AN UNEXPECTEDLY EMOTIONAL CATEGORY AS TECHNOLOGY BRANDS USE THEIR EXPERTISE FOR GOOD.
Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.
Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.
Most awarded
campaigns, brands &
agencies in
Tech in
2019
Most awarded
campaigns, brands and
agencies in
Tech in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Microsoft Xbox |
| 3 |  |
Huawei |
| 4 |  |
Samsung |
| 5 |  |
Dot |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Media Arts Lab, Los Angeles |
| 2 |  |
McCann London |
| 3 |  |
FCB London |
| 4 |  |
Serviceplan Group, Munich |
| 5 |  |
McCann New York |
Watch
1. Dot Inc. / Dot Mini
| 标题 | Dot Mini |
| 广告公司 | Serviceplan Group |
| 广告战役 | Dot Mini |
| 广告主 | Dot Incorporation |
| 品牌 | Dot Inc. |
| Posted | 4月 2019 |
| 行业领域 | 手表 |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Paulus Co. Ltd |
| 制作公司 | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Marketing Manager | Ahrum Choi |
| Global Partnership Manager (Dot) | Jimin Ryu |
| 创意总监 | YeongKyu Yoo |
| 设计师 | KiHwan Joo |
| 设计师 | YoungWoo Choi |
| Graphic Designer | Nara Ok |
| 美术指导 | Saurabh Kakade |
| 美术指导 | Pedro Gropo |
| 剪辑师 | Dennis Fritz |
| 剪辑师 | Hendrik Sommerfeld |
| Agency | HoC Seoul |
| Chief Executive Officer (CEO) | Eric Ju Yoon Kim |
| CDO | Jae-Seong Joo |
| CTO | Ki Sung |
| Creative Innovation Director | Franz Roeppischer |
| Creative Innovation Director | Lorenz Langgartner |
| VFX Artist | Robert Csakvari |
| Chief Executive Officer (CEO) | Julie Kang |
| 文案 | Yoon Seo |
| 摄影指导 | Yongsang Cho |
| 导演 | Dahoon Chung |
| 电影 | Sungjun Bang |
| 电影 | Gunyoung Oh |
| Line Producer | Jungtaek Oh |
| Client Services Director | Stone Kang |
2. Apple, Inc. / Share your gifts
| 标题 | Share your gifts |
| 广告公司 | TBWA\Media Arts Lab |
| 广告战役 | Share Your Gifts |
| 广告主 | Apple |
| 品牌 | Apple, Inc. |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 家用电器和视听产品 |
| 广告口号 | Share your gifts |
| 剧情简介 | Meet Sofia, a shy but creative young woman who is unwilling to share her talent. Until, that is, her dog sends her work flying out of the window to find an audience. Sofia is overjoyed and motivated by the positive reaction. Research suggests 7 out of 10 people aren’t acting on their creative potential. However, Apple believes that creativity moves the world forward. Music artist Billie Eilish created an original track for the film. |
| 媒体类别 | Web Film |
| 长度 | |
| Music Prod Company | Stimmung |
| 美术指导 | Diogo Valim |
| 文案 | Bruno Barbieri |
| 首席创意官 | Brent Anderson |
| 执行创意总监 | Ryan Honey |
| 创意总监 | Jeremy Wirth |
| 创意总监 | Jed Cohen |
| 执行制片 | Brian O'Rourke |
| 执行制片 | Chris Perry |
| 执行制片 | Maurie Enochson |
| 制作公司 | Buck |
| 集团创意总监 | Chuck Monn |
| 集团创意总监 | JD Jurentkuff |
| 媒介公司 | OMD Worldwide |
| Music Prod Company | Skywalker |
| Music Prod Company | The Formosa Group |
| Music Supervision | Peymon Maskan |
| 媒介公司 | OMD USA |
| 制作公司 | Buck |
| Senior Copywriter | Bruno Barbieri |
| Executive Director of Content Production | Brian O'Rourke |
| Senior Producer | Kirsten Larson |
| Global Music Director | Peymon Maskan |
| Managing Executive Producer | Maurie Enochson |
| 执行制片 | Emily Rickard |
| 创意总监 | Joe Mullen |
| 制作公司制片 | Nicholas Carmen |
| 制作公司制片 | Alessandro Ceglia |
