BRANDS AND AGENCIES REVIVED THEIR IMAGINATIONS TO DELIVER WORK THAT GRABBED EYES AND WON HEARTS.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded
campaigns, brands &
agencies in
Automotive in
2022
Most awarded
campaigns, brands and
agencies in
Automotive in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Volkswagen | |
2 | Pfaff Harley-Davidson | |
3 | MINI | |
4 | Mercedes-Benz | |
5 | Renault |
AGENCIES
Name | ||
---|---|---|
1 | Jung von Matt AG, Hamburg | |
2 | Zulu Alpha Kilo, Toronto | |
3 | HoC Dubai | |
4 | Publicis Conseil, Paris | |
5 | DDB Sydney, Ultimo |
Watch
1. Tough Turban / Tough Turban
标题 | Tough Turban |
广告公司 | Zulu Alpha Kilo |
广告战役 | Tough Turban |
广告主 | Pfaff Harley-Davidson |
品牌 | Tough Turban |
首次发布日期 | 2021 / 6 |
行业领域 | 汽车 |
媒体类别 | 其他 |
长度 | |
Agency | Zulu Alpha Kilo |
Creative Director & Chief Creative Officer | Zak Mroueh |
Head of Design | Stephanie Yung |
ACD Art Director | Vic Bath |
ACD Writer | Dan Cummings |
Designer | Jeff Watkins |
Agency Producer | Laura Dubcovsky, Kathryn Brown |
Account Team | Rob Feightner, Matt Sinuita, David Tremblay, Allison Diaz Mercado |
Strategy Team | Spencer MacEachern, Shaunagh Farrelly |
Client | Pfaff Harley-Davidson |
Client | Brandon Durmann, Melanie Somerville |
Product Design | Sparks Innovation |
Production House | Zulubot |
Executive Producer | Tom Evans |
Line Producer | Colleen Allen |
Director | Barbara Shearer |
Editor | Jessie Posthumus |
Motion Graphics | Ashlee Mitchell |
Illustrator | Nabil Elsaadi, Rasna Jaswal |
Audio Engineer | Dino Cuzzolino |
Web Design | Jacqui Lau, Kesia Payne |
Photographer | The Moto Foto | Dan Lim |
Online Artist | Felipe Chaparro |
Head of Production | Adam Palmer |
2. Volkswagen Golf / Golf Ad Break Championship Hype Reel
标题 | Golf Ad Break Championship Hype Reel |
广告公司 | DDB Sydney |
广告战役 | Golf Ad Break Championship Hype Reel |
广告主 | Volkswagen |
品牌 | Volkswagen Golf |
首次发布日期 | 2021 / 7 |
行业领域 | 轿车 |
媒体类别 | 案例研究 |
长度 |
3. MINI / MINImalism
标题 | MINImalism |
广告公司 | HoC Dubai |
广告战役 | Minimalism |
广告主 | BMW |
品牌 | MINI |
首次发布日期 | 2021 / 6 |
行业领域 | 小型车 |
剧情简介 | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
媒体类别 | 案例研究 |
长度 | |
Creative Agency | Serviceplan Group |
Creative Agency | Serviceplan Campaign |
美术指导 | Kunal Gagwani |
创意总监 | Daniel Steller |
文案 | Daniel Steller |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
创意总监 | Pavel Bondarenko |
美术指导 | Pavel Bondarenko |
Head of Art | Michael Wilk |
Managing Partner | Lars Holling |
Global Chief Creative Officer | Alexander Schill |
文案 | Philip Ziegler |
Managing Director | Natalie Shardan |
美术指导 | Tudor Cucu |
客户总监 | Ann-Kathrin Frohloff |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
客户经理 | Gonca Gorgulu |
动作设计 | Linus Brandes |
Sound Designer | Denis Elmaci |
4. Mercedes Vito / Pudding
标题 | Pudding |
广告公司 | Filmakademie Baden-Württemberg GmbH |
广告战役 | Pudding |
广告主 | Mercedes Benz |
品牌 | Mercedes Vito |
首次发布日期 | 2021 |
行业领域 | 厢式货车 |
媒体类别 | 互动 |
长度 | |
制作公司 | Filmakademie Baden-Württemberg GmbH |
