BEAUTY WAS MORE THAN SKIN DEEP AS COURAGEOUS CAMPAIGNS CHANGED PERCEPTIONS AND SPOKE MUCH-NEEDED TRUTHS.
The beauty sector is full of dubious claims and unrealistic images, but none of those were on show in the campaigns praised by juries in 2022. Quite the opposite, as brands broke taboos, fought preconceived ideas and aided those in need. The ground-breaking design of Rexona’s “Degree Inclusive” deodorant took the top slot, while Dove put its fight for real beauty in a new context. Tena and Impact BBDO bravely tackled the subject of incontinence. And an unwearable fashion collection from Area 23 drew attention to an unbearable disease. Completing the top five, P&G and Leo Burnett launched a project that will improve the lives of young girls in India.
The beauty sector is full of dubious claims and unrealistic images, but none of those were on show in the campaigns praised by juries in 2022. Quite the opposite, as brands broke taboos, fought preconceived ideas and aided those in need. The ground-breaking design of Rexona’s “Degree Inclusive” deodorant took the top slot, while Dove put its fight for real beauty in a new context. Tena and Impact BBDO bravely tackled the subject of incontinence. And an unwearable fashion collection from Area 23 drew attention to an unbearable disease. Completing the top five, P&G and Leo Burnett launched a project that will improve the lives of young girls in India.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2022
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Dove |
| 2 |  |
Rexona |
| 3 |  |
Tena |
| 4 |  |
BOEHRINGER INGELHEIM |
| 5 |  |
KRYSTEXXA |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Area 23, An IPG Health Company, New York |
| 2 |  |
Ogilvy UK, London |
| 3 |  |
VML (formerly WT), Buenos Aires |
| 4 |  |
Impact BBDO, Dubai |
| 5 |  |
Leo Burnett India, Mumbai |
Watch
1. Dove / Toxic Influence
| 标题 | Toxic Influence |
| 广告公司 | Ogilvy UK |
| 广告战役 | Toxic Influence |
| 广告主 | Unilever |
| 品牌 | Dove |
| Posted | 4月 2023 |
| 行业领域 | 卫生及个人护理产品 |
| 媒体类别 | 互动 |
| 长度 | |
| PR Agency | Edelman Worldwide |
| 媒介公司 | Mindshare North America |
| Agency | VMLY&R Dallas |
| 制作公司 | Smuggler |
2. Dove / Reverse Selfie Cannes 2023
| 标题 | Reverse Selfie Cannes 2023 |
| 广告公司 | Ogilvy UK |
| 广告战役 | Reverse Selfie |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2023 |
| 行业领域 | 化妆品、美容产品及香水 |
| 剧情简介 | Dove is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaigns. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove highlights the widespread damage caused by the trend of heavily-edited selfies. At the heart of the campaign is a 60 second film, "Reverse Selfie", and is a sequel to Dove’s seminal 2006 film ‘Evolution’, which highlighted the false and unrealistic nature of the beauty ideals perpetuated by the advertising industry and the media. The film begins with an image a young woman has posted of herself on social media. The action then rewinds, reversing all the tweaks and staging that have gone into creating that image, and revealing the shockingly young girl behind the picture. |
| 媒体类别 | 案例研究 |
| 长度 | |
| VFX Company | Absolute Post |
| 制作公司 | Independent Films |
| 音频后期制作 | Grand Central Recording Studios |
| 导演 | Benito Montorio |
| Lead VFX | Phil Oldham |
| 执行制片 | Verity White |
| Global Creative director | Juliana Paracencio |
| 摄影指导 | Steve Annis |
| 文案 | Alison Steven |
| 美术指导 | Liam Bushby |
| Global Executive Creative Director | Daniel Fisher |
| 文案 | Ollie Jarrott |
| 广告经理 | Alessandro Manfredi |
3. Rexona / Degree Inclusive
