IT’S HARD TO EXCEL IN A SECTOR WITH TRADITIONALLY HIGH STANDARDS, SO CONGRATS ARE DUE TO BURGER KING, IKEA AND JOHN LEWIS.
Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.
Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.
Most awarded
campaigns, brands &
agencies in
Retail in
2019
Most awarded
campaigns, brands and
agencies in
Retail in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Burger King | |
2 | McDonald’s | |
3 | IKEA | |
4 | John Lewis & Partners | |
5 | Wendy's |
AGENCIES
Name | ||
---|---|---|
1 | adam&eveDDB, London | |
2 | FCB New York | |
3 | DAVID, Miami | |
4 | TBWA\PARIS, Boulogne-Billancourt | |
5 | VMLY&R Kansas City |
Watch
1. Burger King / The Whopper Detour
2. IKEA / ThisAbles
标题 | ThisAbles |
广告公司 | McCann Tel Aviv |
广告战役 | Ikea ThisAbles |
广告主 | IKEA |
品牌 | IKEA |
首次发布日期 | 2019 / 3 |
行业领域 | 家用电器、家具及园艺工具 |
剧情简介 | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
媒体类别 | Product Design/Development |
长度 | |
更多信息 | https://thisables.com/en/ |
文案 | idan kravitz |
文案 | Elder Yusupov |
文案 | Yiftach Sarig |
美术指导 | Kfir Peretz |
美术指导 | Dana Moshkowitz |
创意总监 | Sigal Abudy-Weber |
创意总监 | Nadav Pressman |
创意总监 | Eldad Weinberger |
创意总监 | Adrian Botan |
创意总监 | Catalin Dobre |
Client Service | Bat-el Assaying |
Client Service | Sapir Zaguri |
Client Service | Michal Popov |
Digital Team | Eddie Goldenberg |
Digital Team | Oded Lavie |
Digital Team | Mietal Zeevi |
Digital Team | Gili Raz |
制作经理 | Emmanuelle Raz |
制作经理 | Neva Zerach |
3. John Lewis & Partners / The Boy and the Piano
标题 | The Boy and the Piano |
标题 (原始语言) | The Boy & the Piano |
广告公司 | adam&eveDDB |
广告战役 | The Boy & The Piano |
广告主 | John Lewis |
品牌 | John Lewis & Partners |
首次发布日期 | 2018 / 11 |
行业领域 | 百货公司、超市 |
广告口号 | Some gifts are more than a gift |
哲学 | John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes. |
媒体类别 | 电视 |
长度 | |
Soundtrack | ‘Your Song’ Elton John |
后期制作 | MPC LDN |
Music Supervision | Factory Studios |
剪辑公司 | The Assembly Rooms |
Customer Director | Craig Inglis |
Marketing Director | Becky Brock |
Head of Brand & Social Marketing | Liz Lebreton |
Senior Brand Marketing Manager | Emma Wood |
Brand Marketing Manager | Holly Kicul |
Brand Marketing Manager | Emma Rule |
Senior Social Manager | Eva Bojitos |
首席创意官 | Richard Brim |
Group Executive Creative Director | Ben Tollett |
执行创意总监 | Mike Sutherland |
执行创意总监 | Ant Nelson |
美术指导 | Ant Nelson |
文案 | Mike Sutherland |
Chief Executive Officer (CEO) | Tammy Einav |
Chief Production Officer | Anthony Falco |
Managing Partner | Miranda Hipwell |
Business Director | Sam Brown |
客户总监 | Skye Stoppani |
客户经理 | Katie Briefel |
Executive Strategy Director | Martin Beverley |
Senior Planner | Charlotte Woods |
Senior Producer | Sally Pritchett |
Assistant Producer | Natasha Alderson |
数字制片 | Hayley Carter |
项目经理 | Ian Hughes |
Interactive Partner | Simon Adamson |
Social Media Director | Lauren Booty |
