TOP5
TOP
5
The best in Sustainability and CSR-themed Advertising
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

Best CSR and Sustainability Campaigns this Week

1

Amnesty International - The Land of the Unfree

Denouncing the banning of abortion rights in the USA.

标题The Land of the Unfree
标题 (原始语言)Roe v. Wade
广告公司
广告战役 The Land of the Unfree
广告主 Amnesty International
品牌 Amnesty International

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首次发布日期 仅限订阅者
行业领域仅限订阅者
剧情简介仅限订阅者
哲学仅限订阅者
媒体类别 互动
长度
创意团队 L..s H...he 仅限订阅者
创意团队 P...r P...r 仅限订阅者
创意团队 S...n Si....en 仅限订阅者
Client Director J...e Es.....en 仅限订阅者
项目经理 C....la ..n B...ke 仅限订阅者
Brand Activation K....ia L..h 仅限订阅者
设计师 C....ne K....an 仅限订阅者
Motion E...nd ..l Sa....ug 仅限订阅者
Motion N...kvi Tho.......son 仅限订阅者
制作公司 B..F 仅限订阅者
导演 Ni....na K...p 仅限订阅者
Assistant Director / Senior Art Director V....na Fi....oa 仅限订阅者
执行制片 A...a D...do 仅限订阅者
制片 F...i K...l 仅限订阅者
摄影指导 A....as Jo......sen 仅限订阅者
布景设计师 An....ca N...n 仅限订阅者
Wardrobe / Stylist 仅限订阅者
MUA D....la Er....on 仅限订阅者
MUA An.....ue Ka....on 仅限订阅者
剪辑师 E..a B....an 仅限订阅者
Colorist J...im Ri....ds 仅限订阅者
音效设计公司 Po....il S...d 仅限订阅者
Online Artist J...im An.....son 仅限订阅者
广告经理 C....la Ko....ud 仅限订阅者
广告经理 Kr....ne D...ik ..o 仅限订阅者
广告经理 S...re St....en To.....en 仅限订阅者
音乐 O...gy 仅限订阅者
Artist E...ie N....as 仅限订阅者
Talent Management L...le ..g S...er 仅限订阅者
音乐制作人 N..s M...in L...en 仅限订阅者
2

Action Against Hunger - #WAKEUPG7

Encouraging G7 countries to act against hunger in the world.

标题#WAKEUPG7
广告公司
广告战役 #WAKEUPG7
广告主 Action Against Hunger
品牌 Action Against Hunger

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首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 电视
长度
市场仅限订阅者
Agency H...s P..y 仅限订阅者
制作公司 V..y C....nt 仅限订阅者
制作公司 .a ..C 仅限订阅者
导演 K...m A...l 仅限订阅者
President St....ane G...ry 仅限订阅者
首席创意官 F....ce Pl.....es 仅限订阅者
美术指导 Ch.....te M....ud 仅限订阅者
文案 仅限订阅者
3

Chilean Red Cross - Tsunami

Chilean red cross restores families separated because of natural disasters.

标题Tsunami
广告公司
广告战役 Reunited
广告主 Chilean Red Cross
品牌 Chilean Red Cross

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首次发布日期 仅限订阅者
行业领域仅限订阅者
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剧情简介仅限订阅者
媒体类别 报纸
创意总监 F...pe P...e 仅限订阅者
美术指导 Be....ín S....hez 仅限订阅者
文案 F...pe A....ón 仅限订阅者
广告公司制片 Co.....za Fi....oa 仅限订阅者
广告公司制片 Ma....io A....ez 仅限订阅者
摄影师 N..n M...un 仅限订阅者
4

The Network to Prevent and Tackle Violence against Women (VIF) - #UnExaminable

Raising the alarm on the existence of the virginity testing in Romania.

