When paper becomes a forest
Japanese cosmetics brand Shiseido repackages packaging as an art installation
媒介案例
Check out the advertising industry’s most compelling case studies, from print and digital to experiential and radio, that showcase the best cause-related ads and innovative marketing campaigns.
Why these posters got lost on purpose
Retail chain Aldi used the world’s worst geo-localised campaign to make a point about its prices.
A Kiwi adventure for our times
Take a virtual tour of New Zealand’s finest spots in a unique gameplay experience.
Same burger, crisis pricing
Burger King creates an app that gives cash-starved workers in the UAE access to fairer prices.
Cracking the taxi code
Speaking to Ecuadorian taxi drivers in their own language to pitch the advantages of Cabify.
Loud motorists stopped in their tracks
How drivers in Mumbai were "honk shamed" by very special traffic signals.
Leroy Merlin makes magic from mistakes
Italians find the name of the French DIY chain hard to pronounce – and even harder to spell
BK’s Soccer Underdogs Become Superstars
By sponsoring a football team that had nowhere to go but up, Burger King landed itself the world’s best players.
Cleaning Up With A Clever Print Ad
A newspaper ad with a sudsy secret helps people stay safe during the pandemic.
Selling Fanta by Word of Mouth
Here’s a branded game worth shouting about.
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