导演 | Christian Schilling |
文案 | Christian Schilling |
制片 | Christian Arnold |
剪辑师 | Ernst Lattik |
摄影师 | Tim Weskamp |
Sound Designer | Robin Harff |
Sound Designer | Floyd Fürstenau |
音乐作曲家 | Alexander Wolf David |
音效设计公司 | Hyve Audio |
音乐 | Wolfsrudel Music |
标题 | The Bigger Crash (Board) |
广告公司 | Jung von Matt AG |
广告战役 | The Bigger Crash |
广告主 | Hyundai Motor Group |
品牌 | Hyundai |
Posted | 5月 2022 |
行业领域 | 轿车 |
媒体类别 | 平面 |
市场 | 巴西 |
制作公司 | Square Pixel |
音乐 | Stabbiolo Music |
美术指导 | Francesca Montrucchio |
美术指导 | Luis Paulo Gatti |
文案 | Matteo Maggiore |
文案 | Matthias Hess |
文案 | Florian Kleiss |
创意总监 | Luis Paulo Gatti |
创意总监 | Matteo Maggiore |
创意总监 | Matthias Hess |
导演 | Rapha Dias |
剪辑师 | Hugo Freitas |
执行创意总监 | Peter Waibel |
执行创意总监 | Rico Noël |
执行制片 | Aramis Barros |
执行制片 | Rapha Dias |
Sound Designer | Davide Vannuccini |
Strategist | Jana Zinthaefner |
客户总监 | Thien An Nguyen |
Head of Production | Armin Gauss |
Motion Graphics | Bernardo Santos |
后期制作 | Dominik Schmutzer |
后期制作 | Sascha Pabst |
项目经理 | Ann-Katrin Bruse |
项目经理 | Julia Schuessler |
客户经理 | Marcelo Vidal |
Business Director | Schubert Marco |
Head of Strategy | Kevin Tiedgen |
ORIGINAL MUSIC | Alessandro Cristofori |
ORIGINAL MUSIC | Diego Perugini |
Post-Production Manager | Gabriela Fragoso |
6. Porsche Taycan / Create2Extremes
标题 | Create2Extremes |
广告公司 | Keko Dubai |
广告战役 | Drive 2 Extremes |
广告主 | Porsche |
品牌 | Porsche Taycan |
Posted | 3月 2022 |
行业领域 | 四轮驱动,SUV(运动型多功能车) |
剧情简介 | Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one. |
媒体类别 | Branded Content |
长度 | |
General Manager | Nora Ferneine |
执行创意总监 | Sandy McIntosh |
Senior Art Director | Rolf Eggers |
广告公司制片 | Andreea Mititiuc |
Senior Copywriter | Aaron Leung |
Motion Graphic Artist | Mohammed Hussein |
Final Artist | Asgar Ali Anwar |
Digital Technical Manager | Zamzi Anwar |
客户经理 | Georgios Dimakis |
Senior Account Executive | Shrey Sharma |
Chief Executive Officer (CEO) | Manfred Bräunl |
Marketing Director | Markus Peter |
Marketing Manager | Gero Stanzel |
制作公司 | Stoked Films |
执行制片 | Charbel Aouad |
制作经理 | Pascal Baboudjian |
执行制片 | Rita El Hachem |
剪辑师 | Emad Hashem |
Car precision driver | Jukka Honkavuori |
剪辑师 | Jake Irish |
Music Supervision | Courtney Jenkins |
Post-production Producer | Dina Kreik |
执行制片 | Juha-Matti Nieminen |
Grade | Marshall Plante |
Post-production Producer | Anju Purushot |
Drone Operator | Johnny Schaer |
导演 | Nicholas Schrunk |
Sound Designer | Keith White |
Music Editor | Jay Wud |
7. Mercedes-Benz / Millboard
标题 | Millboard |
广告公司 | Publicis Emil |
广告战役 | Millboard |
广告主 | Mercedes-Benz |
品牌 | Mercedes-Benz |
Posted | 12月 2021 |
行业领域 | 轿车 |
剧情简介 | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
媒体类别 | 案例研究 |
长度 | |
Global Chief Creative Officer | Bruno Bertelli |
Global Executive Creative Director | Andy Daley |
首席创意官 | Eduardo Marques |
创意总监 | Mischa Schreuder |
创意总监 | Koenraad Lefever |
文案 | Richard Bushoff |
美术指导 | Lennart Schoterman |
美术指导 | Mischa Schreuder |
Account Director, Global Content, Experience and Comms | Elodie Straub |
