THIS UNEXPECTEDLY DIVERSE CATEGORY RANGES FROM AUTOMOBILES TO BEAUTY, TREASURE TO TRASH.
Chic sportswear brand Lacoste proved its durability by taking the top slot with the admired Save Our Species campaign from BETC, which replaced the iconic crocodile with silhouettes of endangered animals. Talking of chic, McCann Paris scored a hit with Vogue’s ‘non-issue’ created by and for women over 50, a protest against age-ism in the fashion industry. Luxury cars nudged into the line-up, but fashion and beauty ruled, with Diesel taking no less than three slots. Abetted by Publicis, the Italian brand is enjoying a run of creativity that recalls the time it won Advertiser of the Year at Cannes, way back in 1998. Meanwhile, the talented folk at Shiseido’s in-house division proved skilled in both film and print, with the romantic ‘Party Bus’ and the graphic ‘Red and Black’. Last but not least, kudos to Ogilvy Paris and quirky fragrance brand Etat Libre d’Orange, who co-created the first perfume made from…trash. Nevertheless, it’s the sweet smell of success.
Chic sportswear brand Lacoste proved its durability by taking the top slot with the admired Save Our Species campaign from BETC, which replaced the iconic crocodile with silhouettes of endangered animals. Talking of chic, McCann Paris scored a hit with Vogue’s ‘non-issue’ created by and for women over 50, a protest against age-ism in the fashion industry. Luxury cars nudged into the line-up, but fashion and beauty ruled, with Diesel taking no less than three slots. Abetted by Publicis, the Italian brand is enjoying a run of creativity that recalls the time it won Advertiser of the Year at Cannes, way back in 1998. Meanwhile, the talented folk at Shiseido’s in-house division proved skilled in both film and print, with the romantic ‘Party Bus’ and the graphic ‘Red and Black’. Last but not least, kudos to Ogilvy Paris and quirky fragrance brand Etat Libre d’Orange, who co-created the first perfume made from…trash. Nevertheless, it’s the sweet smell of success.
Most awarded
campaigns, brands &
agencies in
Luxury in
2019
Most awarded
campaigns, brands and
agencies in
Luxury in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Diesel |
| 2 |  |
Lacoste |
| 3 |  |
Mercedes-Benz |
| 4 |  |
L'Oréal |
| 5 |  |
BMW |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Publicis Italy, Milan |
| 2 |  |
BETC Paris, Pantin |
| 3 |  |
antoni GmbH, Berlin |
| 4 |  |
McCann Paris, Neuilly sur Cedex |
| 5 |  |
SHISEIDO CO., LTD., Tokyo |
Watch
1. Lacoste / Save our Species
| 标题 | Save our Species |
| Brief | Lacoste replaced its famous crocodile logo with images of endangered species on a series of 1175 limited-edition polo shirts. It was a first in the brand's 85-year history. The number of shirts bearing each design reflected the rarity of the creature: there were only 30 shirts featuring the Vaquita porpoise, for example. All the shirts sold out - and the Save Our Species project got worldwide press coverage for the International Union for Conservation of Nature. For this ingenious campaign, Lacoste replaced its iconic crocodile logo with endangered species on a series of limited edition shirts. In fact, each shirt was limited to the number of surviving animals within the species concerned. Less rare were the number of news articles