AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
UPLIFTING ANTHEMS, TERRIFYING JOURNEYS, DRUGS AND COMPASSION – THIS SECTOR HAS SOMETHING FOR EVERYONE.

The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2019

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2019

CAMPAIGNS

Brand, Title, Agency
1
AMV BBDO, London
2
McCann Paris, Neuilly sur Cedex
3
Wieden + Kennedy, São Paulo
4
Publicis Singapore
5
Area 23, An IPG Health Company, New York
6
7
Mekanism, New York
8
Shiseido Creative Division
9
Grey New York
10
11
McCann Health, Shanghai
12
Grey New York
13
Serviceplan Group France, Paris
14
McCann Manchester, Macclesfield
15
DDB Mudra, Mumbai

BRANDS

Brand
1 Bodyform/Libresse
2 L'Oréal
3 Gillette
4 Old Spice
5 Shiseido

AGENCIES

Name
1 AMV BBDO, London
2 McCann Paris, Neuilly sur Cedex
3 Publicis Singapore
4 Grey New York
5 SHISEIDO CO., LTD., Tokyo

Watch

标题Viva la Vulva
广告公司
广告战役 Viva la Vulva
广告主 Essity
品牌 Libresse
首次发布日期 2018 / 11
行业领域 妇女保健
剧情简介 Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them.
媒体类别 Web Film
长度
剪辑公司
音效制作
导演
制作公司
执行制片
制作公司制片
Casting
电影
Wardrobe
制作设计师
剪辑师
后期制作
Colorist
特效
特效
制作公司制片
Motion Graphics
Motion Graphics
Nuke
Nuke
Nuke
Nuke
Nuke
Nuke
音乐公司
Music Supervision
Music Supervision
Music Supervision
MUSIC Artist
音乐制作人
音乐制作人
音乐制作人
Sound Designer
执行创意总监
执行创意总监
创意总监
创意总监
美术指导
文案
Strategist
Strategist
Strategist
Agency TV Producer
Retoucher
标题The Non-Issue
BriefOne fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover.
广告公司
广告战役 The Non-Issue
广告主 Groupe l’Oréal
品牌 L’Oreal & British Vogue
Posted11月 2019
行业领域 化妆品、美容产品及香水
剧情简介 One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna.
问题 The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible.
媒体类别 案例研究
Agency
执行创意总监
创意总监
执行创意总监
Integrated Creative Director
President / Executive Creative Director
Creative President
Beauty Team President
President & Chief Creative Officer
President & Chief Creative Officer
Creative Excellence Manager
Head of Social Media
Global Account Director
Global Planning Director
Chief Strategy Officer
Chief Production Officer
Planning Partner
Junior Planner
Managing Partner
Senior Account Manager
Project Director
制片
导演
剪辑师
剪辑师
美术指导
Art Director Assistant
Global Brand President
Managing Director
General Manager
Creative Strategy
AR/VR Business Development Facebook
标题Endless Commercial
标题 (原始语言)O Filme Infinito
广告公司
广告战役 Endless Commercial
广告主 Procter & Gamble
品牌 Old Spice
首次发布日期 2019 / 2
行业领域 体香剂
哲学 Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours  at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records.
 
