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Best automotive ads
Best automotive advertising campaigns from around the world.

Best Auto Ads of the Month

1

Lexus - No Ceiling

"Innovation means nothing, unless it sparks something."

标题No Ceiling
广告公司
广告战役 Emotional Sparks
广告主 Toyota Motor Corporation
品牌 Lexus

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首次发布日期 仅限订阅者
行业领域仅限订阅者
哲学仅限订阅者
媒体类别 Music Video
长度
Artist N..a ..v 仅限订阅者
Artist A...ey N..a 仅限订阅者
Artist E..o 仅限订阅者
Artist ..k R..n Sc....el 仅限订阅者
2

Mercedes-Benz - Giant Respect.

Looks small, feels giant.

标题Giant Respect.
广告公司
广告战役 Giant Respect.
广告主 Daimler AG
品牌 Mercedes-Benz
首次发布日期
产品 Mercedes Citan van
行业领域 其他汽车
哲学 In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
问题 The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign. 
媒体类别 电视
长度
Managing Director
首席创意官
Client Services Director
Strategist
Strategist
创意总监
美术指导
创意总监
文案
美术指导
文案
文案
文案
广告公司制片
制作
导演
摄影指导
制作公司制片
制作公司制片
制作公司制片
后期制作
Post production campaign
剪辑师
音乐
音乐
3

FIAT 500e - IL FUTURO È BELISSIMO

"An electrical phenomenon, charging another one."

标题IL FUTURO È BELISSIMO
广告公司
广告战役 Release The Lighting
广告主 Fiat Chrysler Automobiles
品牌 FIAT 500e
首次发布日期
行业领域 小型车
哲学 - The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range.
媒体类别 互动
长度
首席创意官
Creative Vice President
Creative Vice President
创意总监
文案
美术指导
美术指导
Content Director
Content Team
Content Team
Content Team
Content Team
Social Creative
Social Creative
Social Creative
Technology And Digital Director
Digital Project
Digital Project
Director of Integrated Production
RTV
Agency Editing
Art Buyer
Account Management
Account Management
Account Management
Account Management
Account Management
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Press Relations
Press Relations
Press Relations
Approval Client
Approval Client
Approval Client
Approval Client
Client Media
Client Media
Client Planning
Client Planning
制作公司
导演
摄影指导
Assistant Director
执行制片
Account Management
Production Coordinator
Production Coordinator
Production Director
Production Director
Production Assistant
后期制作
Post Production Coordinator
后期制作
剪辑师
Colorist
Performance Editing
Hub
音效制作
Music Director
Account Management
Account Management
Account Management
音乐制作人
音乐制作人
音频后期制作
音频后期制作
4

Furio 7 - Double Guarantee

"What a double guarantee!"

标题Double Guarantee
广告公司
广告战役 Double Guarantee
广告主 Mahindra & Mahindra
品牌 Furio 7
首次发布日期
行业领域 卡车,皮卡车
媒体类别 电视
长度
首席创意官
Account Management
Account Management
Account Management
创意团队
创意团队
客户企划
广告公司制片
导演
5

Porsche - Mission R

Do you follow or do you lead?

标题Mission R
广告公司
广告战役 fast forward future
广告主 Porsche
品牌 Porsche
Posted9月 2021
行业领域 跑车
广告口号 fast forward future
剧情简介 Motorsport – we live and breathe it. It’s a testing ground for our engineering innovations on their way to series production. From all this time on the track, we’ve learned that if you're not leading, you're following. Let us introduce you to our vision for the future of customer motorsport – Mission R: the all-electric concept racecar. #FastForwardFuture #PorscheIAA2021
媒体类别 互动
长度
导演
摄影指导
剪辑师
制片
EDITOR'S PICK
+1

Nissan - Good Hands

Ordering a car at home is as easy as ordering food!

标题Good Hands
广告公司
广告战役 Heisman House
广告主 Nissan Motor Corp.
品牌 Nissan

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制作公司制片 G..a P...no 仅限订阅者
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执行创意总监 D..e B...a 仅限订阅者
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首席创意官 C...s Ber.......Hill 仅限订阅者
执行制片 J....ca G....er 仅限订阅者
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剪辑师 N..k D...rs 仅限订阅者
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执行制片 C...la .e B...gi 仅限订阅者
Social Executive Strategy Director ..m H..e 仅限订阅者
Senior Art Director A...sa F....an 仅限订阅者
Head of Strategy E...ot B....en 仅限订阅者
剪辑师 B....an H...n 仅限订阅者
制作公司制片 E...sa N...an 仅限订阅者
制作公司制片 R...n W....ce 仅限订阅者
创意总监 P..l F....re 仅限订阅者
Senior Integrated Business Affairs Manager F....ia S....ns 仅限订阅者
Business Lead ..l T..l 仅限订阅者
执行制片 J...ie J...s 仅限订阅者
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Jr Editor M...n H...d 仅限订阅者
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Business Director T..y B...an 仅限订阅者
Production Integration Director A..y G...in 仅限订阅者
Vice President A....on Wi......oon 仅限订阅者
Chief Marketing Officer (CMO) A....on Wi......oon 仅限订阅者
Director Marketing Strategy E...h M..x 仅限订阅者
Brand Lead .y W..b 仅限订阅者
Senior Planner J..f S....ns 仅限订阅者
Senior Planner A....le L...es 仅限订阅者
执行创意总监 Al......lor As.....te 仅限订阅者
Associate Art Director Creative L...en B...s 仅限订阅者
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Social Producer A...da K...ge 仅限订阅者
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Senior Social Strategist C....le Li.....ce 仅限订阅者
Senior Social Strategist Vi....ia T...o 仅限订阅者
Business Affairs Manager R...el O....ey 仅限订阅者
Associate Director L...en N...le 仅限订阅者
媒介企划 E...y S....up 仅限订阅者
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