generated by the campaign for the International Union for Conservation of Nature. Lacoste replaced its iconic crocodile logo with endangered species in a campaign that raised awareness of the International Union for Conservation of Nature, not to mention the plight of rare animals. When Lacoste replaced its famous crocodile logo with images of endangered species on a series of limited-edition polo shirts - a first in the brand's 85-year history - the media couldn't get enough of the idea. Suddenly the French brand was all over the global press, as was the International Union for Conservation of Nature. Save Our Species was a brave move from Lacoste, which replaced its familiar crocodile on a series of limited edition shirts to raise awareness of the plight of endangered species. It was a first in the brand's 85-year history and a rare example of a fashion brand daring to play with its logo. |
| 广告公司 | BETC Paris |
| 广告战役 | Save Our Species |
| 广告主 | Lacoste |
| 品牌 | Lacoste |
| Posted | 8月 2018 |
| 行业领域 | 服装 |
| 剧情简介 | Few brands benefit from such a famous logo. This is why we suggested that Lacoste turn this icon into a megaphone drawing public attention to threatened animals in the wild. An initiative that appeared natural to a brand showcasing a crocodile and which had already been involved in the “Save your Logo” programme a few years ago.;To make it happen, we needed an expert partner to work with. The choice came naturally to the International Union for Conservation of Nature (IUCN) which has been the global authority on the status of the natural world and the measures needed to safeguard it for the past 70 years.;Our objective besides financial support for the association was to raise awareness and give visibility to their Save our Species programme in order to support their action on the ground. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | https://www.lovethework.com/entries/497627 |
| 创意总监 | Antoine Choque |
| 文案 | Céline Mazza |
| 文案 | Olivier Aumard |
| 美术指导 | Jonathan Baudet-Botella |
| 美术指导 | Asela Botella |
| 制作公司 | ALLSO (Paris) |
| 制作公司制片 | Franck Annese |
| 广告公司制片 | Karine Manzic |
| 执行创意总监 | Rémi Babinet |
| 广告经理 | Sandrine Conseiller |
| 广告经理 | Felipe Oliveira Baptista |
| 广告经理 | Mylène Atlan |
| 广告经理 | Stéphanie Tournier |
| 客户经理 | Bertille Toledano |
| 客户经理 | Fanny Buisseret |
| 客户经理 | Benjamin Veaute |
| Art Director Assistant | Benoît Ferran |
| 战略企划 | Céline Mazza |
| Geronimo | |
| Strategy Director | Julien Leveque |
| 音乐 | Demon |
| CCO | Rémi Babinet |
| Creative Director | Antoine Choque |
| Copywriter | Céline Mazza, Olivier Aumard |
| Art Director | Jonathan Baudet-Botella |
| AD Assistant | Benoît Ferran |
| Strategic Planner | Céline Mazza |
| Head of Activation Strategy | Julien Levêque |
| Producer | Karine Manzic |
| Production Company | ALLSO |
| Brand Management | Sandrine Conseiller, Felipe Oliveira Baptista, Mylène Atlan, Stéphanie Tournier |
| Agency Management | Bertille Toledano, Fanny Buisseret, Benjamin Veaute |
| Producer | Franck Annese |
| Entrant Company | BETC |
| Idea Creation | BETC |
| Production | ALLSO |
2. L’Oreal & British Vogue / The Non-Issue
| 标题 | The Non-Issue |
| Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover. |
| 广告公司 | McCann Paris |
| 广告战役 | The Non-Issue |
| 广告主 | Groupe l’Oréal |
