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Best Travel and Tourism Ads of the Month
1
Vienna Tourist Board - Microdose Vienna
This Innovative new campaign out of Jung von Matt / Donau, in promotion of Vienna Tourist Board, urges viewers to 'Microdose Vienna' by taking a little dose of some of the many sights the city has to offer.
| 标题 | Microdose Vienna |
| 广告公司 | Jung von Matt / Donau |
| 广告战役 | Take A Trip To Vienna |
| 广告主 | Vienna Tourist Board |
| 品牌 | Vienna Tourist Board |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 目的地（国家与地点） |
| 剧情简介 | Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective product innovation playing on the fashionable practice of microdosing, giving you the chance to take a ‘trip’ to Vienna. In close collaboration with Vienna’s renowned pharmacy Saint Charles Apothecary, six unique Viennese experiences were condensed into six digestible micro-doses. Each micro-dose containing an ingredient directly sourced from a prestigious Viennese institution reaching from Gustav Klimt’s iconic art, the city’s best vineyards, the esteemed Wiener Symphoniker, the Giant Ferris Wheel – the oldest of its kind – to Sigmund Freud and the regal Spanish Riding School. List of all Viennese micro-doses: · Klimt’s Reflection: a pill that contains dust particles from Gustav Klimt’s Portrait of Emilie Flöge, extracted during the cleaning process. · Lifting Spirit: a capsule that contains genuine tartaric acid crystals, a byproduct of the winemaking process, from Viennese field blend Wiener Gemischter Satz. · Spinning the Wheel: a pill that contains pieces of a steel cable from Vienna’s iconic Giant Ferris wheel placed in ink, delicately applied. · Viennese Vibrations: a capsule that contains captured pulses from a timpani played in an orchestral setting by the Wiener Symphoniker. · Tune into Freud: a capsule that contains the abstract essence of Freud’s wisdom, absorbed during the time it spent in storage in Freud’s personal safe. · Regal Strength: a capsule that contains the essence of Lipizzaner stallions’ sweat harvested after a training session at the Spanische Hofreitschule in Vienna. Created in a limited edition of 380 sets, "microdose vienna” has been sent to selected media representatives and content creators from the USA and UK along with an invitation to finally take a trip to Vienna. The target audience in the USA and UK can also win sets through the official landing page Norbert Kettner, CEO of the Vienna Tourist Board comments: “We are thrilled to launch 'microdose vienna,' a unique campaign that embodies Vienna's innovative spirit and cultural richness. Through this initiative, we invite the global community to sample a taste of our city's essence, aiming to create a meaningful connection with Vienna. We want to share a piece of our city's soul in a novel way, proving that even a small dose of Vienna can be profoundly captivating. We look forward to welcoming visitors to explore the full beauty and depth of our city." Before taking "microdose vienna" it is important to notice that this product should preferably be consumed during introspective moments, at one’s own risk and by taking into account that it could stir one possible side-effect: A subtle longing for truly exceptional experiences only a real trip to Vienna could satisfy. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 美国, 英国 |
| 更多信息 | https://www.wien.info/en/microdose |
| 首席创意官 | Daniel Schaefer |
| 首席创意官 | Szymon Rose |
| 执行创意总监 | Michael Nagy |
| 创意总监 | Andreas Kadenbach |
| 美术指导 | Simon Herret |
| 文案 | Theresa Scherrer |
| 客户经理 | Lisa Gärtner |
| 客户经理 | Alicia Rocki |
| 制作公司 | MXR Productions |
| Director of Brand Management | Claudia Wieland |
| Brand Communications Director | Lukas Merl |
| Campaign Management | Sandra Tiller |
| Campaign Management | Elisabeth Breuer |
2
Black & Abroad - See You There
With the help of McCann Canada, Black & Abroad tackles racial prejudice seen in AI, asserting that they see you abroad even if AI doesn't.
