LUXURY ONCE MEANT “INACCESSIBLE”, BUT THESE AWARD-WINNING CAMPAIGNS INVITE THE AUDIENCE TO ENJOY CELEBRATIONS OF QUALITY AND PERFORMANCE.
Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.
Burberry and Riff Raff films return to the top slot for the second year with a different film but the same youthful energy. Lacoste and BETC are back too – and their new take on “a beautiful sport” offers a poolside view of Paralympic and Olympic swimming prowess, united for the first time. Bottega Veneta eschews the standard product shots to celebrate craft in fields beyond fashion and accessories, suggesting that openness and generosity can also be ingredients of luxury. And two German automotive brands – Porsche and Mercedes – embrace the world beyond petrol power on a grand scale.
Most awarded
campaigns, brands &
agencies in
Luxury in
2022
Most awarded
campaigns, brands and
agencies in
Luxury in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burberry |
| 2 |  |
Lacoste |
| 3 |  |
Mercedes-Benz |
| 4 |  |
BMW |
| 5 |  |
Porsche |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Riff Raff Films, London |
| 2 |  |
BETC Paris, Pantin |
| 3 |  |
Le Pub, Milan |
| 4 |  |
FamousGrey, Groot-Bijgaarden |
| 5 |  |
Keko Dubai |
Watch
1. Burberry / Open Spaces
| 标题 | Open Spaces |
| 广告公司 | Riff Raff Films |
| 广告战役 | Open Spaces |
| 广告主 | Burberry |
| 品牌 | Burberry |
| 首次发布日期 | 2021 / 10 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | ‘Burberry Open Spaces’ is a journey through the freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new realities, we break boundaries and we find the freedom to go beyond limitations.As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. Aspirit of duality – blurring the lines between reality and fantasy.They bound weightlessly through fields, defying gravity as they take flight – resisting convention. New perspectives are explored as they jump and twist through towering forests. As they float across a lake, they challenge the obstacles of the elements and the natural world. At the end of this hyperreal dreamscape, the four characters come together magnetically, becoming one entity flying through the sky, united in their differences. A symbol for ourinterconnectedness with nature and each other. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Final Cut |
| 后期制作 | MPC LDN |
| 音效设计公司 | 750mph |
| 制作公司 | Riff Raff Films |
| 导演 | Megaforce |
| 执行制片 | Matthew Fone |
| 制片 | Cathy Hood |
| 制作经理 | Laura Duffy |
| 摄影指导 | Justin Brown |
| Assistant Director | Benji Edwards |
| 剪辑师 | Joe Guest |
| Casting | Kharmel Cochrane Casting |
| Colorist | Emiliano Serantoni |
| Sound Designer | Sam Ashwell |
| VFX Company | The Mill London |
2. Lacoste / The 9th Lane
| 标题 | The 9th Lane |
| 广告公司 | BETC Paris |
| 广告战役 | Paralympic Vs. Olympic: 50m freestyle |
| 广告主 | Lacoste |
| 品牌 | Lacoste |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Entrant Company | BETC Paris |
| Production company | Collective Ensemble |
| Production company | Duck Factory - DKFT |
| Production company | MIDDLEMOTION |
| Music & sound company | Mars Octobre Music |
| CCO | Rémi Babinet |
| Creative Directors | Aurélie Scalabre, Olivier Aumard |
| Copywriter | Alexandre Girod |
| Art Director | Julien Vergne |
| Strategic Planner | Philippe Martin Davies |
| Lead Producer | Bao Tu Ngoc |
| Director | David Dang |
3. Bottega Veneta / Bottega For Bottegas
| 标题 | Bottega For Bottegas |
| 广告公司 | Le Pub |
