Why KLM became a chameleon airline
To reinforce its identity, the Dutch carrier went onto the street, into the kitchen and, of course, on the air.
媒介案例
Check out the advertising industry’s most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns.
Boxing clever for the key to space
Only the brainiest students could open the door of the mystery room
Where there’s life, there’s hops
Beck’s consumers sing and chat to plants for a better harvest
An Audi audio experiment
A car becomes a radio studio to demonstrate the sound of silence
Sportswear store is a joint venture
A pop-up shop allows shoppers to barter their drugs for a natural high
Let’s go phishing for pirates
Chatbot is so annoying it makes the scammers scram
A cure for Instagram travel envy
Easyjet turns “add location” into an ad for a location via a new app for Instagram.
London’s air is unbearable
This coughing cuddly toy is drawing attention to a serious problem.
A bag that swims against the tide
Tesco’s new bags may look fishy, but they actually give you money back
This ad has a familiar ring about it
For once a retargeting campaign with a high rate of engagement
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