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Best Retail Ads of the Month
1
McDonald's - Smells Like Mcdonald's
Capitalizing on the unmistakable scent of their food, McDonald's and TBWA\NEBOKO teamed up to create billboards wafting with the scent of the golden arches.
| 标题 | Smells Like Mcdonald's |
| 广告公司 | TBWA\NEBOKO |
| 广告战役 | McDonald's scent |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Marketing Officer (CMO) | Stijn Mentrop-Huliselan |
2
John Lewis & Partners - The Home Dialogues
John Lewis & Partners takes viewers through a series of family conversations about redecorating, showcasing the painstaking and humorous lengths we will go to for interior perfection.
| 标题 | The Home Dialogues |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | The Home Dialogues |
| 广告主 | John Lewis & Partners |
| 品牌 | John Lewis & Partners |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 百货公司、超市 |
| 媒体类别 | 电视 |
| 长度 | |
| 后期制作 | The Assembly Rooms |
| 音效 | 750mph |
| 首席创意官 | Franki Goodwin |
| 联合创意总监 | Mia Silverman |
| 文案 | Marie Jensen |
| 美术指导 | Josephine Rasmussen |
| 文案 | Liz Eisen |
| 美术指导 | Bartek Nowak |
| Planning Director | Polly Goodman |
| Managing Partner | Humphrey Taylor |
| Business Lead | Rania Kouros |
| 客户总监 | Cali Fish |
| 客户经理 | Dylan Payne |
| 广告公司执行制片 | Alex Pemberton |
| 广告公司制片 | Stephanie Evans |
| 媒介公司 | Manning Gottlieb OMD |
| 媒介企划 | Tabitha Millar |
| 制作公司 | Caviar London |
| 导演 | Marielle Heller |
| 执行制片 | Sorcha Shepherd |
| 制片 | Kwok Yau |
| 制作经理 | Thomas Green |
| Production Assistant | Samira Conteh |
| Production Assistant | Elvis Scanlon |
| 摄影指导 | James Ramsay |
| 1st AD | Sasha Marden |
| 制作设计师 | Oliver Hogan |
| Wardrobe / Stylist | Laura Fulmine |
| Costume | Wiz Francis |
| Hair and Makeup | Emily Newson |
| 剪辑师 | Eve Ashwell |
| 剪辑师 | Jack Williams |
| VFX/Post Production | Black Kite Studios |
| Post-production Producer | Polly Durrance |
| Sound Engineer | Sam Ashwell |
| Sound Engineer | Giselle Hall |
3
Burger King - Fire Still Burning 1
Burger King's cheeky new campaign from Room23 and Trans Company shows that BK and its customers can still keep keeping the fires burning when reaching 70 and over!
| 标题 | Fire Still Burning 1 |
| 广告公司 | Room23 |
| 广告战役 | Fire Still Burning |
| 广告主 | Burger King |
| 品牌 | Burger King |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 平面 |
| 市场 | 仅限订阅者 |
4
Arby's - Say It To Arby's Free Sandwich Face
Ving Rhames makes his first physical appearance in this Arby's spot from Fallon after voicing the brand for ten years!
| 标题 | Say It To Arby's Free Sandwich Face |
| 广告公司 | Fallon |
| 广告战役 | Say It To Arby's Free Sandwich Face |
| 广告主 | Arby's Restaurant Group, Inc. |
| 品牌 | Arby's |
| Posted | 4月 2024 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| Celebrity / actor | V..g R...es 仅限订阅者 |
5
IKEA - Don’t worry, you can afford it
IKEA reminds viewers of its affordability through a series of relatable spots showcasing pets destroying furniture.
| 标题 | Don’t worry, you can afford it |
| 广告公司 | INGO Hamburg |
| 广告战役 | Don’t worry, you can afford it |
| 广告主 | Al-Futtaim |
| 品牌 | IKEA |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 杂货店、专卖店 |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 市场 | 阿拉伯联合酋长国 |
| 广告经理 | Carla Klumpenaar |
| 广告经理 | Dina al Sahhar |
| 广告经理 | Merah Abushattal |
| 广告经理 | Houda Sfar |
| 广告经理 | Mohamed Maihoub |
| 首席创意官 | Liz Taylor |
| Creative Chairman | Dr. Stephan Vogel |
| 首席创意官 | Tobias Ahrens |
| 创意总监 | Nicolás López |
| 创意总监 | Fernando Montero González |
| 创意总监 | Tomás O’Gorman |
| 美术指导 | Andrea López-Boado |
| 美术指导 | Prawidchaya (Jean) Tetanonsakul |
| 制作公司 | The Producer |
| 摄影师 | Alberto Escudero |
| 制片 | Irene Paz |
| 摄影师 | Katina Niklas |
| 摄影师 | Oscar Calleja |
| Production Assistant | Oriana Nigro Acevedo |
| Production Art Director | Wuanda Velasquez |
| Production Art Director | David Moreno Fuentes |
| 音乐 | Hooked Music |
| 音乐作曲家 | Camilo Remolina |
| 音乐作曲家 | Jan Finck Barboza |
| Artist | Zarko Kitanovic |