| 广告战役 | Bottega For Bottegas |
| 广告主 | Bottega Veneta |
| 品牌 | Bottega Veneta |
| Posted | 12月 2021 |
| 行业领域 | 服装、时装和鞋类 |
| 媒体类别 | 互动 |
| 长度 | |
| Global CCO Publicis Worldwide | Bruno Bertelli |
| 首席创意官 | Cristiana Boccassini |
| Co-CCO | Mihnea Gheorghiu |
| 创意总监 | Costanza Rossi |
| Art Director Supervisor | Marie Poumeyrol |
| Chief Production Officer | Francesca Zazzera |
| Global Producer | Mariella Maiorano |
| 广告公司制片 | Tania Dal Pra |
| Client Services Director | Giada Salerno |
| Client Services Director | Benedetta Virga |
| 客户主管 | Elisa Tanganelli |
| Senior Project Manager | Vittorio Cafiero |
| Global Creative Director | Sandra Bold |
4. Porsche Taycan / Create2Extremes
| 标题 | Create2Extremes |
| 广告公司 | Keko Dubai |
| 广告战役 | Drive 2 Extremes |
| 广告主 | Porsche |
| 品牌 | Porsche Taycan |
| Posted | 3月 2022 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 剧情简介 | Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one. |
| 媒体类别 | Branded Content |
| 长度 | |
| General Manager | Nora Ferneine |
| 执行创意总监 | Sandy McIntosh |
| Senior Art Director | Rolf Eggers |
| 广告公司制片 | Andreea Mititiuc |
| Senior Copywriter | Aaron Leung |
| Motion Graphic Artist | Mohammed Hussein |
| Final Artist | Asgar Ali Anwar |
| Digital Technical Manager | Zamzi Anwar |
| 客户经理 | Georgios Dimakis |
| Senior Account Executive | Shrey Sharma |
| Chief Executive Officer (CEO) | Manfred Bräunl |
| Marketing Director | Markus Peter |
| Marketing Manager | Gero Stanzel |
| 制作公司 | Stoked Films |
| 执行制片 | Charbel Aouad |
| 制作经理 | Pascal Baboudjian |
| 执行制片 | Rita El Hachem |
| 剪辑师 | Emad Hashem |
| Car precision driver | Jukka Honkavuori |
| 剪辑师 | Jake Irish |
| Music Supervision | Courtney Jenkins |
| Post-production Producer | Dina Kreik |
| 执行制片 | Juha-Matti Nieminen |
| Grade | Marshall Plante |
| Post-production Producer | Anju Purushot |
| Drone Operator | Johnny Schaer |
| 导演 | Nicholas Schrunk |
| Sound Designer | Keith White |
| Music Editor | Jay Wud |
5. Mercedes-Benz / Millboard
| 标题 | Millboard |
| 广告公司 | Publicis Emil |
| 广告战役 | Millboard |
| 广告主 | Mercedes-Benz |
| 品牌 | Mercedes-Benz |
| Posted | 12月 2021 |
| 行业领域 | 轿车 |
| 剧情简介 | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Executive Creative Director | Andy Daley |
| 首席创意官 | Eduardo Marques |
| 创意总监 | Mischa Schreuder |
| 创意总监 | Koenraad Lefever |
| 文案 | Richard Bushoff |
| 美术指导 | Lennart Schoterman |
| 美术指导 | Mischa Schreuder |
| Account Director, Global Content, Experience and Comms | Elodie Straub |
| Market Acceleration Lead | Davy Caluwaerts |
| 客户总监 | Axelle Gontier |
| 客户经理 | Frederic Haesendonck |
| 广告经理 | Florian Bleher Bleher |
| 广告经理 | Stefan Brommer |
| 创意团队 | Karen Fonteyne |
| 创意团队 | James Gambrill |
6. Volvo / Volvo Street Configurator
8. L'Oréal / Paywall Down
| 标题 | Paywall Down |
| 广告公司 | WMcCann |
| 广告战役 | Paywall Down |
| 广告主 | L'Oréal |
| 品牌 | L'Oréal |
| Posted | 5月 2022 |
| 行业领域 | 化妆品、美容产品及香水 |
| 媒体类别 | 互动 |
| 长度 | |
| Executive Chairman | Hugo Rodrigues |
| Chief Executive Officer (CEO) | André França |
| CCO | Mariana Sá |
| Executive VP | Marcio Borges |
| 创意总监 | Ricardo Weitsman |
| 联合创意总监 | João Resende |
| 美术指导 | Bruno Mukai |
| 美术指导 | Ana Rocha |
| 文案 | Andrea Lobato |
| 文案 | Humberto Nogueira |
| 文案 | Igor Pontes |
9. Guerlain / Guerlain Reaverse
| 标题 | Guerlain Reaverse |
