daubert |
| Senior Content Production Business Manager | Maggie Diaz |
| Executive Business Lead | Rachel Krouse |
| 音乐作曲家 | Sloan Alexander |
| Creative Lead & Chief Engineer | Sloan Alexander |
| Executive Music Producer | Theresa Notartomaso |
| Music Executive Producer | James Dean Wells |
| Group Director Of Production | Sean Crawford |
| 创意总监 | Tal Shub |
| Strategy Director | Jorik Houweling |
| Senior Producer | Allison Raich |
| Group Director, Client Engagement | Allie Ritter |
| 音乐作曲家 | Jonathan Hubbell |
| Post-production Producer | Rob Suchecki |
| Senior Account Manager | Jenny Anderson |
| 制作经理 | Frances Ellis |
| 音乐作曲家 | John-Chris Barnes |
| Frontend Developer | Thomas van der Meer |
| Director Of Production, Experience Innovation | Fernando Martinez |
| Music Production Assistant | Karli James |
| 客户主管 | Ally Reis |
| Director of Client Engagement | Marissa Schulz |
| Associate Account Manager | Saira Khan |
| 广告经理 | Sonia Sharma |
| 广告经理 | Amanda Metti |
| 广告经理 | Jackie Keating |
| 广告经理 | Talia Hill |
| 广告经理 | Dayne Turbitt |
| 广告经理 | Ilana Lassman |
| 广告经理 | Kari Lemiere-Mullan |
| 广告经理 | Karen Frey |
| 广告经理 | Kelly Lynch |
| 广告经理 | Sarah Allen |
| 广告经理 | Lama Nachman |
| 广告经理 | Darryl Adams |
| 广告经理 | Nicholas Day |
| 广告经理 | Jason Priest |
| 广告经理 | Nick Goldup |
| 项目经理 | Richard Cave |
| 项目经理 | Stuart Moss |
| Production Assistant | Lili Bo Therin |
| Chief Executive Officer (CEO) | alice smith |
| Chief Technology Officer | Oliver Watts |
| Advisor | Siddharthan Chandran |
| Associate Executive Producer | Florian Root |
| 执行制片 | Helen Tucker-Lalloo |
| Technical Project Manager | Tim Blokker |
| Creative Director & Experience Designer | Elisabetta Balconi |
| Senior Interactive Designer | Victoire Douy |
| Senior UX Designer | Fabiola Nardecchia |
| 技术总监 | Ben Wager |
| 音乐作曲家 | Adam del Ruedas del Ri |
| 音乐作曲家 | Jonathan Russell |
| 音乐作曲家 | Adam del Ruedas del Rio |
| Color Assist | Ashley Woods |
| Author | Jill Twiss |
| 插图画家 | Nicholas Stevenson |
| 后期制作 | Mill NY |
| 音频后期制作 | Post Human |
| 制作公司 | Borderland |
| 制作公司 | SpeakUnique |
9. Samsung / The Cost of Bullying
| 标题 | The Cost of Bullying |
| 广告公司 | Cheil China |
| 广告战役 | The Cost of Bullying |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 7月 2021 |
| 行业领域 | 家用电器和视听产品 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | Cheil Hong Kong |
| 首席创意官 | Paul Chan |
| 执行创意总监 | Kimmy Liu |
| 集团创意总监 | Wilson Ang |
| 文案 | Paul Chan |
| 文案 | Wilson Ang |
| 联合创意总监 | Timothy Tian |
| Senior Art Direction | Edmond Leung |
| Multimedia-Animation & Program Direction | Yining Yin |
| Multimedia-Animation & Program Direction | Melody Zhang |
| VP/Director of Business Affairs | Larry Sun |
| 客户总监 | Cherry Lan |
| Game Operation Group Leader | DooYoung Jang |
| Game BD Manager | Wei Du |
10. Dell Technologies and Intel / I Will Always Be Me
| 标题 | I Will Always Be Me |
| 广告公司 | VML |
| 广告战役 | I Will Always Be Me |
| 广告主 | Dell Technologies and Intel |
| 品牌 | Dell Technologies and Intel |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 媒体类别 | Digital Installation |
| 长度 | |
| 更多信息 | http://www.iwillalwaysbeme.com/ |
| 音乐 | Human |
| Global Chief Creative Officer | Debbi Vandeven |
| Regional Chief Creative Officer | Jason Xenopoulos |
| 首席创意官 | Wayne Best |
| 执行创意总监 | Niraj Zaveri |
| 执行创意总监 | Justin Ebert |
| 创意总监 | Tal Shub |
| 创意总监 | Carlos Pabon |
| Group Executive Producer | Bobby Jacques |
| Senior Producer | Dan Bradbury |
| Senior Producer | Allison Raich |
