Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below:
TOP
Best Financial Ads of the Month
1
Itaú Unibanco - “Brazilian Teams that have never existed”.
Itaú Unibanco reimagines women’s football without Brazil’s four-decade long ban using the power of AI.
| 标题 | “Brazilian Teams that have never existed”. |
| 广告公司 | Galeria.ag |
| 广告战役 | “Brazilian Teams that have never existed”. |
| 广告主 | Itaú Unibanco |
| 品牌 | Itaú Unibanco |
| 首次发布日期 | |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. São Paulo, August 09, 2023 – To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from the 1950s, 60s and 70s. The 1941 decree that stated, “Women shall not be allowed to engage in sports incompatible with the conditions of their nature,” lasted until 1983 in the country, crushing the athletic dreams of generations of young women. So, to develop this campaign and honor what might have been, the bank listened to former players, historians, sociologists and specialists who helped describe how it felt to play women’s football at the time. Based on these testimonies and other research, a designer with an expertise in AI generated images of the possible athletes. The result was “Brazilian Teams that have never existed”. Crafted by advertising agency GALERIA.ag, the campaign features print and electronic media pieces that celebrate the imagined teams that never took the field for the 1959, 1963 and 1971 Women’s World Cups. The effort focuses on three pioneers of the sport: Iolanda, a player from Vespasiano during the 60s, who practiced the sport in hiding; Dilma Mendes, a player during the 70s, who is currently the most award-winning football coach in the country; and Pretinha, a player from the 80s, who was part of the first Brazilian women’s team together with Marta and Formiga. The campaign was also supported by football historian and researcher, Aira Bonfim, as well as Giovanna Waksman (better known as Giovanninha), a 14-year-old player on the Sub-17 National Team and a rising star of the sport. “The history of women’s football in Brazil is very rich,” says Thaiza Akemi, Marketing Superintendent at Itaú Unibanco, “But most Brazilians are unfamiliar with the fact that women were once prohibited from practicing the sport. Bringing light to this history in a moment of great relevance and prominence such as the World Cup, is a way to honor everything those women dreamed and accomplished. As official sponsors of all national teams, Itaú wants to do its part to give visibility to this past, bring forward this dialogue to more people and empower future teams.” The project was also featured on social media, with support from celebrities from the football world, such as Fernanda Gentil, Carol Barcelos, Formiga, former referee Fernanda Colombo, and national team player, Camila, all of whom used their profiles to expand the reach of the initiative. “The championship has gained new importance this year,” says Carol Mello, CSO at GALEIRA.ag. “Not for the title itself, but for what our athletes represent. This time, they have taken the field for generations of women who were forbidden to practice the sport, and also for generations of women who will represent our country wearing the Brazilian team jersey in the future. This is what our project is about. AI allowed us to bring to life teams which could not even be formed, but now at least they can be pictured.” |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 巴西 |
| 更多信息 | https://www.youtube.com/watch?v=m3BXY2nVPMc |