| CG Supervisor | Alex Dingfelder |
| 特效 | Marc Steinberg |
| 联合创意总监 | Richard Gray |
| 美术指导 | Kyle Strope |
| Artist | Billie Eilish |
3. XBOX / Changing the game
| 标题 | Changing the game |
| 广告公司 | McCann New York |
| 广告战役 | Changing the game |
| 广告主 | Microsoft XBOX |
| 品牌 | XBOX |
| 首次发布日期 | 2019 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds. |
| 媒体类别 | 互动 |
| 长度 | |
| 音效制作 | Sonic Union |
| Production Company | Hungry Man |
| Corporate Vice President of Brand | Kathleen Hall |
| GM, Global Advertising | Deanna Singleton |
| Director, Global Advertising | Stacey Terrien |
| 广告经理 | Ron Schott |
| 广告经理 | Hannah Westing |
| 广告经理 | Jenny Leahy |
| 广告经理 | Veronica Mao |
| 广告经理 | James Shields |
| Brand Manager | Craig McNary |
| 首席创意官 | Sean Bryan |
| 执行创意总监 | David Banta |
| 联合创意总监 | Will Montgomery |
| 联合创意总监 | Martha West |
| Senior Art Director | Julie Koong |
| 文案 | David Cappolino |
| Creative technologist | Alicia Foor |
| Business Leader | Kevin Nelson |
| Executive Account Director | Tina Galley |
| SVP, group account director | Rosemary Calderone |
| 客户总监 | Pat Six |
| 客户主管 | Kyle Ross |
| Chief Communications Officer | Jeremy Miller |
| EVP Global Strategy Director | Joanna Schwab |
| SVP, Group Strategy Director | Eldad Heilweil |
| Director of Social Strategy | Jordan Berger |
| Head of Integrated Production | Carolyn Johnson |
| 制片 | Rebecca Magner |
| SVP Director of project Management | Stella Warkman |
| 项目经理 | Jessica Jacobson |
| SVP Executive Music Producer | Eric Johnson |
| Music Business Manager | Sam Belkin |
| Business Manager | David Halberstadt |
| 导演 | Bryan Buckley |
| 2nd Unit Director | Alex Gorosh |
| 执行制片 | Mino Jarjoura |
| 执行制片 | Caleb Dewart |
| 执行制片 | Kevin Byrne |
| 执行制片 | Dan Duffy |
| 制片 | Matt Lefebvre |
| Associate Producer | Peter Bunstein |
| Assistant Director | Pierre Cailliarec |
| DP | Scott Henriksen |
| 剪辑公司 | Rock Paper Scissors NY |
| 剪辑师 | Damion Clayton |
| Assistant Editor | Alexandra Debricon |
| Managing Editor | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Craft, Editor | Mike Distelkamp |
| Craft, EP | Karen Hennegan |
| Craft, Producer | Lane Karas |
| Craft, Producer | Michael Berkman |
| Craft, Producer | Russell Greene |
| Craft, Assistant Editor | John Gerardi |
| Craft, Color | Benny Karas |
| Craft, Flame Artist | David Sullivan |
| Craft, Audio Mix | Brian Losch |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Flame Assistant | Sydney Botie |
| 着色 | Sofie Borup |
| 音乐公司 | JSM Music |
| 音乐作曲家 | Joel Simon |
| 音乐作曲家 | Jason Krebs |
| Executive Music Producer | Jeff Fiorello |
| Sound Engineer | Michael Marinelli |
| Sound Producer | Justine Cortale |
4. Huawei Mobile UK / StorySign
| 标题 | StorySign |
| 广告公司 | FCB London |
| 广告战役 | Story Sign |
| 广告主 | Huawei Technologies Co., Ltd. |
| 品牌 | Huawei Mobile UK |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 手机与寻呼机 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 剪辑公司 | Tenthree |
| Music Prod Company | Mcasso Music |
| Chief Marketing Officer (CMO) | Andrew Garrihy |
| Marketing Director | Avikar Jolly |
| Campaign Director | Louise Forbes |
| 创意总监 | Martin Mcallister |
| Senior Art Director | Rob Farren |
| Senior Copywriter | Ben Usher |
