The best in public interest and CSR communications globally

Every day, millions of people around the world are forced to flee their homes because of conflict, persecution or climate changes. This reality deserves as much visibility as the millions of hashtag mentions!

Jellyfish

Jellyfish Paris, 法国

Follow

2353

该广告属于ACT Responsible项目展品

• 品牌: UNHCR
• 国家: 法国

• 广告主: United Nations High Commissioner for Refugees UNHCR

分享

Switch tab

• 作品信息
• 广告公司
• 奖项
• 品牌
• 广告战役

标题	Behind the hashtag: #backtoschool
广告公司	Jellyfish
广告战役	Behind the hashtag
广告主	United Nations High Commissioner for Refugees UNHCR
品牌	UNHCR
Posted	9月 2023
行业领域	机构/公益组织/非盈利组织
剧情简介	The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year. The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions.
媒体类别	户外广告
市场	法国
Director/Executive Creative Director	Thomas Guilhot
Director/Executive Creative Director	Alexandre Boutry
Designer/Art Director	Antoine Dezes-Richard
VP Strategy Director	Michael Edery
Copywriter / Art Director	Florian Kunlin
Copywriter / Art Director	Gauthier Lempereur
Managing Director/Partner	Sandrine Reinert
Art Director / Designer	Thibaut Samter
Global Account Director	Carlotta Barbanti
Content Director	Franz Miceli
Client Partner	Sophie Prud’Homme
Business Growth Director	Frank Monnier

显示更多

Every individual has the fundamental right to seek safety from war, violence and persecution.

Living with the guilt and memory of taking a life due to driving under the influence of alcohol is a traumatic reality.

Countless skilled workers, without the traditional bachelor's degree, face significant challenges in securing employment. Let's combat the discrimination against qualifications and skills that go beyond a degree!

Travelers often find themselves caught between their desire for authenticity and the reality of commercialized experiences. This campaign is a stark reminder of the plastic menace that lurks in our oceans!

EDITOR'S PICK in partnership with

Lots of women are victims of acid attack. Their strong spirits are a beauty!