EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
Most awarded
campaigns, brands &
agencies in
Finance in
2022
Most awarded
campaigns, brands and
agencies in
Finance in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Suncorp |
| 2 |  |
Mastercard |
| 3 |  |
Progressive insurance |
| 4 |  |
NRMA |
| 5 |  |
WECAPITAL |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Leo Burnett Sydney, McMahons Point |
| 2 |  |
Thinkerbell, Surry Hills |
| 3 |  |
Havas Boston |
| 4 |  |
DDB Mexico, Mexico City |
| 5 |  |
Zulu Alpha Kilo, Toronto |
Watch
1. Suncorp / One House to save many
| 标题 | One House to save many |
| 广告公司 | Leo Burnett |
| 广告战役 | One House to save many |
| 广告主 | Suncorp Metway |
| 品牌 | Suncorp |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 保险 |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Jason Williams |
| 执行创意总监 | Andy Fergusson |
| 文案 | Eric Franken |
| 美术指导 | Marijke Spain |
| Director of Creative Technology | Laurent Marcus |
| Director of Creative Technology | Chris Jovanov |
2. WECAPITAL / Data tienda
| 标题 | Data tienda |
| 广告公司 | DDB Mexico |
| 广告战役 | Data Tienda |
| 广告主 | WECAPITAL |
| 品牌 | WECAPITAL |
| 首次发布日期 | 2022 |
| 行业领域 | 银行、金融、法律和保险 |
| 广告口号 | 83% of women in Mexico have no credit history. |
| 剧情简介 | The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Diego Ortiz "Mimo" |
| 创意总监 | Chantal Silva |
| 创意总监 | Gerardo Méndez |
| 创意总监 | José Hernández |
| 创意总监 | Rodrigo Alonso |
| Developer | Roberto Vargas |
| 剪辑师 | Tayatzin Cedillo |
3. HomeEquity Bank / Orders Of Sacrifice (Film) 151s
| 标题 | Orders Of Sacrifice (Film) 151s |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Orders of Sacrifice |
| 广告主 | HomeEquity Bank |
| 品牌 | HomeEquity Bank |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Zak Mroueh |
| 执行创意总监 | Brian Murray |
| 美术指导 | Vic Bath |
| 美术指导 | Michael Romaniuk |
| 文案 | Dan Cummings |
| 文案 | Marco Buchar |
| 设计师 | Dejan Djuric |
| 设计师 | Jackman Chiu |
| 广告公司制片 | Tim Lynch |
| 客户经理 | David Tremblay |
| 客户经理 | Samantha Tang |
| 客户经理 | Rob Feightner |
| 广告经理 | Yvonne Ziomecki |
| 广告经理 | Vivianne Gauci |
| 广告经理 | Erin Wilson |
| 广告经理 | Niary Toodakian |
| 广告经理 | Sonia Gill |
| Media Manager | Dwayne Mataseje |
| Media Manager | Mitchell Cornelisse |
| Media Manager | Justin Lee |
| PR / Corporate Communications | Jacklyn Power |
| PR / Corporate Communications | Jennifer Wasley |
| 制作公司 | Zulubot |
| 导演 | Vic Bath |
| 导演 | Dan Cummings |
| 制作公司制片 | Mitch Cappe |
| 制作公司制片 | Sarah Dayus |
| 摄影指导 | Kyle Chappell |
| 剪辑公司 | Zulubot |
| 剪辑师 | Max Lawlor |
| 剪辑师 | Mitch Reed |
| 后期制作 | Zulubot |
| 着色 | Felipe Chaparro |
| 音频工程师 | Dino Cuzzolino |
| 摄影师 | Noah Mroueh |
| Agency | Zulu Alpha Kilo |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| Art Directors | Vic Bath, Michael Romaniuk |
| Copywriters | Dan Cummings, Marco Buchar |
| Design Director | Dejan Djuric |
| Designer | Jackman Chiu |
| Agency Producer | Tim Lynch |
| Account Team | David Tremblay, Samantha Tang, Rob Feightner |
| Client | HomeEquity Bank |
| Clients | Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
| Media Agency | OMD, iQuanti |
| Media Team | Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
| PR Agency | Weber Shandwick |
| PR Team | Jacklyn Power, Jennifer Wasley |
| Production House | Zulubot |
| Director | Vic Bath, Dan Cummings |
| Production House Producers | Mitch Cappe, Sarah Dayus |
| Director of Photography | Kyle Chappell |
| Editing Company | Zulubot |
| Editor | Max Lawlor, Mitch Reed |
| Online | Zulubot |
| Colour Grading | Felipe Chaparro |
| Audio Engineer | Dino Cuzzolino |
| Photographer | Noah Mroueh |