Senior Content Planner | Jess Taylor |
Head of Integrated Production | Cave Ellson |
Business Manager | Aleyna Le Fevre |
Business Manager | Amy Brunton |
Business Manager | Dolores King |
Business Manager | Gemma Davies |
Business Manager | Klaudia Jozwicka |
Business Manager | Lois Edwards |
Business Manager | Mar Soler |
Legal Counsel | Emma Cowland |
Legal Counsel | Annika Patel |
媒介公司 | Manning Gottlieb OMD |
Chief Executive Officer (CEO) | Tim Pearson |
Executive Director, Head of Planning | Clare Peters |
Head of Retail | David Bratt |
Client Business Director | Andrew Darby |
Client Account Manager | Lauren Ashford |
制作公司 | Academy Films |
导演 | Seb Edwards |
执行制片 | Simon Cooper |
制片 | Shirley O’Connor |
制作经理 | Rachael Donson |
Production Assistant | Antonia Vickers |
摄影指导 | Chase Irvin |
制作设计师 | Robin Brown |
Prosthetics | Connor O’Sullivan |
Costume | Joanna Johnston |
Hair and Makeup | Maralyn Sherman |
VFX Executive Producer | Philip Whalley |
VFX Shoot Supervisor | Kamen Markov |
VFX Shoot Supervisor | Anthony Bloor |
2D Artist | Daniel Benjamin |
2D Artist | Kalle Kohlström |
2D Artist | Pratyush Paruchuri |
2D Artist | Shaik Abdul Adil |
2D Artist | Dilshad Alam |
2D Artist | Ragesh Ramachandran |
2D Artist | Bruno Roosewelt |
2D Artist | Kajal Pandya |
2D Artist | Priyanka Dey |
2D Artist | S Rajesh |
2D Artist | Joshi John |
2D Artist | Mahendra Natha Reddy |
2D Artist | Gokula Krishnan |
2D Artist | Kishan Katrimal |
2D Artist | Manoj Rajiv |
2D Artist | Manu PS |
2D Artist | Narendar Kumar |
2D Artist | Sudev |
2D Artist | Partha Pratim Chakraborty |
3D Artist | Jessie Amadio |
3D Artist | Chris Welsby |
3D Artist | David Bryan |
3D Artist | Silvia Bartoli |
3D Artist | Maximilian Mallmann |
3D Artist | Kubisi Younis |
3D Artist | Andy Steele |
3D Artist | Tom Carrick |
3D Artist | Ganesh Kumar S |
3D Artist | Shridhar Bhat |
3D Artist | Ankit Dheraj Toppo |
3D Artist | Konduru Achiraju |
3D Artist | Shaik Abdul Rahim |
3D Artist | Elangovan Ganeshan |
Colorist | Jean-Clément Soret |
Sound Design, Mix and additional Music Production | Anthony Moore |
Audio Producer | Rebecca Bell |
剪辑师 | Sam Rice-Edwards |
BTS | Ronan Pollock |
4. Wendy's / Keeping fortnite fresh
标题 | Keeping fortnite fresh |
广告公司 | VMLY&R Kansas City |
广告战役 | Keeping fortnite fresh |
广告主 | Wendy's |
品牌 | Wendy's |
首次发布日期 | 2019 / 6 |
行业领域 | 餐馆与快餐 |
剧情简介 | To reach our audience in a way distinct from our category competitors, we decided to go beyond reaching it as the brand advertiser it would expect. So we entered the world of Fortnite as a player — as co-creator of culture, a gamer and an entertainer. Other brands have attempted to reach this audience by placing in-game logos or billboards, but we went beyond traditional advertisement. Rather than pay to play, we decided to just play.We blurred the line between brand and influencer, playing Fortnite as Wendy’s and streaming it live on Twitch to immerse ourselves in this audience’s world as both player and brand.In short, our idea was to use the game Fortnite to promote Wendy’s brand messaging. |
