Top Interviews From The Advertising Industry
Featured Interviews
Move Like Water: Selena Pizarro, RPA
A producer knows how to merge art and commerce to tell a story that will resonate with consumers. 阅读更多
Creativity Is the Only Way to Thrive and Survive: McCann Worldgroup
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... 阅读更多
We Are Stronger Than Me: Richard Henderson, Account Director at David&Goliath
If you have a deep understanding of the science behind cognitive process, and how that can influence decision-making, you’ll be in a good position... 阅读更多
Speak to the Heart: Lisa Colantuono, AAR Partners
I believe the state of the industry is much better than what it was during the financial crisis. 阅读更多
Joel Edmund Nettey (IAA): Our Power to Influence Change
Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in... 阅读更多
Our Way of Working Will Be Changed Forever: Fred Moolhuijsen
Clients will look for ways to use the crisis to connect with consumers once again. 阅读更多
Be Open and Take Risks: Kika Samblas, SCOPEN
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. 阅读更多
Industry is In a State of Flux: Johanna McDowell, IAS
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! 阅读更多
Market Is Still Moving Fast: Laura D Bajkowski, bajkowski + partners
Think holistically about the client’s business, not just ads, for your slice of the pie. 阅读更多
Inadequate Solutions Won’t Be Tolerated: Hasan Ramusevic, Hasan + Shumaker
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. 阅读更多