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Best automotive ads
Best automotive advertising campaigns from around the world.

Best Auto Ads of the Month

1

Volkswagen - YourWagen

A Volkswagen doesn't just get you from point A to point B, it tells a story of the owner, as shown in this spot out of adam&eveDDB.

标题YourWagen
广告公司
广告战役 YourWagen
广告主 Volkswagen
品牌 Volkswagen

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首次发布日期 仅限订阅者
行业领域仅限订阅者
哲学仅限订阅者
媒体类别 电视
长度
Soundtrack仅限订阅者
媒介公司
制作公司
剪辑公司
广告经理 ..d M...od 仅限订阅者
广告经理 S...h Cox......ley 仅限订阅者
广告经理 G..n Bu......rth 仅限订阅者
广告经理 L...a A...s 仅限订阅者
广告经理 ..c B....ws 仅限订阅者
广告经理 H...ah D...s 仅限订阅者
广告经理 F...a J...s 仅限订阅者
广告经理 ..b P....on 仅限订阅者
广告经理 Ma....ne B....on 仅限订阅者
广告经理 K...e Wi....ms 仅限订阅者
首席创意官 R....rd B..m 仅限订阅者
执行创意总监 ..t N...on 仅限订阅者
执行创意总监 M..e Su.....and 仅限订阅者
创意总监 ..m V...e 仅限订阅者
创意总监 P..l K...t 仅限订阅者
Senior Creative C...e P..e 仅限订阅者
Social Creative M...y Jo.....ne 仅限订阅者
Chief Strategy Officer M...in Be....ey 仅限订阅者
Strategy Director J..k S...er 仅限订阅者
Strategist O...r B...h 仅限订阅者
Executive Chair T...y E...v 仅限订阅者
Chief Client Officer ..m .e C...r 仅限订阅者
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Business Lead P...s R...o 仅限订阅者
客户总监 Is....la B..t 仅限订阅者
客户总监 J..o S..w 仅限订阅者
客户经理 F....ie R...e 仅限订阅者
客户主管 B...a B...et 仅限订阅者
广告公司制片 M..y Fos.......los 仅限订阅者
广告公司制片 H...y P....ar 仅限订阅者
广告公司制片 Ch.....te E....on 仅限订阅者
Operations Director S...rt H....rn 仅限订阅者
Project Director R...a N....ha 仅限订阅者
Project Director J..e B....am 仅限订阅者
项目经理 E..a R...on 仅限订阅者
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Senior Legal Counsel ..m Ca....ll 仅限订阅者
Digital Agency T...al L...on 仅限订阅者
执行创意总监 Vi....ia Bu....an 仅限订阅者
创意总监 R..s E....ds 仅限订阅者
创意总监 D..e Su....an 仅限订阅者
Head of Design J...s Mo....an 仅限订阅者
设计师 M...a G...no 仅限订阅者
Senior Motion Designer R....el B...r 仅限订阅者
Social Media Director E...e Bl.....eld 仅限订阅者
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Business Director A...is Ja......ian 仅限订阅者
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Director Marketing Science B....ey Wi.....son 仅限订阅者
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Associate Analyst Marketing Science D...in ..u 仅限订阅者
Chief Client Officer T..y N...le 仅限订阅者
Managing Partner H..t S...l 仅限订阅者
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Planning Partner K...ty Mc....in 仅限订阅者
Media Business Director S...h H...e 仅限订阅者
Planning Associate Director Al.....ra Th....on 仅限订阅者
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AV Director J...s H....ns 仅限订阅者
Biddable Manager Ma.....ay Ho.....od 仅限订阅者
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导演 F..n M....gh 仅限订阅者
制片 J..n S...p 仅限订阅者
Managing Director/ Executive Producer M..t B...n 仅限订阅者
制作经理 L..y Mor......cks 仅限订阅者
摄影指导 L..e J...bs 仅限订阅者
Casting Producer C...a K....dy 仅限订阅者
Socials Videographer C...s T...er 仅限订阅者
剪辑师 J..x G....ey 仅限订阅者
Social Editor S....er F...zt 仅限订阅者
Social Editor ..y S...n 仅限订阅者
Social Editor T..y Con.......hes 仅限订阅者
Social Editor O...er M...an 仅限订阅者
Assistant Editor J...ua S....on 仅限订阅者
Editorial Producer S... O...Mara 仅限订阅者
音频后期制作 S..e A...o 仅限订阅者
Sound Engineer P..l B....nd 仅限订阅者
Sound Engineer F....ie B...ne 仅限订阅者
Sound Managing Director J...an Ma....ll 仅限订阅者
2

Wuling - First First Responder

Due to the many narrow alleyways in Jakarta, response times from firefighters can be greatly affected; Wuling takes action to aid in this issue, and with the help of Flock Creative Network redesign their only compact electric car to become a vehicle for firefighters to access emergencies quickly.

标题First First Responder
广告公司
广告战役 First First Responder
广告主 Wuling
品牌 Wuling

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Posted4月 2024
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 互动
长度
3

Lexus - Rise To It

Lexus wants to be the vehicle that drives you to great heights, as shown by this invigorating spot out of T&Pm.