媒体类别 | 互动 |
长度 | |
PR Agency | Ketchum PR |
Global Chief Creative Officer | Debbi Vandeven |
首席创意官 | John Godsey |
执行创意总监 | Derek Clark |
执行创意总监 | Chris Corley |
Chief Client Officer | Jennifer McDonald |
创意总监 | McKay Hathaway |
Group Director, Client Engagement | Kelly Gartenmayer |
Supervisor, Client Engagement | Colin Belmont |
Associate Director, Conversation Design | Matt Keck |
Director, Connections & Social Strategy | Charles Gooch |
Analyst, Strategy & Insights | Jeremy Cline |
Senior Art Director | Conor Clarke |
客户经理 | Jayne Andrews |
Supervisor, Client Engagement | Erica Hudson |
联合创意总监 | Eamon Conway |
Associate Analyst, Strategy & Insights | Katie Furman |
Associate Connections Manager | Emmy Hanlon |
Senior Channel Manager | Samantha Schuster |
Senior Art Director | Elias Julian |
Senior Campaign Program Manager | Laura Picicci |
Campaign Program Manager | Ashley Thomas |
Senior Copywriter | Nate Steele |
Assistant Account Manager | Margaret Reed |
美术指导 | Jourdan Hull |
Senior Director, Media & Partnerships | James Bennett |
Social Strategist | Kristin Tormey |
VP, Senior Media Specialist | Marissa Kandel |
5. Carrefour / Black Supermarket
标题 | Black Supermarket |
广告公司 | Marcel |
广告战役 | Black Supermarket |
广告主 | Carrefour |
品牌 | Carrefour |
Posted | 8月 2018 |
行业领域 | 百货公司、超市 |
剧情简介 | Since the 1990s, Carrefour has fought for a more sustainable agriculture for the planet, farmers’ rights, and consumers’ health. But nobody knows it.;At the same time, as we were developing organic agriculture in France, we came against an insurmontable obstacle: the law. 90% of farmable varieties have already disappeared worldwide since the 20th century. Among the rest, only 3% are allowed. Why? Because an absurd European law forbids all « farmers’ varieties ». They would be tremendous assets for the development of organic agriculture. But only hybrid, pesticide-resistant seeds - patented by the agro-chemical industry - are authorized. |
媒体类别 | Web Film |
长度 | |
更多信息 | https://www.lovethework.com/entries/509275 |
Advertiser Supervisors | Philippe Thobie |
Advertiser Supervisors | Laure Lamoure |
Advertiser Supervisors | Jennifer Peyre |
Creative Chairman | Anne de Maupeou |
Chief Creative Officer | Dimitri Guerassimov |
Chief Creative Officer | Fabien Teichner |
Creative Director | Gaëtan du Peloux |
Creative Director | Youri Guerassimov |
Copywriter | Antonin Jacquot |
Art Director | Clément Sechet |
Art Director Assistant | Sophie Larivière |
Digital Art Director | Eulalia Bartolomeu |
CEO | Christian Verger |
CEO | Pascal Nessim |
CEO | Charles Georges-Picot |
Account Supervisor | Aurélie Fossoux |
Account Manager | Noëlla Neffati |
Assistant Account Manager | Olivia Baranes |
Project Manager | Claire Sioufi |
CSO & Managing Partner | Nicolas Levy |