标题#UnExaminable
广告公司
广告战役 #UnExaminable
广告主 The Network to Prevent and Tackle Violence against Women (VIF)
品牌 The Network to Prevent and Tackle Violence against Women (VIF)
首次发布日期
行业领域 机构/公益组织/非盈利组织
剧情简介 As the baccalaureate exam takes place across Romania, DDB Romania in partnership with the Network to Prevent and Tackle Violence against Women (VIF) are raising the alarm on the existence of an abusive and traumatizing type of forensic testing to which young girls from Romania may be subjected: the virginity testing. By drawing a parallel between the exam through which teenagers step into adulthood (the baccalaureate exam) and the virginity testing which is still a practice in the forensic facilities across the country, the campaign #UnExaminable is aimed at removing these tests from the Romanian legislation, declared by the World Health Organization (WHO) as a violation of human rights.As high schoolers across Romania prepare to support the tests part of the baccalaureate exam – a national evaluation which began Monday, 6 June this year, with a test assessing their verbal communication abilities, they also learn about the existence of a medical practice perpetuated from times we thought were long gone, namely the virginity testing, also called the “two-finger examination.”According to WHO, virginity testing is a violation of human rightsAlthough repealed by WHO as a violation of human rights, virginity testing is still performed in Romania, among expert examinations conducted in forensic facilities for the issuance of forensic certificates. According to WHO, there is no scientific proof that this method could determine whether a woman or a young girl engaged in vaginal sexual intercourse or not. From a medical point of view, hymen examination is less than 10% accurate when it comes to determining the virginity of girls and women under examination. Thus, the test is practically useless, and the procedure may cause trauma.
媒体类别 电视
长度
创意总监
文案
美术指导
Managing Director
Managing Partner
制作公司
摄影指导
制片
Line Producer
Post Production Coordinator
剪辑师
演员/名人
5

FundAME - Video lives behind SMA
VMLY&R Health

Raising awareness on the lives behind Spinal Muscular Atrophy (SMA).

标题Video lives behind SMA
广告公司
广告战役 Invisibles
广告主 Biogen, Inc.
品牌 FundAME

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剧情简介仅限订阅者
媒体类别 影视
长度
Chief creative Officer N...o D..az 仅限订阅者
Creative Director / Head of Art ..o R...ón 仅限订阅者
Creative Supervisors C...ar P...ez 仅限订阅者
创意总监 A...án P...da 仅限订阅者
创意总监 E....do Do.....uez 仅限订阅者
Copywriter N...o D..az 仅限订阅者
Copywriter C...ar P...ez 仅限订阅者
Copywriter Ca....na S...ra 仅限订阅者
Copywriter E....do Do.....uez 仅限订阅者
Art Director ..o R...ón 仅限订阅者
Art Director A...án P...da 仅限订阅者
Account team Cr....na C...po 仅限订阅者
Account team M...e ..u 仅限订阅者
Account team Pa....ia R..z 仅限订阅者
Client team ..a V...o 仅限订阅者
Client team M...ica E...sa 仅限订阅者
Client team 仅限订阅者
Production Company LaBoutique77
Director Pablo Arreba
Executive Producer Antonio Campos
DOP Jorge Roig
Photographer David Valor
VFX Leonardi Web
Postproduction Director Juan Eduardo Peso
Color grading Nadia Khairat
Sound Design Juan Eduardo Peso
EDITOR'S PICK in partnership with
+1

Forever Beta - Demand Beta

Raising fund for climate with an artistic manifestation in a museum

标题Demand Beta
广告公司
广告战役 Demand Beta
广告主 Forever Beta
品牌 Forever Beta

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广告口号仅限订阅者
剧情简介仅限订阅者
媒体类别 影视
长度
Lead creative J..s P....on 仅限订阅者
Creative Director M..k C....on 仅限订阅者
设计师 A..x H....im 仅限订阅者
Producer B...ca 仅限订阅者
Account Director S...ie H...on 仅限订阅者
Editor ..o Pat......gbu 仅限订阅者
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