4. Crypto exchange FTX / Don't Miss Out
| 标题 | Don't Miss Out |
| 广告公司 | dentsuMB |
| 广告战役 | Don't Miss out |
| 广告主 | FTX |
| 品牌 | Crypto exchange FTX |
| Posted | 2月 2022 |
| 行业领域 | 网上金融服务 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Partizan New York |
| 剪辑公司 | Mackcut |
| 音频后期制作 | Heard City |
| 执行创意总监 | Jason Stefanik |
| 创意总监 | Andrew Hunter |
| 美术指导 | Christian Maine De Biran |
| 首席创意官 | Menno Kluin |
| 文案 | Daniel Freeda |
| 导演 | Jeff Schaffer |
| 摄影指导 | Darren Lew |
| 执行制片 | Lisa Tauscher |
| 剪辑师 | Ian Mackenzie |
| Graphic Designer | Sophia Del Plato |
| Chief Strategy Officer | Jamie Shuttleworth |
| Assistant Editor | Cooper McLane |
| Group Design Director | Brian Gartside |
| 音乐制作人 | Stephen Stallings |
| Mixer | Keith Reynaud |
| 着色 | CO3 (New York) |
| Colorist | Kath Raisch |
| VFX Company | Method Studios |
| 音乐 | JSM / New York |
5. MasterCard / Touch Card
| 标题 | Touch Card |
| 广告公司 | McCann New York |
| 广告战役 | Touch Card |
| 广告主 | Mastercard International |
| 品牌 | MasterCard |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 信用卡 |
| 剧情简介 | The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | Beth Dolan |
| 广告经理 | Gregg Weiss |
| 广告经理 | Jill Davidson |
| 广告经理 | John McDonald |
| 广告经理 | Judy Vigiletti |
| 广告经理 | Macy Salama |
| 广告经理 | Nicole Grant |
6. Klarna / Get Smoooth Again
7. NRMA / Climate Warriors (Trailer)
| 标题 | Climate Warriors (Trailer) |
| 广告公司 | Thinkerbell Pty Ltd |
| 广告战役 | Climate Warriors |
| 广告主 | NRMA |
| 品牌 | NRMA |
| Posted | 7月 2021 |
| 行业领域 | 保险 |
| 媒体类别 | 游戏 |
| 长度 | |
| 更多信息 | https://climate-warriors.squarespace.com/ |
| Head Creative | Seshan Moodley |
| 执行创意总监 | Paul Swann |
| Lead Thinker- Earned | Taylor York |
| Thinker- Earned | Laura Mitchell |
| Head Thinker | Ruth Hatch |
| Chief Strategy Officer | Adam Ferrier |
| Chief Marketing Officer (CMO) | Brent Smart |
| Group Brand Strategy Director | Caroline Hugall |
| Brand Strategy Lead | Anna Jackson |
| Creative & Innovation Specialist | Danielle Picker |
| Lead Thinker | Laura Popa |
| Thinker | Josh Green |
| Thinker | Jacq Henderson |
| Head of Production | Grant Anderson |
| 广告公司制片 | Romy Turner |
| 首席创意官 | Jim Ingram |
| Head Thinker- Earned | Natalie Duncan |
| Director of Content & Customer Engagement | Zara Curtis |
| Marketing Director, Brand | Sally Kiernan |
| Advisor, Corporate Communications | Joanne McIntosh |
8. myPiggy / myPiggy – Germany's First Smart Piggy Bank
| 标题 | myPiggy – Germany's First Smart Piggy Bank |
| 广告公司 | Cheil Germany |
| 广告战役 | myPiggy – Germany's First Smart Piggy Bank |
| 广告主 | Volksbanken Raiffeisenbanken |
| 品牌 | myPiggy |
| Posted | 6月 2022 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Clemens Lango |
| 创意总监 | Andreas Gruyters |
| 创意总监 | Sascha Kirpal |
| 创意总监 | Martin Maczurek |
| 文案 | Maximilian Kortmann |
| 文案 | Alexander Schnepp |
| 文案 | Olga Potempa |
| 美术指导 | Lukas Barrenstein |
| 美术指导 | Thomas Kaplanek |
| 美术指导 | Sonja Fritsch |
| 广告公司制片 | Sebastian Staats |
| Account Management | Volker Selle |
| Account Management | Maro Rudolf |
| Account Management | Stefan Prilipp |
| Account Management | Janine Krämer |
| Account Management | Sami Qassiti |
9. AAMI / AAMI Rest Towns
| 标题 | AAMI Rest Towns |
| 广告公司 | Ogilvy Melbourne |
| 广告战役 | AAMI Rest Towns |
| 广告主 | Suncorp Group |
| 品牌 | AAMI |
| Posted | 10月 2021 |
| 行业领域 | 保险 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 执行创意总监 | David Ponce de Leon |
| 创意总监 | Lenna Boland |
| 美术指导 | Axel Tagg |
| 联合创意总监 | Tom Russell |
| Group Account Director | Milly Scott |
10. NRMA / A Fire Inside (Trailer)
11. L'Oréal / Paywall Down
| 标题 | Paywall Down |
| 广告公司 | WMcCann |
| 广告战役 | Paywall Down |
