NON-TRADITIONAL MEDIA DOMINATED THE TOP FIVE AS BRANDS EMBARKED ON JOURNEYS OF INNOVATION.
Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.
Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2022
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Vienna Tourist Board | |
2 | Berliner Verkehrsbetriebe | |
3 | Heetch | |
4 | Inspired by Iceland | |
5 | Jeju Tourism Organization |
AGENCIES
Name | ||
---|---|---|
1 | Jung von Matt / Donau, Wien | |
2 | Marcel, Paris | |
3 | Jung von Matt AG, Hamburg | |
4 | SS+K, New York | |
5 | Cheil, Seoul |
Watch
1. Flying Blue / My 2020 Travel Project
标题 | My 2020 Travel Project |
广告公司 | DENTSU CREATIVE |
广告战役 | My 2020 Travel Project |
广告主 | Air France KLM |
品牌 | Flying Blue |
首次发布日期 | 2020 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Marc Badinand |
创意总监 | Emmanuel Bougneres |
General Manager | Cécile Bitoun |
创意组长 | Thibaud Le Juge de Segrais |
导演 | Florent Hill |
客户经理 | Marine Litras |
项目经理 | Inès Ait Idir |
美术指导 | Allan Huon |
Deputy Creative Director | Allan Huon |
文案 | Damien Lebreuilly |
Deputy Creative Director | Damien Lebreuilly |
2. Vienna Tourist Board / Vienna strips on OnlyFans
标题 | Vienna strips on OnlyFans |
广告公司 | Jung von Matt / Donau |
广告战役 | Act against Algorithm |
广告主 | Vienna Tourist Board |
品牌 | Vienna Tourist Board |
首次发布日期 | 2021 |
行业领域 | 目的地(国家与地点) |
剧情简介 | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Werner Singer |
创意总监 | Michael Morgenbesser |
美术指导 | Denise Danninger |
文案 | David Schneider |
Motion Designer | Julian Frener |
3. Heetch / Uber Heetch
标题 | Uber Heetch |
广告公司 | Marcel |
广告战役 | Uber Heetch |
广告主 | Heetch |
品牌 | Heetch |
首次发布日期 | 2021 / 3 |
行业领域 | 运输、旅行及旅游 |
剧情简介 | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
哲学 | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
媒体类别 | 案例研究 |
长度 | |
广告经理 | Tariq Fatihi |
广告经理 | Hector Gruyer |
广告经理 | Antoine Clémenceau |
广告经理 | Benjamin Sousa |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
National Chief Creative Officer | Anne de Maupeou |
执行创意总监 | Youri Guerassimov |
执行创意总监 | Gaetan Dupeloux |
美术指导 | Théophile Robaglia |
文案 | Joseph Rozier |
联合美术指导 | Claire Bouzigues |
联合美术指导 | Salomé Becquard |
Associate Copywriter | Videau Lisa |
Managing Partner | Sébastien Jauffret |
客户总监 | YANI OUKID |
战略企划总监 | Ghislain Tenneson |
Print Producer | Suzanne PEREIRA DIAS |
Head of Production | Manon Lapeyre |
制片 | Sveva Rossino |
摄影师 | Pierre Le Goff |
4. Berliner Verkehrsbetriebe (BVG) / The BVG Hempticket – Come home, calm down.
标题 | The BVG Hempticket – Come home, calm down. |
广告公司 | Jung von Matt AG |
广告战役 | The BVG Hempticket |
广告主 | Berliner Verkehrsbetriebe (BVG) |
品牌 | Berliner Verkehrsbetriebe (BVG) |
首次发布日期 | 2021 |
行业领域 | 公共交通 |
剧情简介 | In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Tony Petersen Film GmbH |
后期制作 | DELI Creative Collective |
Sound / Music | Not A Machine Hamburg |
Managing Director Creative | Dörte Spengler-Ahrens |
创意总监 | Michael Wilde |
文案 | Oscar Engelhardt |
美术指导 | Jonas Lenger |
项目经理 | Florencia Uthoff |
项目经理 | Friederike Speetzen |
Client Services Director | Annette Krebs |
Managing Director | Stephan Giest |
广告公司制片 | Dennis Wendt |
广告公司制片 | Jonathan Meister |
广告公司制片 | Florian Kaspereit |
制片 | Børge Heesemann |
摄影指导 | Frederik Jacobi |
导演 | Bastian Glaessner |
Production Assistant | Martin Kullhawy |
Production Assistant | Helena Florenz |
音乐作曲家 | Fabian Reifarth |
音乐作曲家 | Ralf Denker |
DOP Assistant | Daniel Merget |
制作经理 | Guido Fischer |
Post-production Supervisor | Heike Wurch |
剪辑师 | Alex Kutka |
Colorist | Mike Bothe |
3D Artist | Sebastian Bunzel |
音乐制作人 | Leon Waterkamp |