| Senior Producer | Louisa Gargiulo |
| Director Of Production, Experience Innovation | Fernando Martinez |
| Senior Content Production Business Manager | Maggie Diaz |
| Executive Music Producer | Theresa Notartomaso |
| Music Production Assistant | Karli James |
| Managing Director Of Strategy & Insights | Jennifer Bonhomme |
| Strategy Director | Jorik Houweling |
| Executive Business Lead | Rachel Krouse |
| Group Director, Client Engagement | Allie Ritter |
| 客户主管 | Ally Reis |
| Senior Account Manager | Jenny Anderson |
| Director of Client Engagement | Marissa Schulz |
| Associate Account Manager | Saira Khan |
| SVP Global Brand Management | Liz Matthews |
| 广告经理 | Rachael Henke |
| 广告经理 | Valerie Daubert |
| 广告经理 | Sonia Sharma |
| 广告经理 | Amanda Metti |
| 广告经理 | Jackie Keating |
| 广告经理 | Talia Hill |
| 广告经理 | Dayne Turbitt |
| 广告经理 | Ilana Lassman |
| 广告经理 | John Coyne |
| 广告经理 | Kari Lemiere-Mullan |
| 广告经理 | Karen Frey |
| 广告经理 | Kelly Lynch |
| 广告经理 | Sarah Allen |
| 广告经理 | Lama Nachman |
| 广告经理 | Darryl Adams |
| 广告经理 | Nicholas Day |
| 广告经理 | Jason Priest |
| 广告经理 | Nick Goldup |
| 项目经理 | Richard Cave |
| 项目经理 | Stuart Moss |
| 制作公司 | Borderland |
| Director / DOP | Simon Frost |
| Director / DOP | Ben Hanson |
| Managing Director & Executive Producer | Zoe Barlow |
| 制作经理 | Frances Ellis |
| Production Assistant | Lili Bo Therin |
| Chief Executive Officer (CEO) | alice smith |
| 制作公司 | SpeakUnique |
| Digital Developer | Jeremy Jones |
| Chief Technology Officer | Oliver Watts |
| Advisor | Siddharthan Chandran |
| Digital Agency | Jam3 |
| Associate Executive Producer | Florian Root |
| 执行制片 | Helen Tucker-Lalloo |
| Group Director Of Production | Sean Crawford |
| Technical Project Manager | Tim Blokker |
| 执行创意总监 | Dirk Van Ginkel |
| Creative Director & Experience Designer | Elisabetta Balconi |
| Senior Interactive Designer | Victoire Douy |
| Senior UX Designer | Fabiola Nardecchia |
| 技术总监 | Ben Wager |
| Frontend Developer | Thomas van der Meer |
| 音频后期制作 | Post Human |
| Music Executive Producer | James Dean Wells |
| Creative Lead & Chief Engineer | Sloan Alexander |
| Post-production Producer | Rob Suchecki |
| 音乐作曲家 | Adam del Ruedas del Ri |
| 音乐作曲家 | Jonathan Russell |
| 音乐作曲家 | John-Chris Barnes |
| 音乐作曲家 | Sloan Alexander |
| 音乐作曲家 | Jonathan Hubbell |
| 音乐作曲家 | Adam del Ruedas del Rio |
| 后期制作 | Mill NY |
| Colorist | James Tillett |
| Color Assist | Ashley Woods |
| Color Producer | Evan Bauer |
| Author | Jill Twiss |
| 插图画家 | Nicholas Stevenson |
11. Google Pixel 6 / Seen on Pixel - Real Tone
| 标题 | Seen on Pixel - Real Tone |
| 广告公司 | GUT |
| 广告战役 | Seen on Pixel |
| 广告主 | |
| 品牌 | Google Pixel 6 |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 手机与寻呼机 |
| 媒体类别 | 电视 |
| 长度 | |
| 演员/名人 | Lizzo |
12. Back Market / Hack Market (fr)
| 标题 | Hack Market (fr) |
| 广告公司 | Marcel |
| 广告战役 | High tech – Low impact |
| 广告主 | Back Market |
| 品牌 | Back Market |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 在线零售、网上商店 |
| 媒体类别 | 案例研究 |
| 长度 | |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| 执行创意总监 | Valéry du Peloux |
| 执行创意总监 | Youri Guerassimov |
| 创意总监 | Clément Séchet |
| Managing Director | Benjamin Taïeb |
| Associate Director | Sébastien Jauffret |
| 客户总监 | YANI OUKID |
| 文案 | Aurel Cablan |
| 文案 | Claudia Illan |
| 文案 | Alexandre Dodille |
| 文案 | Antonin Jacquot |
| 美术指导 | Hugo Wahledow |
| 美术指导 | Céleste Nessim |
| 美术指导 | Vincent Boursaud |
| Strategy Lead | Thomas Cléret |
| 项目经理 | Flavie Parize |
