Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below:
TOP
Best of marketing innovation
1
Desierto Vestido and Fashion Revolution - Atacama Fasion Week AFW24
In an effort to raise awareness and find a local solution to the tons of clothes that the textile industry dumps in the Atacama desert, NGO Desierto Vestido and Fashion Revolution put on a fashion show with models wearing looks made by fashion designers from garments dumped at the site.
| 标题 | Atacama Fasion Week AFW24 |
| 广告公司 | Artplan |
| 广告战役 | Atacama Fashion Week AFW24 |
| 广告主 | Desierto Vestido x Fashion Revolution |
| 品牌 | Desierto Vestido and Fashion Revolution |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The fashion world is aware of this problem, but the key stakeholders are not taking effective action. That's why the initiative is giving the fashion world what it always wants: an event modeled on the major fashion weeks held in Paris, Milan, São Paulo, and London. Atacama Fashion Week will feature a fashion show in the middle of the Atacama garbage dump, with models wearing looks made by fashion designers from garments dumped at the site. In addition to the runway action, the project will feature a photo editorial signed by Mauricio Nahas, an award-winning photographer with a career of over 30 years. |
| 哲学 | To raise awareness and show the true extent of this problem to different audiences, NGO Desierto Vestido, in partnership with Fashion Revolution and Instituto Febre, and production of Sugarcane Filmes, is promoting Atacama Fashion Week. |
| 问题 | In the town of Alto Hospicio, in Chile's Atacama Desert, a mountain of more than 59,000 tons of clothing, including shoes, T-shirts, jackets, dresses, and other garments, can now be seen from space. The images revealed via satellite could refer to one of those mythical Latin American movie scenes, but in reality, they are a social and environmental warning highlighting the dangers of unbridled consumption (and production) of items for fashion trends. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | www.atacamafashionweek.com |
| 摄影师 | Mauricio Nahas |
| 制片 | Sugar Cane |
2
Reporters Without Borders Germany - The First Speech: Turkey
On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launched “The First Speech”, a campaign that is aimed at educating viewers on manipulation tactics used by modern autocrats and calls on audiences to support press freedom.
| 标题 | The First Speech: Turkey |
| 广告公司 | INNOCEAN Europe |
| 广告战役 | The First Speech |
| 广告主 | Reporters Without Borders |
| 品牌 | Reporters Without Borders Germany |
| Posted | 4月 2024 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 长度 | |
| Media Partner | Havas Germany |
| Media Partner | Havas Germany |
| Media Partner | Havas Milan |
| Motion/Design | C...os S...rez 仅限订阅者 |
| 执行创意总监 | R....do W...f 仅限订阅者 |
| 制片 | F...an B..z 仅限订阅者 |
| Head of Production | F...an B..z 仅限订阅者 |
| 执行制片 | M...tz M...el 仅限订阅者 |
| 首席创意官 | G....el M...ar 仅限订阅者 |
| Managing Director | J...in S....el 仅限订阅者 |
| Sound Engineer | M...us Wi.....nn 仅限订阅者 |
| 执行制片 | ..a Wi....en 仅限订阅者 |
| 文案 | J..n A...és K...rk 仅限订阅者 |
| Strategist | O...e B...fa 仅限订阅者 |
| 导演 | Gi....no Ma.....lli 仅限订阅者 |
| Color Grade Artist | J...ph Bi....ll 仅限订阅者 |
| 摄影指导 | K...ad L...h 仅限订阅者 |
| 美术总监 | M..o C...ea H..k 仅限订阅者 |
| 执行制片 | F....an H...big 仅限订阅者 |
| 剪辑师 | S...n Kl.....tz 仅限订阅者 |
| Associate Design Director | W....am C..a 仅限订阅者 |
| Media Manager | M..a ..h 仅限订阅者 |
| Post-production Producer | ..n S...lz 仅限订阅者 |
| Strategy Director | J..rn Ba.....in 仅限订阅者 |
| 美术指导 | L..n C...y 仅限订阅者 |
| Motion/Design | Al.....er Al.....ze 仅限订阅者 |
| 制片 | M...dy Mi.....er 仅限订阅者 |
| Managing Partner | M....le G....le 仅限订阅者 |
| Publishing Director | L..a A..t 仅限订阅者 |
| Planner Publishing | M....sa S...ab 仅限订阅者 |
| 音乐 | S...io F..k 仅限订阅者 |
| 制作 | S...k F...s 仅限订阅者 |
| 音乐 | T..m Sa....te 仅限订阅者 |
| 制作 | S...io F..., B...in 仅限订阅者 |
3
Hyundai Motor - Forward Collision
Hyundai's new OOH campaign reminds viewers that no safety feature is going to save us from climate change and highlights the brand's decision to go carbon neutral.
