The Most Creative Campaigns, Brands
and Agencies in Finance
PROTECTION, PROVOCATION AND A POINTY PROBLEM SPICE UP A CATEGORY OF DIVERSE MOODS.
Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.
Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.
Most awarded
campaigns, brands &
agencies in
Finance in
2019
Most awarded
campaigns, brands and
agencies in
Finance in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Kasikornbank |
| 2 |  |
NRMA |
| 3 |  |
AIG |
| 4 |  |
Samsung Fire & Insurance |
| 5 |  |
United Commercial Bank |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Grey (Thailand) Ltd., Bangkok |
| 2 |  |
CHEP Network, South Yarra VIC |
| 3 |  |
TBWA\HAKUHODO, Tokyo |
| 4 |  |
Cheil Worldwide, Seoul |
| 5 |  |
Grey Advertising Dhaka |
Watch
7. ANZ Bank / Signs of love
| 标题 | Signs of love |
| 广告公司 | TBWA\Melbourne |
| 广告战役 | Signs of love |
| 广告主 | ANZ |
| 品牌 | ANZ Bank |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 媒体类别 | 户外广告 |
| 制作公司 | Revolver |
8. American Express / Jersey Assurance
| 标题 | Jersey Assurance |
| 广告公司 | Momentum Worldwide |
| 广告战役 | Jersey Assurance |
| 广告主 | American Express |
| 品牌 | American Express |
| Posted | 4月 2019 |
| 行业领域 | 信用卡 |
| 剧情简介 | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
| 媒体类别 | Web Film |
| 长度 | |
| PR Agency | PMK•BNC |
| Digital Agency | Digitas |
| 媒介公司 | MindShare |
| 制作公司 | Hungry Man |
| Content Edit House | Rock Paper Scissors |
| Content Production | Versus |
| EVP Global Account Director | Christine Shoaf |
| 首席创意官 | Omid Farhang |
| 执行创意总监 | James Robinson |
| SVP Director of Production | Spring Clinton |
| VP Director | Ian Fettinger |
| VP Creative Director | Bharat Kumar |
| VP Creative Director | Marcelo Ramirez |
| Director Strategy | Dane Jensen |
| 联合创意总监 | Greg Tatum |
| Senior Account Manager | Ron Beach |
| Senior Copywriter | Bob Tallman |
| 美术指导 | Christie Kim |
| 美术指导 | James Barrett |
| Producer Content | Robert Mulligan |
| 项目经理 | Samantha Nesto |
| Studio Production Manager | Richard Difuria |
| 客户主管 | Hallie Murdock |
| Agency | Wasserman + Partners Advertising |
11. TD Bank / TD poster bank
| 标题 | TD poster bank |
| 广告公司 | Leo Burnett Toronto |
| 广告战役 | TD poster bank |
| 广告主 | TD Bank, N.A. |
| 品牌 | TD Bank |
| 首次发布日期 | 2019 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 媒体类别 | 海报 |
13. DNB Animal Insurance / The Animals' Own Emergency Number
| 标题 | The Animals' Own Emergency Number |
| 广告公司 | TRY/Apt |
| 广告战役 | THE ANIMALS' OWN EMERGENCY NUMBER |
| 广告主 | DNB |
| 品牌 | DNB Animal Insurance |
| 首次发布日期 | 2018 |
| 行业领域 | 保险 |
| 剧情简介 | In case of an emergency, you call 911. But who do you call if something happens to your pet? In Norway, nine out of ten pet owners don’t know what number to call if their animal companion is in trouble. To give animals the protection they needed, DNB called for a new national emergency number, 114, for our four-legged friends. Through a nationwide petition, signed by the animals themselves, the insurer and its agency engaged thousands of pet owners across the country. The result: a service that has already saved over 1,500 animals. |
| 哲学 | The campaign was targeted to pet insurance customers, which directly links to potential animal patients in need of medical assistance. The whole strategy was based on solving a medical problem for animals - giving them their own official emergency number so they can be helped more efficiently. Background Situation: DNB is Norway's largest bank, but their added role as an insurance company is lesser known. Despite being rated the number one insurer for cats and dogs, the sales did not match up. Brief: Increase sales by making DNB animal insurance more well-known for all animal owners in Norway Objectives: Increase sales by +400% Describe The Creative Idea Insights: We found that the existing rational communication around pet insurance missed something important - that the target audience of animal owners saw their pets as part of their own family. The answer came when we started treating the cause as importantly as we would for any other member of the family. Through our research, it became clear there was an recurring issue facing pet owners who found themselves in serious situations with their pets: a survey showed that 9 out of 10 Norwegians had no idea what number to call if their pet needed urgent help. The idea: As the leading bank in Norway, DNB realized this could be a great opportunity to channel their size as a bank into an ambitious project for social responsibility. To ensure that all animals get the protection they deserve, DNB called out to establish the first national emergency number for animals. Describe The Execution Through a large-scale fully integrated campaign, DNB called out for an official national emergency number for animals. We launched with a national TVC, and followed up immediately with a nationwide petition that the animals themselves could sign. The media strategy ranged from traditional channels like TVC and online films to more inventive channels like roadshow petition events, a public televised political debate, start numbers on dog runs, tennis balls, snapchat filters, instagram stories and more. Over a 5 week period, we engaged animals owners (and a few more) in every platform possible. We also went beyond advertising media channels and made a more important one of our own: Together with the Norwegian Animal Protection Alliance, DNB created a fully operational emergency number for animals, basing it on the same setup as the police emergency number where you based on your location and time, will connect to the closest veterinary clinic. Describe The Strategy The goal of the campaign was reaching all pet owners across Norway, and while the ages/sexes/demographics varied - they all shared one common trait: their love for their pets. All animal owners are dedicated and engaged with their pets and especially their well-being. By choosing to channel the media strategy towards advocating and fighting for an important issue for the target audience, putting our hard-sell strategy aside and focusing on the general well-being of all animals, we managed to prove to everyone why DNB is the number one animal insurer. We based our media strategy around the existing engagement pet owners already have around their pets. From meeting them in their own environments with petition stands in dog parks across the country, to leaning into their eagerness to post pictures on social media, we were able to reach and engage a much wider audience than a traditional insurance campaign. List The Results +1450% sales increase 2.1 million organic impressions 1.4 million social interactions 8704 pets signed the petition and got their paw in our protocol Over 1400 animal owners have gotten the help they needed through our emergency number The national emergency number we created is still active and being used to this day |
| 媒体类别 | 案例研究 |
| 长度 | |
| Creative | Caroline Riis |
| Creative | Eirik Sørensen |
| Project Manager | Kristina Skogen |
| Account Director | Arne Eggen |
| Designer | Jeppe Gjesti |
| Press Relations Consultant | Robin Idland Krüger |
| Producer | Beate Tangre |
| Director | Ida Thurmann-Moe |
| Director | Andreas Grødtlien |
| 摄影指导 | Frederik Säll |
| Web designer | Syver Lauritzsen |
| Web designer | Malin Elisabeth Lindberg |
| Digital producer | Karen V. Madsen |
| 剪辑师 | Øystein Lühr-Sæthre |
| Post producer | Johanne Lund |
| 制作经理 | Lottie Smith |
| Head of Client Services | Hanne Henriksen |
| AD | Egil Pay |
| Graphic designer/digital producer | Elise Ismar |
| Graphic designer/digital producer | Vilde Dienso Skorpen |
| 客户经理 | Pål Schultz |
| Performance Marketing Manager | Cecilie Helsvig |
