Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Automotive

 
BRANDS AND AGENCIES REVIVED THEIR IMAGINATIONS TO DELIVER WORK THAT GRABBED EYES AND WON HEARTS.

With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.

Most awarded
campaigns, brands &
agencies in
Automotive in 2022

Most awarded
campaigns, brands and
agencies in
Automotive in 2022

CAMPAIGNS

Brand, Title, Agency
1
Zulu Alpha Kilo, Toronto
2
DDB Sydney, Ultimo
3
HoC Dubai
4
Filmakademie Baden-Württemberg GmbH
5
Jung von Matt AG, Hamburg
6
Keko Dubai
7
Publicis Emil, Brussels
8
FamousGrey, Groot-Bijgaarden
9
Jung von Matt AG, Hamburg
10
HoC Dubai
11
BBDO Dublin
12
Publicis Conseil, Paris
13
Ogilvy South Africa, Cape Town
14
INNOCEAN, Seoul
15
audacity, Bangkok

BRANDS

Brand
1 Volkswagen
2 Pfaff Harley-Davidson
3 MINI
4 Mercedes-Benz
5 Renault

AGENCIES

Name
1 Jung von Matt AG, Hamburg
2 Zulu Alpha Kilo, Toronto
3 HoC Dubai
4 Publicis Conseil, Paris
5 DDB Sydney, Ultimo

