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Best Auto Ads of the Month
1
Renault - CareMakers
Renault knows that not everyone can live without a car, so they've created a solution for those who don't have a vehicle of their own.
| 标题 | CareMakers |
| 广告公司 | Publicis Conseil |
| 广告战役 | Cars to work |
| 广告主 | Renault |
| 品牌 | Renault |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 长度 | |
2
Subaru - Subaru Crosstrek Wilderness
The Subaru Crosstrek Wilderness is an entirely different beast, as shown in this spot out of Zulu Alpha Kilo Toronto.
| 标题 | Subaru Crosstrek Wilderness |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Subaru Crosstrek: The True Urban Legend. |
| 广告主 | Subaru Corporation |
| 品牌 | Subaru |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 轿车 |
| 剧情简介 | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | Zulu Alpha Kilo |
| VFX Company | Alter Ego |
| Creative Chairman | Zak Mroueh |
| 首席创意官 | Brian Murray |
| 首席创意官 | Jenny Glover |
| 执行创意总监 | Dean Lee |
| 美术指导 | Ryan Dzur. |
| 美术指导 | Tanios Nims |
| 文案 | Sam Cote |
| 广告经理 | Cynthia Bouris |
| 广告经理 | Gary Sappleton |
| 客户经理 | Corina Wilkes |
| 客户经理 | Hayley Blackmore |
| Strategy Director | Heather Segal |
| Strategy Director | Cameron Fleming |
| 媒介公司 | OMD Dublin |
| Media Team | Michelle Jairam |
| Media Team | Natasha Cappelli |
| 广告公司制片 | Revital Grunberg |
| 制作公司 | someplace nice |
| 导演 | Hans Emanuel |
| 执行制片 | Chilo Fletcher |
| 执行制片 | Estelle Weir |
| Line Producer | Kyle Hollett |
| 摄影指导 | Byron Kopman |
| 后期制作 | Zulubot |
| 剪辑师 | Max Lawlor |
| Post production director | Lena Hamady |
| VFX Assistant | Jake Hussey |
| Colorist | Wade Odlum |
| 执行制片 | Hilda Pereira |
| 后期制作 | Spencer Butt |
| 音效 | Twins Music House |
| 音效 | Eggplant Music + Sound |
| 创意总监 | Adam Damelin |
| 音效设计公司 | Peter Pacey |
| 执行制片 | Nicola Treadgold |
| Managing Director | Leslie Uy |
| VFX Lead | Darren Achim |
| Colorist | Sam Omand |
| Engineering | Benjamin Spiller |
| 制片 | Nicole Nadeau |
3
Nissan - Get Comfortable, But Not Too Comfortable
Being the only Japanese team on the F1 grid, Nissan celebrates the concept of Omotenashi: Encouraging their competitors to, "Get comfortable, but not too comfortable".
| 标题 | Get Comfortable, But Not Too Comfortable |
| 广告公司 | Dark Horses |
| 广告战役 | Get Comfortable, But Not Too Comfortable |
| 广告主 | Nissan Motor Corp. |
| 品牌 | Nissan |
| Posted | 4月 2024 |
| 行业领域 | 汽车 |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 创意总监 | Adam Burns |
| 创意团队 | Ellis McKenzie |
| 创意团队 | Jezebel Carr |
| 制片 | Leah Wattley |
| Business Director | Alex Fearn |
| Strategist | Simon Hanley |
| 制作 | Concept80 |
| 创意总监 | Paco López |
| 客户经理 | Billy Brightmore |
| 导演 | Mickey Fitzsimons |
| 制作 | NEED A FIXER JAPAN |
| 制片 | Kenji Kitajima |
| 摄影师 | Koino Yosuke |
| Gaffer | Nakajima Kanta |
| Fashion design | Jun Nakamura |
| Gaffer Assistant | Kouno Hiromu |
| Fixer | Ken Bhatt |
| Designer | JU-NNA |
4
Citroën - The Ice Ballet
This elegant installment out of BETC Paris shows the precision handling of the Citroën ë-Berlingo.