| 品牌 | L’Oreal & British Vogue |
| Posted | 11月 2019 |
| 行业领域 | 化妆品、美容产品及香水 |
| 剧情简介 | One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna. |
| 问题 | The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible. |
| 媒体类别 | 案例研究 |
| Agency | McCann London |
| 执行创意总监 | Julien Calot |
| 创意总监 | Regan Warner |
| 执行创意总监 | Robert Brown |
| Integrated Creative Director | Chad Warner |
| President / Executive Creative Director | Riccardo Fregoso |
| Creative President | Adrian Botan |
| Beauty Team President | Charlotte Franceries |
| President & Chief Creative Officer | Laurence Thomson |
| President & Chief Creative Officer | Rob Doubal |
| Creative Excellence Manager | Carmen Bistrian |
| Head of Social Media | Pierre-Jean Bernard |
| Global Account Director | Muriel Lapeyre |
| Global Planning Director | Clement Fiorda |
| Chief Strategy Officer | Harjot Singh |
| Chief Production Officer | Sergio Lopez |
| Planning Partner | Rose Van Orden |
| Junior Planner | Joy Molan |
| Managing Partner | Alison Webber |
| Senior Account Manager | Beth Kodjer |
| Project Director | Louise Hawthornthwaite |
| 制片 | Serena Moll |
| 导演 | Ben Twiston Davies |
| 剪辑师 | Matt Dollings |
| 剪辑师 | Sabina Dalu |
| 美术指导 | Adrien Simonnet |
| Art Director Assistant | Valentin Crespo |
| Global Brand President | Pierre-Emmanuel Angeloglou |
| Managing Director | Adrien Koskas |
| General Manager | Karen Jones |
| Creative Strategy | Ginevra Capece Galeota |
| AR/VR Business Development Facebook | Christopher Price |
3. Mercedes-Benz / Bertha Benz: The Journey That Changed Everything
| 标题 | Bertha Benz: The Journey That Changed Everything |
| 广告公司 | antoni GmbH |
| 广告战役 | Bertha Benz: The Journey That Changed Everything |
| 广告主 | Daimler AG |
| 品牌 | Mercedes-Benz |
| 首次发布日期 | 2019 / 3 |
| 行业领域 | 汽车 |
| 广告口号 | She believed in more than a car. She believed in herself |
| 剧情简介 | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
| 媒体类别 | Web Film |
| 长度 | |
| 剪辑公司 | Trim Editing |
| 广告经理 | Damir Maric |
| 广告经理 | Boris Daimler AG |
| 广告经理 | Boris Helms |
| 广告经理 | Daniel Ritsch |
| Managing Director | Sven Dörrenbächer |
| Managing Director | Matthias Schmidt |
| Managing Director | Jörg Schultheis |
| 执行创意总监 | Marcell Franke |
| 执行创意总监 | Veit Moeller |
| 执行创意总监 | Tilman Gossner |
| 创意总监 | Alice Bottaro |
| 文案 | Andre Santa Cruz |
| Strategist | Alicia Gaworska |
| 制作公司 | Anorak Film |
| 导演 | Sebastian Strasser |
| Managing Director | Christiane Dressler |
| 执行制片 | Christoph Petzenhauser |
| 制片 | Christoph Petzenhauser |
| 制作公司制片 | Björn Levy-Krüger |
| 摄影指导 | Justin Brown |
| 制作设计师 | Robin Brown |
| 剪辑师 | Thomas Grove-Carter |
| 音效设计公司 | Slaughterhouse GmbH |
| 音乐作曲家 | Steffen Thum |
| 音乐作曲家 | Lorne BalfeHelms |
| 音乐作曲家 | Daniel Ritsch |
| 制作公司制片 | Björn Levy-Krüger |
4. Diesel / Ha(u)te Couture
| 标题 | Ha(u)te Couture |
| 广告公司 | Publicis Italy |
| 广告战役 | Ha̶u̶te Couture FW18 |
| 广告主 | Diesel |
| 品牌 | Diesel |
| 首次发布日期 | 2018 / 9 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 制作公司 | Stink Films |
| 着色 | The Mill New York |
| 后期制作 | MPC LDN |
| Global Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| 首席创意官 | Cristiana Boccassini |
| 创意总监 | Thiago Cruz |
| 创意总监 | Mihnea Gheorghiu |
| 联合创意总监 | Simone Di Laus |
| 文案 | James Andrews |
| 美术指导 | Alex Eftimie |
| 文案 | Anton Michael Kuerschner |