| 标题 | Degree Inclusive |
| 广告公司 | VML (formerly WT) |
| 广告战役 | Degree Inclusive |
| 广告主 | Unilever |
| 品牌 | Rexona |
| Posted | 11月 2021 |
| 行业领域 | 体香剂 |
| 剧情简介 | We believe products reflect the people who create them. Our motto is “build with, not for”.Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply. |
| 问题 | We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4!Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more”. A deodorant may seem like a trivial, mundane thing. Until you can’t open the cap, press down on the aerosol or apply it. Imagine the importance of deodorant for your confidence. Then imagine you are sweating more, because you are in a wheelchair. Finally, consider the neuroscience research that shows that being excluded hurts people just as much as physically being hit.That’s why inclusive design is so important. We believe that people with disabilities affecting their arms and/or vision should be able to take care of their hygiene needs independently.Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE. |
| 媒体类别 | 案例研究 |
| Entrant Company | Wunderman Thompson Argentina |
| LATAM CCO's | Sebastián Tarazaga /Dany Minaker |
| CCO Argentina | Natalia Benincasa |
| CEO | Victoria Cole |
| Creative Directors | Andrea Ventura / Gastón Cánaves |
| Creative Directors | Agustín Alba / Pablo Maldonado |
| Head of Art | Fernando Rossini |
| Creative Operations Leader | Paula Akel |
| Integrated Production Leader | Josefina Espil |
| Production Manager | Mariana Jauregui |
| Editor/Animator | Leandro Ramírez |
| Graphic Production Manager | Daniel Gatto |
| General Account Director | Eliana Kaplan |
| Account Director | Dana di Lello |
| Sr. Account Executive | Ramiro Pannunzio |
| Strategy Lead | Ronny Weter / Aurelia Sisinni |
| Project Manager | Ana Laura Rodríguez |
| Head of Social Media | Silvina Coto |
| Content Strategist | Daniel Alaniz |
| Community Manager | Vincenzo Mazzei |
| Global CCOS | Bas Korsten / Daniel Bonner |
| Global Lead inclusive Design | Christina Mallon |
| Global Client Lead Unilever | Inge Selawry |
| Global Planning Lead | Nicky Buss |
| Global Project Management | Bart Etcheverry |
| Director of Global Creative Operations | Nora Farley |
| PR Director | Jessica Hartley |
| Product Design | SOUR Studio |
| Creative Collaborators | Santiago Estevez/Nicolás Trapanese |
| Unilever PR Agency | Edelman |
| Production Company | LaDoble |
| Director | Martin Donozo |
| CEO | José Arnal |
| Executive Producer | Agustín Gutierrez |
| Producer | Marco Pilosio |
| Director of Photography | Sebastian Cantillo |
| Post Production | Luis Staffolani |
| Sound post production | Porta Studio |
| Music | Perra Santa |
4. Dove / Reverse Selfie (135s)
| 标题 | Reverse Selfie (135s) |
| 广告公司 | Ogilvy UK |
| 广告战役 | Reverse Selfie |
| 广告主 | Unilever |
| 品牌 | Dove |
| Posted | 1月 2022 |
| 行业领域 | 化妆品、美容产品及香水 |
| 剧情简介 | Ogilvy and Dove have been fighting unrealistic beauty standards since 2004. Sadly the beauty industry has become more toxic, and women’s confidence in their beauty is at an all-time low. To accelerate change in beauty our new platform Let’s Change Beauty is detoxifying beauty for Gen-Z women and girls through action. We updated Dove’s iconic film from 2006 ‘Evolution’ for 2021. ‘Reverse-selfie’ starts with the perfectly edited selfie of what looks like a woman, and tracks the edits backwards until its true face, a 13-year-old girl, is revealed. The film's emotion comes from its authenticity. But this is more than a film, it’s a movement to change selfie-culture. The film