| 标题 | See You There |
| 广告公司 | McCann Canada |
| 广告战役 | See You There |
| 广告主 | Black & Abroad |
| 品牌 | Black & Abroad |
| Posted | 3月 2024 |
| 行业领域 | 运输、旅行及旅游 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Ian Mackenzie |
| 创意总监 | Pedro Izzo |
| 美术指导 | Sydney Gittens |
| 文案 | Leo Ding |
| Group Director | Arnaud Icard |
3
WellingtonNZ - You Would In Wellington
Wellington NZ and Clemenger BBDO know that there a lot of things that you've thought about doing and you've never done before, but you would in Wellington
| 标题 | You Would In Wellington |
| 广告公司 | Clemenger BBDO |
| 广告战役 | You Would In Wellington |
| 广告主 | WellingtonNZ |
| 品牌 | WellingtonNZ |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Ho.....on F...s 仅限订阅者 |
| 导演 | L...s Su.....and 仅限订阅者 |
| 制片 | B...gh Su.....and 仅限订阅者 |
| 首席创意官 | B...id A...ma 仅限订阅者 |
| 广告经理 | T..d Ba....el 仅限订阅者 |
4
JSX - This Is How I Fly
PMG
In their latest installment, JSX shows you all the ways that they allow you to fly with their stellar air carrier quality.
| 标题 | This Is How I Fly |
| 广告公司 | PMG |
| 广告战役 | This Is How I Fly |
| 广告主 | JSX |
| 品牌 | JSX |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 仅限订阅者 |
| 更多信息 | 仅限订阅者 |
| 执行创意总监 | A...ew H...er 仅限订阅者 |
| 执行创意总监 | K..e K...ey 仅限订阅者 |
| 文案 | B...y J...g 仅限订阅者 |
| President | ..n D...is 仅限订阅者 |
| 美术指导 | K...n Yu.....ich 仅限订阅者 |
| Designer | H...ah H...ar 仅限订阅者 |
| 客户总监 | M...ca Abb.......ento 仅限订阅者 |
| 客户主管 | M...n O...ch 仅限订阅者 |
| 广告公司制片 | B....et Fo....ot 仅限订阅者 |
| 广告公司执行制片 | A...da H...se 仅限订阅者 |
| Strategy Director | St.....ie D...ak 仅限订阅者 |
| Strategy Director | S....na T..i 仅限订阅者 |
| Brand Strategy Manager | Y..h S..h 仅限订阅者 |
| 制作公司 | ..e Re....ic .o 仅限订阅者 |
| Managing Director | C...ie Ca....ay 仅限订阅者 |
| 执行制片 | B...n H...g 仅限订阅者 |
| 导演 | A...ew R..n Sh....rd 仅限订阅者 |
| 剪辑师 | D..n P...on 仅限订阅者 |
| 着色 | B...n B...ey 仅限订阅者 |
| 特效 | B....tt L...s 仅限订阅者 |
| 音效 | G..g C....on 仅限订阅者 |
| Chief Executive Officer (CEO) | A..x W...ox 仅限订阅者 |
| Marketing Communications | ..n K....an 仅限订阅者 |
| Senior Brand Manager | A...na D..z 仅限订阅者 |
5
Tourism Tasmania - Become a Winter Person
It may be the off season, but you can still come down to Tasmania for air, and who knows; You might just become a winter person.
| 标题 | Become a Winter Person |
| 广告公司 | BMF |
| 广告战役 | The Off Season |
| 广告主 | Tourism Tasmania |
| 品牌 | Tourism Tasmania |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | Orchard Creative |
| 制作公司 | Finch |
| 媒介公司 | S....om M...a ..y L... 仅限订阅者 |
| 导演 | K..a B....ey 仅限订阅者 |
| 制作公司 | AR......ACK 仅限订阅者 |
| 摄影指导 | J..k B....es 仅限订阅者 |
| 摄影师 | .o D..k 仅限订阅者 |
| PR Agency | Re.....as 仅限订阅者 |
