More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, reminding them that they can overcome adversity and go further. With this idea, the brand promotes unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.
标题 | Lo nuestro es pa' arriba |
广告公司 | Gut Mexico |
广告战役 | Lo nuestro es pa' arriba |
广告主 | AB Inbev |
品牌 | Cerveza Pilsener |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 电视 |
长度 | |
市场 | 仅限订阅者 |
制作公司 | Landia |
Managing Director/Partner | C...la .e A....da P...o 仅限订阅者 |
执行创意总监 | R...ro Ro.....ez G....lo 仅限订阅者 |
创意总监 | Sa....go Go....lez 仅限订阅者 |
创意总监 | R....to G...an 仅限订阅者 |
美术指导 | T...�s Be....no 仅限订阅者 |
文案 | R....go A...iz 仅限订阅者 |
Head of Production | E....ia Ca.....les 仅限订阅者 |
Senior Producer | Ag....na P...z P...e 仅限订阅者 |
Senior Producer | Ag....na P...la 仅限订阅者 |
Group Account Director | D...el Su.....ui 仅限订阅者 |
Account Management Supervisor | M...�a I...el D...�n 仅限订阅者 |
客户主管 | Fe....da �....rez 仅限订阅者 |
Chief Strategy Officer | Sa....ha He.....ez 仅限订阅者 |
Strategy Director | J....ca M...dez 仅限订阅者 |
Content Lead | Ge.....ne S....do 仅限订阅者 |
广告经理 | J..é Pé......rgas H...ta 仅限订阅者 |
广告经理 | E..y X...er C...da J...e 仅限订阅者 |
广告经理 | A...ro S...ey Ma....ue 仅限订阅者 |
导演 | F..n Pa.....la 仅限订阅者 |
导演 | J...e P..�a 仅限订阅者 |
Managing Director | T...as A...do 仅限订阅者 |
Director of Production | Me....es G....ño 仅限订阅者 |
执行制片 | Sa....go M...oz 仅限订阅者 |
执行制片 | L....na Ab....on 仅限订阅者 |
制作经理 | D...an G...s 仅限订阅者 |
摄影指导 | Se.....án Ca....lo 仅限订阅者 |
剪辑师 | D...el B....za 仅限订阅者 |
Post production director | L..s Fe....do T...es Ze....ro 仅限订阅者 |
Colorist | L..a Ti.....er 仅限订阅者 |
Mix | Ez....el Sa.....ro 仅限订阅者 |
Band | Ez....el Sa.....ro 仅限订阅者 |
The campaign focuses on the consequences of "binge-watching" series or movies until late. This initiative was made possible by "Mercado Play", the new free streaming platform that works from the Mercado Libre app, and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.
标题 | Mercado Play is addictively free |
标题 (原始语言) | Mercado Play es adictivamente gratis |
广告公司 | Gut |
广告战役 | Mercado Play is addictively free |
广告主 | Mercado Libre |
品牌 | Mercado Play |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 电视 |
长度 | |
Founder & Chairman | G...ón B...o 仅限订阅者 |
Founder & Chairman | A....mo R...s 仅限订阅者 |
首席创意官 | J....ín C...ía 仅限订阅者 |
首席创意官 | R...ro Ro.....ez G....lo 仅限订阅者 |
首席创意官 | M...as L....la 仅限订阅者 |
Regional Account Director & Partner | N....ia N..a 仅限订阅者 |
执行创意总监 | L...a R...la 仅限订阅者 |
执行创意总监 | D...o Fe.....dez P...da 仅限订阅者 |
创意总监 | A....ín Fe.....ez M...ro 仅限订阅者 |
创意总监 | G....lo N...el P...a 仅限订阅者 |
美术指导 | D....la R...el 仅限订阅者 |
剪辑师 | M...�as S....et 仅限订阅者 |
Managing Director | P...a M...na R...ro 仅限订阅者 |
Head of Design | R....io M...oz L...z 仅限订阅者 |
客户总监 | s...a g...in 仅限订阅者 |
客户主管 | J....ta A...re 仅限订阅者 |
Chief Strategy Officer | J...er Qu....ro 仅限订阅者 |
Strategy Director | M....na V....la 仅限订阅者 |
Senior Brand Strategist | J..n Ci....di 仅限订阅者 |
Social Media Strategy Director | I....io R...a 仅限订阅者 |
Senior Social Strategist | K...n R....in 仅限订阅者 |
Head of Digital and Social | G..i N....si 仅限订阅者 |
文案 | D...na B....ez 仅限订阅者 |
美术指导 | ..z .i C...io 仅限订阅者 |
Graphic Designer | L...s B....to 仅限订阅者 |
Graphic Designer | S...a I...i M...ux 仅限订阅者 |
Creative Manager | Fl.....ia V..a 仅限订阅者 |
Creative Manager | P...a A..l 仅限订阅者 |
Head of Production | Fl.....ia Al.....ti 仅限订阅者 |
制片 | M....na Ja....ui 仅限订阅者 |
制作公司 | Arg.......ine 仅限订阅者 |
导演 | J....ín G�.....des 仅限订阅者 |
导演 | I...a Vi.....eva 仅限订阅者 |
执行制片 | L...a F...i 仅限订阅者 |
制片 | G...án E....de 仅限订阅者 |
摄影指导 | M....no M...i 仅限订阅者 |
美术指导 | S...�a M....és 仅限订阅者 |
Casting | S...on 仅限订阅者 |
Casting Director | M...in Ne.....er 仅限订阅者 |
Head of Post Production | A..o F....ri 仅限订阅者 |
Post Production Coordinator | M....da Sc....tz 仅限订阅者 |
剪辑师 | A...o S...os 仅限订阅者 |
剪辑师 | D...el P...c 仅限订阅者 |
Digital Assets Assembly | H...án C..i O...na 仅限订阅者 |
Colorist | Al.....ra L....no 仅限订阅者 |
音效制作 | ..g S...d 仅限订阅者 |
音乐 | B...A M...C 仅限订阅者 |
广告经理 | Y...a C....ro 仅限订阅者 |
广告经理 | Ag....na Fr......lli 仅限订阅者 |
广告经理 | L....na Al.....ra D..z 仅限订阅者 |
广告经理 | Ma....na Ro.....ez 仅限订阅者 |
广告经理 | Ag....na C...ro 仅限订阅者 |
广告经理 | M...el J...�s A...zo 仅限订阅者 |
Since its entry into the Peruvian market, Heineken continues to expand and consolidate its position as a local icon. That is why Tres Cruces beer created this campaign to support Peruvians in various disciplines and contribute to the development of its most valuable people in different areas. It's an ambitious initiative that shows unconditional support to those who struggle every day to move forward and excel, to those local heroes who don't have the necessary resources, demonstrating that the union of efforts makes the difference.