| 标题 | Forward Collision |
| 广告公司 | Jung von Matt / Neckar |
| 广告战役 | The Last Safety Feature |
| 广告主 | Hyundai Motor |
| 品牌 | Hyundai Motor |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 平面 |
| 市场 | 仅限订阅者 |
4
Agenda Antarctica - Antarctica Flag Redesigned
Publicis Canada and Agenda Antarctica partnered on a redesign of the Antarctica flag, showcasing how much plastic has become part of the ecosystem.
| 标题 | Antarctica Flag Redesigned |
| 广告公司 | Publicis Canada |
| 广告战役 | Antarctica Flag Redesigned |
| 广告主 | Agenda Antarctica |
| 品牌 | Agenda Antarctica |
| Posted | 4月 2024 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Antarctica is traditionally known as a land covered in clean ice and pristine snow, but latest research by the University of Canterbury in New Zealand reveals a much starker truth. The continent, much like the rest of the planet, is suffering the impacts of global plastic pollution. In response to this recent scientific discovery, Agenda Antártica, a non-governmental organization that works for the environmental preservation of the Antarctic continent and the Southern Ocean, has commissioned a redesign of the Antarctica flag by its original author, renowned vexillologist, Graham Bartram. Formerly a white map of the continent symbolizing Antarctica’s distinctive attributes as a hub for scientific collaboration, peaceful coexistence, and nature conservation, the new flag shows a continent dotted with colourful shapes symbolizing the actual microplastics found within Antarctic snow. "The discovery of microplastics (plastic pieces smaller than 5mm) in Antarctic snow is a wake-up call to the world," said Graham Bartram. "Through this redesign, I aim to ignite a global conversation about our responsibility towards the environment and the urgent need for collective action to combat plastic pollution." “This redesigned joint initiative aligns with growing international concerns about environmental degradation and the need for sustainable practices. The new flag will serve not only as a symbol of Antarctica's environmental significance but also as a call to action for nations, corporations, and individuals to address the pervasive issue of plastic pollution”, said Dr. Horacio Werner, Executive Director of Agenda Antártica. Far from just being a symbolic gesture, the new flag aims to reignite discussions around the University of Canterbury’s scientific findings, drawing much-needed attention to the broader implications of plastic contamination in remote and ecologically critical regions like Antarctica. In conjunction with the flag's redesign, a dedicated website has been launched – http://antarcticaflagredesigned.org/ – where individuals and organizations can learn more about the impact of plastic pollution and take a proactive stance. Visitors to the site are invited to sign a pledge supporting the establishment of a strong Global Plastics Treaty, a crucial step in combating the pervasive issue of plastic pollution worldwide. |
| 媒体类别 | Web Film |
| 长度 | |
| Press Relations | North Strategic |
| Music Supervision | Michael Bertoldini |
| Music Supervision | Andrea Morelli |
| 音乐公司 | Seppl Kretz |
| 音乐公司 | Marvin Losch |
| 导演 | Yan Cucco |
| 制作 | The Pub Productions |
| 音乐 | Magma Music |
| Directors Assistant | Linda Djelailia |
| 剪辑师 | Neal McAuley |
5
Audi + Penguin Random House - Handbook Novels
To celebrate International Book Day, Audi and Penguin Random House created a collection of fictional stories based on keywords from the Audi Owner’s Manual. Creative by Ogilvy in Spain.
| 标题 | Handbook Novels |
| 标题 (原始语言) | Novelas de Manual |
| 广告公司 | Ogilvy Spain |
| 广告战役 | Handbook Novels |
| 广告主 | Audi |
| 品牌 | Audi + Penguin Random House |
| Posted | 4月 2024 |
| 行业领域 | 汽车 |
| 媒体类别 | Branded Content |
| 长度 | |
| 执行创意总监 | Roberto Fara |
| 执行创意总监 | Noelia Fernández |
| 客户经理 | Andrea Palacios |
| 客户经理 | Isa Cisneros |
| 创意总监 | Fran Arguijo |
| 美术指导 | Nico Farina |
| 美术指导 | Daniel Halifa |
| Copywriting | Willy Gutierrez |
| Copywriting | Andrea Sánchez |
| UX Designer | Gabriel Pangua |
| Technology | Juan Luis Pérez |
| Technology | Paco Sirvent |
| Technology | Ismael Luque |
| Production Team | Monika Díaz |
| Production Team | Jordi Roca |
