THIS NEW BCR CATEGORY FEATURES THE BRANDS AND EVENTS THAT LIVEN UP OUR DOWN TIME.
As you might expect, the leading campaigns in this sector were hugely entertaining – starting with a powerful message of support for Paralympic athletes. Amazon takes second and third place the list with work from different agencies – CYW in Madrid and Ogilvy in Italy. One of these is a film that could hardly be more classic, while the other is an innovative outdoor event. Part of its emotional impact comes from the crowd scenes: the event must have felt cathartic after the pandemic. Contrasting pieces complete the top five – lively storytelling that transports us to Ghana, and a social campaign that takes us somewhere far more dangerous.
As you might expect, the leading campaigns in this sector were hugely entertaining – starting with a powerful message of support for Paralympic athletes. Amazon takes second and third place the list with work from different agencies – CYW in Madrid and Ogilvy in Italy. One of these is a film that could hardly be more classic, while the other is an innovative outdoor event. Part of its emotional impact comes from the crowd scenes: the event must have felt cathartic after the pandemic. Contrasting pieces complete the top five – lively storytelling that transports us to Ghana, and a social campaign that takes us somewhere far more dangerous.
Most awarded
campaigns, brands &
agencies in
Entertainment & Leisure in
2022
Most awarded
campaigns, brands and
agencies in
Entertainment & Leisure in
2022
CAMPAIGNS
| Brand, Title, Agency | |
|---|---|
| 1 |
4Creative, London |
| 2 |
CYW, Madrid |
| 3 |
Ogilvy Italy, Milan |
| 4 |
Droga5, New York |
| 5 |
72andSunny, Brooklyn |
| 6 |
FCB Lisbon, Lisboa |
| 7 |
FCB Lisbon, Lisboa |
| 8 |
AKQA, São Paulo |
| 9 |
adam&eveDDB, London |
| 10 |
BBDO New York |
| 11 |
72andSunny, Los Angeles |
| 12 |
Hakuhodo, Tokyo |
| 13 |
DAVID, Madrid |
| 14 |
FCB Canada, Toronto |
| 15 |
McCann London |
| 16 |
Wieden + Kennedy, Portland |
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Amazon Prime Video |
| 2 |  |
Netflix |
| 3 |  |
Channel 4 |
| 4 |  |
Netflix / Stranger Things |
| 5 |  |
Microsoft XBox |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
4Creative, London |
| 2 |  |
Tiny Hero, Burbank |
| 3 |  |
Trailer Park, Hollywood |
| 4 |  |
BOND, Los Angeles |
| 5 |  |
Ogilvy Italy, Milan |
Watch
1. Channel 4 / Super. Human. | Tokyo 2020 Paralympic Games Trailer
| 标题 | Super. Human. | Tokyo 2020 Paralympic Games Trailer |
| 广告公司 | 4Creative |
| 广告战役 | Super Human. Tokyo 2020 |
| 广告主 | Channel 4 |
| 品牌 | Channel 4 |
| 首次发布日期 | 2021 / 7 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | So you want to be a boxer |
| 电影 | Bradford Young |
| 演员/名人 | Kadeena Cox |
2. Amazon Prime Video / An Unlikely Friendship
| 标题 | An Unlikely Friendship |
| 标题 (原始语言) | Una Amistad Improbable |
| 广告公司 | CYW |
| 广告战役 | An Unlikely Friendship |
| 广告主 | Amazon |
| 品牌 | Amazon Prime Video |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 媒体、出版物及制作 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Outsider |
| 广告经理 | Helen Cowley |
| 创意总监 | Xuan Pham |
| Campaign Manager | Krysha Shahi |
| Campaign Manager | Fiona Mukherjee |
| 制片 | Hannah Povey |
| 执行创意总监 | Willy Lomana |
| 执行创意总监 | Carmelo Rodríguez |
| 创意团队 | Lucas Siewert |
| 创意团队 | Eva Fernández |
| 创意团队 | Marta Horcajo |
| 文案 | Carmelo Rodríguez |
| 文案 | Willy Lomana |
| Brand Manager | Miguel Remis |
| 制作公司 | BLUR Films |
| 导演 | Chris Balmond |
| 执行制片 | Mario Forniés |
| 执行制片 | Zico Judge |