drove to the Dove Self Esteem Project’s free downloadable social media toolkits and guides. On social, Dove launched ‘No Digital Distortion’ with Lizzo as brand ambassador, utilizing her platform and followers for this important message. Results -Global earned impressions of 6 bn - 1.9billion in the first 2 days -Over 20,000 Confident Kits downloaded since launch -20.6M total organic campaign reach during the first 7 days -95% positive sentiment for the campaign, including mentions and media driving to feed. -Launch week well above channel averages within feed takeover: 26.18% avg. reach vs 8.62% in Q1 -UGC featured on the Dove global Instagram channel drove 8.9k reach (vs Q1 Av. 4.8k) and 94.7% completion rate (vs Q1 Av. 90.66%) -45k+ visits to campaign page over first 3 days alone 1,575 pledge sign-ups, highest in week 1 for any campaign |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Independent Films |
| VFX Company | Absolute Post |
| 音频后期制作 | Grand Central Recording Studios |
| 广告经理 | Alessandro Manfredi |
| Global Executive Creative Director | Daniel Fisher |
| Global Creative director | Juliana Paracencio |
| 美术指导 | Liam Bushby |
| 文案 | Alison Steven |
| 文案 | Ollie Jarrott |
| 导演 | Benito Montorio |
| 摄影指导 | Steve Annis |
| 执行制片 | Verity White |
| Lead VFX | Phil Oldham |
5. Tena / Despair No More
| 标题 | Despair No More |
| 广告公司 | Impact BBDO |
| 广告战役 | Despair No More |
| 广告主 | Essity |
| 品牌 | Tena |
| 首次发布日期 | 2021 / 3 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | Across MENA, incontinence is the most stigmatized of health conditions. Women struggling with incontinence are associated with “Age of Despair”, a phrase commonly used to describe menopause. So to drive confidence amongst women in the Middle East and challenge negative perceptions, we created a campaign that destroyed the phrase “Age of Despair.” We empowered women to be who they want to be; intimate, active, funny, fashionable. As a result, TENA became the No.1 incontinence product in the region, reaching 34.5% in value share and gained a unique reach of 613K on social and earned 4.7M video views. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 英国 |
| 广告经理 | Oscar Ayala |
| 广告经理 | Stamatios Mantzaris |
| 广告经理 | Yosra Embabi |
| 首席创意官 | Alex Grieve |
| 首席创意官 | Paul Shearer |
| Agency | AMV BBDO |
| Deputy Executive Creative Director | Toby Allen |
| Deputy Executive Creative Director | Jim Hilson |
| 创意团队 | Marie-Claire Maalouf |
| 创意团队 | Sarah Berro |
| 创意团队 | Irina Siraeva |
| Planner | Tom White |
| Planner | Rob Sellars |
| Account Management Team | Harriet Harrison |
| Account Management Team | Laura Hazell |
| Account Management Team | Salma Shahin |
| Account Management Team | Haitham Elias Shaheen |
| Agency TV Producer | Hiram Naman |
| 制作公司 | Big Kahuna Films |
| 导演 | Camila Cornelsen |
| 制片 | Chady El Khal |
| 摄影指导 | Camila Cornelsen |
| 摄影师 | Camila Cornelsen |
| 剪辑师 | Neda Zag |
| 剪辑师 | Ryan Gonsalves |
| Post-Production, Colour & AFX | The Fantastic Film Factory |
| Post-production Producer | Razan Hamdan |
| 音效 | Tunefork Studios |
| 音效 | Marc Codsi |
| 音乐作曲家 | Zeid Hamdan |
| 音乐 | Anghami |
| 音乐制作人 | Emdee Jabre |
| Artist Relations | Kamil Abi Khalil |
| 项目经理 | Georges ‘Josh’ Rouhana |
| PR Agency | Impact Porter Novelli |
| 媒介公司 | Zenith Media Middle East |
6. BOEHRINGER INGELHEIM / THE UNWEARABLE COLLECTION
| 标题 | THE UNWEARABLE COLLECTION |
| 广告公司 | Area 23, An IPG Health Company |
| 广告战役 | THE UNWEARABLE COLLECTION |
| 广告主 | Boeringer-Ingelheim |
| 品牌 | BOEHRINGER INGELHEIM |
| Posted | 6月 2022 |