Strategic Planner | Sarah Lemarié |
Social Media Manager | Julien Petit |
Model Maker | Mathieu Andrieu |
Model Maker | Karine Pouessel |
Stunt Producer | Corine Guedj |
Producer | Gaël Cheval |
Production Manager | Elise Gangneux |
Photographer | Eric Fenot |
Director | Edouard Le Scouarnec |
Producer | Manon Leurent |
Production director | Amine Ketem |
Entrant Company | CARREFOUR |
Idea Creation | MARCEL |
Production | PRODIGIOUS |
Production | ICONOCLAST |
Production | NIGHTSHIFT |
Production | GUM |
Production | DMBM |
6. John Lewis & Partners + Waitrose & Partners / Bohemian Rhapsody
标题 | Bohemian Rhapsody |
广告公司 | adam&eveDDB |
广告战役 | Bohemian Rhapsody |
广告主 | John Lewis |
品牌 | John Lewis & Partners + Waitrose & Partners |
首次发布日期 | 2018 / 9 |
行业领域 | 百货公司、超市 |
剧情简介 | A scraping of violins as school children show off their "talents" to the assembled parents. The kids shuffle off. But then something special happens, as a new group of children begin to sing Queen's "Bohemian Rhapsody". With references to the original video, their performance becomes a full-blown space opera crammed with special effects. In the wings, their teacher is triumphant. In the same way that collaborating retailers Waitrose and John Lewis give their all for customers: "When you’re part of it, you put your heart into it." |
媒体类别 | 影视 |
长度 | |
Soundtrack | Bohemian Rhapsody by Queen |
后期制作 | MPC LDN |
剪辑公司 | Final Cut |
导演 | Dougal Wilson |
制作公司 | Blink London |
创意总监 | Tim Vance |
美术指导 | Tim Vance |
文案 | Tim Vance |
创意总监 | Paul Knott |
美术指导 | Paul Knott |
文案 | Paul Knott |
首席创意官 | Richard Brim |
Chief Executive Officer (CEO) | Tammy Einav |
制作公司制片 | Ewen Brown |
摄影指导 | Linus Sandgren |
制作设计师 | Chris Oddy |
制作经理 | Beatrice Warren |
执行制片 | James Studholme |
客户总监 | Jo Lorimer |
客户企划 | Charlotte Wood |
客户经理 | Tom Peters |
Business Director | Sam Brown |
媒介公司 | Manning Gottlieb OMD |
媒介企划 | Andrew Darby |
媒介企划 | Julianne Ngu |
媒介企划 | Geraldine Ridgway |
媒介企划 | Hannah Gardner |
媒介企划 | Lauren Ashford |
后期制作 | Amy Richardson |
剪辑师 | Joe Guest |
音频后期制作 | Factory |
特效 | Tom Harding |
Colorist | Jean-Clément Soret |
Sound Designer | Anthony Moore |
Sound Designer | Mark Hills |
广告经理 | Craig Inglis |
广告经理 | Becky Brock |
广告经理 | Liz Lebreton |
广告经理 | Emma Wood |
广告经理 | Katie Gould |
广告经理 | Sara Preece |
广告经理 | Martin George |
广告经理 | Rupert Ellwood |
广告经理 | Joanne Massey |
广告经理 | Ashleigh Vinall |
广告经理 | James Ward |
广告经理 | Samantha Hyland |
Managing Partner | Miranda Hipwell |
Production Coordinator | Stefania Monetti |
Assistant Editor | Leah Burton |
Strategy Director | Martin Beverley |
7. Back Market / Refurbished Tweets
标题 | Refurbished Tweets |
广告公司 | BETC Paris |
广告战役 | Refurbished Tweets |
广告主 | Back Market |
品牌 | Back Market |
首次发布日期 | 2019 / 4 |
行业领域 | 在线零售、网上商店 |
剧情简介 | Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free. |
媒体类别 | 案例研究 |
长度 | |
导演 | Jack Cole |
制作公司 | General Pop |
