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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation

1

ASML - Standing on the Shoulders of Giants
Le Pub

LePub Amsterdam debuts its first AI-generated film, a tribute to tech visionaries throughout history.

标题Standing on the Shoulders of Giants
广告公司
广告战役 Standing on the Shoulders of Giants
广告主 ASML
品牌 ASML
首次发布日期 2024 / 1
行业领域 IT与电子组件
哲学 Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and, of course, Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades. Imagination and engagement are bywords to stimulate the curiosity of the audience, an activity only made possible by technology powered by artificial intelligence. LePub teamed up with director Rune Milton Olsen and his Copenhagen-based post-production company, Chemistry, to bring to life a common vision and use CGI, AI, and a mix of cutting-edge tools and techniques, like text-to-video, depth extrapolation, and stable diffusion. Each frame transformed into a digital time-lapse, depicting the journey of innovations, dreams, and accomplishments throughout the ages. A unique approach to the film treatment that has not been seen before, depicting ASML‘s distinct voice. The AI processing was applied to all the frames, building step by step iterations. By reapplying CGI where needed, the sound and music started to be created to accompany the journey. Then was the process of adding texture to the images. This technique went beyond surface-level enhancements, introducing depth and character to every frame. Layering CGI, AI imagery, and optical imperfections, near-invisible nooks and crannies, lens aberrations, dust, and general magic, to create extraordinary visuals not previously seen in generative sequences. The film was made with 1,963 Midjourney prompts that yielded 7,852 images, which were edited and then rendered by more than 900 computers. These renders were then processed by RunwayAI, with the total film covering 25,957 frames at 1,000 MB per frame. The trickiest scene was Isaac Newton and his apple among the planets. It took more than 20 attempts to get Newton’s scene right, producing more than 9,800 frames. A tribute to AMSL's incredible journey, designed to inspire its team and create a cinematic masterpiece that embodies the essence of technology, innovation, and curiosity. The film was launched at ASML’s yearly all-employee event on Tuesday, January 30th, and shared through their social channels. The film has also been localized for use in Japan, China, Taiwan, Korea, and Germany.
媒体类别 互动
长度
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
Global CEO/CCO
首席创意官
Chief Strategy and Innovation Officer
执行创意总监
创意总监
创意总监
美术指导
文案
Senior Strategist
客户总监
Senior Account Manager
广告公司制片
导演
后期制作
VFX Supervisor and Finishing Artist
CGI Supervisor
Music Supervisor and Sound Designer
制片
VFX Artist
VFX Artist
VFX Artist
CGI Artist
CGI Artist
CGI Artist
2

Burger King - Whopper Island

An intriguing activation from Burger King focused on changing the name of a desolate island in the Indian Ocean.

标题Whopper Island
广告公司
广告战役 Whopper Island
广告主 Restaurant Brands International
品牌 Burger King
首次发布日期 2024 / 1
行业领域 零售、分销及餐馆
媒体类别 案例研究
长度
3

Booba - 6G

French rapper Booba's promo for his new track, 6G, seamlessly combines live-action and surreal VFX! Creative from MYND production.

标题6G
广告公司
广告战役 6G
广告主 Booba
品牌 Booba

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Posted2月 2024
行业领域仅限订阅者
媒体类别 Music Video
长度
制作公司 M..D 仅限订阅者
Director F..d .e Po.....rra 仅限订阅者
4

Netflix UK - Iranian Yellow Pages
Snow Films

This captivating promo for Anna Snowball's Netflix documentary "Iranian Yellow Pages" utilizes mixed-mediums to combine human storytelling and motion graphics.

标题Iranian Yellow Pages
广告公司
广告战役 Iranian Yellow Pages
广告主 Netflix, Inc.
品牌 Netflix UK

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Posted2月 2024
行业领域仅限订阅者
媒体类别 Web Film
长度
Director A..a Sn....ll 仅限订阅者
5

DoorDash - All the Ads
Superette (Doordash In-House Studio)

At this year's Super Bowl, DoorDash promised to deliver every (legally possible) item advertised throughout the Big Game to one lucky viewer!

标题All the Ads
广告公司
广告战役 Super Bowl LVIII
广告主 DoorDash
品牌 DoorDash
首次发布日期 2024 / 2
行业领域 网站(不包括互联网服务供应商)
媒体类别 电视
长度
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