| 行业领域 | 保健与医药产品 |
| 媒体类别 | 户外广告 |
| 长度 | |
| 市场 | 纳米比亚 |
7. Whisper / The Missing Chapter (Film)
| 标题 | The Missing Chapter (Film) |
| Brief | We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education. |
| 广告公司 | Leo Burnett India |
| 广告战役 | The Missing Chapter |
| 广告主 | Procter & Gamble |
| 品牌 | Whisper |
| Posted | 11月 2022 |
| 行业领域 | 妇女保健 |
| 剧情简介 | Whisper, the leading sanitary napkin brand in India, is driven by it's purpose of 'unleashing confidence in girls to be who ever they want to be'.The brand also believes that education plays a key role in empowering girls. For 3 decades now, Whisper has been running its school program to prevent girls from dropping out of school because of lack of period awareness, period management. |
| 媒体类别 | 案例研究 |
| CEO and Chief Creative Officer | Rajdeepak Das |
| CEO and Chief Strategy Officer | Dheeraj Sinha |
| National Creative Director | Sachin Kamble |
| 执行创意总监 | Sonal Chhajerh |
| Executive Vice President | Niket Kumar |
| Associate Executive Creative Director | Gaurav Kumar |
| 创意总监 | Indrajeet Kadam |
| 文案 | Kaizeen Vankadia |
| Sr. Art Director | Rituja Ghadge |
| Brand Services Partner | Andrea DSouza |
| Brand Services Associate | Purvi Bakliwal |
| Associate Vice President | Noor Samra |
| Brand Strategy Director | Anjali Kamath |
| Head of Films department | Jignesh Maru |
| 执行制片 | Anil Sonawane |
| 导演 | Akanksha Seda |
| 制作公司 | OffRoad Films |
8. Whisper / The Missing Chapter
| 标题 | The Missing Chapter |
| 广告公司 | Leo Burnett India |
| 广告战役 | The Missing Chapter |
| 广告主 | Procter & Gamble |
| 品牌 | Whisper |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 卫生及个人护理产品 |
| 媒体类别 | Web Film |
| 长度 | |
| CEO and Chief Creative Officer | Rajdeepak Das |
| CEO and Chief Strategy Officer | Dheeraj Sinha |
| National Creative Director | Sachin Kamble |
| 执行创意总监 | Sonal Chhajerh |
| Executive Vice President | Niket Kumar |
| Associate Executive Creative Director | Gaurav Kumar |
| 创意总监 | Indrajeet Kadam |
| 文案 | Kaizeen Vankadia |
| Sr. Art Director | Rituja Ghadge |
| Brand Services Partner | Andrea DSouza |
| Brand Services Associate | Purvi Bakliwal |
| Associate Vice President | Noor Samra |
| Brand Strategy Director | Anjali Kamath |
| Head of Films department | Jignesh Maru |
| 执行制片 | Anil Sonawane |
| 导演 | Akanksha Seda |
| 制作公司 | OffRoad Films |
9. AstraZeneca / The Big Sneeze
We apologize, but this ad has been pulled due to copyright issues.
| 标题 | The Big Sneeze |
| 广告公司 | 21GRAMS |
| 广告战役 | The Big Sneeze |
| 广告主 | AstraZeneca |
| 品牌 | AstraZeneca |
| Posted | 10月 2022 |
| 行业领域 | 保健与医药产品 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Beautiful Productions |
| 后期制作 | Wave Studios |
| 媒介公司 | Havas LYNX |
| 制作公司 | Partizan London |
| 美术指导 | Kevin Colquhoun |
| 文案 | Gregor Findlay |
| 首席创意官 | Frank Mazzola |
| 首席创意官 | Tom Richards |
| 集团创意总监 | Gregor Findlay |
| 集团创意总监 | Kevin Colquhoun |
| 制片 | Selina Day |
| Strategist | Charlotte Stone |
| Account Lead | Hannah Bonnell |
| Audio Executive Producer | Rebecca Boswell |
| Experience Director | Paul Wright |
| Experience Director | Rob Connor |
| 导演 | Ethan Graham |
| 剪辑师 | Paul Wright |
| 剪辑师 | Ethan Graham |
| Title Animation | Matt Shaw |
| Title Animation | Nick Mason |
| Group Creative Production Director | Simon Kemp |
| 媒介企划 | Tom Strangwick |
| Sound Engineer | Jack Patterson |
10. KRYSTEXXA / GOUT REVISITED
| 标题 | GOUT REVISITED |
| 广告公司 | Area 23, An IPG Health Company |
| 广告战役 | GOUT REVISITED |
| 广告主 | Horizon |
| 品牌 | KRYSTEXXA |
| Posted | 10月 2022 |
| 行业领域 | 保健与医药产品 |
