TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

SiriusXM - A Life In Sound

Stunning work from Uncommon for SiriusXM that emotes a life through music.

标题A Life In Sound
广告公司
广告战役 A Life In Sound
广告主 SIRIUSXM
品牌 SiriusXM
首次发布日期 2024 / 3
行业领域 电视、广播节目与电视台、电台
媒体类别 电视
长度
制作公司
导演
Founder
Founder
摄影指导
2

Visit California - The Ultimate Playground

New campaign from Visit California's AOR, The Shipyard, beautifully highlighting all that California has to offer.

标题The Ultimate Playground
广告公司
广告战役 Let’s Play
广告主 Visit California
品牌 Visit California
Posted3月 2024
行业领域 运输、旅行及旅游
媒体类别 电视
长度
首席创意官
执行创意总监
创意总监
执行制片
Assistant Producer
EVP
Group Account Director
客户主管
Planning Director
制作公司
导演
制作公司制片
制作设计师
摄影
剪辑公司
剪辑师
音乐制作人
后期制作
CG
美术指导
ACD
文案
客户总监
制片
Music Director
制片
音频
3

Campbell Company of Canada - Campbell’s pAIntings

Campbell's builds on Andy Warhol's famous soup cans art to see what today's AI can do with the brand's iconic packaging - with some pretty astonishing results. Creative through Zulu Alpha Kilo in Toronto.

标题Campbell’s pAIntings
广告公司
广告战役 Campbell’s pAIntings
广告主 Campbell's
品牌 Campbell Company of Canada
首次发布日期 2024 / 3
行业领域 食品
剧情简介 Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
媒体类别 电视
长度
Agency
Creative Chairman
首席创意官
首席创意官
联合创意总监
美术指导
联合创意总监
文案
客户经理
Executive Director
Technology
Strategy Team
广告公司制片
广告公司制片
媒介公司
Media Team
Media Team
Media Team
Post
制作公司
Post
Post
Online Producer
音效设计公司
Studio
Production Artist
Executive Strategy Director
Public Relations
PR
PR
PR
剪辑师
Mix Engineer
Studio Manager
Studio Manager
4

Decathlon - Ready to Play?

The UK's AMV BBDO partners with Wolff Olins on a 360 integrated rebrand for sports brand Decathlon, reframing the company's position as 'Ready to Play'.

标题Ready to Play?
广告公司
广告战役 Ready to Play?
广告主 Decathlon
品牌 Decathlon
首次发布日期 2024 / 3
行业领域 休闲与运动设备
哲学 Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience. Since its creation in 1976, Decathlon has catered to pros and beginners alike - the company designs for all sports, all people and all levels. But despite the scale of the business, its brand voice wasn’t carrying it well enough into the hearts of customers or future audiences. With the appointment of Barbara Martin Coppola as Global Chief Executive Officer of Decathlon in 2022, Wolff Olins was briefed as trusted brand transformation partner to support the new business strategy of shifting Decathlon from a French retailer to a future-fit global sports brand. Move people through the wonders of sport With the Sports category changing rapidly in line with consumer trends, the question at the centre of the strategic approach was: what role does sport play in our lives? Insights showed that people's love for sport is not tied into the winning, but in the enjoyment and wellness it brings. This led to the development of a new purpose for the organisation: ‘to move people through the wonders of sport’, with the entire brand strategy anchored around the idea of wonder. Wonder as the promise of amplifying all the emotions of sport; enjoyment, connection, adventure. Celebrating movement, participation and progress. An invitation for people to play their way, on their terms. The new Decathlon brand platform is rooted in its new positioning ‘make sport yours’; enabling everyone to embrace sport on their own terms and live happier, healthier lives. Breaking away from the category’s traditional focus on perfection and injecting a sense of play and enjoyment back into sport. Design for Wonder The Wolff Olins team streamlined a portfolio of 85 brands into one unified brand: Decathlon. This supported the design of a desirable, expressive visual identity that positions Decathlon as a maker, not just a retailer. This included revitalising the iconic blue, celebrating the iconic, heritage wordmark and introducing the new brand icon: L’Orbit. L’Orbit is an expression of the brand’s purpose; conveying movement and circularity, with a strong angle inspired by the iconic wordmark and a peak representing its connection to outdoor sporting activities. It will now feature prominently on all products, from play to pro, signalling a new narrative for sport. The wider identity system is designed to work effortlessly across all channels. A new voice, art direction, motion, iconography is brought together with a bespoke typeface: Decathlon Sans. Inspired by the iconic Avant Garde wordmark of the 1970s, Decathlon Sans is both expressive and technical in its details and design, making it impactful wherever it is met. A motion system brings the Orbit to life, working across animated type, imagery, layouts and cinematography with a signature orbital movement. The approach to art direction aims to redefine sport, with a focus on emotion and authenticity as well as showcasing a spectrum of narratives that embrace the diversity of ages, abilities and sports that makes Decathlon unique. Ready to Play? To launch the new Decathlon brand to the world, Wolff Olins’ sister creative agency AMV BBDO has developed a campaign centred on the concept of play. At the heart of the creative work lies a profound human insight: regardless of age, skill or sport, the joy of play lives in every single one of us. Decathlon invites everyone, everywhere to rediscover the joy of play. In a world where stress and perfectionism hold so many people back from enjoying sport, Decathlon simply asks, "Ready to Play?". This bold question serves as an invitation and rallying cry to experience the sheer delight of movement and spontaneity, fostering a deeper connection between individuals and the world of sports. The integrated campaign will launch with a hero 60-second film directed by Hector Dockrill, through Magna Studios. The film mixes original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play. The out of home campaign, featuring stills shot by Tom Sloan, also captures the joy of real people at play across a range of sports. Versions of the film will also run in 30, 15, and 6 second formats, across TV, digital and social media. A full 360-campaign, it will first air during Decathlon’s official launch event in Paris and across its global markets on 12th March, and broadcast across 70 markets throughout the month.
媒体类别 电视
长度
后期制作
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
首席创意官
首席创意官
执行创意总监
创意总监
创意总监
Creative Director, Copywriter
Creative Director/ art director
Creative Director/ art director
Social Creative
Planning Team
Planning Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
广告公司制片
广告公司制片
Agency Assistant Producer
设计师
设计师
制作公司
导演
制片
音频后期制作
制作公司
导演
制片
摄影师
Photographer's Agent
Retouching
5

Molson Coors - See My Name

Aligning with IWD, Molson Coors, celebrates women's hockey players by making their names visible on game-day team shirts.

标题See My Name
广告公司
广告战役 See My Name
广告主 Molson Breweries
品牌 Molson Coors
首次发布日期 2024 / 3
行业领域 啤酒,苹果酒
媒体类别 Web Film
长度
Marketing Director
创意总监
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