Sound Designer | Phil Mönch |
Styling | Stefanie Fuge |
Hair and Makeup | Ara Decker |
广告经理 | Christine Wohlburg |
广告经理 | Frank Büch |
5. Inspired by Iceland / Welcome to the Icelandverse
标题 | Welcome to the Icelandverse |
广告公司 | SS+K |
广告战役 | Welcome to the Icelandverse |
广告主 | Visit Iceland |
品牌 | Inspired by Iceland |
Posted | 4月 2022 |
行业领域 | 目的地(国家与地点) |
媒体类别 | Web Film |
长度 | |
Client | Business Iceland (Inspired by Iceland) |
CEO | Petur Oskarsson |
Director, Marketing Communications | Sveinn Birkir Bjornsson |
Director, Trade & Invest | Karl Gudmundsson |
Head of Consumer Marketing | Dadi Gudjonsson |
Head of Visit Iceland | Sigridur Dogg Gudmundsdottir |
Project Manager, Marketing Communications | Daníel Oddsson |
Head of PR | Lea Gestsdottir Gayet |
Project Manager, Social media | Katarzyna Maria Dygul |
Project Manager, Social media | Ísak Kari Karason |
Creative Agency | SS+K |
Co-Founder + Partner | Lenny Stern |
Executive Creative Director | Stevie Archer |
Managing Director, Production + Operations | John Swartz |
Associate Creative Director, writer | Rick Morrison |
Associate Creative Director, art director | Monica Apodaca |
Associate Creative Director, writer | Cooper Evoy |
Managing Director, Head of Client Services | Amy Frisch |
Account Executive | Erica Moore |
Managing Director, Strategy Group | Kevin Skobac |
Strategy Director | Elena Claro |
Icelandic Creative Agency | Peel |
Co-Founder + Partner | Magnus Magnusson |
Co-Founder + Partner | Egill Thordarson |
PR Agency | M&C Saatchi Talk |
Head of Consumer | Steve Kirk |
Senior Associate Director | Lauren Hunt-Morgan |
Account Director | Kayleigh Ross |
Production Company | Pelikula |
Director | Allan Sigurdsson |
Producer | Hannes Thor Arason |
Cinematography | Hakon Sverrisson |
Makeup | Anna Kristin Oskarsdottir |
A.C | Eirikur K. Juliusson |
Sound | Aggi Fridbertsson |
Grip | Alexander Snaer |
Production Assistant | Jelena Schally |
Stylist | Arna Engilbertsdottir |
Edit | Allan Sigurdsson |
Assistant Editor | Aron Bjorn Kristinsson |
Color | Bjarki Gudjonsson (Company: Trickshot) |
Sound | Joi B @ Audioland |
Location | Blue Lagoon |
Actors | Jörundur Ragnarsson, Ester Sveinbjarnardottir |
6. Jeju Tourism Organization / Slow Road
标题 | Slow Road |
广告公司 | Cheil |
广告战役 | Slow Road |
广告主 | Jeju Tourism Organization |
品牌 | Jeju Tourism Organization |
首次发布日期 | 2021 / 4 |
行业领域 | 目的地(国家与地点) |
剧情简介 | a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
创意总监 | Kim Seontaeck |
创意总监 | Joohee Lee |
文案 | Hyewon Hyun |
文案 | Jeongsil Lee |
客户主管 | Choongok Lee |
客户主管 | Jeehee Yang |
客户主管 | Hyeonmun Kim |
PR manager | Donghan Kim |
导演 | Churl Gwon |
制作公司 | THE SHOT |
摄影指导 | Inkyu Lee |
Developer | Bokyeom Kim |
Developer | T Map Mobility |
Product Manager | Hyojeong Jang |
UX Designer | Sooyeon Baek |
Digital Analyst | Keeduk Kim |
Creative Directors | Seontaeck Kim, Joohee Lee |
Copywriters | Hyewon Hyun, Jeongsil Lee |
Account Executives | Choongok Lee, Jeehee Yang, Hyeonmun Kim |
PR Manager | Donghan Kim |
Film Director | Churl Gwon / THE SHOT |
Director of Photography | Inkyu Lee / THE SHOT |
Developer | Bokyeom Kim / T Map Mobility |
Service Planner | Yonghun Kim, Serin Son / T Map Mobility |
Product Manager | Hyojeong Jang |
UX Designer | Sooyeon Baek |
Big Data Analyst | Keeduk Kim / BOXTREE |
7. Khortytsia / Khortytsia - the island of a mystery
标题 | Khortytsia - the island of a mystery |