广告经理 | Vianney Vaute |
执行创意总监 | Stéphane Xiberras |
创意总监 | Benjamin Le Breton |
创意总监 | Arnaud Assouline |
美术指导 | Vincent Lesnée |
文案 | Matthieu Bouilhot |
制片 | Jérémy Marsy |
8. Flipkart / Hagglebot with Flipkart
标题 | Hagglebot with Flipkart |
广告公司 | Dentsu Webchutney |
广告战役 | The World's First Hagglebot with Flipkart |
广告主 | Flipkart |
品牌 | Flipkart |
Posted | 6月 2019 |
行业领域 | 在线零售、网上商店 |
媒体类别 | 案例研究 |
长度 |
9. Burger King / Burn That Ad
标题 | Burn That Ad |
广告公司 | David The Agency |
广告战役 | Burn That Ad |
广告主 | Burger King |
品牌 | Burger King |
首次发布日期 | 2019 / 3 |
行业领域 | 餐馆与快餐 |
媒体类别 | 互动 |
长度 | |
文案 | Luca Trincanato |
美术指导 | Marlus Lau |
客户企划 | Daniela Bombonato |
客户企划 | Carolina Silva |
客户企划 | Bruno Gomiero |
制作公司制片 | Fabiano Beraldo |
制作公司制片 | Fernanda Peixoto |
制作公司制片 | Silvia Neri |
制作公司制片 | Brunno Cunha |
制作公司制片 | Gustavo Viola |
创意总监 | Edgard Gianesi |
广告经理 | Fernando Machado |
广告经理 | Marcelo Pascoa |
广告经理 | Ariel Grunkraut |
广告经理 | Thais Nicolau |
广告经理 | Bruna Yoshida |
广告经理 | Mariana Santos |
广告经理 | Stephanie Pellin |
客户经理 | Carolina Vieira |
客户经理 | Rafael Giorgino |
客户经理 | Roberta Magalhães |
客户经理 | Martina Adati |
执行创意总监 | Rafael Donato |
媒介总监 | Marcia Mendonça |
媒介总监 | Mateus Madureira |
媒介总监 | Felipe Braga |
媒介总监 | Renata Oliveira |
媒介总监 | Silvia Sakurai |
媒介总监 | Luana Paolil |
Social Media Expert | Lucas Patrício |
Managing Director | Sylvia Panico |
导演 | Irmãos Meirelles |
摄影指导 | Tuco |
剪辑师 | Guga Moraes |
剪辑师 | Daniel Crepaldi |
后期制作 | ClanSOUND |
音效设计公司 | Jamute Staff |
音效 | James Pinto |
音效 | Thiago Lester |
音效 | Anderson Soares |
音效 | Kiki Eisenbraun |
音效 | Sabrina Geraissate |
10. John Lewis & Partners / The Boy and the Piano
标题 | The Boy and the Piano |
广告公司 | adam&eveDDB |
广告战役 | The Boy and the Piano |
广告主 | John Lewis |
品牌 | John Lewis & Partners |
Posted | 4月 2019 |
行业领域 | 零售、分销及餐馆 |
剧情简介 | The spot shows the iconic British singer Elton John, along with five different actors portraying him, playing the piano at different stages from his life. Throughout, he wears memorable costumes and performs moves from some of his career-defining moments. |
媒体类别 | Web Film |
长度 | |
后期制作 | MPC LDN |
Music Supervision | Factory Studios |
剪辑公司 | The Assembly Rooms |
Customer Director | Craig Inglis |
Marketing Director | Becky Brock |
Head of Brand & Social Marketing | Liz Lebreton |
Senior Brand Marketing Manager | Emma Wood |
Brand Marketing Manager | Holly Kicul |
Brand Marketing Manager | Emma Rule |
Senior Social Manager | Eva Bojitos |
首席创意官 | Richard Brim |
Group Executive Creative Director | Ben Tollett |
执行创意总监 | Mike Sutherland |
执行创意总监 | Ant Nelson |
美术指导 | Ant Nelson |
文案 | Mike Sutherland |
Chief Executive Officer (CEO) | Tammy Einav |
Chief Production Officer | Anthony Falco |
Managing Partner | Miranda Hipwell |
Business Director | Sam Brown |
客户总监 | Skye Stoppani |
客户经理 | Katie Briefel |
Executive Strategy Director | Martin Beverley |
Senior Planner | Charlotte Woods |
