Excellent new campaign for The Guardian in the UK that reinforces the newspaper's independence. Creative from Lucky Generals.
|标题||Not For Sale|
|广告战役||Not for sale|
|Sound Engineer||James Benn|
|Sound Engineer||George Castle|
|音乐作曲家||James William Blades|
Calling all Beardles! Got the beard blues? Entertaining new work from men's grooming brand Every Man Jack.
Doritos goes big in a world record attempt for the longest cheese pull, involving a helicopter, a massive pile of nachos, hot melty cheese and a seriously giant Dorito Dipper!
|标题||Doritos Dippers: The Gratest Cheese Pull|
|剧情简介||Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency Good Relations, global production studio Girl&Bear and VCCP Prague. Doritos Dippers are designed to be thicker and crunchier* - so they don’t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos - cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt. Doritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain’s favourite cheese, Cheddar Gorge. Specially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world’s highest ever cheese pull. Cheese pulls have become a viral trend on TikTok, with cheese pull videos receiving over 1.5 billion views to date. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft).|
New 'shot on iPhone' work for the 15 Pro features singer-songwriter and actress Olivia Rodrigo and her latest track, 'Get him back'!
Inspiring and thoughtful film from GE through BBDO that references energy and the first law of thermodynamics.
|广告公司||BBDO New York|
|广告主||General Electric Company|
|Chief Marketing Officer (CMO)||Linda Boff|
|Marketing Director||Nadia Malik|
|Head of Production||Ena Nicole Abadjian|
|Managing Director||Matthew Stillman|
|Head of Production||Michal Škop|