| Brief | Guerlain Paris reverses the codes of the metaverse by using the power of NFT (Non-Fungible Token) to feed the real world we live in.We are introducing the Reaverse project.1828 cryptobees to bring nature back to life in the real world.An exclusive NFT collection sold to support the rewilding of a 69 acres nature reserve: The Millière Valley. 1828 NFT’s were created just like Guerlain’s creation date, which matches the 1828 parcels of the reserve.Each piece of generative art is directly connected to the land with a unique combination of attributes (15 varieties of flowers and plants, 21 natural materials inspired by the geology and geographic coordinates of the land parcel that your NFT supports). In addition, 100% of the NFT sales are reinvested in the renaturalization of the reserve created by the environmental activist Yann-Arthus Bertrand. |
| 广告公司 | m_nstr_ |
| 广告战役 | Reaverse |
| 广告主 | Guerlain |
| 品牌 | Guerlain |
| Posted | 11月 2022 |
| 行业领域 | 化妆品、美容产品及香水 |
| 剧情简介 | A luxury house uses the power of the virtual world through blockchain and NFT technology to benefit a genuine environmental cause: the protection of biodiversity. |
| 媒体类别 | 互动 |
| 创意总监 | Louis Bonichon |
| Founder | Louis Bonichon |
| 美术指导 | Simon Méchali |
| 战略企划总监 | Guillaume Carrère |
10. BMW / Joytopia
| 标题 | Joytopia |
| 广告公司 | Jung von Matt AG |
| 广告战役 | JOYTOPIA |
| 广告主 | BMW AG |
| 品牌 | BMW |
| Posted | 12月 2021 |
| 行业领域 | 轿车 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Journee – The Metaverse Company |
| 执行创意总监 | Max Lederer |
| Creative Innovation Director | Felix Burger |
| Senior Copywriter | Holly Attrill |
| Senior Art Director | Andreas Kiesgen |
| 创意总监 | Lars Grübler |
| User Experience Designer | Patricia Reiners |
| Senior Project Manager | Stefanie Voss |
| Senior Project Manager | Maria Pillath |
| Project Lead | Christian Mio Loclair |
| Managing Director | Thomas Johann Lorenz |
| 创意总监 | Jeremy Hofmeister Mac Lynn |
| 制片 | William Oakley |
| 技术总监 | Nathan Vogel |
| Sound Designer | Jürgen Branz |
| Product Manager | Luca Schiefer |
| Artist | Stephen Bontly |
| Artist | Sébastian Galera |
| Artist | Basil Denereaz |
| Artist | Kylan Luginbuhl |
| Artist | Thomas Bauer |
| Artist | Carlos Serrano |
| Artist | Tymen Goetsch |
| Artist | Jens Dörholt |
| Artist | Anestis Takidis |
| Unreal Engine Developer | Lukas Kastern |
| Software Engineer | Halvard Mørstad |
| Software Engineer | Pietro Alberti |
| 摄影指导 | Ben Walker |
| 画外音 | Faye Brown |
| VP of Brand Experience | Stefan Ponikva |
| 项目经理 | Nicole Rentsch |
11. IWC Schaffhausen / Born of a Dream : A Man of the Future
| 标题 | Born of a Dream : A Man of the Future |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | Born of a Dream |
| 广告主 | IWC Schaffhausen |
| 品牌 | IWC Schaffhausen |
| 首次发布日期 | 2021 |
| 行业领域 | 手表 |
| 媒体类别 | Branded Content |
| 长度 | |
| 制作公司 | Who’s McQueen |
| 演员/名人 | Tom Brady |
| VFX Company | Copenhagen VFX |
| 首席创意官 | Matthias Spaetgens |
| Managing Creative Director | Robert Krause |
| 创意总监 | Joerg Waschescio |
| 美术指导 | Leonardo Valadão |
| 美术指导 | Nathalie Poets |
| 文案 | Alannah Stritch |
| 客户经理 | Janin Brauer |
| 客户经理 | Janice Kretschmer |
| 广告公司制片 | David Voss |
| 广告公司制片 | Daniela Berther |
| 广告公司制片 | Daniel Klessig |
| 广告公司制片 | Thomas Griesbach |
| 摄影指导 | Paul Meyers |
| 导演 | Rune Milton |
| 剪辑师 | Adam Nielsen |
| 剪辑师 | Emil Gundersen |
| 执行制片 | Clemens Petersson |
| 制片 | Niels Kau |
| Script Supervisor | Christopher Disher |
| VFX Supervisor | Mikael Balle |
| VFX Supervisor | Alexander Schepelern |
| VFX Supervisor | Christian Sjostedt |