| 摄影指导 | Rob Hardy |
| 制作公司制片 | Laureana Ferrucci |
| 后期制作 | Daniela Borges |
| Assistant Director | Tirso Díaz |
| 制作经理 | Foncho Rodríguez |
| SFX Supervisor | Cesar Alcaide |
| 剪辑师 | Marc Soria |
| VFX Company | The Mill London |
| 音效 | Ballad |
3. Amazon Prime Video / Staraoke
| 标题 | Staraoke |
| 广告公司 | Ogilvy Italy |
| 广告战役 | Staraoke |
| 广告主 | Amazon Prime Video |
| 品牌 | Amazon Prime Video |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | How to launch the film about one of the greatest Italian singers in the world? With the voice of 2000 fans and 500 drones synced with the original soundtrack from the film.To do so, we created “Staraoke”, an unprecedented karaoke in the sky of Rome. The lyrics were synced to the music and reached 130mt width and 60mt height, making the sky the biggest karaoke screen ever. |
| 哲学 | To launch “Laura Pausini - Pleased to meet you” out on Prime Video since Aprile 7, the singer's fans were the real protagonist of the show, singing the lyrics from the song “La Scatola”, original soundtrack of the film. |
| 问题 | To organize the show, 500 drones were synced with the music of the song, ,creating 130mt large and 60mt tall lyrics. The drones flew over the Archeological Park of Colosseum reaching 100 mt height, to make the show visible from around 1 km. The experience that combined the latest trend technology with a unique cultural environment was created after more than 3 weeks of programming by Roman innovation agency agency T3kne, in collaboration with Artech and Dronisos, a French agency specialized in automatic drones technology. |
| 结果 | 2000 people joined the show to sing together in an unprecedented singalong, with Laura Pausini herself joining the crowd to take part in the experience. |
| 媒体类别 | 事件 |
| 长度 | |
| Soundtrack | Laura Pausini "Scatola" |
| 首席创意官 | Giuseppe Mastromatteo |
| Creative Director | Lavinia Francia |
| 创意总监 | Francesco Basile |
| Senior Art Director | Stefano Summo |
| Senior Copywriter | Antonio Mitra |
| Client Services Director | Claudio Grandi |
| 客户主管 | Eleonora Guidolin |
| Account Junior | Michela Galazzo |
| Head of TV production | Melina Mignani |
| Creative Producer T3KNE | Leonardo Bazzucchi |
| Head of Production T3KNE | Valentina Calabrese |
| Project Manager Artech FX | Luca Toscano |
| Drones Choregrapher Dronisos | Pierre Minaud |
| Drones Coreographer - Dronisos | Charlie Pantel |
| Show Manager - Dronisos | Gaël Fournier |
| drones shoot | Skyters Drone |
| On site shoot and Editing | Maikid Michele Lugaresi |
4. Facebook / Skate Nation Ghana
| 标题 | Skate Nation Ghana |
| 广告公司 | Droga5 |
| 广告战役 | Skate Nation Ghana |
| 广告主 | Meta |
| 品牌 | |
| Posted | 11月 2021 |
| 行业领域 | 社区网站 |
| 媒体类别 | Branded Content |
| 长度 | |
| 着色 | Framestore |
| 创意总监 | Thom Glover |
| Creative | Nico Baumann |
| 美术指导 | Inna Kofmann |
| 广告公司执行制片 | Leah Donnenberg |
| 广告公司制片 | Imani Dixon |
| 制作公司 | Love Song |
| 导演 | Bafic |
| 导演 | Elliott Power |
| 导演 | Justyna Obasi |
| Senior Executive Producer | Daniel Wolfe |
| Senior Executive Producer | Kelly Bayett |
| 执行制片 | Jewel K. Estephanos |
| 摄影指导 | Deepa Keshvala |
| 摄影指导 | Robbie Ryan |
| 制作公司 | The Mill London |
| VFX Producer | Matthew Squires |
| VFX Producer | Clare Melia |
| Flame Artist | Carl NORTON |
| 剪辑公司 | Cut+Run |
| 剪辑师 | Paul Watts |
| 剪辑师 | Scot Crane |
| Assistant Editor | Eli Beck-Gifford |
| Editorial Producer | Marcia Wigley |
| Colorist | Simon Bourne |
| 音效设计公司 | Barking Owl |
| Sound Designer | Gus Coven |
| Sound Producer | Ashley Benton |
| 音乐 | Curation Music |