The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico.
媒体类别 影视
长度
更多信息 www.ocomercialinfinito.com.br
文案
美术指导
美术指导
制作公司制片
制作公司制片
制作公司制片
执行创意总监
执行创意总监
创意总监
创意总监
创意总监
数字制片
数字制片
美术总监
客户经理
客户经理
广告经理
广告经理
广告经理
广告经理
广告经理
战略企划
战略企划
战略企划
战略企划
战略企划
战略企划
战略企划
战略企划
制作公司
导演
标题Every Child Deserves the #Touchofcare - One in a Million
广告公司
广告战役 #TouchOfCare
广告主 Procter & Gamble
品牌 Vicks
首次发布日期 2018 / 10
行业领域 非处方药
媒体类别 电视
长度
Marketing Manager
首席创意官
广告公司制片
广告公司制片
Brand Director
客户经理
客户经理
客户经理
客户经理
制作公司
导演
标题One Word film
广告公司
广告战役 ONE WORD
广告主 The learning corp
品牌 The Learning Corp
首次发布日期 2019 / 4
产品 Constant Therapy
行业领域 医院、医疗机构和医疗服务
剧情简介 The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist.
媒体类别 电视
长度
Chief Creative Officer Tim Hawkey
Worldwide Creative Partner Fred Levron
Executive Creative Director Elliot Langerman
Group Creative Director David Adler, SVP
Group Creative Director Jason Graff, EVP
Associate Creative Director Larry Kirschner, VP
Associate Creative Director Guy Mannshardt, VP
Art Supervisor Christian Louzado
Executive Producer Bernardo Romero
Senior Broadcast Producer Anna Lopez, VP
Senior Producer Anthony Ramirez
Animator Effraim Klein, Editor
Editor Scott Ham
Editor Courtney Collins
Graphics David Tiernan
Creative Director Rafael Vallperde
Animator Kawe se Sa
Director of Production Stefani Pimenta
Producer Krystal Leasure
Co-Founder/Audio Director Lucas Sfair
Co-Founder/Creative Director Felipe Resende
Composer/Producer Edu Karas
Composer/Mix/Master Levi Mynssen
Sound Design Pedro Osinski
Sound Design Gui Moreno
标题Get Ready
广告战役 Get Ready
广告主 Unilever
品牌 Dollar Shave Club
首次发布日期 2018 / 7
行业领域 卫生及个人护理产品
媒体类别 Web Film
长度
Chief Executive Officer (CEO)
Chief of Staff
Chief Digital Officer
Brand Communications
媒介总监
Acquisition
Consumer
Corporate Communications
General Counsel
Corporate Counsel
Director of Media
Director of Acquisitions
Senior Manager of Mass Media
Senior Manager of Acquisitions
Marketing Manager
Content
Social
Social Media Marketing Coordinator
Agency
执行创意总监
Vice President of Creative
执行创意总监
Vice President of Creative
创意总监
美术指导
创意总监
文案
执行制片
制作公司制片
Director of Creative Operations
摄影指导
Director of Motion
数字制片
摄影师
Behind-the-Scenes Videographer
Digital Product Design
Principal Designer
Interactive Designer
设计师
制作公司 MJZ
导演
摄影指导
President
执行制片
制作公司制片
剪辑公司 Final Cut
剪辑师
Assistant Editor
执行制片
制作公司制片
特效
创意总监
2D Lead
执行制片
Senior Producer
电影电视
Colorist
Senior Producer
Global Executive Producer
Type Design Logan
动画 Logan
Music Supervision
Music Production Manager
Music Production Manager
Audio Post Studio Formosa Group
Mixer
执行制片
标题The New Normal
广告公司
广告战役 The New Normal
广告主 Medmen
品牌 Medmen
首次发布日期 2019 / 2
行业领域 保健与医药产品
媒体类别 电视
长度
剪辑公司
导演
演员/名人
电影
制作设计师
音乐作曲家
Wardrobe
创意总监
执行制片
执行制片
制作公司制片
制作公司制片
制作公司制片
制作公司制片
广告公司制片
剪辑师
Assistant Editor
特效
Colorist
Sound Engineer
音效
VFX Company
制作公司
标题The Party Bus
广告公司
广告战役 The Party Bus
广告主 Shiseido
品牌 Shiseido
首次发布日期 2018 / 10
行业领域 化妆
广告口号 Make Up your own story
剧情简介 A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up.