Brief | The Khortytsia Island brand is a graphic journey. Some elements are fully visible and some are hidden behind a cloak of secrecy. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the is-land becomes a personal experience: visual, tactile, sound, aromatic. The identity invites you to look behind the scenes, learn more and explore. All design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends, bronze, water, stone and other materials that make up the inner world of the island. The X sign is the first letter in the name of the island in Ukrainian and is also a symbol of mystery, its meaning may be different for everyone. We took X as a basis and created 24 different logos. |
广告公司 | Bickerstaff.000 |
广告战役 | Khortytsia - the island of a mystery |
广告主 | Metinvest Group |
品牌 | Khortytsia |
首次发布日期 | 2021 / 7 |
行业领域 | 运输、旅行及旅游 |
广告口号 | Khortytsia island |
剧情简介 | SECRET TOURISTIC BRAND OF UKRAINIAN ISLAND KHORTYTSIA This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation. Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature. The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content. Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island. The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it. Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready. And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery. |
哲学 | Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown for Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects and became the only symbol of the island |
问题 | We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia. |
结果 | We use the island’s mystery as an advantage and create an intriguing brand, a graphic journey to become an incentive for a person to explore the island. We created 24 different logos from the X sign as a symbol of mystery and the first letter in the name of the island, accidental font and a lot of design elements based on the real attributes of Khortytsia. The “curtain” effect, that reveals the deep essence of Khortytsia is easily scalable and works with graphics, illustration, photography and typography as well, it unites all parts of the identity and makes the island’s brand recognisable. |
媒体类别 | 案例研究 |
长度 | |
更多信息 | https://bickerstaff.ooo/khortytsia/ |
Creative Director | Ilia Anufrienko |
创意组长 | Marina Chernyavskaya |
客户总监 | Nataliia Blazhkun |
客户经理 | Kateryna Soboleva |
设计师 | Kseniia Milchenko |
动作设计 | Alexei Boiev |
Sound Designer | Andrew Bez |
Strategist | Sergey Lizunov |
Strategist | Masha Kochurenko |
8. Visit Sweden / Discover the originals
标题 | Discover the originals |
广告公司 | Forsman & Bodenfors Göteborg |
广告战役 | Discover the originals |
广告主 | Visit Sweden |
品牌 | Visit Sweden |
首次发布日期 | 2021 |
行业领域 | 目的地(国家与地点) |
媒体类别 | 案例研究 |
长度 | |
制作公司 | BRF |
9. Tourism Authority of Thailand X YGGDRAZIL / Home Sweet Home : Episode 2
10. Flybuys / Take more.
标题 | Take more. |
广告公司 | CHEP Network |
广告战役 | Give a Flybuys |
广告主 | Flybuys |
品牌 | Flybuys |
首次发布日期 | 2021 / 2 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
媒体类别 | 电视 |
长度 | |
广告经理 | Rosemary Martin |
广告经理 | Jarrod Flood |
广告经理 | Georgie Packer |
执行创意总监 | Glen Dickson |
创意总监 | Cameron Bell |
创意总监 | Sam Dickson |
创意团队 | Sophie Beard |
创意团队 | Aïcha Wijland |
创意团队 | Lauren Eddy |
客户经理 | Bree Daniel |
客户经理 | Jamie Herman |
客户经理 | Emilija Savic |
执行制片 | Jen Livingston |
导演 | Sanjay De Silva |
执行制片 | Geneviève Triquet |
摄影指导 | Sherwin Akbarzadeh |
后期制作 | The Editors |
剪辑师 | Leila Gaabi |
Colorist | Fergus Rotherham |
执行制片 | Charlotte Griffiths |
制作公司 | Division Paris |
11. Berliner Verkehrsbetriebe (BVG) / Heart
标题 | Heart |
广告公司 | Jung von Matt AG |
广告战役 | Heart |
广告主 | Berliner Verkehrsbetriebe (BVG) |
品牌 | Berliner Verkehrsbetriebe (BVG) |
首次发布日期 | 2021 / 9 |
行业领域 | 公共交通 |