| Head of Digital | Mike Jenkins |
| Business Director | Joe Pirrie |
| 客户总监 | Hannah Thorn |
| Communications Director | Cc Clark |
| Head of Strategy | Chris Baker |
| Senior Producer | Alison Cooper |
| Senior Producer | Bridie Scriven |
| Managing Partner | Hollie Loxley |
| 制作公司 | DOG EAT DOG |
| 导演 | Chris Overton |
| 摄影指导 | Dan Holland |
| 音频后期制作 | Jamie Thomas |
| 音频后期制作 | Unit |
| 执行制片 | Mark O’Sullivan |
| 执行制片 | Harvey Ascott |
| 剪辑师 | stephen dunne |
| Post-production Producer | Alec Eves |
| Grade | Denny Cooper |
| 音乐作曲家 | Richard Atkinson |
| Client Partner | British Deaf Association |
| Client Partner | European Union of the Deaf |
| 制作公司 | Aardman |
| 技术总监 | Mark Burvill |
| Animation Creative Director | Neil Pymer |
| Animation Producer | Hannah Jones |
5. Wavio / See Sound
| 标题 | See Sound |
| 广告公司 | Area 23, An IPG Health Company |
| 广告战役 | See sound |
| 广告主 | Wavio |
| 品牌 | Wavio |
| Posted | 6月 2019 |
| 行业领域 | 家用电器和视听产品 |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Tim Hawkey |
| 集团创意总监 | Chris Bernesby |
| 创意总监 | Joe Capanear |
| 美术指导 | Kristen Bell |
| 文案 | Corinne Feight |
| 美术指导 | Evan Schmidt |
| 摄影师 | Chris Hamilton |
| 后期制作 | Rob Gorrell |
| 客户总监 | Kristen Braun |
| Developer | Aaron Stack |
| Technology Director | Bill Hanff |
| Integrated Producer | Jane Kim |
| 动画 | Kenny Yee |
| 客户企划 | Tyler Carroll |
| User Experience Architect | Peter Guirguis |
| Chief Executive Officer (CEO) | Greyson Watkins |
| Chief Operations Officer | Spencer Montan |
| Chief People Officer | Brandon Marin |
| 广告公司制片 | Elan Schoonmaker |
6. Assassin's Creed Odyssey / My Life as a NPC
| 标题 | My Life as a NPC |
| Brief | My Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say. |
| 广告公司 | DDB Paris |
| 广告战役 | My Life as a NPC |
| 广告主 | Ubisoft |
| 品牌 | Assassin's Creed Odyssey |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you. |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Alexis Benbehe |
| 创意总监 | Pierre Mathonat |
| 美术指导 | Julien Beuvry |
| 文案 | Sonia Dos Santos |
| 客户总监 | Marie-Elise Archambaud |
| 客户总监 | Olivier Guillerot |
| 执行创意总监 | Alexander Kalchev |
| 制片 | Nicolas Rajabaly |
| 制片 | Frédéric Boyer |
| 制片 | Antoine Ughetto |
| 制片 | Julien Rault |
| 制片 | François Cavalin |
| Music Prod Company | Studio Press Play On Tape |
| Music Prod Company | THE Sound Production |
| Sound Designer | Loïc Benart |
| Sound Designer | Martin Sumeire |
| 创意团队 | Alban 404 |
| 创意总监 | Alexander Kalchev |
| account mana | Marie-Elise Archambaud |
| Digital Production | Make Me Pulse |
| 广告经理 | Guillaume Carmona |
| 广告经理 | Clément Prevosto |
| 客户经理 | Olivier Guillerot |
| 数字制片 | Nicolas Rajabaly |
| 广告经理 | Valentin Meyer |
| 数字制片 | Frédéric Boyer |
| 数字制片 | Antoine Ughetto |
| 音效制作 | Press Play on Tape |
| 制作公司 | Makemepulse |
7. Homepod / Welcome Home
| 标题 | Welcome Home |
| 广告公司 | TBWA\Media Arts Lab |
| 广告战役 | Welcome Home |
| 广告主 | Apple |
| 品牌 | Homepod |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 家用电器和视听产品 |
| 媒体类别 | Web Film |
| 长度 | |
| 剪辑公司 | Final Cut |
| 导演 | Spike Jonze |
| 演员/名人 | FKA Twigs |
| 制作公司 | MJZ |
| 制片 | David Zander |
| 制片 | Eriks Krumins |
| 电影 | Hoyte van Hoytema |
| Choreography | Ryan Heffington |
| 表演者 | FKA Twigs |