标题Rise To It
广告公司
广告战役 Rise To It
广告主 Toyota Motor Corporation
品牌 Lexus
首次发布日期 2024 / 5
行业领域 轿车
剧情简介 A love letter to tennis. That’s what sports partnerships really are. Just a brand, standing in front of a sport and its fans saying, ‘I love you’. As fellow fans, we aim to show up authentically, not just stick our badge on it and risk obscuring the view so that was our starting point for Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour - honour the game, honour the fans. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles for what it takes to get to the top of your game. In order to succeed, you must… Rise To It. This new campaign highlights the parallels of Lexus innovation and pro tennis - to improve we must move forwards, as well as upwards. Around the world, tennis players come from diverse beginnings, learning to master every season on all kinds of courts, to rise through the ranks. Just as Lexus are constantly innovating to ensure their drive is the best it can be. It’s this thinking that gave birth to the Rise To It launch film. Created for Lexus UK, by T&Pm, directed by Lovesong’s award winning tour de force, Elliot Power, partnering with Oscar nominated cinematographer, Lucazs Zal, to frame the action. Getting ATP points takes grit, focus, talent and determination - as well as a lot of support. As our player serves the match point he looks back on where it started. From the first hint of talent as a baby with a sure grip, rising to a child with a love for the sport, rising to a teenager playing in all seasons on every court, rising to an adult alone on an ATP court serving to win. Through the rises we see his mother, Lexus, the coaches and eventually the fans that transport him to where he is now. It's all to play for. It's time to Rise To It.
媒体类别 电视
长度
4

Audi + Penguin Random House - Handbook Novels

With the help of Ogilvy Spain, Penguin Random House and Audi find an engaging and creative way to get consumers to read the Audi Owner's Manual that usually sits in the glovebox.

标题Handbook Novels
标题 (原始语言)Novelas de Manual
广告公司
广告战役 Handbook Novels
广告主 Audi
品牌 Audi + Penguin Random House
Posted4月 2024
行业领域 汽车
媒体类别 Branded Content
长度
执行创意总监
执行创意总监
客户经理
客户经理
创意总监
美术指导
美术指导
Copywriting
Copywriting
UX Designer
Technology
Technology
Technology
Production Team
Production Team
5

Michelin - On the Road and Beyond

Michelin wants viewers to know that they aren't just on the road, they're all around you in places you might not be aware of.

标题On the Road and Beyond
广告公司
广告战役 On the Road and Beyond
广告主 Michelin
品牌 Michelin
首次发布日期 2024 / 5
行业领域 轮胎、配件、机油、汽油、柴油
广告口号 Motion for life
哲学 (原始语言) Si vous pensez que Michelin ne créé que des pneus, on vous conseille de jeter un œil à la nouvelle campagne mondiale de la marque.
 
Michelin a choisi de nous embarquer « On the road and (far) beyond”, dans un voyage qui met en lumière l’esprit d’innovation de la marque.
 
Pensée comme un mouvement continu, la campagne commence sur la route et dans le pneumatique et se poursuit vers des domaines toujours plus variés et extraordinaires.
Le “code blanc”, hommage à Bibendum dont il reprend les formes et les lignes, véritable signature de la marque, nous signale sa présence tout au long du voyage : du pneu de voiture jusqu’à une gigantesque voile de navire, les roues d’un véhicule spatiale ou bien les pneus de motos électriques !
 
La mise en scène s’appuie sur une forme spectaculaire ; le talent du réalisateur Henry Scholfield donne vie à cet esprit singulier via un équilibre soigné entre plans très cinématographiques et la « tech touch » de la 3D. En résulte une véritable épopée qui n’en finit pas de nous surprendre et de nous emmener toujours plus loin. 
 
Michelin a voulu cette campagne dynamique mais aussi résolument tournée vers un futur optimiste, ancrée dans le réel avec pour volonté d’améliorer le quotidien. Celle-ci vient alimenter la plateforme stratégique « Motion For Life », parce que la promesse d’une meilleure vie en mouvement est plus que jamais celle de la marque, une marque sur laquelle on peut avoir confiance sur la route mais aussi bien au-delà..
 
Cette campagne mondiale sera révélée en Europe et en premier lieu en France le 13 mai prochain puis dans 9 pays à travers le monde notamment aux US, au Canada et au Brésil, mais aussi en Asie avec la Chine, la Thaïlande, la Malaisie et le Vietnam.
媒体类别 电视
长度
市场 加拿大, 美国, 巴西, 中国, 马来西亚, 泰国, 越南
广告经理
广告经理
广告经理
Associate Director
Account Management
Account Management
Account Management
Account Management
President & Chief Creative Officer
执行创意总监
美术指导
Art Director Assistant
文案
Music / Sound Design GUM
战略企划
广告公司制片
制作公司
导演
制片
Director of Production
摄影指导
后期制作
Post-production Producer
VFX Supervisor
Production Service Company
Production Service Company
美术指导
文案
Art Buyer
Print Producer
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