| Music Supervision | Sunny Kapoor |
5. Activision Blizzard/ Call of Duty / Warzone in Paradise
| 标题 | Warzone in Paradise |
| 广告公司 | 72andSunny |
| 广告战役 | Warzone in Paradise |
| 广告主 | Activision |
| 品牌 | Activision Blizzard/ Call of Duty |
| Posted | 4月 2022 |
| 行业领域 | 视频游戏/电玩控制器 |
| 媒体类别 | 互动 |
| 长度 | |
| 特效 | Blacksmith |
| Chief Marketing Officer (CMO) | Fernando Machado |
| 首席创意官 | Pelle Sjönell |
| VP Head of Marketing | Tyler Bahl |
| VP Consumer Marketing | Carolyn Wang |
| Director Consumer Marketing | David Cushman |
| Manager Consumer Marketing | Kellen Laker |
| Senior Director Head of Digital | Matt Gilhooley |
| Senior Marketing Manager Digital | Brian Shanahan |
| Social Engagement Marketing Manager | Grace Dustin |
| 首席创意官 | Matt Murphy |
| 执行创意总监 | Zach Hilder |
| Freelance Creative Director | Paul Roberts |
| Freelance Creative Director | Ted Kapusta |
| Group Brand Director | William Nader |
| Senior Brand Manager | Annie King |
| Kate Morrison | |
| 制片 | Sam Davenport |
| Executive Strategy Director | Bryan Smith |
| Strategy Director | Eddie Moraga |
| Comms Strategy Director | Thomas Steiner |
| 音乐公司 | Human |
| 音效设计公司 | Post Human |
| 执行制片 | James Dean Wells |
| Sound Designer | Sloan Alexander |
| 制作公司制片 | Joshua Green |
| 制作公司制片 | Rob Suchecki |
| 执行制片 | Perry Tate |
| Lead Artist | Iwan Zwarts |
6. Penguin Books / Portuguese (Re)constitution
| 标题 | Portuguese (Re)constitution |
| Brief | Penguin Random House wanted a project capable of showing its knowledge and love for the Portuguese culture. Capable of generating engagement with Portuguese readers and awareness through earned media.Instead of making an advertising campaign, we decided to launch a book that addresses the most crucial moment in the country’s democracy.On the Carnation Revolution’s anniversary, Penguin Books offered blue pencils to contemporary artists. Inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom. |
| 广告公司 | FCB Lisbon |
| 广告战役 | Portuguese (Re)constitution |
| 广告主 | Penguin Books |
| 品牌 | Penguin Books |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | The book 'The Portuguese (Re)Constitution' is a reformulation of the Portuguese Constitution of 1933, released on April the 25th 2022, on Portugal's "National Freedom Day'. 'The Portuguese (Re)Constitution' uses the 'blackout poetry' technique. Several poets and illustrators passed the blue pencil over this constitution until some words were highlighted, celebrating the freedom of expression. It is now part of the permanent collection of the Museum of Aljube, for Resistance and Freedom, in Lisbon. Named 'ReConstituição Portuguesa' in Portuguese, this unprecedented book is described by its editor (Companhia das Letras, part of Penguin Random House Portugal) as “A manifesto that transforms a symbol of fascism – the blue pencil – into poetic cries of freedom." In the video, we are invited to go back in time, more specifically to the period between 1933 and 1974, decades in which Portugal lived under a dictatorial regime. Using the technique of blackout poetry, the design project applied the famous blue pencil (symbol of fascism) to words from the 1933 Constitution, giving rise to poems and illustrations that extol the values of April. This work had the participation of several Portuguese authors and artists, including: Filipe Homem Fonseca, Gilson Barreto (Dela Mantra), Gisela Casimiro, DJ Huba, João Silveira, Jorgette Dumby , José Anjos, Li Alves, Lila Tiago, Lucerna do Moco, Luís Perdigão, Maria Giulia Pinheiro, Marina Ferraz, Miguel Antunes, Nilson Muniz, Nuno Piteira, Paola D’Agostino, Rita Capucho, Rita Taborda Duarte, Sérgio Coutinho. |