| Head Of Planning | Bela Ziemann |
| 战略企划 | Monica Radulescu |
| Head of Production | Francesca Zazzera |
| 制片 | Marijana Vukomanovic |
| Art Buyer | Caterina Collesano |
| Designer | Gianluca Chinnici |
| Client Services Director | Eleni Charakleia |
| Client Services Director | Barbara Pusca |
| 客户主管 | Filippo D’Andrea |
| Head of Social Media | Stefano Perazzo |
| Social Media Manager | Doina Tatu |
| 导演 | Jovan Todorovic |
| 执行制片 | Blake Powell |
| 制作公司制片 | Natalie Jacobson |
| 摄影指导 | Christophe Collette |
| 摄影师 | Vitali Gelwich |
| 剪辑师 | Milena Petrovic |
| Colorist | Mikey Rossiter |
| 后期制作 | Ryan Hancocks |
| 音乐 | Sizzer |
| Music Supervision | Michael Bertoldini |
5. Mercedes-Benz GLE / In the Long Run
| 标题 | In the Long Run |
| 广告公司 | antoni GmbH |
| 广告战役 | In the Long Run |
| 广告主 | Daimler AG |
| 品牌 | Mercedes-Benz GLE |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 轿车 |
| 剧情简介 | We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist. |
| 媒体类别 | Web Film |
| 长度 | |
| Soundtrack | Cold Little Heart |
| 广告经理 | Natanael Sijanta |
| 广告经理 | Damir Maric |
| 广告经理 | Kai Köpf |
| 广告经理 | Stefan Brommer |
| 文案 | Matti Lietsch |
| 美术指导 | Mathias Wilke |
| Strategist | Andreas Moellmann |
| Strategist | Stephanie Dzionara |
| Strategist | Sebastian Lyman |
| 制作公司制片 | Sebastiaan Peters |
| 执行创意总监 | Veit Moeller |
| 创意总监 | Christian Kies |
| 创意总监 | Christopher Hoene |
| 创意总监 | Patrick Klebba |
| Creative Managing Director | Matthias Schmidt |
| 客户总监 | Rebecca Sander-Ott |
| 客户总监 | Steffen Günther |
| Client Services Director | Steffen Schuhmann |
| Managing Director | Jörg Schultheis |
| 制作公司 | Iconoclast Germany |
| 执行制片 | Jan Dressler |
| 导演 | Niclas Larsson |
| 摄影指导 | Linus Sandgren |
| 制作公司制片 | Jan Dressler |
| 剪辑公司 | Slaughterhouse GmbH |
| 音乐公司 | Interscrope |
| Christian Mix-linzer | |
| Steve Bartlik | |
| 音乐作曲家 | Michael Kiwanuka |
| 音乐作曲家 | Dean Josiah Cover |
| 音乐作曲家 | Brian Burton |
| MUSIC Artist | Michael Kiwanuka |
6. Diesel / SIDE:BIZ
| 标题 | SIDE:BIZ |
| 广告公司 | Publicis Italy |
| 广告战役 | BE A FOLLOWER |
| 广告主 | Diesel |
| 品牌 | Diesel |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 服装、时装和鞋类 |
| 哲学 | IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS? With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most. |
| 媒体类别 | 互动 |
| 市场 | 美国, 中国, 日本 |
| CEO Publicis Italia & Global CCO Publicis WW | Bruno Bertelli |
| CCO | Cristiana Boccassini |
| 创意总监 | Thiago Cruz |
| Creative Director | Mihnea Gheorghiu |
| Creative Supervisor | Costanza Rossi |
| Digital Creative Director | Sandra Bold |
| Creative Director and Head of Social Media | Marco Viganò |
| 联合创意总监 | Vinicius Dalvi |
| 联合创意总监 | Eddy Guimaraes |
| 文案 | James Andrews |
| 美术指导 | Cecilia Moro |
| 美术指导 | Alice Teruzzi |
| 文案 | Francesca Ferracini |
| 美术指导 | Alex Eftimie |
| 文案 | Anton M. Kuerschner |
| Client Service Director | Eleni Charakleia |
| Digital Account Director | Ilaria Castiglioni |
| Account Director | Filippo D’Andrea |
| 战略企划 | Monica Radulescu |
| Head of Social Client Services & Strategy | Stefano Perazzo |
| Social Media Manager | Doina Tatu |
| Social Media Manager | Filippo Festuccia |
| Creative development & photography | Toilet Paper |
| 制作公司 | Collateral - The Storytellers |
| 后期制作 | Martin&Rainone |
| Stylist | Marc Goehring |
7. Shiseido / The Party Bus