| 剪辑师 | Jeff Buchanan |
| 后期制作 | Framestore LA |
| Colorist | Beau Leon |
| 2D Lead | Michael Ralla |
| 音效 | Mit Out Sound |
| 音效 | Squeak E. Clean Studios |
8. Microsoft / Football Decoded
| 标题 | Football Decoded |
| 广告公司 | McCann London |
| 广告战役 | Football Decoded |
| 广告主 | Microsoft |
| 品牌 | Microsoft |
| Posted | 4月 2019 |
| 行业领域 | 家用电器和视听产品 |
| 媒体类别 | Web Film |
| 长度 | |
| Co-President and Chief Creative Officer | Rob Doubal |
| Co-President and Chief Creative Officer | Laurence Thomson |
| EMEA Creative Director | Sanjiv Mistry |
| EMEA Creative Director | Jamie Mietz |
| Senior Creative | Jacob Bjordal |
| Senior Creative | Jim Nilsson |
| 客户经理 | Robert Stockton |
| 客户总监 | Francois D’Espagnac |
| 客户总监 | Matteo Della Venezia |
| 客户总监 | Tom Oliver |
| Managing Partner | Sailesh Jani |
| EVP | Rob Smith |
| Senior Project Manager | Paul Gillespie |
| 制作公司制片 | Claire Colohan |
| 制作公司制片 | Rebecca Wilford |
| Chief Production Officer | Sergio Lopez |
| Senior Planner | Fanni David |
| Planning Intern | Jack Goss |
| 导演 | Omri Cohen |
| 摄影指导 | Todd Martin |
| 制作公司制片 | Louise Gagen |
| 执行制片 | Seth Wilson |
| 音乐作曲家 | Reimer Eisig |
| 音乐作曲家 | Lennard van der Last |
| Chris Graves | |
| Senior Sound Engineer | Adam Smyth |
| Sound Engineer | Giselle Hall |
| 剪辑师 | Mariona Sauret |
| 剪辑师 | Adam Ryzman |
| 剪辑师 | Francis Harris |
| 制作经理 | Miriam Sasiain |
| Production Coordinator | Yasmina Ikimou |
| 1st AD | Lucas Cuevas |
| 2nd AD | Frodo Martinez |
| Ext Producer | Ivo Van Vollenhoven |
| 制作公司制片 | Bea Cañete |
| Artworker | Joe Richardson |
| Print Producer | Liam White |
| Studio Manager | Ellis Faint |
9. Dagoma / Harmless Guns
| 标题 | Harmless Guns |
| 广告公司 | TBWA\PARIS |
| 广告战役 | Les Armes Inoffensives |
| 广告主 | Dagoma |
| 品牌 | Dagoma |
| 首次发布日期 | 2019 / 1 |
| 行业领域 | 打印机与扫描仪 |
| 剧情简介 | 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless. |
| 媒体类别 | Branded Content |
| 长度 | |
| Production Company | \ELSE |
| Sound Company | \ELSE |
| 广告经理 | Matthieu Régnier |
| 广告经理 | Gauthier Vignon |
| 文案 | Swann Richard |
| 美术指导 | François Claux |
| 执行创意总监 | Benjamin Marchal |
| 执行创意总监 | Faustin Claverie |
| Chief Data Officer | Basile Viault |
| Agency Manager | Matthéo Pressmar |
| Editing | Nicolas Duval |
| Motion Graphics | Nicolas Duval |
| Producer | Cathy Pericone |
| Production Coordinator | Léa Gosselin |
| Chief Executive Officer (CEO) | Maxime Boiron |
| Sound Director | Fabrice Pouvreau |
| Composer | Nicolas Neidhardt |
| Music Art Director | Ferdinand HUET |
10. Amazon Prime Video / Outlander
| 标题 | Outlander |
| 广告公司 | Droga5 |
| 广告战役 | Great Shows Stay With You |
| 广告主 | Amazon |
| 品牌 | Amazon Prime Video |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 在线休闲及娱乐服务 |
| 剧情简介 | NR |
| 媒体类别 | 电视 |
| 长度 | |
| 后期制作 | Electric Theatre Collective |
| 后期制作 | MPC LDN |
| 音频 | 750mph |
| 首席创意官 | David Kolbusz |
| 美术指导 | Dave Wigglesworth |
| 美术指导 | Frazer Price |
| 文案 | Ed Redgrave |
| 文案 | Teddy Souter |
| 广告公司制片 | Peter Montgomery |
| 广告公司制片 | Goldie Robbens |
| 制作公司 | Somesuch |
| 导演 | Steve Rogers |
| 制片 | Seth Wilson |
| 电影 | Daniel Landin |
| 制作设计师 | Kave Quinn |
| Hair and Makeup | Lou Hinton |
| Wardrobe | Rose Dias |
| 剪辑公司 | The Quarry |
| 剪辑师 | Scot Crane |
| 剪辑师 | Jonnie Scarlett |
