My Latest Work
SEE ALL WORKMashrou' Leila "Lilwatan"
Give in to Giving
Who did it first? McDonald's vs. Alexander Wang
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概要
Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.
Former Chief Creative Officer, Publicis Communications, MEA, & Chief Creative Officer, Leo Burnett MEA (2011-2020)
Now, Independent Film Director and Creative Producer
Skills
- Creative Strategy
- Creative Direction
- Integrated Marketing
- Interactive Advertising
- Commercials
- Advertising
- Outdoor Advertising
- Brand Development
- Brand Architecture
- Corporate Branding
- Digital Marketing
- Art Direction
- Digital Strategy
- Corporate Identity
- Marketing Communications
- Concept Development
- Digital Media
- Adobe Creative Suite
- Interactive Marketing
- Branding & Identity
- Online Marketing
- Online Advertising
- Public Relations
- Direct Marketing
- New Media
- Brand Management
- Social Media Marketing
- Copywriting
- Logo Design
- Web Design
- Media Planning
- Creative Services
- Typography
- Brand Implementation
- Visual Communication
- Graphic Design
- Mobile Marketing
- Campaigns
- Team Management
- Award Winner
- Relationship Marketing
- Interaction Design
- