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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Innovation in digital marketing this month

1

RAF - At the centre of the action

Engine UK created an interactive VR experience for the Royal Air Force to give potential new recruits a first-person POV of the action!

标题At the centre of the action
广告公司
广告战役 At the centre of the action
广告主 Royal Air Force
品牌 RAF
首次发布日期
行业领域 政府、军队及警察招募
哲学 The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life
媒体类别 互动
长度
后期制作
音效
Head of Film
创意总监
美术指导
美术指导
Head of Creative Technology
Senior Creative Technologist
Chief Strategy Officer
Planning Team
Planning Team
Account Management
Account Management
Head of Production
制作公司
导演
制片
摄影指导
剪辑师
剪辑公司
后期制作
Post-production Supervisor
Sound Producer
Sound Engineer
Colorist
2

Firewatch - Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California

Y Media Labs' sustainably charged new campaign launches the Firewatch project, utilizing a carbon neutral blockchain to sell a collection of sustainable NFTs. All proceeds are being donated to the nonprofit One Tree Planted.

标题Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California
广告公司
广告战役 Firewatch NFT Project
广告主 Firewatch
品牌 Firewatch

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Posted9月 2022
行业领域仅限订阅者
媒体类别 Web Film
长度
3

Apple Ipad - Bite
TBWA\Korea

Apple's Made on iPad campaign debuts its first international installment by partnering with Korean webtoon artist, Namon to create a vibrant, captivating music video for musician Jay Park. Can you believe it was all made on an iPad?!

标题Bite
广告公司
广告战役 Made on iPad
广告主 Apple Inc.
品牌 Apple Ipad

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首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 Music Video
长度
Soundtrack仅限订阅者
制作公司 P...it Pr.....ion 仅限订阅者
导演 ..u .a ..m 仅限订阅者
插图画家 N...n 仅限订阅者
4

Viant - Built for NOW

Viant combines AI with human insight to usher in the concept of the ‘New Open Web’, a connected media landscape where advertisers, agencies, and brands are linked across all platforms. Ingenuity at its finest!

标题Built for NOW
广告公司
广告战役 Built for NOW
品牌 Viant

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首次发布日期 仅限订阅者
行业领域仅限订阅者
哲学仅限订阅者
媒体类别 互动
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市场仅限订阅者
制作公司 p..o 仅限订阅者
制作公司 Ag.....ive 仅限订阅者
Founder D...el Ro.....rg 仅限订阅者
Founder ..m P...r 仅限订阅者
Chief Client Officer C....ne L...y 仅限订阅者
Head of Strategy Ta.....no J...n 仅限订阅者
创意总监 M..e Ki....nd 仅限订阅者
创意总监 A...ew Ch....lm 仅限订阅者
文案 L..z B....rd 仅限订阅者
客户总监 C...os C..z 仅限订阅者
执行制片 ..e Sc......ein 仅限订阅者
制片 L...en C...er 仅限订阅者
广告经理 ..m Va.....ook 仅限订阅者
广告经理 C...s Va.....ook 仅限订阅者
Chief Marketing Officer (CMO) ..n S...lz 仅限订阅者
SVP, Marketing R...ka N...ng 仅限订阅者
广告经理 J...y W....er 仅限订阅者
广告经理 R..i D...al 仅限订阅者
Graphic Designer K...y H..s 仅限订阅者
Client Copywriter D...el E....ke 仅限订阅者
数字制片 K...a J....on 仅限订阅者
导演 ..n S....ro 仅限订阅者
导演 A..x To....er 仅限订阅者
执行制片 Al.....er ..b 仅限订阅者
摄影指导 k....an P..s 仅限订阅者
Stylist H...a B...os 仅限订阅者
Hair and Makeup 仅限订阅者
制作设计师 仅限订阅者
Prop Master P...ł Wy.....ski 仅限订阅者
Drone 仅限订阅者
Line Production O....lm 仅限订阅者
制片 仅限订阅者
制作经理 L...na S....żak 仅限订阅者
Production Coordinator N..i C...er 仅限订阅者
Offline Editor Ma.....na Mi......zyk 仅限订阅者
VFX Supervisor T...sz Ru....cz 仅限订阅者
Post-production Producer D...in P....ll 仅限订阅者
Post-production Producer D...a Ne.....eva 仅限订阅者
Creative Producer A...m Sh......kov 仅限订阅者
美术指导 A...m Ka.....nov 仅限订阅者
美术指导 V..d Br.....ich 仅限订阅者
CG Supervisor Al.....er Ma.....sky 仅限订阅者
CG Supervisor A...m Sh......kov 仅限订阅者
Storyboard Artist M...er B...ey 仅限订阅者
Production Assistant Is....la Cr....rd 仅限订阅者
Colorist D....ik D...s 仅限订阅者
音乐作曲家 K...iz A...am 仅限订阅者
5

Lavazza - Lavazza enters the metaverse with Lavazza Arena

Lavazza joins the growing list of brands in the metaverse, via Roblox, with a football video game aiming to educate younger audiences about deforestation.

标题Lavazza enters the metaverse with Lavazza Arena
广告公司
广告战役 Lavazza enters the metaverse with Lavazza Arena
广告主 Lavazza
品牌 Lavazza

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Posted9月 2022
行业领域仅限订阅者
媒体类别 互动
长度
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