For the launch of the new Goose Island Lager in Argentina, DraftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.
标题 | Goose Island Lager |
广告公司 | DraftLine |
广告战役 | Goose Island Lager |
广告主 | Cerveceria Y Malteria Quilmes |
品牌 | Goose Island Lager |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 互动 |
长度 | |
Connections Director & Agency Head | G...o �....apa” L....go 仅限订阅者 |
Managing Director | V..a N...s 仅限订阅者 |
首席创意官 | D...o G...er M....ro 仅限订阅者 |
General Creative Director | D...o V....ra 仅限订阅者 |
创意总监 | Fl.....ia L..a 仅限订阅者 |
创意团队 | I....io A...mi 仅限订阅者 |
创意团队 | Fe....co S...a 仅限订阅者 |
Head of Art | M...a B...c 仅限订阅者 |
Head of Project Managers | Ag....na S...ne 仅限订阅者 |
项目经理 | M...i Ma....ez U....ru 仅限订阅者 |
Head of strategy & Business Integration | M...lo J...é 仅限订阅者 |
Head of Strategy | N....ás P...en 仅限订阅者 |
Strategist | Je....er Sk.....ki 仅限订阅者 |
Community Manager | J..n Ta....ra 仅限订阅者 |
Head of Production | Se.....án To....la R....so 仅限订阅者 |
制片 | L..a W...r 仅限订阅者 |
Activation Producer | D...o .c Lo....in 仅限订阅者 |
制作公司 | M..á H....ara 仅限订阅者 |
导演 | Fe....co G...ia R..o 仅限订阅者 |
执行制片 | J..n S....ia 仅限订阅者 |
Project Producer | S..i C....as 仅限订阅者 |
广告经理 | E....io "...ú" R...o 仅限订阅者 |
广告经理 | S....ad Az....za 仅限订阅者 |
广告经理 | Ca....na D...on 仅限订阅者 |
广告经理 | L...la Dj.....ian 仅限订阅者 |
广告经理 | B...n N....co 仅限订阅者 |
广告经理 | M....na Go....um 仅限订阅者 |
Pícaras, one of the most important cookie brands in Peru, saw the opportunity to give young people a different experience, taking the Parque del Amor (located in the district of Miraflores in Lima) to the virtual world, for the celebration of Valentine's Day on February 14. This is how "Flechados" was born, a battle royale style scenario where "love is at stake". With this gaming strategy and with the help of Digitas Peru, the brand became one of the first to enter the metaverse world.
标题 | Love Park |
标题 (原始语言) | Flechados |
广告公司 | Digitas |
广告战役 | Love Park |
广告主 | CNCH Picaras |
品牌 | Picaras |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 游戏 |
长度 | |
广告经理 | Ma....io Fe.....ini F...ri 仅限订阅者 |
广告经理 | X...na L..a Gu.....ez 仅限订阅者 |
广告经理 | Mi....le I...r O...io 仅限订阅者 |
广告经理 | N....ay As.....eta 仅限订阅者 |
Managing Director | Fe....do A....la 仅限订阅者 |
Creative Vice President | C...os "C....o" Al.....ano 仅限订阅者 |
Head of Client Services | L...a M...os 仅限订阅者 |
客户主管 | M...ia Be.....te 仅限订阅者 |
创意总监 | J...n V....ez 仅限订阅者 |
Senior Creative Writer | E...r R....es 仅限订阅者 |
Junior Creative Writer | E....do R...s 仅限订阅者 |
美术指导 | G...ge H...an 仅限订阅者 |
美术指导 | P...o V....de 仅限订阅者 |
Design Team | Se.....an Caj......nga 仅限订阅者 |
Design Team | Ma.....an G...os 仅限订阅者 |
客户主管 | C...la Re....ui 仅限订阅者 |
CONTENT MANAGER | ..a G...ía 仅限订阅者 |
Content Creator | Je....er M...y 仅限订阅者 |
Tech Partner | P...IC ..b G...s 仅限订阅者 |
Head of Influencer & PR | A...ea S....as 仅限订阅者 |
Influencer Specialist | N...a Ta....na 仅限订阅者 |