| 结果 | - The book grabbed the media's attention, being showcased on prime TV, the country's biggest radio stations, newspapers, and podcasts. With zero euros invested, the Portuguese (Re)Constitution gave 1 million in earned media to the Penguin Random House brand. - It is now part of the permanent collection of the Aljube Museum, which is based in a former political prison. - The book was incorporated into the National Reading Plan of the Portuguese Government, being used at Portuguese schools to teach students the history of the revolution through art. - It was adopted as a mandatory reading bibliography in the second year of the degree in Portuguese Studies at the Dalarna University . - The first edition sold out within the first few months of release. The second arrived in bookstores in early December. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 美术指导 | Diego Tórgo |
| 创意总监 | edson athayde |
| Creative / Art Direction | Diego Tórgo |
| 文案 | Viton Araújo |
7. Penguin Books / Portuguese (Re)constitution Board
| 标题 | Portuguese (Re)constitution Board |
| Brief | Penguin Random House wanted a project capable of showing its knowledge and love for the Portuguese culture. Capable of generating engagement with Portuguese readers and awareness through earned media.Instead of making an advertising campaign, we decided to launch a book that addresses the most crucial moment in the country’s democracy.On the Carnation Revolution’s anniversary, Penguin Books offered blue pencils to contemporary artists. Inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom. |
| 广告公司 | FCB Lisbon |
| 广告战役 | Portuguese (Re)constitution |
| 广告主 | Penguin Books |
| 品牌 | Penguin Books |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | PORTUGUESE (RE)CONSTITUTION CONTEXT_ Penguin Random House is one of the most respected publishers in the world. However, despite having published influential Portuguese authors, Penguin is not yet seen as a brand connected with the local culture. The publisher wanted a project capable of showing its knowledge and love for the Portuguese culture. Capable of generating engagement with Portuguese readers and awareness through earned media. On the Carnation Revolution’s anniversary, Penguin Books offered blue pencils to contemporary artists. Inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom. IMPACT_ - The book grabbed the media's attention, being showcased on prime TV, the country's biggest radio stations, newspapers, and podcasts. With zero euros invested, the Portuguese (Re)Constitution gave 1 million in earned media to the Penguin Random House brand. - It is now part of the permanent collection of the Aljube Museum, which is based in a former political prison. - The book was incorporated into the National Reading Plan of the Portuguese Government, being used at Portuguese schools to teach students the history of the revolution through art. - It was adopted as a mandatory reading bibliography in the second year of the degree in Portuguese Studies at the Dalarna University . - The first edition sold out within the first few months of release. The second arrived in bookstores in early December. |