Senior Producer | Sally Pritchett |
Assistant Producer | Natasha Alderson |
数字制片 | Hayley Carter |
项目经理 | Ian Hughes |
Interactive Partner | Simon Adamson |
Social Media Director | Lauren Booty |
Senior Content Planner | Jess Taylor |
Head of Integrated Production | Cave Ellson |
Business Manager | Aleyna Le Fevre |
Business Manager | Amy Brunton |
Business Manager | Dolores King |
Business Manager | Gemma Davies |
Business Manager | Klaudia Jozwicka |
Business Manager | Lois Edwards |
Business Manager | Mar Soler |
Legal Counsel | Emma Cowland |
Legal Counsel | Annika Patel |
媒介公司 | Manning Gottlieb OMD |
Chief Executive Officer (CEO) | Tim Pearson |
Executive Director, Head of Planning | Clare Peters |
Head of Retail | David Bratt |
Client Business Director | Andrew Darby |
Client Account Manager | Lauren Ashford |
制作公司 | Academy Films |
导演 | Seb Edwards |
执行制片 | Simon Cooper |
制片 | Shirley O’Connor |
制作经理 | Rachael Donson |
Production Assistant | Antonia Vickers |
摄影指导 | Chase Irvin |
制作设计师 | Robin Brown |
Prosthetics | Connor O’Sullivan |
Costume | Joanna Johnston |
Hair and Makeup | Maralyn Sherman |
VFX Executive Producer | Philip Whalley |
VFX Shoot Supervisor | Kamen Markov |
VFX Shoot Supervisor | Anthony Bloor |
2D Artist | Daniel Benjamin |
2D Artist | Kalle Kohlström |
2D Artist | Pratyush Paruchuri |
2D Artist | Shaik Abdul Adil |
2D Artist | Dilshad Alam |
2D Artist | Ragesh Ramachandran |
2D Artist | Bruno Roosewelt |
2D Artist | Kajal Pandya |
2D Artist | Priyanka Dey |
2D Artist | S Rajesh |
2D Artist | Joshi John |
2D Artist | Mahendra Natha Reddy |
2D Artist | Gokula Krishnan |
2D Artist | Kishan Katrimal |
2D Artist | Manoj Rajiv |
2D Artist | Manu PS |
2D Artist | Narendar Kumar |
2D Artist | Sudev |
2D Artist | Partha Pratim Chakraborty |
3D Artist | Jessie Amadio |
3D Artist | Chris Welsby |
3D Artist | David Bryan |
3D Artist | Silvia Bartoli |
3D Artist | Maximilian Mallmann |
3D Artist | Kubisi Younis |
3D Artist | Andy Steele |
3D Artist | Tom Carrick |
3D Artist | Ganesh Kumar S |
3D Artist | Shridhar Bhat |
3D Artist | Ankit Dheraj Toppo |
3D Artist | Konduru Achiraju |
3D Artist | Shaik Abdul Rahim |
3D Artist | Elangovan Ganeshan |
Colorist | Jean-Clément Soret |
Sound Design, Mix and additional Music Production | Anthony Moore |
Audio Producer | Rebecca Bell |
剪辑师 | Sam Rice-Edwards |
BTS | Ronan Pollock |
Business Director | Samantha Brown |
11. Diesel / Deisel: Go With the Fake
标题 | Deisel: Go With the Fake |
广告公司 | Publicis New York |
广告战役 | Deisel: Go With the Fake |
广告主 | Diesel |
品牌 | Diesel |
首次发布日期 | 2018 / 1 |
行业领域 | 服装、服饰店 |
剧情简介 | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
媒体类别 | Web Film |
长度 | |
Audio Record | Duotone Audio Group |
战略企划 | Noa Dekel |
Creative Agency | Publicis Italy |
执行创意总监 | Luca Pannese |
执行创意总监 | Luca Lorenzini |
文案 | Bryce Hooton |
美术指导 | Kristen Koop |
Chief Production Officer | Lisa Bifulco |