Market Acceleration Lead | Davy Caluwaerts |
客户总监 | Axelle Gontier |
客户经理 | Frederic Haesendonck |
广告经理 | Florian Bleher Bleher |
广告经理 | Stefan Brommer |
创意团队 | Karen Fonteyne |
创意团队 | James Gambrill |
8. Volvo / Volvo Street Configurator
标题 | Irma |
广告公司 | Jung von Matt AG |
广告战役 | The Bigger Crash |
广告主 | Hyundai Motor Group |
品牌 | Hyundai |
Posted | 6月 2022 |
行业领域 | 轿车 |
剧情简介 | To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels. |
媒体类别 | 平面 |
市场 | 巴西 |
制作公司 | Square Pixel |
音乐 | Stabbiolo Music |
美术指导 | Francesca Montrucchio |
美术指导 | Luis Paulo Gatti |
文案 | Matteo Maggiore |
文案 | Matthias Hess |
文案 | Florian Kleiss |
创意总监 | Luis Paulo Gatti |
创意总监 | Matteo Maggiore |
创意总监 | Matthias Hess |
导演 | Rapha Dias |
剪辑师 | Hugo Freitas |
执行创意总监 | Peter Waibel |
执行创意总监 | Rico Noël |
执行制片 | Aramis Barros |
执行制片 | Rapha Dias |
Sound Designer | Davide Vannuccini |
Strategist | Jana Zinthaefner |
客户总监 | Thien An Nguyen |
Head of Production | Armin Gauss |
Motion Graphics | Bernardo Santos |
后期制作 | Dominik Schmutzer |
后期制作 | Sascha Pabst |
项目经理 | Ann-Katrin Bruse |
项目经理 | Julia Schuessler |
客户经理 | Marcelo Vidal |
Business Director | Schubert Marco |
Head of Strategy | Kevin Tiedgen |
ORIGINAL MUSIC | Alessandro Cristofori |
ORIGINAL MUSIC | Diego Perugini |
Post-Production Manager | Gabriela Fragoso |
标题 | PARKDISTANCECONTROL |
广告公司 | HoC Dubai |
广告战役 | Minimalism |
广告主 | BMW |
品牌 | MINI |
首次发布日期 | 2021 / 6 |
行业领域 | 小型车 |
剧情简介 | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
媒体类别 | 户外广告 |
Creative Agency | Serviceplan Group |
Marketing Director | Jochen Becht |
Marketing Manager | Adnan Dalvi |
Creative Agency | Serviceplan Campaign |
Managing Director | Natalie Shardan |
美术指导 | Kunal Gagwani |
客户经理 | Gonca Gorgulu |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
Managing Partner | Lars Holling |
创意总监 | Pavel Bondarenko |
美术指导 | Pavel Bondarenko |
创意总监 | Daniel Steller |
文案 | Daniel Steller |
客户总监 | Ann-Kathrin Frohloff |
Global Chief Creative Officer | Alexander Schill |
Head of Art | Michael Wilk |
美术指导 | Tudor Cucu |
文案 | Philip Ziegler |
11. Volkswagen / VW Zero Carbon Billboard (Film)
标题 | VW Zero Carbon Billboard (Film) |
广告公司 | BBDO Dublin |
广告战役 | Zero Carbon. Except for the Pencil |
广告主 | Volkswagen |
品牌 | Volkswagen |
首次发布日期 | 2022 / 3 |
产品 | VOLKSWAGEN ID. |
行业领域 | 汽车 |
剧情简介 | To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4. |
媒体类别 | 案例研究 |
长度 | |
Artist | Jon Berkeley |
插图画家 | Jon Berkeley |
执行创意总监 | Shane O’Brien |
文案 | Colm O'Gaora |
美术指导 | Fionan Healy |
客户总监 | Fiona Gilroy |
客户经理 | Emma Blaney |
Marketing Director | Mark McGrath |
制作公司 | HEADCASE DESIGN |
12. Renault Zoe / Electric Village Renault
标题 | Electric Village Renault |
广告公司 | Publicis Conseil |
广告战役 | 100% electric vehicles town |
广告主 | Renault |
品牌 | Renault Zoe |
Posted | 4月 2021 |
行业领域 | 轿车 |
剧情简介 | Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. This unprecedented initiative aims to demonstrate that if the move to electric is possible in Appy, it is possible everywhere |