| 结果 | - The book grabbed the media's attention, being showcased on prime TV, the country's biggest radio stations, newspapers, and podcasts. With zero euros invested, the Portuguese (Re)Constitution gave 1 million in earned media to the Penguin Random House brand. - It is now part of the permanent collection of the Aljube Museum, which is based in a former political prison. - The book was incorporated into the National Reading Plan of the Portuguese Government, being used at Portuguese schools to teach students the history of the revolution through art. - It was adopted as a mandatory reading bibliography in the second year of the degree in Portuguese Studies at the Dalarna University . - The first edition sold out within the first few months of release. The second arrived in bookstores in early December. |
| 媒体类别 | 案例研究 |
| 创意总监 | edson athayde |
| 文案 | Viton Araújo |
8. Free Fire / The Real Air Drop
| 标题 | The Real Air Drop |
| 广告公司 | AKQA |
| 广告战役 | The Real Airdrop |
| 广告主 | Garena |
| 品牌 | Free Fire |
| Posted | 6月 2022 |
| 行业领域 | 计算机软件及多媒体制作 |
| 媒体类别 | 案例研究 |
| 长度 | |
| Art Director / Concept | Leticia Tercini |
| 制作公司 | Evil Twin |
| 制作公司 | Stink Films |
| 首席创意官 | Diego Machado |
| 首席创意官 | Hugo Veiga |
| 后期制作 | Fujocka Creative Images |
9. International Paralympic Committee / #WeThe15
| 标题 | #WeThe15 |
| 广告公司 | adam&eveDDB |
| 广告战役 | WeThe15 |
| 广告主 | International Paralympic Committee |
| 品牌 | International Paralympic Committee |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 文化、休闲及体育 |
| 哲学 | The movement, #WeThe15, takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group forgotten by the inclusivity agenda. For these 1.2 billion people, access to basic human rights such as healthcare, education and employment, are at best limited and at worst non-existent, making it harder for people with disabilities to live, work, thrive, or even survive. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Pulse Films |
| 剪辑公司 | Tenthree |
| 音频后期制作 | 750mph |
| 首席创意官 | Richard Brim |
| Campaign Creative Team | Edward Usher |
| Campaign Creative Team | Xander Hart |
| Film Creative Team | Selma Ahmed |
| Film Creative Team | Genevieve Gransden |
| Social Director | Sophie Chaytor-Grubb |
| Social Media Manager | Matthew Osbourne |
| Creative Technology Director | Hash Milhan |
| Agency producers | Rebecca Holt |
| Agency producers | Hannah Needham |
| Integrated Assistant Producer | Richard Bailey |
| Senior Project Manager | Alice Southam |
| Strategy Director | Claire Strickett |
| Senior Planner | Sarah Benson |
| Joint CEO | Mat Goff |
| Managing Partner | Polly Dedman |
| Business Director | Louis Lunts |
| 客户总监 | Charlie Simpson |
| 客户总监 | Charlotte Ellison |
| 客户总监 | Rosie Snowball |
| 客户总监 | Pablo Arango |
| 客户经理 | Irina Patrichi |
| Head of Communications | Phil Dorward |
| Brand Campaigns Coordinator | Elliot Forward |
| Digital Partnerships Manager | Mariel Avalos |
| 设计师 | Tanja Aurand |
| Brand Campaigns Assistant | george doman |
| Campaign Consultant | Dana Robinson-Slote |
| Head of Partnership Services | Nael Ogden-Smith |
| Partnership Services Manager | Kiriah Crane |
| Partnership Services Manager | Fiona S |
| IPC Board Member | Juan-Pablo Salazar |
| Broadcasting Rights Manager | Daphne Chan |
| Design agency | Pentagram |
| Managing Partner | Harry Pearce |
| Graphic Designer | Johannes Grimmond |
| Graphic Designer and Animator | Tom Walker |
| 制作 | Daren Howells |
| Graphic Designer | Romilly Winter |
| Graphic Designer | Richard Clarke |
| 项目经理 | Tiffany Fenner |
| 项目经理 | Jane Kemp |
| Global Creative Director | Laura Rogers |
| 执行制片 | James Sorton |
| 执行制片 | Lucy Kelly |
| 执行制片 | Davud Karbassioun |
| 制作公司制片 | David French |
| 导演 | Sam Pilling |
| 摄影指导 | Alex Barber |
| 摄影指导 | Chloë Thompson |
| Assistant Director | James Sharpe |