执行制片 | Tim LeGallo |
Business Manager | Adrienne Ludvigsen |
客户总监 | Melanie Lyon |
客户总监 | James Bundy |
创意总监 | Bruno Bertelli |
创意总监 | Cristiana Boccassini |
Digital Creative Director | Milos Obradovic |
Digital Creative Director | Mihnea Gheorghiu |
Social Media Manager | Doina Tatu |
Client Services Director | Barbara Pusca |
客户经理 | Camilla Poli |
制作公司 | Rival School Pictures |
导演 | Andrew Lane |
执行制片 | James Blom |
Production Supervisor | Doug Smith |
Asst. Production Supervisor | Connor Vassar |
剪辑公司 | Cosmo Street |
剪辑师 | Aaron Langley |
制作公司制片 | Paolo Solarte |
音乐 | Alessandro Cristofori |
音乐 | Diego Perugini |
首席创意官 | Andy Bird |
Head of Social Media | Stefano Perazzo |
标题 | McDelivery 4 |
广告公司 | TBWA\PARIS |
广告战役 | McDelivery - Pluie |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2019 / 2 |
行业领域 | 餐馆与快餐 |
剧情简介 | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
媒体类别 | 平面 |
广告经理 | Xavier Royaux |
广告经理 | José Jacinto |
广告经理 | Benoit Kolb |
客户经理 | Luc Bourgery |
客户经理 | Jonathan Serog |
客户经理 | Emmanuelle Escalere |
客户经理 | Matthieu Charles |
客户经理 | Julie Montagné |
执行创意总监 | Benjamin Marchal |
执行创意总监 | Faustin Claverie |
文案 | David Philip |
美术指导 | Olivier MULARSKI |
摄影师 | Roberto Badin |
Art Buyer | Elise Kubler |
标题 | McDelivery 1 |
广告公司 | TBWA\PARIS |
广告战役 | McDelivery - Pluie |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2019 / 2 |
行业领域 | 餐馆与快餐 |
剧情简介 | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
媒体类别 | 平面 |
广告经理 | Xavier Royaux |
广告经理 | José Jacinto |
广告经理 | Benoit Kolb |
客户经理 | Luc Bourgery |
客户经理 | Jonathan Serog |
客户经理 | Emmanuelle Escalere |
客户经理 | Matthieu Charles |
客户经理 | Julie Montagné |
执行创意总监 | Benjamin Marchal |
执行创意总监 | Faustin Claverie |
文案 | David Philip |
美术指导 | Olivier MULARSKI |
摄影师 | Roberto Badin |
Art Buyer | Elise Kubler |
标题 | McDelivery 2 |
广告公司 | TBWA\PARIS |
广告战役 | McDelivery - Pluie |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2019 / 2 |
行业领域 | 餐馆与快餐 |
剧情简介 | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
媒体类别 | 平面 |
广告经理 | Xavier Royaux |
广告经理 | José Jacinto |
广告经理 | Benoit Kolb |
客户经理 | Luc Bourgery |
客户经理 | Jonathan Serog |
客户经理 | Emmanuelle Escalere |
客户经理 | Matthieu Charles |
客户经理 | Julie Montagné |
执行创意总监 | Benjamin Marchal |
执行创意总监 | Faustin Claverie |
文案 | David Philip |
美术指导 | Olivier MULARSKI |
摄影师 | Roberto Badin |
Art Buyer | Elise Kubler |
标题 | McDelivery 3 |
广告公司 | TBWA\PARIS |
广告战役 | McDelivery - Pluie |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2019 / 2 |
行业领域 | 餐馆与快餐 |
剧情简介 | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
媒体类别 | 平面 |
广告经理 | Xavier Royaux |
广告经理 | José Jacinto |
广告经理 | Benoit Kolb |
客户经理 | Luc Bourgery |
客户经理 | Jonathan Serog |
客户经理 | Emmanuelle Escalere |
客户经理 | Matthieu Charles |
客户经理 | Julie Montagné |
执行创意总监 | Benjamin Marchal |
执行创意总监 | Faustin Claverie |
文案 | David Philip |
美术指导 | Olivier MULARSKI |
摄影师 | Roberto Badin |
Art Buyer | Elise Kubler |