Watch

标题Tough Turban
广告公司
广告战役 Tough Turban
广告主 Pfaff Harley-Davidson
品牌 Tough Turban
首次发布日期 2021 / 6
行业领域 汽车
媒体类别 其他
长度
Agency Zulu Alpha Kilo
Creative Director & Chief Creative Officer Zak Mroueh
Head of Design Stephanie Yung
ACD Art Director Vic Bath
ACD Writer Dan Cummings
Designer Jeff Watkins
Agency Producer Laura Dubcovsky, Kathryn Brown
Account Team Rob Feightner, Matt Sinuita, David Tremblay, Allison Diaz Mercado
Strategy Team Spencer MacEachern, Shaunagh Farrelly
Client Pfaff Harley-Davidson
Client Brandon Durmann, Melanie Somerville
Product Design Sparks Innovation
Production House Zulubot
Executive Producer Tom Evans
Line Producer Colleen Allen
Director Barbara Shearer
Editor Jessie Posthumus
Motion Graphics Ashlee Mitchell
Illustrator Nabil Elsaadi, Rasna Jaswal
Audio Engineer Dino Cuzzolino
Web Design Jacqui Lau, Kesia Payne
Photographer The Moto Foto | Dan Lim
Online Artist Felipe Chaparro
Head of Production Adam Palmer
标题Golf Ad Break Championship Hype Reel
广告公司
广告战役 Golf Ad Break Championship Hype Reel
广告主 Volkswagen
品牌 Volkswagen Golf
首次发布日期 2021 / 7
行业领域 轿车
媒体类别 案例研究
长度
标题MINImalism
广告公司
广告战役 Minimalism
广告主 BMW
品牌 MINI
首次发布日期 2021 / 6
行业领域 小型车
剧情简介 Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
媒体类别 案例研究
长度
Creative Agency
Creative Agency Serviceplan Campaign
美术指导
创意总监
文案
Managing Partner
Managing Partner
创意总监
美术指导
Head of Art
Managing Partner
Global Chief Creative Officer
文案
Managing Director
美术指导
客户总监
Marketing Director
Marketing Manager
客户经理
动作设计
Sound Designer
标题Pudding
广告公司
广告战役 Pudding
广告主 Mercedes Benz
品牌 Mercedes Vito
首次发布日期 2021
行业领域 厢式货车
媒体类别 互动
长度
制作公司
导演
文案
制片
剪辑师
摄影师
Sound Designer
Sound Designer
音乐作曲家
音效设计公司
音乐
标题The Bigger Crash (Board)
广告公司
广告战役 The Bigger Crash
广告主 Hyundai Motor Group
品牌 Hyundai
Posted5月 2022
行业领域 轿车
媒体类别 平面
市场 巴西
制作公司
音乐
美术指导
美术指导
文案
文案
文案
创意总监
创意总监
创意总监
导演
剪辑师
执行创意总监
执行创意总监
执行制片
执行制片
Sound Designer
Strategist
客户总监
Head of Production
Motion Graphics
后期制作
后期制作
项目经理
项目经理
客户经理
Business Director
Head of Strategy
ORIGINAL MUSIC
ORIGINAL MUSIC
Post-Production Manager
标题Create2Extremes
广告公司
广告战役 Drive 2 Extremes
广告主 Porsche
品牌 Porsche Taycan
Posted3月 2022
行业领域 四轮驱动,SUV(运动型多功能车)
剧情简介 Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one.
媒体类别 Branded Content
长度
General Manager
执行创意总监
Senior Art Director
广告公司制片
Senior Copywriter
Motion Graphic Artist
Final Artist
Digital Technical Manager
客户经理
Senior Account Executive
Chief Executive Officer (CEO)
Marketing Director
Marketing Manager
制作公司
执行制片
制作经理
执行制片
剪辑师
Car precision driver
剪辑师
Music Supervision
Post-production Producer
执行制片
Grade
Post-production Producer
Drone Operator
导演
Sound Designer
Music Editor
标题Millboard
广告公司
广告战役 Millboard
广告主 Mercedes-Benz
品牌 Mercedes-Benz
Posted12月 2021
行业领域 轿车
剧情简介 The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around.
媒体类别 案例研究
长度
Global Chief Creative Officer
Global Executive Creative Director
首席创意官
创意总监
创意总监
文案
美术指导
美术指导
Account Director, Global Content, Experience and Comms
Market Acceleration Lead
客户总监
客户经理
广告经理
广告经理
创意团队
创意团队
标题Volvo Street Configurator
广告公司
广告战役 The Street Is Our Showroom
广告主 Volvo
品牌 Volvo
首次发布日期 2022 / 1
行业领域 轿车
媒体类别 互动
长度
更多信息 https://volvostreetconfigurator.be/fr
广告经理
广告经理
广告经理
广告经理
广告经理
创意总监
创意团队
创意团队
创意团队
创意团队
Account Management
Account Management
Account Management
战略企划
战略企划
Creative Pllanner
Head of Digital
项目经理
Digital Strategist
Webmaster
数字设计
Developer
Developer
Social Creative
Social Creative
Social Creative
制作公司
制片
制片
摄影师
摄影师
摄影师
剪辑师
DTP
DTP
PR Agency
Public Relations
Public Relations
媒介公司
Media Team
Media Team
标题Irma
广告公司
广告战役 The Bigger Crash
广告主 Hyundai Motor Group
品牌 Hyundai
Posted6月 2022
行业领域 轿车
剧情简介 To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.
媒体类别 平面
市场 巴西
制作公司
音乐
美术指导
美术指导
文案
文案
文案
创意总监
创意总监
创意总监
导演
剪辑师
执行创意总监
执行创意总监
执行制片
执行制片
Sound Designer
Strategist
客户总监
Head of Production
Motion Graphics
后期制作
后期制作
项目经理
项目经理
客户经理
Business Director
Head of Strategy
ORIGINAL MUSIC
ORIGINAL MUSIC
Post-Production Manager
标题PARKDISTANCECONTROL
广告公司
广告战役 Minimalism
广告主 BMW
品牌 MINI
首次发布日期 2021 / 6
行业领域 小型车
剧情简介 Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
媒体类别 户外广告
Creative Agency
Marketing Director
Marketing Manager
Creative Agency Serviceplan Campaign
Managing Director
美术指导
客户经理
Managing Partner
Managing Partner
Managing Partner
创意总监
美术指导
创意总监
文案
客户总监
Global Chief Creative Officer
Head of Art
美术指导
文案
标题VW Zero Carbon Billboard (Film)
广告公司
广告战役 Zero Carbon. Except for the Pencil
广告主 Volkswagen
品牌 Volkswagen
首次发布日期 2022 / 3
产品 VOLKSWAGEN ID.
行业领域 汽车
剧情简介 To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4.
媒体类别 案例研究
长度
Artist
插图画家
执行创意总监
文案
美术指导
客户总监
客户经理
Marketing Director
制作公司
标题Electric Village Renault
广告公司
广告战役 100% electric vehicles town
广告主 Renault
品牌 Renault Zoe
Posted4月 2021
行业领域 轿车
剧情简介 Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. This unprecedented initiative aims to demonstrate that if the move to electric is possible in Appy, it is possible everywhere
媒体类别 案例研究
长度
标题New Polo. Game on.
广告公司
广告战役 New Polo. Game on.
广告主 Volkswagen
品牌 Volkswagen Polo
首次发布日期 2022 / 4
行业领域 轿车
媒体类别 电视
长度
制作公司 Patriot Films
导演
音乐
Musician
音效
Post
Grading/Online
动画
动画 Polycat Animation
首席创意官
电影
创意总监
创意总监
设计师
设计师
设计师
剪辑师
执行创意总监
制作公司 Patriot Films
音乐作曲家
音乐作曲家
制片
制片
制片
制片
录音室
Sound Designer
VFX Artist
文案
广告公司制片
Managing Director
美术指导
美术指导
美术指导
Account Management
Account Management
标题Dear My Hero - Hydrogen Garbage Truck
广告公司
广告战役 Hydrogen Garbage Truck
广告主 Hyundai Motor Company
品牌 Hyundai
首次发布日期 2021
行业领域 卡车,皮卡车
媒体类别 互动
长度
后期制作
首席创意官
创意总监
文案
文案
文案
美术指导
Creative technologist
Creative technologist
制片
客户总监
客户主管
客户主管
客户主管
媒介企划
执行制片
制片
制片
制作公司
制片
导演
导演
摄影指导
剪辑师
客户企划
客户总监
Sound Designer
Sound Designer
音效设计公司
标题The Truth
广告公司
广告战役 The Truth
广告主 Car Hero
品牌 Car Hero
Posted11月 2022
行业领域 汽车经销商
剧情简介 When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection.
媒体类别 Branded Content
长度
制作公司
广告经理
广告经理
广告经理
首席创意官
创意总监
美术指导
Head of Production
导演
1st AD
2nd AD
制片
摄影指导
项目经理
项目经理
Post-production Producer
VFX Company
VFX Supervisor
VFX Producer
剪辑公司
剪辑师
Assistant Editor
着色
Colorist
音效设计公司