| Casting | Anna Stark |
| 制作经理 | Kishan Patel |
| 制作经理 | Tom Nutting |
| Line Producer | Ellie Saunders Wright |
| Location Manager | Rupert Bowkett |
| 制作设计师 | Beck Rainford |
| Costume | Hannah Hopkins |
| Production Service Company | Gathouse Commercials |
| 执行制片 | Beverley Wynne |
| Line Producer | Karin Tanchel |
| 摄影指导 | Shaun Harley Lee |
| Assistant Director | Jaco Nel |
| Location Manager | Bhut Gladstone |
| Production Art Director | Willow Howell |
| Production Service Company | Indochina Productions |
| 执行制片 | Nicholas Simon |
| Line Producer | Atrachariya Pinitsanpirom (Bird) |
| 摄影指导 | Nicholas Axelrod |
| Assistant Director | Napon Limsomwong (Kwan) |
| Casting | Sarawanee Yodnoon |
| 执行制片 | Giorgio Testi |
| Line Producer | Giulia Negretto |
| Assistant Director | Tobia Passigato |
| 摄影指导 | Diego Indraccolo |
| 剪辑师 | Ellie Johnson |
| 剪辑师 | Liam Bachler |
| 剪辑师 | Elyse Raphael |
| 后期制作 | Untold Studios |
| Grading/Online | Simon Bourne at Framestore |
| 后期制作 | Tomek Zietkiewicz |
| 音频工程师 | Sam Ashwell |
| 音频工程师 | Mark Hellaby |
| Kirsten Troy | |
| Martin Critchely | |
| 音乐公司 | Soundtree Music |
| Jay James | |
| Accessibility, Disability and Inclusion Consultant | C Talent |
| Production Company | Pulse Films |
| Managing Director and Executive Producer | James Sorton |
| Executive Producer | Lucy Kelly |
| Executive Producer | Davud Karbassioun |
| Producer | David French |
| Director | Sam Pilling |
| DOP | Alex Barber, Chloë Thompson |
| 1st AD | James Sharpe |
| Casting Director | Anna Stark |
| Production Manager | Kishan Patel & Tom Nutting |
| Production Assistant | Ellie Saunders Wright |
| Location Manager | Rupert Bowkett |
| Production Designer | Beck Rainford |
| Costume Designer | Hannah Hopkins |
| Service Production in South Africa | Gathouse Commercials |
| Executive Producer | Beverley Wynne |
| Line Producer | Karin Tanchel |
| DOP | Shaun Harley Lee |
| 1st AD | Jaco Nel |
| Location Manager | Bhut Gladstone |
| Art Director | Willow Howell |
| Service Production in Bangkok | Indochina Productions |
| Executive Producer | Nicholas Simon |
| Line Producer | Atrachariya Pinitsanpirom (Bird) |
| DOP | Nicholas Axelrod |
| 1st AD | Napon Limsomwong (Kwan) |
| Casting Director | Sarawanee Yodnoon |
| Service Production in Milan | Pulse Films Italia |
| Executive Producer | Giorgio Testi |
| Line Producer | Giulia Negretto |
| 2nd Unit Director | Tobia Passigato |
| DOP | Diego Indraccolo |
| Editing Company | TenThree |
| Editor | Ellie Johnson, Liam Bachler, Elyse Raphael |
| Post Production | Untold Studios |
| Grade | Simon Bourne at Framestore |
| Post Producers | Tomek Zietkiewicz |
| Audio Post Production | 750mph |
| Audio Engineer | Sam Ashwell, Mark Hellaby |
| Audio Producer | Kirsten Troy, Martin Critchely |
| Music Company | Soundtree |
| Music Supervisor | Jay James & Neil Athale |
| Head of Language | Sarah Mrowicki |
| Senior Transcreation Account Manager | Veronica Viudas Garcia |
| Transcreation Account Manager | Maria Dilena |
| Adaptation Agency | cain&abel |
| Managing Partner | Mike Turnbull |
| Account Director | Theo Tsangarides |
| Senior Production Account Manager | Sophie Duncan |
| Account Manager | Kate Morrow |
| Producers | Rachel Lodge, Nicola Shanks, Mandy Amoah, Charlotte O’Reilly |
| Senior Producer | Laura Frischke |
| Editor | Adrian Scanlon |
| QC | Stuart Moore, Chloe Maudsley |
| Post Producer | Olivia Hards |
| Senior Post Producer | Martina Trlik |
| Resource Manager | Aleksandra Bulkowska |
| Creative Lead | Tom Lockwood |