剧情简介 | In Germany, around 9,000 people are waiting for an organ donation. And two of them die every day because their waiting time got too long.The BVG – the capitals public transport company - is the heart of Berlin, the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. We created another film that inspired millions of people online. We turned a simple ride into an emotional and lifesaving event. |
媒体类别 | 案例研究 |
长度 | |
Client Marketing // BVG | Christine Wohlburg |
Client Marketing // BVG | Frank Büch |
Managing Director Creation // Jung von Matt AG | Dörte Spengler-Ahrens |
Creative Director Agency // Jung von Matt AG | Michael Wilde |
Copywriter // Jung von Matt AG | Julian Aue, Tim Bozek, Philipp Schaettler |
Art Direction // Jung von Matt AG | Jakob Cassebaum, Hannes Rath |
Project Management // Jung von Matt AG | Florencia Uthoff, Friederike Speetzen |
Agency Producer // Jung von Matt AG | Dennis Wendt, Jonathan Meister, Florian Kaspereit |
Producer // Rabbicorn Films | Hakan Cirak, Marc Möller, Jule Behrens |
Director // Rabbicorn Films | Kai Sehr |
Assistant Director // Rabbicorn Films | David Houfek, Alex Schimpke |
Director of Photography // Rabbicorn Films | Björn Haneld, Cedric Schanze |
Producer Post Production // DELI Hamburg GmbH | Christoph Stingel |
Editor // DELI Hamburg GmbH | Sven Duncker |
Colorist // DELI Hamburg GmbH | Oliver Schumacher |
VFX Composing // DELI Hamburg GmbH | Sebastian Locker, Christoph Zapletal |
Art Direction Post Production // DELI Hamburg GmbH | Henrik von der Lieth |
Motion Graphics // DELI Hamburg GmbH | Henrik von der Lieth, Darius Dettlaff |
3D-Artist // DELI Hamburg GmbH | Andreas Görgemanns, Christopher Hill |
Sounddesign // DELI Hamburg GmbH | Kamil Wojciechowski @ Studio Funk |
Composer // Not A Machine | Fabian Reifarth |
Music Producer // Not A Machine | Kolja Bustorf |
Sound Engineer // Not A Machine | Björn H. Schulze |
Client Service Director // Jung von Matt AG | Annette Krebs |
VFX Composing // DELI Hamburg GmbH | Franciska Wiedemann, Bernd Hildebrandt |
VFX Composing // DELI Hamburg GmbH | Gordon Fischer |
Motion Graphics // DELI Hamburg GmbH | Sebastian Bunzel |
Managing Director // Jung von Matt AG | Stephan Giest |
12. Dubai Tourism / Dubai Presents...
标题 | Dubai Presents... |
广告公司 | Mother London |
广告战役 | Dubai Presents... |
广告主 | Dubai Department of Tourism and Commerce Marketing |
品牌 | Dubai Tourism |
Posted | 4月 2022 |
行业领域 | 目的地(国家与地点) |
媒体类别 | 电影 |
长度 | |
音频后期制作 | Duotone Audio Group |
后期制作 | Electric Theatre Collective |
剪辑公司 | Tenthree |
音效 | 750mph |
创意总监 | Craig Ainsley |
创意总监 | Dayoung Yun |
广告公司制片 | Sam Rendle-Short |
广告公司制片 | Bertie Gulliver |
广告公司制片 | Oli Kozlik |
广告公司制片 | Nic Akinbosun |
广告公司制片 | Georgia Lawson |
导演 | Craig Gillespie |
制片 | Martha Davis |
摄影指导 | Nicolas Karakatsanis |
剪辑公司 | Exile Editorial |
剪辑师 | Shane Reid |
剪辑师 | Nick Gilberg |
剪辑师 | Will Butler |
剪辑师 | Brendan Jenkins |
音效 | Sam Ashwell |
音效 | Jeff Smith |
音效 | Tom Joyce |
音效 | Mike Bovill |
音效 | Jake Ashwell |
13. Guides TAO / Hate to Protect (fr)
标题 | Hate to Protect (fr) |
广告公司 | TBWA\PARIS |
广告战役 | Hate to protect |
广告主 | Guides TAO |
品牌 | Guides TAO |
首次发布日期 | 2021 / 10 |
行业领域 | 运输、旅行及旅游 |
媒体类别 | 案例研究 |
长度 |
14. City of Chicago / Boards of Change
标题 | Boards of Change |
广告公司 | FCB Chicago |
广告战役 | Boards of Change |
广告主 | City of Chicago |
品牌 | City of Chicago |
Posted | 4月 2021 |
行业领域 | 目的地(国家与地点) |
媒体类别 | 案例研究 |
长度 | |
EVP Chief Creative Officer | Andrés Ordóñez |
EVP Worldwide Creative Partner | Fred Levron |
SVP Executive Creative Director | Avital Pinchevsky |
VP Creative Director | Tor Lemhag |