| 标题 | The Ice Ballet |
| 广告公司 | BETC Paris |
| 广告战役 | The Ice Ballet |
| 广告主 | Citroën |
| 品牌 | Citroën |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 哲学 (原始语言) | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | 仅限订阅者 |
| 广告经理 | Fe....co G...et 仅限订阅者 |
| 广告经理 | F...an Ro.....ez 仅限订阅者 |
| 广告经理 | S....in P....di 仅限订阅者 |
| 广告经理 | J...e A....az 仅限订阅者 |
| Account Management | Be....le To....no 仅限订阅者 |
| Account Management | M...i B...li 仅限订阅者 |
| Account Management | A..e D...ux 仅限订阅者 |
| Account Management | W....am R....ie 仅限订阅者 |
| Account Management | A...he L...ca 仅限订阅者 |
| 首席创意官 | St....ane Xi....as 仅限订阅者 |
| 创意总监 | Ni....as B...hi 仅限订阅者 |
| 文案 | N....as R....rd 仅限订阅者 |
| 美术指导 | R...in D...s 仅限订阅者 |
| Traffic Creative | K..mi Z...ou 仅限订阅者 |
| Traffic Creative Producer | M....ie D...eu 仅限订阅者 |
| Creative Producer | A....ia B...ry 仅限订阅者 |
| Creative Producer | D...d G...n 仅限订阅者 |
| Agency Post-production Producer | Fl....ce De....ge 仅限订阅者 |
| 战略企划 | C...é W..n 仅限订阅者 |
| 制作公司 | Za.....erg Pr......ons 仅限订阅者 |
| 导演 | ..x M...in 仅限订阅者 |
| 执行制片 | J....ne E....ch 仅限订阅者 |
| 执行制片 | J....ne Ge.....am 仅限订阅者 |
| 摄影指导 | S...n ..m 仅限订阅者 |
| Production Service Company | N...a f...s 仅限订阅者 |
| 后期制作 | b...ic S...io 仅限订阅者 |
| Post-production Producer | T..o Se.....ber 仅限订阅者 |
| 剪辑师 | Jo....es H....ch 仅限订阅者 |
| Colorist | Em....no Se.....ni 仅限订阅者 |
| Music Supervision | A..m Gh....li 仅限订阅者 |
| 音效制作 | ..M 仅限订阅者 |
| 音乐作曲家 | W..l Je....gs 仅限订阅者 |
| 音乐作曲家 | B...y Sai......rie 仅限订阅者 |
| 音乐作曲家 | J..k N....he 仅限订阅者 |
| Music Licensing | F...us M...c 仅限订阅者 |
| Music Licensing | E...gn M...c 仅限订阅者 |
| Talent | ..i H...on 仅限订阅者 |
| Talent | S..a Ho.....ara 仅限订阅者 |
| Talent | J...e Sa....en 仅限订阅者 |
| Head of Strategy | E....ne Av....ng 仅限订阅者 |
5
Volkswagen - The Movement That Unites Us
Ogilvy Spain and Volkswagen use motion to their advantage in this spot with creative transitions and flowing shots.
| 标题 | The Movement That Unites Us |
| 广告公司 | Ogilvy Spain |
| 广告战役 | The Movement That Unites Us |
| 广告主 | Volkswagen AG |
| 品牌 | Volkswagen |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 轿车 |
| 剧情简介 | Volkswagen Commercial Vehicles presents its new campaign “The movement that unites us”, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song “Moving” by Spanish artist Macaco as its soundtrack. The campaign highlights the versatility of the vehicle and how it can adapt to different lifestyles and urban mobility needs. Luis Garcia de Oro, Creative Director of Ogilvy Barcelona, assures that "The message conveyed in the song 'Moving' fits perfectly with the spirit of ID. Buzz. It talks about a lifestyle that respects the planet and oneself, that is faithful to its origins while, at the same time, moves towards the future. This was the moment when we realised that 'Moving' had to be the song for the ID.Buzz, it couldn't be any other than Macaco." “The movement that unites us”, Volkswagen's new claim The brand has launched a new claim under the name “The movement that unites us”, for the new communication platform of Volkswagen Commercial Vehicles that was born with the intention to continue to expand a community called ‘The Originals’, where all owners of a Volkswagen van come together. A movement capable of uniting all the owners of the brand, whether they are delivery drivers, surfers, families, adventurers, or self-employed people. With the collaboration of Ogilvy Barcelona, in “The movement that unites us” the brand is driven from the past, with its iconic VW Bus or Transporter, to move towards the future. The world moves, and with it so do people's motivations and needs. We are moved by the same lifestyle, we are moved by the desire to explore... And in this movement, the brand highlights that we are never alone, because the community is a fundamental part of the movement that unites us. That is why companionship continues to be so important in ‘The Originals’ community. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Noelia Fernández |
| Video Production | HOGARTH |
| 后期制作 | HOGARTH |
| 客户主管 | Andrea Fernandez |
| Communication | Christian Martínez |
| 媒介公司 | Remind-PHD |
| 创意总监 | Luis García de Oro |
| 美术指导 | Fani Cabrera |
| 美术指导 | Emma Argemi |
| 美术指导 | Pep Sanabra |
| Copywriting | Judith Ujaque |
| 客户总监 | Marta Torres |
