Riccardo Fregoso

Riccardo Fregoso

Chief Creative Officer, Executive Board Member at Dentsu Creative Italy
Milano, 意大利

概要

Riccardo Fregoso is passionate and hungry creative, as well as a strong multidisciplinary team leader.

His philosophical background has given him a radical, analytical way of thinking, along with a strong passion for popular culture, emerging technologies, language, and design trends.

After starting at BETC, Riccardo spent 4 years in the TBWA Group, and 2 at Ogilvy Paris, working on brands such as Absolut, BMW, Martell, Nissan Infiniti, McDonald's, Mondelez, Deezer, Tiffany, Netflix, and Coca Cola. At McCann Paris, his mission is to rebuild the global image of the agency, by restructuring the company—and its approach—to meet the technological and social challenges of the 21st century for global brands such as Nespresso, MasterCard, Subway, and L'Oréal.

Riccardo has been on juries at International and national award shows such as the New York Festival and the French Grand Prix Strategies of Advertising. He has won more than 30 international awards, including 7 Cannes Lions, two Eurobest Grand Prix, and many more from the D&AD, Epica, Clio, LIA, One Show, and Art Directors Club.

奖项

Positions

Chief Creative Officer (CCO) I Executive Member of the Board
Milano, 意大利
September 2022 - Present (1年6个月)
Creative leadership of Dentsu Creative Italy (250 people, 95 creatives).

Member of the Executive Board, coordinating the Creative department with the Media and CXM expertises of Dentsu and Merkle.

Responsible for the launch of the agency, its vision and its structure, including Design, Social Media, Influencer Marketing, Experience and Innovation, Fashion and Luxury, Branded Entertainment.

Member of the DCC, the global creative team for creative excellence in the Dentsu Creative group.

Regional omni-channel creative lead on American Express, Spotify, Generali, Skoda, Dazn, Red Bull, Amazon Prime. Global on Campari Crodino and Braulio.
Global Executive Creative Director
Milan, 意大利
June 2020 - September 2022 (2年3个月)

Global omni-channel creative lead on Barilla (over 40 countries), and Coca Cola (Powerade, Bonaqua). Regional creative coordination on Renault, Dacia, Lines, Tampax, Carrefour and L'Oréal.

Responsible for the launch of the new global positioning of Barilla in 2021, the redesign of the brand ecosystem and a renovated approach to technology and innovation, rewarded by the first Cannes Lions ever won for Barilla in Entertainment, Direct and Social categories.

Member of the GPC, the global creative team for creative excellence in the Publicis Group.

Coordination and creative leadership of the Barilla brand unit in Publicis Milan (35 people), and the Renault brand unit in Publicis Rome (20 people).
Executive Creative Director, President Creative Council
Neuilly sur Cedex, 法国
November 2015 - December 2019 (4年1个月)
McCann FranceExecutive Creative Director, President Creative Council McCann France Jul 2018 - Dec 2019
As President of the Creative Council of McCann WorldGroup France, Riccardo coordinated the creative leaders of the different entities of the group, including McCann Paris, MRM (Digital), Weber Shandwick France (PR), FutureBrand (Design) and McCann Health, to develop the creative excellence of each agency, throughout synergies and multi-disciplinary projects.

Executive Creative Director Nov 2015 - Jun 2018 · 2 yrs 8 mos
• Global Creative Director for clients such as: Nestle Cereals, Nespresso Global, L'Oréal Paris Global, Vichy Global, Opel Europe.
• Management of 40 creatives, and 7 creative directors.
• Responsible for the creative excellence of the agency : more than 80 international awards won in 3 years, including Cannes Lions, Clio, D&AD, Eurobest, Webby, and all the major international festivals.
• Member of many French and International juries: Eurobest, London International Award, New York Festival, Grand Prix Stratégies.
Copywriter
Pantin, 法国
2008 - 2009 (1年)

Education

Creativity Leadership Personal Training in Marketing/Marketing Management

2017 - 2018 (1年)
Activities and Societies: Leadership in the creative industry. Creative performance enhancement. New business techniques.

Postgraduate Degree Italian Studies

2006 - 2007 (1年)
Activities and Societies: Italian Medieval Philosophy, Semiotics, Neoplatonism, Renaissance Political Theories

Postgraduate Degree in Philosophy

2005 - 2006 (1年)
Activities and Societies: Biopolitics, Virtual Reality, Aesthetics, Guerrilla Communication, Social Media

Master's Degree in StudyPhilosophy

2001 - 2005 (4年)
Activities and Societies: Enlightenment Studies, Aesthetics, Oriental Arts, Structuralism, Philosophy of Language

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