| 媒体类别 | 案例研究 |
| 长度 |
11. Horizon / Eyedar
| 标题 | Eyedar |
| 广告公司 | Area 23, An IPG Health Company |
| 广告战役 | Eyedar |
| 广告主 | Horizon |
| 品牌 | Horizon |
| Posted | 6月 2022 |
| 行业领域 | 保健与医药产品 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Dalmatian Cow |
| 后期制作 | Blind Pig |
12. Phexxi / House Rules
| 标题 | House Rules |
| 广告公司 | McCann Health |
| 广告战役 | You Make the Rules |
| 广告主 | Phexxi |
| 品牌 | Phexxi |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 保健与医药产品 |
| 媒体类别 | 电视 |
| 长度 | |
| 音频 | Sound Lounge |
| Director | Filip Engstrom |
| 首席创意官 | Bruno Abner Rebelo |
| VP Associate Creative Director | Jillian Watkins |
| VP Associate Creative Director | Melinda Milovic |
| 美术总监 | Trish Salge |
| Copy Supervisor | Tressie LaFay |
| EVP Managing Director | Gillian Walker |
| VP Account Group Supervisor | Marcie Judges |
| 客户主管 | Courtney Wolfson |
| SVP Strategy Director | Deb Sobelman |
| VP Strategy and Engagement Director | Alexandra Davis |
| 执行制片 | Maureen Phillips |
| Head of Production | Rebecca Binder |
| Chief Executive Officer, Evofem | Saundra Pelletier |
| Vice President of Marketing, Evofem | Tim Glennon |
| Head of Consumer Marketing, Evofem | Caitlin Schneider |
| Brand Manager, Evofem | Erin Turner |
| Brand Manager, Evofem | Natasha Azevedo |
| Senior Group Director, Real Chemistry | Hollie Noble |
| Senior Account Director, Real Chemistry | Melanie Weiss |
| Creative Director, Real Chemistry | Keith LaFerriere |
| Practice Lead, Strategy, Real Chemistry | Martin Mannion |
| Marketing agency | Starpower |
| Executive Director | Chelsea Gargiulo |
| 客户主管 | Samantha Jones |
| 制作 | Smuggler |
| Co-Founder | Patrick Milling Smith |
| Co-Founder | Brian Carmody |
| 执行制片 | Sue Yeon Ahn |
| Chief Operating Officer | Andrew Colon |
| Head of Production | Alex Hughes |
| 制片 | Francesca Lentini |
| Editorial | BigSky Edit |
| Edit | Chris Franklin |
| Editorial Producer | Sarah Van Tassel |
| 制片 | Ali Corsie |
| Effects Supervisor | Ryan Sears |
| Color | Nice Shoes |
| Color | Chris Ryan |
| 音频工程师 | Tom Jucarone |
13. Novartis / Slow The Burn
| 标题 | Slow The Burn |
| 广告公司 | 21GRAMS |
| 广告战役 | Slow The Burn |
| 广告主 | Novartis |
| 品牌 | Novartis |
| Posted | 6月 2022 |
| 行业领域 | 保健与医药产品 |
| 媒体类别 | 平面 |
| 首席创意官 | Frank Mazzola |
| 首席创意官 | Tom Richards |
| 音乐作曲家 | Rich McCoull |
| 创意总监 | Tom Wordley |
| 剪辑师 | David Scott |
| 集团创意总监 | Gregor Findlay |
| 集团创意总监 | Kevin Colquhoun |
| 联合创意总监 | Jon Webb |
| Developer | William Stride |
| Retoucher | Barry Craig |
| Senior Designer | Tim Fletcher |
| Technical Lead | Alexander Shellard |
| Assistant | Matt Reay |
| Case Study Editor | Nick Mason |
| Head of Client Services | Oli Burnham |
| Group Creative Production Director | Simon Kemp |
| Head of Artwork | Richard Bagley |
| 文案 | Hiram Amin |
| 模型制作 | Ben Millar |
| Model Studio | Millar's Models |
| Music Studio | The East Wing |
| Director/Photographer | Alex Telfer |
| Senior Account Associate | Harry Keeling |
| Senior Account Manager | Sitara Pappachan |
14. Dove / Courage Is Beautiful
| 标题 | Courage Is Beautiful |
| 广告公司 | Ogilvy UK |
| 广告战役 | Courage is Beautiful |
| 广告主 | Unilever |
| 品牌 | Dove |
| Posted | 4月 2021 |
| 行业领域 | 卫生及个人护理产品 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Executive Creative Director Unilever | Daniel Fisher |
| 首席创意官 | Brian Murray |
| Juliana Paracencio | |
| 集团创意总监 | Christian Horsfall |
| 联合创意总监 | Pam Danowski |
| Head of Art Production | Sarah Thomson |
| Art Producer | Chloe Jahanshahi |
| Art Producer | Jonathon Nixon |
| Head of Integrated Production | Matthew Jones |