| Social Media Manager | Calliste Garrabos |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| 剪辑师 | Julien Hannedouche |
| Motion Graphics Artist | Julien Taillez |
| Motion Graphics Artist | Vincent Iweins |
| Technology Team | Christophe Serret |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| 导演 | Guillaume Talvas |
| 制片 | Valéry du Peloux |
| 制片 | Sixtine Busetti |
| 后期制作 | ADF L’atelier |
13. Back Market / Hack Market (eng)
| 标题 | Hack Market (eng) |
| 广告公司 | Marcel |
| 广告战役 | High tech – Low impact |
| 广告主 | Back Market |
| 品牌 | Back Market |
| Posted | 7月 2022 |
| 行业领域 | 在线零售、网上商店 |
| 剧情简介 | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| 媒体类别 | 案例研究 |
| 长度 | |
| President | Pascal Nessim |
| 执行创意总监 | Youri Guerassimov |
| 文案 | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| 美术指导 | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| 美术指导 | Hugo Wahledow |
| 文案 | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| 客户总监 | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| 文案 | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Managing Director | Benjamin Taïeb |
| 执行创意总监 | Valéry du Peloux |
| 导演 | Guillaume Talvas |
| 剪辑师 | Julien Hannedouche |
| 项目经理 | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| 创意总监 | Clément Séchet |
| 制片 | Valéry du Peloux |
| 制片 | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| 文案 | Alexandre Dodille |
| 美术指导 | Céleste Nessim |
| 后期制作 | ADF L’atelier |
14. Battlegrounds Mobile India / Machine Gun Mouth
| 标题 | Machine Gun Mouth |
| 广告公司 | DDB Mudra |
| 广告战役 | Game Responsibly |
| 广告主 | KRAFTON |
| 品牌 | Battlegrounds Mobile India |
| Posted | 3月 2022 |
| 行业领域 | 计算机软件及多媒体制作 |
| 媒体类别 | 互动 |
| 长度 | |
| 制作公司 | Early Man Film |
| 创意团队 | Rahul Mathew |
| 创意团队 | Vishnu Srivatsav |
| 创意团队 | sooraj pillai |
| 创意团队 | Sneha Sathe |
| 创意团队 | Murugaiya Gokul |
| 创意团队 | Sudhira Mendon |
| Business Affairs | Shikha Davessar |
| Business Affairs | Sanjana Chetan |
| Business Affairs | Sheenu Gaur |
| 导演 | Abhinav Pratiman |
| Strategist | Netra Ramachandran |
| Strategist | Sukshita Singh |
| 执行制片 | Anand Menon |
| 制片 | Amarjet Phukan |
15. Google / Auditorial
| 标题 | Auditorial |
| 广告公司 | R/GA |
| 广告战役 | Auditorial |
| 广告主 | |
| 品牌 | |
| 首次发布日期 | 2021 |
| 行业领域 | 搜索引擎 |
| 媒体类别 | 其他 |
| 长度 | |
| Client Partner | Royal National Institute of Blind People |
| Agency | R/GA |
16. Google / Google - Auditorial
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| 标题 | Google - Auditorial |
| 广告公司 | R/GA |
| 广告战役 | Google - Auditorial |
| 广告主 | |
| 品牌 | |
| 首次发布日期 | 2021 |
| 行业领域 | 搜索引擎 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Client Partner | Royal National Institute of Blind People |
| Agency | R/GA |
17. Samsung Mobile / QUEST FOR DYSLEXIA
| 标题 | QUEST FOR DYSLEXIA |
| 广告公司 | Cheil Hong Kong |
| 广告战役 | Quest For Dyslexia |
| 广告主 | Samsung |
| 品牌 | Samsung Mobile |
| Posted | 6月 2022 |
| 行业领域 | 手机与寻呼机 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 香港 |
| 制作公司 | HOBA |
| 首席创意官 | Paul Chan |
| 文案 | Paul Chan |
| 执行创意总监 | Kimmy Liu |
| 集团创意总监 | Wilson Ang |
| 文案 | Wilson Ang |
| 美术指导 | Edmond Leung |
| 联合创意总监 | Timothy Tian |
| 联合创意总监 | Xiaoguang Ren |
| 文案 | Leslie Liu |
| 导演 | Yuan Lu |
| 剪辑师 | Claude Zhang |
| Production (Agency) | Cheil PengTai |
18. Samsung Mobile / Quest For Dyslexia
| 标题 | Quest For Dyslexia |
| 广告公司 | Cheil Hong Kong |
| 广告战役 | Quest For Dyslexia |
| 广告主 | Samsung |
| 品牌 | Samsung Mobile |
| Posted | 6月 2022 |
| 行业领域 | 手机与寻呼机 |
| 媒体类别 | 手机广告 |
| Agency | Cheil Hong Kong |
| 制作公司 | HOBA |