| 标题 | The Party Bus |
| 广告公司 | Shiseido Creative Division |
| 广告战役 | The Party Bus |
| 广告主 | Shiseido |
| 品牌 | Shiseido |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 化妆 |
| 广告口号 | Make Up your own story |
| 剧情简介 | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 日本 |
| 导演 | Show Yanagisawa |
| 创意总监 | Masoto Kosakawa |
| 制作公司 | Towerfilm |
| 后期制作 | Digital Eggs |
| 后期制作 | My Working |
8. Mercedes-Benz / Return to Chapman's Peak
| 标题 | Return to Chapman's Peak |
| 广告公司 | Net#work BBDO |
| 广告战役 | Return to Chapman's Peak |
| 广告主 | Daimler AG |
| 品牌 | Mercedes-Benz |
| 首次发布日期 | 2018 / 5 |
| 行业领域 | 轿车 |
| 剧情简介 | Legendary South African crash survivor revisits site of 30 story plunge in autonomous S-Class. |
| 媒体类别 | Web Film |
| 长度 | |
| 美术指导 | Steven Tyler |
| 广告公司制片 | Lee-Ann Jacobs |
| 动画 | Ryan Paikin |
| 广告经理 | Selvin Govender |
| 首席创意官 | Mike Schalit |
| 电影 | Lorens Van Rensburg |
| 创意总监 | Tim Beckerling |
| 导演 | Lourens Van Rensburg |
| 剪辑师 | James O'Sullivan |
| 执行创意总监 | Brad Reilly |
| 制作公司 | 7Flims |
| 音乐 | Audio Militia |
| 后期制作 | Ludus |
| 制作公司制片 | Nina van Rensburg |
9. Diesel / Influencers cannot travel light
10. Shiseido / Black and Red
| 标题 | Black and Red |
| 广告公司 | SHISEIDO CO., LTD. |
| 广告战役 | Makeup Tools |
| 广告主 | Shiseido |
| 品牌 | Shiseido |
| Posted | 5月 2019 |
| 行业领域 | 化妆品、美容产品及香水 |
| 媒体类别 | 平面 |
| Design Agency | SHISEIDO CO., LTD. |
| 美术指导 | Masaki Hanahara |
| 创意总监 | Masaki Hanahara |
| 摄影师 | Shotaro Ito |
11. Les Fleurs du Déchet / I AM TRASH / Les Fleurs du Déchet
12. Porsche / The 24 Minutes of Le Mans
| 标题 | The 24 Minutes of Le Mans |
| Brief | Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans. |
| 广告公司 | Grabarz & Partner |
| 广告战役 | The 24 Minutes of Le Mans |
| 广告主 | Porsche |
| 品牌 | Porsche |
| Posted | 11月 2019 |
| 行业领域 | 汽车 |
| 剧情简介 | Porsche and the 24 Hours of Le Mans are a legend that goes back decades. After three overall victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for the true petrolhead brand fans! So we made the goodbye as epic as possible for them.We immortalized the last set of tyres of their victorious race car, the 919 Hybrid, cut them and pressed a vinyl record out of them – a unique premium collector’s item, strictly limited to 200 pieces. On the vinyl: the legendary history of Porsche at Le Mans. 24 stories in 24 symbolic minutes.Fans were able to get their hands on only the first 24 of these one-of-a-kind records. They were auctioned over 24 hours on the 24th of February, raising a six-figure sum for an organization working with disabled children at Le Mans. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Ralf Heuel |
| Chief Executive Officer (CEO) | Reinhard Patzschke |
| Creative Team Lead | Ralf Nolting |
| 创意总监 | Frederik Wetzel |
| 创意总监 | Tim Lehnebach |
| 创意总监 | Jonas Keller |
| 美术指导 | Felix Hoffmann |
| 美术指导 | Leonie Petersen |
| 美术指导 | Thomas Schraudolf |
| 美术指导 | Julia Szubrich |
| 美术指导 | Alessandro Perri |
| 文案 | Oliver Weber |
| 文案 | Andrew-Reid McEvoy |
| 文案 | Hamza Ali |
| 文案 | Niklas Werner |
| 文案 | Emilie D |
| 文案 | Clotilde Maillard |
| 文案 | Gabriela van der Linden |
| 客户经理 | Sarah Süß |
| 客户经理 | Martin Schmerschneider |
| Art Buyer | Lara Kortbrae |
| 制片 | Jörg Nagel |
| Graphic Designer | Thomas Schraudolf |
| Graphic Designer | Tim Lehnebach |
