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Best Retail Ads of the Month
1
KFC - Sorry Ustensils
Courage Inc
KFC sends an apology to all utensils in its latest campaign from Courage, quipping the restaurant's beloved tagline: "Sorry, Utensils, It’s Finger Lickin’ Good."
2
Buffalo Wild Wings - Let's Go Sports Bar
Buffalo Wild Wings reveals a witty new mascot named Hank in this fun spot from Anomaly.
| 标题 | Let's Go Sports Bar |
| 广告公司 | Anomaly Los Angeles |
| 广告战役 | Let's Go Sports Bar |
| 广告主 | Buffalo Wild Wings |
| 品牌 | Buffalo Wild Wings |
| Posted | 8月 2023 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Smuggler |
| Editorial | Arcade Edit |
| 音乐 | Consortium |
| Animation + VFX + Finishing | Untold Studios |
| Mix + Sound Design | Lime |
| Color | Mom & Pop |
| 导演 | Tony Yacenda |
3
Chicken Licken - Rock My Soul
A comical film from Joe Public and Romance Films, debuting Chicken Licken’s 'Rock My Soul' meal, the hottest item offering available!
| 标题 | Rock My Soul |
| 广告公司 | Joe Public |
| 广告战役 | Feel the Fire |
| 广告主 | Chicken Licken |
| 品牌 | Chicken Licken |
| Posted | 9月 2023 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | Branded Content |
| 长度 | |
| 广告经理 | Chantal Sombonos van Tonder |
| 首席创意官 | Pepe Marais |
| 首席创意官 | Xolisa Dyeshana |
| 执行创意总监 | Martin Schlumpf |
| 创意总监 | Jeanine Vermaak |
| 美术指导 | Lizandri van de Merwe |
| 文案 | Pakamani Mancotywa |
| 客户总监 | Kelly Bardon |
| 客户经理 | Sonwabile Mkize |
| Social Manager | Kamohelo Moeti |
| 广告公司制片 | Yash Raidu |
| 制作公司 | Romance Films |
| 导演 | Greg Gray |
| 执行制片 | Helena Woodfine |
| Line Producer | Shannon McDougall |
| 摄影指导 | Adam Bentel |
| 剪辑公司 | Deliverance Cap Town |
| 剪辑师 | Kobus Loots |
| 音乐 | Pressure Cooker Studios |
| Music Supervision | James Matthes |
| Sound Engineer | Kyle Koekemoer |
| 后期制作 | Chocolate Tribe |
4
M&S - Autumn by M&S
British actress, Sienna Miller, stars in this stylish spot from House 337 for Marks & Spencer's ‘Anything but Ordinary’ fall brand platform.
| 标题 | Autumn by M&S |
| 广告公司 | House 337 |
| 广告战役 | Autumn by M&S |
| 广告主 | Marks & Spencer |
| 品牌 | M&S |
| 首次发布日期 | |
| 行业领域 | 服装、服饰店 |
| 哲学 | Today, M&S has unveiled the latest iteration of its ‘Anything but Ordinary’ brand platform with the launch of Autumn by M&S – the retailer’s womenswear campaign starring the British actress, Sienna Miller. As M&S continues its journey to evolve style perceptions, the campaign created by House 337 has Miller playfully bringing to life the style and versatility of the new AW23 collection, spearheaded by a 30-second ad that plays out to the irreverent soundtrack of “Boys Wanna Be Her” by Peaches. Miller embodies the high-low, easy-dressing approach that influenced the new collection from Britain’s biggest high-street retailer. Showcasing the transformative power of fashion, she expresses how each look makes her feel while displaying the different forms of confidence that each unlocks. Miller, like many M&S customers, understands this need to shape-shift between many roles. Wearing both trend-led pieces that turn heads and timeless staples, Miller reinforces Marks & Spencer’s commitment to delivering its winning combination of value, quality and innovation. The 360 campaign launches on Thursday 7th September for four weeks across the UK and the Republic of Ireland. It spans TV – majoring on ITV, Channel 4 and Sky – as well as VOD, OOH, press, digital, escalator ribbons at Oxford Circus and Kings Cross tube stations, paid & organic socials, PR, and CRM. In print, titles include Vogue, Stylist, Grazia, Guardian Weekend, The Times and The Sunday Times Style. Media was planned and bought by Mindshare. The campaign will also be brought to life on M&S.com and in-store through POS and window takeovers. The collection will be available to shop at M&S.com and in 100 stores. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | “Boys Wanna Be Her” by Peaches |
| 音效设计公司 | 750mph |
| 广告经理 | Anna Braithwaite |
| Wardrobe / Stylist | Sam Ranger |
| 执行创意总监 | Zara Ineson |
| 集团创意总监 | Eilidh Ratcliffe |
| 集团创意总监 | Hannah Vere |
| 联合创意总监 | Lou Canham |
| Senior Art Director | Chloe Hwang |
| Head of Strategy | Georgina Murray-Burton |
| Senior Strategist | Isaac Blackbourne |
| Account Management | Hannah Gill |
| Account Management | Harriet Rodger |
| Account Management | Laura Smeaton |
| 广告公司制片 | Lawrie McLintock |
| 广告公司制片 | Lauren Sloan |
| 广告公司制片 | Emily Tredinnick |
| Production Service Company | Image Partnership |
| 后期制作 | CHEAT London |
| 摄影指导 | Jeremy Valender |
| Movement Director | Eric Christison |
| 剪辑师 | Thomas Goldser |
| 媒介公司 | Mindshare Europe |
5
TK Maxx - There’s no deal like a TK Maxx Deal
Fun new ad from W+K in the UK for discount retailer TK Maxx, focusing on price-accessible designer goods.
| 标题 | There’s no deal like a TK Maxx Deal |
| 广告公司 | Wieden+Kennedy |
| 广告战役 | There’s no deal like a TK Maxx Deal |
| 广告主 | TK Maxx |
| 品牌 | TK Maxx |
| 首次发布日期 | |
| 行业领域 | 百货公司、超市 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Biscuit Filmworks LA |
| 创意总监 | Freddy Taylor |
| 创意总监 | Philippa Beaumont |
| 创意团队 | Florence Deary |
| Chief Strategy Officer | Dan Hill |
| 广告公司制片 | Sahar Bluck |
| Design Director | Alex Thursby-Pelham |
| Design Director | Carly Pelham |
| 导演 | Jeff Low |
| 执行制片 | Rupert Reynolds-Maclen |
| Managing Director | Rupert Reynolds-Maclen |
| 摄影指导 | Rob Hardy |
| 制作设计师 | Maruxa Alvar |
| Hair | Lou Hinton |
| 剪辑公司 | Shift Post |
| 剪辑师 | Saam Hodivala |
| 后期制作 | Time Based Arts |
| 后期制作 | Stephen Grasso |
| 音频 | 750mph Sound |
| Sound Producer | Olivia Ray |
| 首席创意官 | Hermeti Balarin |
| 首席创意官 | Ana Balarin |
| Assistant Director | Grant Freeman |
| 制作经理 | Sam Somers |
| Wardrobe Stylist | Rachel Davis |
| Casting | Hanna Birkett |
| Casting | Daniel Linnik-Zhuravliov |
| 制片 | Margaux Baruch |