| 广告公司制片 | Marie-Pierre Toure |
| Senior Print Producer | David Scanlon |
| Worldwide Managing Partner | Nadja Bellan White |
| Worldwide Managing Director | Aviva Groll |
| Global Managing Partner | Sam Pierce |
| Global Business Director | Georgie Howard |
| Global Creative Delivery Lead | Mike Kerry |
| Programme Director | Pia Smith-Boquien |
| Chief Strategy Officer | Tom Kenny |
| 客户总监 | Beth Blatch |
| Account Coordinator | Rebecca Tummers |
| Chief Strategy Officer | Ben Kay |
| 执行制片 | Kristina Anzlinger |
| Assistant | Nathan Olszewicki |
| 音乐作曲家 | Kevin Sargent |
| Music Partner | Big Sync Music |
| Audio Creative Director | Didier Tovel |
| Audio Executive Producer | Alison Lawee |
| Offline Editor | Billy Mead |
| 执行制片 | Ed Hoadley |
| Offline Editor | Paul Ferdenzi |
| 后期制作 | Jo Papayyianni |
| 执行制片 | Darryl Bolton |
| 2D Artist | Ben McIlveen |
| Technical Operator | Richard Evans |
| Global Dove | Alessandro Manfredi |
| Executive Vice President | Alessandro Manfredi |
| Global Brand Vice President Dove Masterbrand | Sophie Van Ettinger |
15. Dove / #DetoxYourFeed
| 标题 | #DetoxYourFeed |
| 广告公司 | Ogilvy UK |
| 广告战役 | Toxic Influence |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | The harmful advice, trends and products promoted by toxic influencers are creating a self-esteem crisis among teenage girls: 92% want to change the way they look, and 1 in 2 girls follow an influencer that makes them feel less confident. Our brief was twofold: firstly, to highlight the scale and harm of toxic trends across social platforms for parents, who are often unaware of what their daughters are seeing; and secondly, to help girls recognize and avoid toxic advice online. Tragically, toxic advice has now become so common, girls don’t even realize it’s toxic anymore. Our goal was to create a single, shareable film that would be relatable for both parents and their teen daughters, which spotlighted the issue as well as educating parents about resources from the Dove Self-Esteem Project they could use to help their daughters detoxify their feed. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 美国 |
| 制作公司 | Smuggler |
| 媒介公司 | Mindshare North America |
| PR Agency | Edelman Worldwide |
| Agency | VMLY&R Dallas |
| Global Executive Creative Director | Daniel Fisher |
| Global Creative Director | Francesco Grandi |
| 文案 | Phil Gull |
| 美术指导 | Helen Giles |
| Design Lead | Sian Hughes |
| Global Client Director | Jo Bacon |
| Executive Vice President | Alessandro Manfredi, Global Dove |
| Dove Masterbrand | Leandro Barreto, Global Brand Vice President |
| Dove Masterbrand | Edoardo Briola, Global Brand Director |
| Dove Masterbrand | Leslie Golts, Global Brand Manager |
| Dove Masterbrand | Amalie Thompson, Global Assistant Brand Manager |
| Dove Masterbrand | Zoe Eungblut, Global Brand Director Digital |
| Dove Masterbrand | Juliette Crouzet-Mertens, Senior Global Digital Manager |
| Executive Creative Director | Daniel Fisher, Global Executive Creative Director (Unilever) & Special Projects |
| Global Creative Director | Francesco Grandi |
| Copywriter | Phil Gull |
| Art Director | Helen Giles |
| Integrated | Sian Hughes, Design Lead |
| Global Client Lead | Jo Bacon |
| Global Managing Partner | Sam Pierce |
| Global Business Director | Georgie Howard |
| Global Account Director | Carmen Vicente Soto |
| Digital Account Manager | Olivia White |
| Project Manager | Katie Morrell |
| Project Manager | Zahra Mair |
| Head of Integrated Production (Unilever) | James Brook-Partridge |
