VW’s Carbon Light Website
The auto maker cut down the climate impact of a car launch by taking its website back to the stone age – almost.
媒介案例
Check out the advertising industry’s most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns.
Turn Left For Goat Cheese
How GPS became a smart promotional tool for local farmers.
A Filter To Protect Women
Johnson & Johnson gives one of the more controversial attributes of Instagram a useful new purpose.
Wendy’s Virtual Vengeance
When a character named after a restaurant becomes a heroine of the gaming world.
A Soda Brand’s Noble Goal
In Brazil, Guaranà Antarctica allowed other brands to advertise on its cans to give a boost to women’s football.
Coors Helps Employees Zoom Out
Grab a beer while your clone stands in for you on screen.
Promoting A Liquid Asset
How a dishwasher detergent poured water on the stock market.
Would You Swap Data For Food?
Data is the new currency. And also the new small change for vending machines.
Avoiding the Big Crunch
Snack brand Lay’s and its agency come up with a crisp solution to a noise pollution hazard.
IKEA Gives A Virtual Celebrity A Home
Living in a shop window isn’t a problem when you don’t exist in real life.
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