| 广告主 | L'Oréal |
| 品牌 | L'Oréal |
| Posted | 5月 2022 |
| 行业领域 | 化妆品、美容产品及香水 |
| 媒体类别 | 互动 |
| 长度 | |
| Executive Chairman | Hugo Rodrigues |
| Chief Executive Officer (CEO) | André França |
| CCO | Mariana Sá |
| Executive VP | Marcio Borges |
| 创意总监 | Ricardo Weitsman |
| 联合创意总监 | João Resende |
| 美术指导 | Bruno Mukai |
| 美术指导 | Ana Rocha |
| 文案 | Andrea Lobato |
| 文案 | Humberto Nogueira |
| 文案 | Igor Pontes |
12. Coinbase / Less Talk, More Bitcoin
| 标题 | Less Talk, More Bitcoin |
| 标题 (原始语言) | The Big Game |
| 广告公司 | Accenture Song |
| 广告战役 | Less Talk, More Bitcoin |
| 广告主 | Coinbase Global, Inc. |
| 品牌 | Coinbase |
| Posted | 7月 2022 |
| 行业领域 | 银行、金融、法律和保险 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | The Mill New York |
| 执行制片 | Clare Melia |
| 导演 | Carl NORTON |
| 导演 | Dan Williams |
| 创意总监 | Jason Kreher |
| 创意团队 | Ragen Fykes |
| Brand Practice Lead | Alex Woods |
| 执行制片 | Leah Donnenberg |
13. BNP Paribas / First Aid for Humanity
| 标题 | First Aid for Humanity |
| 广告公司 | VMLY&R Poland |
| 广告战役 | First Aid for Humanity |
| 广告主 | BNP Paribas |
| 品牌 | BNP Paribas |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 媒体类别 | Web Film |
| 长度 | |
| Regional Chief Creative Officer | Jaime Mandelbaum |
| 首席创意官 | Dawid Szczepaniak |
| Regional Creative Director | Piotr Osiński |
| 文案 | Adam Sierociński |
| 美术指导 | Antoni Kamiński |
| 文案 | Zbigniew Marczak |
| Strategy Director | Anna Klamecka |
| 战略企划 | Mateusz Cukierski |
| Business Director | Agnieszka Winnik-Jaworska |
| Communications Specialist | Szymon Slezak |
| 客户总监 | Agata Szybilska-Czech |
| 客户经理 | Karolina Abramowicz |
| INFLUENCER LEAD | Malgorzata Slychan |
| 制作公司 | Warsaw Witches Association |
| 导演 | Krzysztof Kiziewicz |
| 导演 | Maciej Szupica |
| 摄影指导 | Jakub Burakiewicz |
| 剪辑师 | Tomasz Marjan Naruszewicz |
| 制作公司制片 | Marta Berens |
14. HSBC / Vicious Circle
| 标题 | Vicious Circle |
| 广告公司 | Wunderman Thompson UK |
| 广告战役 | The Homeless Bank Account |
| 广告主 | HSBC |
| 品牌 | HSBC |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 银行、金融、法律和保险 |
| 媒体类别 | 电视 |
| 长度 | |
| Digital Media | Infectious Media |
| 制作 | Knucklehead |
| 剪辑师 | Whitehouse Post |
| Colorist | MPC LDN |
| 音效设计公司 | Grand Central Recording Studios |
| 执行创意总监 | Tom Drew |
| 创意总监 | Mike Watson |
| 创意团队 | Craig Hunt |
| 创意团队 | James Humphreys |
| 设计师 | Graham Channon |
| 设计师 | Yoshi Okubo |
| 设计师 | Bryan Riddle |
| 设计师 | David Howard |
| 设计师 | Daryl Yeoman |
| 广告公司制片 | Sonny Botero |
| Assistant Producer | Liberty Willison |
| Creative Producer | Tom Lawrence |
| 客户企划 | Omar El-Gammal |
| 客户总监 | Luke Thornton |
| 客户经理 | Max Cain |
| 客户经理 | Olivia Taylor |
| Business Director | Claire Chislett |
| 媒介公司 | Phd |
| 导演 | Siri Bunford |
| 制作公司制片 | Matthew Brown |
| 制作经理 | Cat Irving |
| Line Producer | Becky Thompson |
| 摄影指导 | Christopher Sabogal |
| Production Designers | Tom Wales |
| Production Designers | Stefanie Grieve |
| Natricia Bernard | |
| 剪辑师 | Adam Rudd |
| Colorist | Matthieu Toullet |
| Sound Designer | Munzie Thind |
15. NIKKEI / Lions Good News 2020
| 标题 | Lions Good News 2020 |
| 广告公司 | Dentsu Inc. |
| 广告战役 | Lions Good News 2020 |
| 广告主 | NIKKEI Inc. |
| 品牌 | NIKKEI |
| Posted | 3月 2022 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 媒体类别 | 互动 |
| PR Agency | Dentsu Public Relations Inc. |
| 制作公司 | Shiftbrain |
| 制作公司 | Rock'n Roll Japan |
| 制作公司 | Pyramid Film Inc. |
| 制作公司 | SPLUCK |
| Planning/Creative Director/Writing | Reietsu Hashimoto |
| PR/Writing | Tadashi Inokuchi |
| 美术指导 | Hiroki Miyamoto |
| Graphic Designer | Masashi Fujiyoshi |
| 动作设计 | Wongeun Heo |
| Project Management/Producer | Masaya Yamamoto |
| 项目经理 | Mana Ohtake |
