Top Interviews From The Advertising Industry
Featured Interviews
Speak to the Heart: Lisa Colantuono, AAR Partners
I believe the state of the industry is much better than what it was during the financial crisis. 阅读更多
Joel Edmund Nettey (IAA): Our Power to Influence Change
Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in... 阅读更多
Our Way of Working Will Be Changed Forever: Fred Moolhuijsen
Clients will look for ways to use the crisis to connect with consumers once again. 阅读更多
Be Open and Take Risks: Kika Samblas, SCOPEN
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. 阅读更多
Industry is In a State of Flux: Johanna McDowell, IAS
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! 阅读更多
Market Is Still Moving Fast: Laura D Bajkowski, bajkowski + partners
Think holistically about the client’s business, not just ads, for your slice of the pie. 阅读更多
Inadequate Solutions Won’t Be Tolerated: Hasan Ramusevic, Hasan + Shumaker
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. 阅读更多
Humanizing the Process: Tom Steadman, IPNY
The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished... 阅读更多
Unfailing Commitment to Always Improve: Jana Foley, RPA
I don’t think I’ve ever been on the phone with my clients as much as I have over the last 10 weeks. 阅读更多
Tap Into Tension: Tess McBride, Group Account Director, Laundry Service
If you’re afraid of tension, you’re afraid to fight for what you believe in. 阅读更多