| CCO | Rafael Urenha Creation Executive Direction: Rafael Caldeira and Phil Daijó Creative Direction: Arthur Lobão, Bruno Zampoli, Caio Milanesi and Cris Albano ACD: Mario Cintra Heads of Design: Renan Monjon and Saulo Monjon Creation: Guter Sá, Huanayra Alexandre, Júlia Pimentel, João Batista and Tawane Silva Account: Ana Coutinho, Denise Vieira, Nathalia Chaves and Lucas Freitas Itaú Approval: Eduardo Tracanella, Thaiza Akemi, Caroline Pintarelli, Caroline Paluan, Verônica Bortoloto and Eliza Bianchezi Media: Paulo Ilha, Sofia Raucci, Pedro Santana, Nadia Araújo and Ana Beatriz de Carvalho Strategy: Carol Mello and Marcela Leal PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil Social and influence: Fernando Sahb, Juliana Romano, Natalia Lessa and Thiago Almeida Content Strategy: João Capusso and Gabriella Unger Integrated Production: Ducha Lopes, Fabio Truci, Michelle Teixeira, Natalia Menken, Ana Ananias and Renata Silva A.I Image Production: @theacidtimes and Huanayra Alexandre Image Producer: FRAME Executive Production: Eduardo Simon, Rafael Urenha, Ducha Lopes and Phil Daijó Director: Cris Albano and Fernando Lenox Photography Director: Fernando Lenox 1º AD: Fernanda Vieira de Castro 1º AC: Ricardo Angel Lima Pineiro 2º AD: Bruno Gabriel. Da Silva Pereira DIT: José Luiz Lerma Operator: Julio Becker Stedcam Operator: Daniel Augusto Torquato de Santi Direct Sound: Daniel Henrique Silva Dias Sound Assistant: Kenny Kazuo Ishicava dos Santos Art Director: Nicholas Andrew Kjaer da Fonseca Moura Reis Stage Manager: Francisco Lopes de Souza Make & Hair: Tatiana Chaves Santos Costume Designer: Gabriela Clara da Fonseca Production Director: Renato Marques Base Production: Ana Moura Production Assistant: Evantui de Jesus Moreira (Babu) Production assistant: Caique Castro de Oliveira Lima Production assistant: Alexandre Luiz da Silva Production assistant: Thales Nocchi Lima Electrician: Paulo Nunes 1 Electric assistant: Renato Lelis Oliveira de Souza Eletric assistant: Juliano Areias dos Santos Pereira Porter: Anderson de Souza Azevedo Machinist: Claudio Soares dos Santos 1º Machinery assistant: Aliandro Zoti 2º Machinery assistant: Ygor Walter Wendt Account: Felipe Ribeiro Correia Account: Thatiane Karoline Ribeiro Correia Cleaning: Michele Viana Production car (WTC): Geovanni Bortolo Camera Van car (WTC): Fhelipe Alan Assis da Silva Electric truck and Machinery (Marquinhos): Marcos R. Sales Pereira Electric Pickup and Machinery (Marquinhos): Valter Art car (WTC): Ronaldo Talent car (WTC): Renato Lopes Talent car (WTC): Eduardo Virgilio Post-production: FRAME Executive production: Ducha Lopes Montage: Estevan Schilling Color: Sergio Cicinelli Comp: Andre Toma Motion: Ebson Clarindo Assistant: Andre dos Santos Coordinator: Marillia Ramos Head: Wilson Fernandes Legal: Rosimeire Brito and Isabelle Versannio. Audio Producer: CANJA Account and Project Manager: Matheus Peres Account: Guga Costa Project Manager: Ana Flor Bohrer, Flavia Medeiros Musical Direction: Eduardo Karas, Lucas Sfair, Filipe Resende Musical Supervision: Bruno Vieira Brixel Voice direction: Bruno Vieira Brixel Track: Érica Silva Sound Design: Ardlez Sound editor: Diego Zorrilla Audio Production: Diego Zorrilla, Leonardo Lima |
2
Communion - LAUNCHING WITH THE F.U.nd
Uncommon Creative Studio's new campaign for Communion inspires people to say “eff you” to the things that hold them back!
| 标题 | LAUNCHING WITH THE F.U.nd |
| 广告公司 | Uncommon Creative Studio |
| 广告战役 | LAUNCHING WITH THE F.U.nd |
| 广告主 | Communion |
| 品牌 | Communion |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
3
Afterpay - Afterpay where you wouldn't Believe
A comical modern take on the troll under the bridge, Afterpay shows us how handy and convenient it is to pay using their app.
| 标题 | Afterpay where you wouldn't Believe |
| 广告公司 | BMF |