媒体类别 | 案例研究 |
长度 |
13. Volkswagen Polo / New Polo. Game on.
标题 | New Polo. Game on. |
广告公司 | Ogilvy South Africa |
广告战役 | New Polo. Game on. |
广告主 | Volkswagen |
品牌 | Volkswagen Polo |
首次发布日期 | 2022 / 4 |
行业领域 | 轿车 |
媒体类别 | 电视 |
长度 | |
制作公司 | Patriot Films |
导演 | Sam Coleman |
音乐 | Field |
Musician | Moonchild Sanelly |
音效 | Resonate Audio |
Post | Priest Post Production |
Grading/Online | Refinery |
动画 | Goddy Roodt |
动画 | Polycat Animation |
首席创意官 | Pete Case |
电影 | Rory O'Grady |
创意总监 | Alex Goldberg |
创意总监 | Riaan van Wyk |
设计师 | Neill Pretorius |
设计师 | Nina Roodbo |
设计师 | Jesse Mason |
剪辑师 | Matthew Swanepoel |
执行创意总监 | Camilla Clerke |
制作公司 | Patriot Films |
音乐作曲家 | Nick van Reenen |
音乐作曲家 | Simon Kohler |
制片 | Michelle Duvenage |
制片 | Tess Tambourlas |
制片 | Deenan Naidoo |
制片 | Zayd Halim |
录音室 | Resonate Audio |
Sound Designer | Rob Brinkworth |
VFX Artist | Nathan Anderson |
文案 | Alex Goldberg |
广告公司制片 | Cathy Day |
Managing Director | Vicki Buys |
美术指导 | Melissa Raath |
美术指导 | Annie Bekker |
美术指导 | Riaan van Wyk |
Account Management | Alexis Ede |
Account Management | Muriel Gouws |
14. Hyundai / Dear My Hero - Hydrogen Garbage Truck
标题 | Dear My Hero - Hydrogen Garbage Truck |
广告公司 | INNOCEAN |
广告战役 | Hydrogen Garbage Truck |
广告主 | Hyundai Motor Company |
品牌 | Hyundai |
首次发布日期 | 2021 |
行业领域 | 卡车,皮卡车 |
媒体类别 | 互动 |
长度 | |
后期制作 | Locus Seoul |
首席创意官 | Jung-A Kim |
创意总监 | Nari Moon |
文案 | Doyu Yang |
文案 | Seung-Ha Rhee |
文案 | INNOCEAN |
美术指导 | Ha Yong Jung |
Creative technologist | Hye-Dong Roh |
Creative technologist | Honam Kim |
制片 | Bae-sung Kim |
客户总监 | Ik-Chang Choi |
客户主管 | Yunmi Choi |
客户主管 | Minchong Kang |
客户主管 | Jinwoo Kim |
媒介企划 | Jiye Yu |
执行制片 | Hyungjoon Park |
制片 | Jinkyu Choi |
制片 | Jaewon Moon |
制作公司 | Planit Production |
制片 | Moonju Jeong |
导演 | Element Pictures |
导演 | Sung Bin Kim |
摄影指导 | Changmo Ku |
剪辑师 | Sewon Oh |
客户企划 | Jina Shin |
客户总监 | CHUL YUM |
Sound Designer | Sunghwan Jung |
Sound Designer | Heekook Heo |
音效设计公司 | Stone Sound Works |
15. Car Hero / The Truth
标题 | The Truth |
广告公司 | audacity |
广告战役 | The Truth |
广告主 | Car Hero |
品牌 | Car Hero |
Posted | 11月 2022 |
行业领域 | 汽车经销商 |
剧情简介 | When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection. |
媒体类别 | Branded Content |
长度 | |
制作公司 | Phenomena |
广告经理 | Pichaiphat Tananont |
广告经理 | Siratchaya Rattanacharoen |
广告经理 | Benyapa Srisutthirak |
首席创意官 | Jon Chalermwong |
创意总监 | Pisut Nirodsil |
美术指导 | Kulika Arayangkool |
Head of Production | Wisawut Nuchpoom |
导演 | Thanonchai Sornsriwichai |
1st AD | Nattapon Lumpong |
2nd AD | Rittikate Intavila |
制片 | Pornsuda Piyarattanapong |
摄影指导 | Kritsadapol Samanukul |
项目经理 | Kachamat Petthong |
项目经理 | Nita Arunsiri |
Post-production Producer | Sawanya Jitrarat |
VFX Company | The Sharpen Computer Graphics Studio |
VFX Supervisor | Juta Manying |
VFX Producer | Thanyaporn Saradatta |
剪辑公司 | Matad Co. Ltd. |
剪辑师 | Manop Boonwipas |
Assistant Editor | Jadesaritt Chongprasert |
着色 | Edittide Co. Ltd. |
Colorist | Sarayouth Phuksawattanachai |
音效设计公司 | Cine Digital Sound Studio |