| Graphic Designer | Aleksandr Bobrov |
13. Oakley / It's Ok
| 标题 | It's Ok |
| 广告公司 | AKQA |
| 广告战役 | It's Ok |
| 广告主 | Luxottica Group |
| 品牌 | Oakley |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 提包，皮革品，配件 |
| 剧情简介 | In 2018 Oakley launched a global campaign featuring its top athletes and unknown sports addicts in their daily practice. It gets to the heart of committed athletes everywhere who are obsessed with their passion. The movie is built around an original and powerful soundtrack embodied by the amazing voice of Krystle Warren. As the film builds and evolves, so does the dramatic fusion of soul and classic big band music. |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Peter Lund |
| 创意总监 | Nicolai Smith |
| 广告公司制片 | Quentin Bernard |
| 制作公司 | Wanda Paris |
| 导演 | Michael Lawrence |
| 摄影指导 | Michael Lawrence |
| 执行制片 | Olivier Dubocage |
| 执行制片 | Romain Cavagnac |
| Line Producer | Thierry Betas |
| 后期制作 | Thomas Cornet |
| 剪辑师 | Nicolas Larrouquere |
| Colorist | Tom Poole |
| Compositor | Gregory Caron |
| Compositor | Hannes de Maeyer |
| 歌手 | Krystle Warren |
| Music & Sound Design | Chut On Vous Ecoute Paris |
14. BMW / City of no cars
| 标题 | City of no cars |
| 广告公司 | Serviceplan Group |
| 广告战役 | City of no cars |
| 广告主 | BMW |
| 品牌 | BMW |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 轿车 |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Trim Editing |
| 美术指导 | Damian Kuczmierczyk |
| 美术指导 | Philipp F. Trübiger |
| 文案 | Bastian Tripp |
| 首席创意官 | Alexander Schill |
| 执行创意总监 | Thomas Heyen |
| 执行创意总监 | Markus Kremer |
| 执行创意总监 | Florian Klietz |
| 执行创意总监 | Jason Romeyko |
| 创意总监 | Kolja Danquah |
| 导演 | Kristian von Elm |
| 导演 | Daniel Wolfe |
| 制片 | Henning Rieseweber |
| 制片 | Tobias Steinhauser |
| 制作公司 | Anorak Film |
| 动画 | Dan Williams |
| 摄影指导 | Monica Lenczewska |
| 摄影指导 | Dominic Leung |
| Music Prod Company | The Blue Nile |
| 后期制作 | The Mill London |
| Product Designer | Robin Brown |
| 创意团队 | Daniel William Hill |
| 创意团队 | Patrik Milani |
15. Audi A8 / Audio studio – The radio experiment
| 标题 | Audio studio – The radio experiment |
| Brief | To demonstrate the Audi A8’s perfect noise insulation, a radio commercial was recorded on the car's back seat during morning rush hour traffic. There were no special audio effects, just a voice actor and a sound engineer. The payoff came when the actor lowered the window to let the sound rush in from outside, proving his point. |
| 广告公司 | Café Communications |
| 广告战役 | Audio studio – The radio experiment |
| 广告主 | Dr. Ing. h.c. F. Porsche AG |
| 品牌 | Audi A8 |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 轿车 |
| 剧情简介 | To show Audi A8’s perfect noise insulation, Café Communications tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. The radio was recorded without any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect sound insulation. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Brand Manager | Sándor Mátrabérci |
| Marketing Manager | Norbert Farago |
| 创意总监 | Dániel Csirke |
| 创意总监 | Gabor Szucs |
| Head of Art | Balint Monori |
| 客户总监 | Renáta Balogh |
| 客户经理 | Zsófia Véber |
| 文案 | Zsolt Lázár |
| 文案 | Dániel László Szász |
| 美术指导 | Sándor Szabo |
| 制作经理 | Nóra Beszta |
| 制作经理 | Gábor May |
| 摄影指导 | Márk Éry |
| Sound Engineer | Tamás Bohács |
| 音效 | Post Edison |
