Volkswagen Thinks Small (Again)
The auto-maker’s tiny dealerships promote virtual test-drives and online car sales.
媒介案例
Check out the advertising industry’s most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns.
You’ll Look Twice At This Video
Using mobile technology to stunning effect for an organ donation campaign.
Tinder Ignites A New Media Channel
A miniseries inside the dating app challenged users to swipe to change the course of the story, then suggested matches based on their decisions.
Taking Christmas Out of the Box
A smart lottery campaign in Denmark adds some extra spice to humdrum gifts.
A Hot Button For Impulse Buyers
VUB Bank creates a plugin that warns e-shoppers to think before they succumb to instant gratification.
A Banknote That Hit the High Notes
How Samsung’s AR app turned a low denomination bill into a moment of high culture.
Driving Big Sales in a Tiny Space
Why McDonald’s turned its app icon into a poster during lockdown
Saying “buy buy” to tempting ads
A bank hijacks shoppable advertising on social media to encourage people to save rather than spend.
You heard it here fast
A bank catches up with fast and furious podcast listeners.
A New Literary Movement
An audio book seller creates “Looterature” to demonstrate that books are better than apps when you’re taking care of business.
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