| Lead Senior Film Producer | Stephanie Warner |
| Senior Film Producer | Sally Miller |
| Assistant Producer | George Ward |
| Assistant Producer | Eva McAlpine |
| Senior Art Producer | Chloe Jahanshahi |
| Chief Strategy Officer | Ben Kay |
| Strategy Partner | Ila De Melloa Kamath |
| Strategist | Yolanda Davis |
16. Vicks / Vicks Care Lives On
| 标题 | Vicks Care Lives On |
| 广告公司 | Publicis Singapore |
| 广告战役 | #TouchOfCare 2021 |
| 广告主 | Procter & Gamble |
| 品牌 | Vicks |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 卫生及个人护理产品 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Memesys Culture Lab |
| 20:20 MSL | |
| 导演 | Anand Gandhi |
| 执行制片 | Zain Memon |
| 制片 | Shreya Dudheria |
| 摄影指导 | Kaushal Shah |
| Colorist | Jenny Montgomery |
| 音乐制作人 | Sneha Khanwalkar |
| 首席创意官 | Ajay Thrivikraman |
| Creative Director/Copywriter | Mihir Dhairyawan |
| 广告公司制片 | Shirlie Alexis Tay |
| Business Director | Sharmista Nagarkatti |
| EVP | Natalie VanderVorst |
| Head Of Planning | Jordan Price |
| Planning Director | Hui Chong Yong |
| Senior Account Director | Jessica Geli |
| Senior Account Executive | Sophie Ow |
| AVP & Lead | Ruchita Shah |
| Senior Manager | Jeunelle Rebello |
| Senior Executive | Pemiya Gandhi |
| Senior Executive | Ekta Joshi |
17. eos / Bless Your F*ing Cooch
| 标题 | Bless Your F*ing Cooch |
| 广告公司 | Mischief @ No Fixed Address |
| 广告战役 | Bless Your F*ing Cooch |
| 广告主 | EOS (Evolution of Smooth) |
| 品牌 | eos |
| 首次发布日期 | 2021 |
| 行业领域 | 卫生及个人护理产品 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Makeout |
18. Dot Go / Dot Go “object interaction” app
| 标题 | Dot Go “object interaction” app |
| Brief | For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations. |
| 广告公司 | Serviceplan Group |
| 广告战役 | Dot Go |
| 广告主 | Dot Incorporation |
| 品牌 | Dot Go |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 保健与医药产品 |
| 剧情简介 | Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads. |
| 哲学 | Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads. Serviceplan Innovation has found a solution to this problem. Dot Go is the first ever “object interaction” app. Unlike existing apps, it not only detects objects in the environment but also connects them to actions. These actions can be executed automatically and range from internal actions like sounds and vibration; to, most importantly, external actions in other apps, websites, and even smart home devices. Besides the novel concept of “object interaction”, the innovative nature of Dot Go relies on another key component. Existing object detection apps all rely on proprietary object libraries and closed systems, designed for fixed use cases rather than increasing user needs. This leads to fragmentation and makes solutions increasingly expensive, forcing users to choose between adaptability and their individual needs. Dot Go is already being used by thousands of blind users, businesses, brands and organizations around the world. One such partnership is with U.S. start-up Wheel the World, who provide accessible tourism experiences. Funded with 140,000 USD by the Inter-American Development Bank, Dot Go and ‘Wheel The World’ created trips for the blind in Chile in spring 2022. The experience was rated highly by the participants, captured in a film documentary, and will be expanded to more countries later this year. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | Serviceplan Innovation |
| Agency | HoC Seoul |
| Development | Hyperinteractive |
| 制作 | Albert Coon |
| 制作公司 | Paulus Co. Ltd |
| Influencer | DamianDamian |