| 广告战役 | Afterpay where you wouldn't Believe |
| 广告主 | Afterpay |
| 品牌 | Afterpay |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Good Oil |
| 广告经理 | A...ew B...nt 仅限订阅者 |
| 广告经理 | J..l M...n 仅限订阅者 |
| 广告经理 | M....la W...er 仅限订阅者 |
| 广告经理 | F...an Cl....ia 仅限订阅者 |
| 首席创意官 | A..x D...in 仅限订阅者 |
| 执行创意总监 | T..a M....ty 仅限订阅者 |
| 联合创意总监 | J...e ..x 仅限订阅者 |
| 联合创意总监 | H...y St....rd 仅限订阅者 |
| 美术指导 | ..b Br.....ot 仅限订阅者 |
| 文案 | ..e M....tt 仅限订阅者 |
| Head of Art & Design | L....ln G...e 仅限订阅者 |
| Chief Strategy Officer | Ch.....na A...ti 仅限订阅者 |
| Planning Director | S....ne D...on 仅限订阅者 |
| Chief Executive Officer (CEO) | S....en M....le 仅限订阅者 |
| General Manager | A....ng C...ey 仅限订阅者 |
| Senior Account Director | R....ah O....rady 仅限订阅者 |
| 客户主管 | K....en H...y 仅限订阅者 |
| Head of TV | J...y Le.....her 仅限订阅者 |
| Integrated Producer | H...e Ma....ll 仅限订阅者 |
| Retouching | El....ic ..t 仅限订阅者 |
| Production Director | K...n L...le 仅限订阅者 |
| Design Director | ..a Ma....om 仅限订阅者 |
| Finished Artist | ..t D....do 仅限订阅者 |
| Retoucher | R....ca .u 仅限订阅者 |
| Creative Services Director | C...e Y....ey 仅限订阅者 |
| 执行制片 | ..m L..g 仅限订阅者 |
| 导演 | V...an R...c 仅限订阅者 |
| 制片 | C...a Mc....en 仅限订阅者 |
| 后期制作 | ..e E....rs 仅限订阅者 |
| 剪辑公司 | M..k B....tt 仅限订阅者 |
| Music / Sound Design | R...le S....os 仅限订阅者 |
| 摄影指导 | ..m C....in 仅限订阅者 |
| 摄影师 | ..t B...r 仅限订阅者 |
| Photographer's Agent | L...s &...; .o 仅限订阅者 |
| Head of Content | N..o En......cht 仅限订阅者 |
| Content Producer | H...y Wh....ey 仅限订阅者 |
| Content Producer | Y....de F....is 仅限订阅者 |
| 动画 | J..i R...er 仅限订阅者 |
| Online Editior | ..x .u 仅限订阅者 |
| 媒介公司 | In.....ive M...a 仅限订阅者 |
4
First Bank - The Humans You Want
First Bank's new campaign takes a humorous approach to addressing real customer concerns.
| 标题 | The Humans You Want |
| 广告公司 | TDA_Boulder |
| 广告战役 | The Humans You Want |
| 广告主 | FirstBank |
| 品牌 | First Bank |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Jo....an Sc.....erg 仅限订阅者 |
| 创意总监 | J...my S....ld 仅限订阅者 |
| 创意总监 | M..u B...al 仅限订阅者 |
| Senior Copywriter | K..e R...od 仅限订阅者 |
| 美术指导 | M..t C....lo 仅限订阅者 |
| 执行制片 | D...is .i S...o 仅限订阅者 |
| 制作公司 | Ar....ss 仅限订阅者 |
| 导演 | R..n E...r 仅限订阅者 |
| 制片 | B...n Be.....ff 仅限订阅者 |
| 执行制片 | R....ca N...s 仅限订阅者 |
| 后期制作 | Wh.....use P..t 仅限订阅者 |
| 剪辑师 | B...n G...on 仅限订阅者 |
| Assistant Editor | N..k O....eill 仅限订阅者 |
| Post-production Producer | L...a Vi....ta 仅限订阅者 |
| VFX Company | M....FX 仅限订阅者 |
| VFX Artist | R...y Ip....to 仅限订阅者 |
| Sound Design and Mix | Ma.....ta ..x 仅限订阅者 |
| Mixer | P..l Hu.....se 仅限订阅者 |
| 音乐 | Co....an M...c 仅限订阅者 |
5
SAAQ - Safety coasters
These safety coasters from auto insurance company SAAQ keeps citizens from driving under the influence of alcohol.
| 标题 | Safety coasters |
| 标题 (原始语言) | Sous-verres sécuritaires (anglais) |
| 广告公司 | lg2 |
| 广告战役 | Safety coasters |
| 广告主 | Société de l'assurance automobile du Québec (SAAQ) |
| 品牌 | SAAQ |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | A..e M....ux 仅限订阅者 |
| 广告经理 | P....ce Le....re 仅限订阅者 |
| 创意总监 | ..c .u S...t 仅限订阅者 |
| 文案 | F...x B...k 仅限订阅者 |
| 文案 | Fé.......oine Be.....lle 仅限订阅者 |
| Creative / Art Direction | J..n La.....ére 仅限订阅者 |
| Strategist | P....ne D....ès 仅限订阅者 |
| Motion | M...e M...er 仅限订阅者 |
| Motion | Ma.....�ve R...sy 仅限订阅者 |
| Creative Vice President | ..c .u S...t 仅限订阅者 |
| CONTENT MANAGER | Fé.......oine Be.....lle 仅限订阅者 |
| CONTENT MANAGER | J..n La.....ére 仅限订阅者 |
| 客户经理 | Al.....ra La.....ère 仅限订阅者 |
| 客户经理 | N...mie St.....Roy 仅限订阅者 |
| 客户经理 | L...ie S...er 仅限订阅者 |
| Head of Production | J...e Pi....te 仅限订阅者 |
| 广告公司制片 | St.....ie G...e 仅限订阅者 |
| 剪辑师 | C...ric N..�l 仅限订阅者 |
| 导演 | Za....ie T....on 仅限订阅者 |