| VFX Supervisor | Robin Scheller |
| Sound Design and Mix | Kevin Koch |
| 音乐作曲家 | Jonas Larsen |
| 音乐作曲家 | Anders Vesterdahl |
12. Balenciaga X Fortnite / Balenciaga X Fortnite
| 标题 | Balenciaga X Fortnite |
| 广告公司 | Publicis Luxe |
| 广告战役 | Balenciaga X Fortnite |
| 广告主 | Balenciaga |
| 品牌 | Balenciaga X Fortnite |
| Posted | 9月 2021 |
| 行业领域 | 服装 |
| 媒体类别 | Digital Billboard/Poster |
| 长度 | |
| 项目经理 | Matthieu Daversin |
| Managing Partner | Matthieu Daversin |
| Head of innovation | Guillaume Chevallier |
| Head of Content Production | Caroline Letailleur |
| 制作公司 | Prodigious |
| Head of Experiential Content | Antoine Clergeot |
13. Mercedes-Benz G-class / Concept EQG: The G-Class Will Turn Electric
| 标题 | Concept EQG: The G-Class Will Turn Electric |
| 标题 (原始语言) | Future 2021: Die G-Klasse wird elektrisch |
| 广告公司 | antoni GmbH |
| 广告战役 | The G-Class Will Turn Electric |
| 广告主 | Daimler AG |
| 品牌 | Mercedes-Benz G-class |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 轿车 |
| 媒体类别 | 电视 |
| 长度 |
14. BMW / Museum of Sounds
| 标题 | Museum of Sounds |
| 广告公司 | HoC Dubai |
| 广告战役 | Museum of Sounds |
| 广告主 | BMW |
| 品牌 | BMW |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 轿车 |
| 媒体类别 | 案例研究 |
| 长度 | |
| General Manager | Natalie Shardan |
| Business Director | Karim Mroueh |
| Strategy Director | Frances Valerie Bonifacio |
| Client Account Manager | Saed Shaka |
| 客户经理 | Gonca Gorgulu |
| Community Manager | Hadin Hassan |
| Global Executive Creative Director | Jason Romeyko |
| 首席创意官 | Akhilesh Bagri |
| 创意总监 | Andre Couto |
| 创意总监 | Saleh Elghatit |
| Senior Art Director | Kenneth Barnes |
| Motion Graphic Designer | Cristian J.B |
| 美术指导 | Alejandro Bucoy |
| 美术指导 | Artchie Belcena |
| 美术指导 | Saaniya Aabas |
| 美术指导 | Yasir Ali |
| 数字艺术指导 | Kai Schlosser |
| Digital Manager | Helmi Abdalhadi |
| International Communications Officer | Lee Sharrock |
| Event Planning | Memories Events |
| 后期制作 | Cold-Cutz |
| 后期制作 | BIgfoot Films |
| Head of Marketing | Ali Kherallah |
| Marketing Manager | Mariam Al Rousan |
| Digital Marketing Manager | Fahad Mughal |
| Experiential Marketing Manager | Maziar Nazari |
| Marketing Director | Jochen Becht |
| Community Manager | Fabian Fuffieux |
| Marketing, PR & Events Executive | Arsal |
| Agency | HoC Dubai |
15. IWC Schaffhausen / Born of a Dream : A Boy from San Mateo
| 标题 | Born of a Dream : A Boy from San Mateo |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | Born of a Dream |
| 广告主 | IWC Schaffhausen |
| 品牌 | IWC Schaffhausen |
| 首次发布日期 | 2021 |
| 行业领域 | 手表 |
| 媒体类别 | Branded Content |
| 长度 | |
| 制作公司 | Who’s McQueen |
| 演员/名人 | Tom Brady |
| VFX Company | Copenhagen VFX |
| 首席创意官 | Matthias Spaetgens |
| Managing Creative Director | Robert Krause |
| 创意总监 | Joerg Waschescio |
| 美术指导 | Leonardo Valadão |
| 美术指导 | Nathalie Poets |
| 文案 | Alannah Stritch |
| 客户经理 | Janin Brauer |
| 客户经理 | Janice Kretschmer |
| 广告公司制片 | David Voss |
| 广告公司制片 | Daniela Berther |
| 广告公司制片 | Daniel Klessig |
| 广告公司制片 | Thomas Griesbach |
| 摄影指导 | Paul Meyers |
| 导演 | Rune Milton |
| 剪辑师 | Adam Nielsen |
| 剪辑师 | Emil Gundersen |
| 执行制片 | Clemens Petersson |
| 制片 | Niels Kau |
| Script Supervisor | Christopher Disher |
| VFX Supervisor | Mikael Balle |
| VFX Supervisor | Alexander Schepelern |
| VFX Supervisor | Christian Sjostedt |
| VFX Supervisor | Robin Scheller |
| Sound Design and Mix | Kevin Koch |
| 音乐作曲家 | Jonas Larsen |
| 音乐作曲家 | Anders Vesterdahl |