| Colorist | Jean-Clément Soret |
| Colorist | Matthieu Toullet |
| On Set Supervisor | Matt Jackson |
| On Set Supervisor | Omar Akari |
| On Set Supervisor | Ally Burnett |
| On Set Supervisor | Alex Grey |
| On Set Supervisor | Christian Blok |
| On Set Supervisor | Antony Walsham |
| On Set Supervisor | Judy Roberts |
| Sound Designer | Sam Ashwell |
| Sound Designer | Sam Robson |
| Sound Producer | Mary-Ann D’Cruz |
| Music Supervision | Hywel Evans |
| 音乐作曲家 | Benjamin McAvoy |
| 音乐作曲家 | Will Featherby |
11. Apple Ipad / Apple at work: the underdogs
| 标题 | Apple at work: the underdogs |
| 广告公司 | Apple |
| 广告战役 | Apple at Work |
| 广告主 | Apple |
| 品牌 | Apple Ipad |
| Posted | 6月 2019 |
| 行业领域 | 家用电器和视听产品 |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Smuggler |
| 剪辑师 | Neil Smith |
| 导演 | Mark Molloy |
| 创意总监 | Alan Buchanan |
| 制作公司制片 | Travis Huntington |
12. Spotify / Your 2018 Wrapped
13. XBOX / Visit Xbox
| 标题 | Visit Xbox |
| 广告公司 | McCann London |
| 广告战役 | VisitXbox |
| 广告主 | Microsoft XBOX |
| 品牌 | XBOX |
| 首次发布日期 | 2019 / 6 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 执行创意总监 | Jamie Mietz |
| 执行创意总监 | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| 导演 | Jim Nilsson |
| 导演 | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| 美术指导 | Dan Howarth |
| 设计师 | Matthew Thomas |
| 设计师 | Nazima Motegheria |
| Project Director | Clare Prager |
| 项目经理 | Anna Curtis |
| Managing Partner | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| 客户总监 | Andrew Wynn |
| 客户经理 | Conor Lloyd |
| 客户经理 | Anastasia Imam |
| 客户经理 | Lucy Manning |
| 客户主管 | Eloise Thompson |
| 首席创意官 | Rob Smith |
| Chief Production Officer | Sergio Lopez |
| 执行制片 | Kin-man Ly |
| 制片 | Alex Dougan |
| 制片 | Jeremy Reichman |
| 制作 | Fire without Smoke |
| 后期制作 | Craft London |
14. JBL / Block Out the Chaos: World Leaders
| 标题 | Block Out the Chaos: World Leaders |
| 广告公司 | Cheil Hong Kong |
| 广告战役 | Block Out The Chaos |
| 广告主 | JBL |
| 品牌 | JBL |
| 首次发布日期 | 2018 |
| 行业领域 | 电视，高保真音响，视频播放器，个人音响及配件 |
| 剧情简介 | "Block out the chaos" illustrates the intolerable noises that can be avoided thanks to JBL’s noise-cancelling headphones. JBL's noise-cancelling headphones can rid your brain of even the world's worst noises. When certain noises get on your nerves, try JBL's noise-cancelling headphones. The second part of a campaign that also won an Epica Award the previous year. |
| 媒体类别 | 平面 |
| 执行创意总监 | Paul Chan |
| 文案 | Paul Chan |
| 摄影师 | Illusion |
| 制作公司 | Illusion Bangkok |
| 创意总监 | Lili Jiang |
| 文案 | Lili Jiang |
| 创意总监 | Ivan Au |
| 美术指导 | Ivan Au |
| 美术指导 | Toby Hong |
| 文案 | Keith Liu |
| Creative Services Manager | Denise Chan |
| Illustrator / Photographer | Illusion |
| 制作公司 | Illusion |
15. Samsung / BACK2LIFE
| 标题 | BACK2LIFE |
| 广告公司 | Cheil China |
| 广告战役 | BACK2LIFE |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 家用电器和视听产品 |
| 哲学 | For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Kimmy Liu |
| 创意总监 | Paul Chan |
| 创意总监 | Wilson Ang |
| 美术指导 | Kimmy Liu |
| 美术指导 | Ting Yu |
| 美术指导 | Qin Tian |
| 美术指导 | Xue Li |
| 美术指导 | Yining Yin |
| 文案 | Paul Chan |
| 文案 | Wilson Ang |
| Account Director | William An |
| Account Director | Cherry Lan |
| Director/Production co. | BigFish |