VP Creative Director | Justin Enderstein |
联合创意总监 | Niels Sienaert |
联合创意总监 | Tim Schoenmaeckers |
联合创意总监 | Jason LaFlore |
Sr. Art Director | Mateus Cerqueira |
Sr. Copywriter | Wojtek Kowalik |
美术指导 | Dwight Williams |
设计师 | Jack Fleming |
President | Kelly Graves |
SVP Management Director | C.J. Nielsen |
客户总监 | Ally Khajenouri |
客户主管 | Emily Smith |
Director Project Management | Kristin Oberg |
Sr. Project Manager | David Leverentz |
EVP Engagement Planning Director | Jenn Chiang |
SVP Planning Director | Marc Wilson |
VP Strategic Planning Director | Brian Asner |
Sr. Comms Planner | Chelsea Ferguson |
VP Director of Production | Joe Tipre |
SVP Executive Producer | John Bleeden |
EVP Director of Branded Content | Juan Woodbury |
Entertainment | Juan Woodbury |
SVP Managing Director Print Production | Erika Pflederer |
执行制片 | Stacy Miller |
Sr. Producer | Carolina Velez |
Associate Producer | Anita Koltun |
VP Director of Business Affairs | Jeff Cowie |
Studio Technician | Rickey Rogers |
后期制作 | Lord + Thomas |
VP Creative Director VFX | Brian Steckel |
执行制片 | Celena Mossell |
VP Director of Motion Design | Roman Mendez |
VP Director of Editing | Steve Immer |
执行制片 | Dan Delaney |
VP Director of Audio | Jason Ryan |
Director of Photography | Nate Brav-McCabe |
剪辑师 | Nate Brav-McCabe |
摄影师 | Stephen Piper |
Senior Motion Designer | Anthony Palermo |
Michael McAfee | |
Line Producer | Noiemi Lobont |
Associate Producer | Sarah Symmonds |
Assistant Editor | Megan Connolly |
456 Concierge | Shawn Ellis |
Experiential | FCBX |
SVP Managing Director | Jeannine Aniol |
客户总监 | Tara Reardon |
Digital Marketing Agency | FCBX |
标题 | A Comprehensive Guide to Nothing |
广告公司 | Leo Burnett Toronto |
广告战役 | Something Lakeside |
广告主 | Lakeside Motel |
品牌 | Lakeside Motel |
Posted | 11月 2021 |
行业领域 | 酒店、住宿 |
哲学 | The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it. |
媒体类别 | 平面 |
Chief Executive Officer (CEO) | Ben Tarr |
战略企划 | Tahir Ahmad |
首席创意官 | Lisa Greenberg |
首席创意官 | Steve Persico |
执行创意总监 | Anthony Chelvanathan |
文案 | Steve Persico |
美术指导 | Lisa Greenberg |
Print Producer | Gord Cathmoir |
Design Director | Man Wai Wong |
设计师 | Ryan Abrams |
摄影师 | Mike Tjioe |
摄影师 | Taylor Gailey |
插图画家 | Steve Persico |
插图画家 | Christina Gliha |
16. Flying Blue / MY 2020 TRAVEL PROJECT
标题 | MY 2020 TRAVEL PROJECT |
Brief | During a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. In order to take as many people as possible on our journey, we needed to find the right profile: a Flying Blue member with a large social media audience interested in travel. Jonathan Bertin was the perfect choice : a travel influencer with 250k followers across all his networks with a trip to Tokyo cancelled. We suggested him, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back. After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan. This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life. |
广告公司 | DENTSU CREATIVE |
广告战役 | My 2020 Travel Project |
广告主 | Air France KLM |
品牌 | Flying Blue |
Posted | 11月 2022 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
剧情简介 | Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM.How to maintain the relationship with Flying Blue members and give them the sense of having travelled even while they are stuck at home? The objective was to redefine the notion of travel during an unprecedented year, letting members know that Flying Blue is here for every journey, near or far. |
媒体类别 | 互动 |
创意总监 | Emmanuel Bougneres |
Deputy Creative Director | Allan Huon |
美术指导 | Allan Huon |
Deputy Creative Director | Damien Lebreuilly |
文案 | Damien Lebreuilly |