TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

UNHCR - Behind the hashtag: #backtoschool

Every day, millions of people around the world are forced to flee their homes because of conflict, persecution or climate changes. This reality deserves as much visibility as the millions of hashtag mentions!

标题Behind the hashtag: #backtoschool
广告公司
广告战役 Behind the hashtag
广告主 United Nations High Commissioner for Refugees UNHCR
品牌 UNHCR
Posted9月 2023
行业领域 机构/公益组织/非盈利组织
剧情简介 The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year. The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions.
媒体类别 户外广告
市场 法国
Director/Executive Creative Director
Director/Executive Creative Director
Designer/Art Director
VP Strategy Director
Copywriter / Art Director
Copywriter / Art Director
Managing Director/Partner
Art Director / Designer
Global Account Director
Content Director
Client Partner
Business Growth Director
2

UNHCR - Hope away from Home

Every individual has the fundamental right to seek safety from war, violence and persecution.

标题Hope away from Home
广告公司
广告战役 Hope away from Home
广告主 United Nations High Commissioner for Refugees
品牌 UNHCR
首次发布日期
行业领域 机构/公益组织/非盈利组织
媒体类别 Branded Content
长度
市场 南非, 美国, 英国
Sound / Music
执行创意总监
创意总监
美术指导
文案
Head of Client Services
客户经理
战略企划
Communications Planner
广告公司制片
Head of Production
制作公司
导演
摄影指导
Assistant Director
执行制片
制片
制片
Production Service Company
Line Producer
Service Producer
1st AD
Gaffer
Grip
美术指导
Prop Master
Wardrobe
Hair and Makeup
剪辑公司
剪辑师
后期制作
Color Grade Artist
VFX Artist
Sound Designer
3

DGT - David and Juan

Living with the guilt and memory of taking a life due to driving under the influence of alcohol is a traumatic reality.

标题David and Juan
广告公司
广告战役 When you Kill on the Road, you Kill every day of your Life
广告主 DGT Dirección General de Tráfico
品牌 DGT

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
哲学仅限订阅者
问题 仅限订阅者
媒体类别 电视
长度
更多信息仅限订阅者
首席创意官 J..n S...a 仅限订阅者
4

The Ad Council (in partnership with Opportunity@Work) - Tear The Paper Ceiling

Countless skilled workers, without the traditional bachelor's degree, face significant challenges in securing employment. Let's combat the discrimination against qualifications and skills that go beyond a degree!

标题Tear The Paper Ceiling
广告公司
广告战役 Tear The Paper Ceiling
广告主 Ad Council
品牌 The Ad Council (in partnership with Opportunity@Work)

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行业领域仅限订阅者
剧情简介仅限订阅者
问题 仅限订阅者
媒体类别 Web Film
长度
Global President and CEO D...ka Bu......ani 仅限订阅者
Global Chief Creative Officer ..z T...or 仅限订阅者
President C...s Ber.......Hill 仅限订阅者
Chief Strategy Officer A...al C...o 仅限订阅者
President C...na .e B...s 仅限订阅者
首席创意官 M...o K...n 仅限订阅者
首席创意官 M...os K....ar 仅限订阅者
Head of Production G...ge S....ey 仅限订阅者
Global Executive Creative Director J..f C...y 仅限订阅者
集团创意总监 A...ea M...er 仅限订阅者
集团创意总监 D...sh K...or 仅限订阅者
Executive Group Director Jo....an G...on 仅限订阅者
制片 J..s R..e 仅限订阅者
Senior Art Director G...e D....ue 仅限订阅者
Senior Copywriter G....an G....an 仅限订阅者
Senior Designer Y..g ..e 仅限订阅者
Executive Producer, Experiential A..a F....es 仅限订阅者
制作公司 ..s Y..k 仅限订阅者
导演 G....el N...s 仅限订阅者
DP J...my S...l 仅限订阅者
剪辑公司 C....un 仅限订阅者
剪辑师 ..h F...az 仅限订阅者
音乐 F...d O....ts 仅限订阅者
摄影师 S..a B...e 仅限订阅者
摄影师 P..l C....er 仅限订阅者
Print production H....th Wo.....de 仅限订阅者
Artwork Sa....le G...n 仅限订阅者
5

Plastic Fischer - Buon Appetito

Travelers often find themselves caught between their desire for authenticity and the reality of commercialized experiences. This campaign is a stark reminder of the plastic menace that lurks in our oceans!

标题Buon Appetito
广告公司
广告战役 Buon Appetito
广告主 Plastic Fischer
品牌 Plastic Fischer

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行业领域仅限订阅者
剧情简介仅限订阅者
哲学仅限订阅者
问题 仅限订阅者
媒体类别 电视
长度
Production (Agency) Fil......mie Bade.........mberg G..H 仅限订阅者
广告公司制片 Ca....ne L..a K...t 仅限订阅者
广告公司制片 J...us W...er 仅限订阅者
广告公司制片 H...na Ze......ldt 仅限订阅者
Idea & Concept P...al M...er 仅限订阅者
美术指导 M..i A....ia S...p 仅限订阅者
Director / DOP Be....ct U...f 仅限订阅者
动作设计 V....sa S....el 仅限订阅者
EDITOR'S PICK in partnership with
+1

SkinBae - I define my face

Lots of women are victims of acid attack. Their strong spirits are a beauty!

标题I define my face
广告公司
广告战役 I define my face
广告主 SkinBae
品牌 SkinBae

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
哲学仅限订阅者
媒体类别 电视
长度
制作公司 Har......;Co Pr.....ion 仅限订阅者
Ideation and concept S...a S...m 仅限订阅者
Direction & Script Si....ue Sh....an 仅限订阅者
电影 V...nu .P 仅限订阅者
电影 A..l L...an 仅限订阅者
剪辑师 A...n 仅限订阅者
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