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The best socially responsible campaigns worldwide
The Best Socially Responsible Advertisements and Campaigns curated with ACT Responsible
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

Best Socially Responsible ads of the week

1

Enfance et Partage - Ça va

Effie Awards Winner of 2 Golds in Best of Europe: Positive Change & Best of Europe: Small Budget.

标题Ça va
广告公司
广告战役 Ça va
广告主 Enfance et Partage
品牌 Enfance et Partage

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Posted12月 2019
行业领域仅限订阅者
媒体类别 电视
长度
2

Help For Heroes - 40,000 Strong

Effie Awards Winner of 1 Silver in Positive Change Europe: Social Good / Non-Profit.

标题40,000 Strong
广告公司
广告战役 40K Strong
广告主 Help For Heroes
品牌 Help For Heroes

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Posted4月 2020
行业领域仅限订阅者
广告口号 (原始语言)仅限订阅者
媒体类别 其他
长度
3

Special Olympics Belgium - Dare to Sponsor

Effie Awards Winner of 1 Silver in Best of Europe: Positive Change.

标题Dare to Sponsor
广告公司
广告战役 Dare to Sponsor
广告主 Special Olympics Belgium
品牌 Special Olympics Belgium

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首次发布日期 仅限订阅者
行业领域仅限订阅者
哲学仅限订阅者
媒体类别 案例研究
长度
4

WWF Russia - Birds Records (Dich by Ivan Dorn)

Effie Awards Winner of 1 Bronze in Positive Change Europe: Environmental Good / Non-Profit.

标题Birds Records (Dich by Ivan Dorn)
BriefTo create a sustainable revenue stream for WWF programs for endangered birds protecting we transferred the music streaming model to the charity and founded Birds Records - first non-profit music label. The birdsong of endangered species became music samples available for free, on condition that all streaming proceeds go to WWF.The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames.We got over 1B impressions and earned 65% more than the most successful WWF campaign for birds.Birds Records changed the donation model, making it as simple as clicking the “play” button on a streaming service, and provided WWF with a stable flow of money.
广告公司
广告战役 Birds Records
广告主 WWF
品牌 WWF Russia

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首次发布日期 仅限订阅者
产品 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 Music Video
长度
执行创意总监 A...ey F....ov 仅限订阅者
文案 P..r M....uk 仅限订阅者
美术指导 A...ey L....ka 仅限订阅者
Managing Director N....ia Ts.....va 仅限订阅者
Client Services Director Al....dr Ku.....ov 仅限订阅者
客户总监 An.....ia Vi....na 仅限订阅者
客户经理 Va.....na Zu....va 仅限订阅者
制作公司 P....ck An.....on S...io 仅限订阅者
Music Partner Un.....al M...c 仅限订阅者
Support organization U...n ..r ..e pr.....ion .f b...s .f R...ia 仅限订阅者
制片 M..i As....ni 仅限订阅者
音乐 S...n To....an 仅限订阅者
音乐 I..n D..n 仅限订阅者
Text I..n D..n 仅限订阅者
BBDO Moscow
Executive Creative Director Alexey Fedorov
Copywriter Petr Martyuk
Art-director Alexey Litovka
Managing Director Natalia Tsyganova
Client Services Director Alexandr Kuznetsov
Account Director Anastasia Vikulina
Account Manager Valentina Zubareva
Producer Meri Asatiani
5

Helsingin Sanomat - The Climate Crisis Font

A font that concretizes the speed of climate change.

标题The Climate Crisis Font
广告公司
广告战役 The Climate Crisis Font
广告主 Helsingin Sanomat
品牌 Helsingin Sanomat

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 案例研究
长度
EDITOR'S PICK in partnership with
+1

WISE - I am a Speaker for 509

Sharing your story is a brave thing that can set the world on fire with your truth and you never know who needs your light and courage to come forward. Say No to sexual harassment.

标题I am a Speaker for 509
广告公司
广告战役 I am a Speaker for 509
广告主 WISE
品牌 WISE

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 Web Film
长度
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