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Best travel ads
The best tourism and travel advertisements and campaigns from all over the world.

Best Travel and Tourism Ads of the Month

1

Vienna Tourist Board - Get me out, Freud!

Bringing Freud to life using the metaverse, the Vienna Tourist Board is offfering a free trip to Vienna for those who open up to Freud about their concerns. This spot started a widespread conversation about the metaverse’s effect on mental health.

标题Get me out, Freud!
广告公司
广告战役 Get me out, Freud!
广告主 Vienna Tourist Board
品牌 Vienna Tourist Board

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Posted7月 2022
行业领域仅限订阅者
媒体类别 案例研究
长度
更多信息仅限订阅者
创意总监 M....el M...a Mor......ser 仅限订阅者
首席创意官 A....as P..z 仅限订阅者
首席创意官 W...er S...er 仅限订阅者
客户总监 Fr.....ka M...a L...en 仅限订阅者
文案 D...d Sc.....er 仅限订阅者
文案 Fr.....ka B....er 仅限订阅者
文案 J....na P....pp 仅限订阅者
美术指导 S...ha J...res 仅限订阅者
美术指导 L...a Br.....er 仅限订阅者
项目经理 A...ia R...i 仅限订阅者
项目经理 J....na P...h 仅限订阅者
制作 Metav...........ilders 仅限订阅者
2

Valencia Tourism - He who has lived it knows It

Showing the beauty of Valencia through poetry and music, Valencia Tourism inspires visitors. This spot uses the words of past visitors to inspire future ones.

标题He who has lived it knows It
标题 (原始语言)Quien lo ha vivido lo sabe
广告公司
广告战役 It Knows It
广告主 Valencia Tourism Board
品牌 Valencia Tourism
Posted7月 2022
行业领域 运输、旅行及旅游
哲学


“Quien lo ha vivido lo sabe" (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses poetry as a common thread to communicate the experiences of visitors. The campaign was developed by the creative agency Serviceplan Spain.
200,400 public travel reviews about the region of Valencia were fed into an AI-based algorithm to create a 360-degree campaign for the Valencia Tourist Board. Arkano, the famous rapper from Alicante, took the algorithm created by the AI from the reviews, and turned it into a ‘Reviews in Verse’ rap, the most contemporary form of poetry.
The latest “Quien lo ha vivido lo sabe" (“He who has lived it knows it”) campaign for the Valencia Tourist Board has the same title as the 2021 campaign, which was inspired by a well-known Lope de Vega poem, which he wrote during a stay in Valencia.
For the latest incarnation of the campaign Lope de Vega’s poem has been revamped by the Rapper Arkano, utilising the tech of AI, and giving the campaign a more youthful and contemporary tone through the combination of rap with AI. Arkano is the winner of the Guinness record for improvisation, and he lends his unique skill to “Quien lo ha vivido lo sabe" by voicing the spot






This 360-degree campaign is integrated, interactive, innovative, liquid and adaptable, and was made possible thanks to a social listening tool, where all the existing reviews on the Internet about the Valencian Community and its different destinations were gathered together. The idea was to generate an algorithm that would select the words and expressions that were most frequently repeated, such as light, sun, paella, sea, Mediterranean and tradition. Then more than 200,400 reviews were compiled and translated into a poetic rap of 3,000 words, which mainly reflect the feelings of all visitors to the Region, moving from artificial intelligence to emotional intelligence and transforming them into the voice of the Valencian Region.
The creative process was handed over to Arkano, who chose all those reviews that moved him the most, deciding which ones matched each other and adapting them to the producer's music in order to make the final text. "There were a million voices channelling through me. It's been a very exciting process," Arkano commented.
The main objectives of this campaign are based on promoting the wide variety of products framed in the different destinations of the Valencian Community. It seeks to promote inland tourism, beyond the main attraction of sun and beach, which is characteristic of the area. Another of its objectives is to attract travellers all year round, which is why two audiovisual pieces have been created, seasonal and non-seasonal, taking advantage of the variety of mountain and beach landscapes that the Valencian Community has to offer.
In addition to the rap, other poems were born from the reviews, which have generated other content capsules that talk about the variety of the tourist offer of the Valencian Community, such as sport, inland, gastronomy and more. The result is a unique campaign, which, thanks to poetry, captures the feelings of all visitors to the Region.
For this latest campaign, different pieces have been adapted for different online and offline media, with the aim of structuring a campaign segmented by tourism products, target public and seasonal seasons to promote travel throughout the year.
The campaign will be broadcast in the national market in Spain, and for the international market the previous campaign of 2021 featuring the Lope de Vega poem will be used.






The campaign is comprised of: 1 spot 60" seasonal, with adaptations to 30" and 20"; 1 spot 60" non-seasonal, with adaptations to 30" and 20"; 12 spots of 20'; 40 graphics; 11 banners; Web design; 38 commercials; 5 promotional videos of 2', in Spanish and Valencian.
The graphics and banners have also been translated into Valencian, Chinese, Hungarian, English, Polish, German, French and Italian.


媒体类别 Web Film
长度
广告经理
广告经理
广告经理
执行创意总监
美术指导
Digital Director
文案
文案
Account Management
Account Management
Account Management
Account Management
制片
制作公司 Isola Films
导演
摄影指导
3

Brussels Mobility - THE PONCHO POSTER

Brussels Mobility springs into action with a new collection of poncho posters that bring fashion and functionality to one of Brussels’ main forms of travel. Winning 2 Bronze Lions at Cannes 2022 and the loyalty of the many cyclists in Brussels!

标题THE PONCHO POSTER
广告公司
广告战役 THE PONCHO POSTER
广告主 Brussels Mobility
品牌 Brussels Mobility

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Posted6月 2022
行业领域仅限订阅者
媒体类别 户外广告
长度
4

Ottawa Tourism - Unofficial Museums

Ottawa Tourism created 'unofficial museums' to show off the city's culture, through transforming everyday stores, restaurants and scenic routes into museums.

标题Unofficial Museums
广告公司
广告战役 Unofficial Museums
广告主 Ottawa Tourism
品牌 Ottawa Tourism

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Strategist P...al Ro....er 仅限订阅者
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5

United Airlines - Golf is Ours

United Airlines helps to break down barriers by supporting HBCU golf teams in this spot. Amplifying the voices of young players, United shares the future of golf with the world.

标题Golf is Ours
广告公司
广告战役 Golf is Ours
广告主 United Airlines
品牌 United Airlines

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