| Edit/Animator | Gabi Mascarenhas, Meena Ayittey |
| Researcher | Beth Hill |
| Head of Production | Marc Dolby |
| Print producer | Jay Tijani |
| Senior Integrated Producer | Gareth Evans, Matt Thompson |
| Studio Artworker | David Pluckrose |
| PR Agencies | FleishmanHillard, Porter Novelli and Portland |
| Media agency | Omnicom Media Group |
10. The Academic / Not Your Summer
| 标题 | Not Your Summer |
| 广告公司 | BBDO New York |
| 广告战役 | Not Your Summer |
| 广告主 | Capitol Records |
| 品牌 | The Academic |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 唱片、光盘、DVD光碟及录像 |
| 剧情简介 | After crafting a story utilizing unique google features, we assigned each action to a live animator, and rehearsed endlessly to sync everyone up.Once the music started, our animators typed, drew shapes, added and deleted pages and images, and dropped in gifs in sync with the song. All In front of a live audience of fans who freely moved around the document. |
| 媒体类别 | Music Video |
| 长度 | |
| 广告经理 | Tom Paul |
| 广告经理 | Alia Aldeghather |
| Vocal | Craig Fitzgerald |
| Musician | Matthew Murtagh |
| Musician | Dean Gavin |
| 广告经理 | Carl Brogan |
| 首席创意官 | David Lubars |
| 创意总监 | Bart Mol |
| 创意总监 | Pol Hoenderboom |
| 导演 | Mike Woodall |
| 制片 | Mike Woodall |
| 动画 | Mike Woodall |
| Head of Content Production | Andrew Osborne |
| Head of Digital | James Young |
| Director of Content Production | Alex Gianni |
| 广告公司制片 | Chava Quinn |
| 文案 | Benner Rawley |
| 美术指导 | Maya Iwata |
| 后期制作 | Allie Kolb |
11. Tinder / Swipe Night: Killer Weekend
| 标题 | Swipe Night: Killer Weekend |
| 广告公司 | 72andSunny |
| 广告战役 | Swipe Night: Killer Weekend |
| 广告主 | Tinder |
| 品牌 | Tinder |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 其他在线服务 |
| 剧情简介 | While Tinder had been a household name for years, its cultural clout was starting to be poached by rising competitors like Bumble and Hinge. Tinder needed a (positive) cultural splash to establish its spot as the premier dating app.At the same time, Tinder was facing user fatigue, particularly among Gen Z. Users were browsing through profiles mindlessly, just to pass the time and had no real intention of connecting with other people.Thus, our objectives were as follows:1) Create cultural momentum for the brandSpark excitement: measured by total earned media impressionsIncrease social conversation: measured by related social activity on TwitterEnhance brand sentiment: measured by Tinder’s brand sentiment on Twitter2) Generate meaningful activity inside the appDrive engagement: measured by total views of our original contentCompel users to connect more: increase the number of likes and matchesInspire users to chat more: increase the number of messages |
| 媒体类别 | 案例研究 |
| 长度 | |
| Sound Design / Music Company / Music | Q Department |
| VFX Company | MPC LA |
| Sr. Film Producer | Leah Karabenick |
| 导演 | Sasie Sealy |
| 制作公司 | Bullitt Entertainment |
| 剪辑公司 | Cabin Edit |
| 剪辑师 | Taylor-Tracy Walsh |
| VFX / Finishing | Shape + Light |
| 着色 | Company 3 |
| Colorist | Jill Bogdanowicz |
12. Playstation / Play Has No Limits Feat. Kenshi Yonezu
| 标题 | Play Has No Limits Feat. Kenshi Yonezu |
| 广告公司 | Hakuhodo |
| 广告战役 | Play Has No Limits |
| 广告主 | Sony Interactive Entertainment Inc. |
| 品牌 | Playstation |
| Posted | 6月 2022 |
| 行业领域 | 视频游戏/电玩控制器 |
| 媒体类别 | 互动 |
| 长度 | |
| Agency | Six Tokyo |
| Agency | Hakuhodo Kettle Inc |
| 后期制作 | Geek Pictures |
| 后期制作 | Imagica Lab |
| 后期制作 | KHAKI |
| 后期制作 | MARK |
| 后期制作 | OMNIBUS Japan |
| 音乐 | Reissue Recrods |
| Music Publisher | Sony Music Entertainment |