媒体类别 Web Film
长度
市场 日本
导演
创意总监
制作公司 Towerfilm
后期制作 Digital Eggs
后期制作 My Working
标题We Believe
广告公司
广告战役 The Best A Man Can Get 2019
广告主 Procter & Gamble
品牌 Gillette
首次发布日期 2019 / 1
行业领域 剃须
媒体类别 电视
长度
Soundtrack Reach Out
特效
Worldwide Chief Creative Officer
Deputy Chief Creative Officer
执行创意总监
集团创意总监
制作公司
导演
创意总监
摄影指导
执行制片
剪辑公司
剪辑师
剪辑师
Lead VFX
Colorist
音频后期制作
Sound Engineer
音乐
标题5b
广告战役 5b
广告主 Johnson & Johnson
品牌 Johnson & johnson
Posted6月 2019
行业领域 卫生及个人护理产品
剧情简介 A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS.
“5B” is the story of nurses at San Francisco General who devoted themselves to HIV patients in the 1980s. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before much was known about the disease, and connects J&J’s brand focus on “care” and “touch” with how nurses cared for the patients
媒体类别 影视
长度
导演
制作公司
标题Breath of life
BriefGlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on.
广告公司
广告战役 Breath of life
广告主 GlaxoSmithKline
品牌 GSK Glaxosmithkline
首次发布日期 2019 / 6
行业领域 保健与医药产品
剧情简介 Chronic obstructive pulmonary disease awareness (copd)
媒体类别 互动
长度
VP,Head of Innovation Products BU, GSK China Siyuan Chen
President, McCann Health Greater China Connie Lo
Global Chief Creative Officer,McCann Health Global Matt Eastwood
Executive Creative Director,McCann Health Shanghai Wendy Chan
Associate Creative Director,McCann Health Shanghai Samson Du
Senior Art Director,McCann Health Shanghai Yinhao Wang
Copy Writer,McCann Health Shanghai Dagger Chen
Business Director,McCann Health Shanghai Laura Zhou
Senior Account Manager,McCann Health Beverly Biao
Chief Strategy Officer, McCann HealthGreater China Henry Shen
Planning Director, RX, McCann Health Greater China Sengupta, Prithviraj
Deputy Operation Director,McCann Health Shanghai Andy Lin
Creative Service Manager,McCann Health Shanghai Lulu Zhang
Content Manager,Craft Shanghai Robin Shen
Editor,Craft Shanghai Annie Fang
Backend Developer,Craft Shanghai Taylor Li
标题We Believe: The Best Men Can Be
广告公司
广告战役 We Believe: The Best Men Can Be
广告主 Procter & Gamble
品牌 Gillette
Posted4月 2019
行业领域 卫生及个人护理产品
媒体类别 Web Film
长度
标题THE MISSING PAGE
BriefIn France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated.
广告公司
广告战役 The Missing Page
广告主 Laboratoires IPRAD
品牌 Saforelle
Posted11月 2019
行业领域 妇女保健
剧情简介 Creative idea :

Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia.

A question then arises: how to take care of your privacy if you don't know it?

Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page.

Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view.

Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy.

Execution :

The Missing Page was launched both offline and online:

- Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities.

- Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity.

This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it.

Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed.
问题 Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019.

Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal.

Following this advice, Saforelle has decided to reduce inequalities in sex education.
媒体类别 案例研究
首席创意官
首席创意官
创意总监
文案
美术指导
美术指导
美术指导
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
客户经理
客户经理
客户经理
导演
制作公司
Agency TV Producer
标题Baby Blocker
BriefIt's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy.
广告公司
广告战役 Baby Blocker
广告主 Skyn Condoms
品牌 Skyn Condoms
Posted11月 2019
行业领域 避孕与怀孕测试
剧情简介 Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in.
媒体类别 互动
执行创意总监
创意总监
文案
美术指导
技术总监
Interactive Developer
客户总监
Business Development
设计师
数字设计
Senior Producer
剪辑师
剪辑师
Digital Content
Frontend Developer
Head of Post Production
Director of PR & Social
Group PR Account Director
Senior PR Account Manager
Senior Social & Content AD
Social Media Manager
Senior Planner
标题Project Free Period
广告公司
广告战役 Project Free Period
广告主 Johnson & Johnson
品牌 Stayfree
Posted8月 2018
行业领域 卫生及个人护理产品
剧情简介 There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work.
媒体类别 互动
长度
更多信息 https://www.lovethework.com/entries/510186
National Creative Director Rahul Mathew
Group Managing Director Aditya Kanthy
Chief Creative Technologist Brijesh Jacob
Executive Creative Director Shagun Seda Sengupta
Executive Creative Director Kapil Tammal
Global Business Director Kim Das
Senior Art Director & Copywriter Sharad Das Gupta
Copywriter Aashna Gopalkrishnan
Art Director Faraaz Ansari
Group Head Vinay Singh
Group Head Lalit Sakurkar
Senior Strategy Director Toru Jhaveri
Senior Strategist Sanchari Chakrabarty
Strategist Natasha Bohra
Strategist Anushka Gilani
Executive Director Rajiv Sabnis
Associate Vice President - Brand Engagement Nikita Tambay
Associate Vice President - Brand Engagement Vinisha P
Manager Brand Solutions Megha Jaiswal
Manager Brand Solutions Megha Sharma
Manager Brand Solutions Sayali Kolge
Executive Brand Solutions Qaid Vora
Films Chandana Bannikoppa
Films Ganesh Pawal
Films Head Vishal Sane
DOP Himmat Singh Shekhawat
Manager - Corporate Communication & PR Akanksha Mishra
Executive - Corporate Communication & PR Darshani Jawale
Entrant Company DDB MUDRA GROUP
Idea Creation DDB MUDRA GROUP
Additional Company MOTHERSHIP PRODUCTIONS
Additional Company PRERANA ANTI-TRAFFICKING

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