13. Activision / Scratchboards
14. Lotto Max / DREAM DROP
| 标题 | DREAM DROP |
| 广告公司 | FCB Canada |
| 广告战役 | Dream Drop |
| 广告主 | Ontario Lottery and Gaming Corporation |
| 品牌 | Lotto Max |
| Posted | 6月 2022 |
| 行业领域 | 博彩与赌博 |
| 媒体类别 | 互动 |
| 长度 | |
| 媒介公司 | Mediacom |
| 音乐 | Grayson Music |
| 制作公司 | Common Good |
15. Xbox / Therapeutic Play
| 标题 | Therapeutic Play |
| Brief | The charity Gamers Outreach partnered with Xbox to create ‘Therapeutic Play’, a reinvention of gaming as a tool to help aid recovery for children in hospitals. It was all made possible by an innovation – part console, part hospital equipment – that made gaming in the medical environment a reality, and one that was impossible for regular consoles to achieve due to cost and hygiene. The kart, powered by Xbox, was specially designed for the hospital setting, with medical-grade materials for sanitation, ergonomic trays for hospital devices, swivel wheels to transport around the wards and a shape that would work with other hospital furniture. Suddenly, gaming became not just a bit of fun, but part of the recovery process, aiding children’s mental health through connecting with others in similar situations, and playing a part in their physical recovery by keeping them engrossed as medical staff treated them. |
| 广告公司 | McCann London |
| 广告战役 | Therapeutic Play |
| 广告主 | Microsoft |
| 品牌 | Xbox |
| Posted | 11月 2022 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | Gaming gives everyone a way to escape, but some people have more to escape than others. Children who spend long periods in hospital can feel not just isolated, but their conditions can actively worsen due to the trauma and anxiety that the hospital environment can cause. The objective was to help these children thrive in the toughest of circumstances. |
| 媒体类别 | 案例研究 |
| 制作 | Hungry Man |
| 后期制作 | Company3 |
| 后期制作 | Native Music |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 执行创意总监 | Jamie Mietz |
| 执行创意总监 | Sanjiv Mistry |
| 创意总监 | William Cottam |
| 创意总监 | James Crosby |
| Chief Client Officer | Jessica Tamsedge |
| Global Business Lead | Sailesh Jani |
| Business Director | Melanie Vickers |
| Business Director | Oscar Flintoft |
| 客户总监 | May Sinlapa |
| 客户总监 | Katie Hawker |
| Account Associate | Sophie Toy |
| 项目经理 | Clare Prager |
| 项目经理 | Georgia Wettenhall |
| 项目经理 | Vicki Lam |
| 项目经理 | Nora Weber |
| Strategy Director | JJ Bender |
| Chief Production Officer | Ben Clark |
| 执行制片 | Alec Christie |
| Senior Producer | Doug Wade |
| 后期制作 | Alex Blowers |
| 剪辑师 | Xavier Perkins |
| Sound Designer | Gurdeep Singh |
| Mix | Gurdeep Singh |
| 剪辑师 | Andy Williams |
| Business Affairs | Monique Naraina |
| Colorist | Yoomin Lee |
| 制作公司 | Hungry Man |
16. Meow Wolf / Convergence Station
| 标题 | Convergence Station |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Convergence Station |
| 广告主 | Meow Wolf |
| 品牌 | Meow Wolf |
| 首次发布日期 | 2021 |
| 行业领域 | 媒体、出版物及制作 |
| 媒体类别 | 互动 |
| 长度 | |
| 制作公司 | Biscuit Filmworks LA |
| 导演 | Andreas Nilsson |
| 后期制作 | Academy |
| 后期制作 | Absolute Post |
| Partner / Managing Director | Shawn Lacy |
| 执行制片 | Holly Vega |
| Head of Production | Sean Moody |
| 制片 | Jay Veal |
| 摄影指导 | Pepe Gay |
| 制作设计师 | Ivan Trivino |
| 执行制片 | Eric Baldwin |
| 创意总监 | Jason Kreher |
| 创意总监 | Matt Sorrell |
| 美术指导 | Nate Nowinowski |
| 文案 | Alex Romans |
| 执行制片 | Jules Brown |
| 制片 | Nick Ocean |
| Design Producer | Sarah Starr |
| Design Director | Mike Weihs |
| 设计师 | Charlie Hilton |
| 设计师 | Matt Bblum |
| 剪辑师 | Tommy Harden |
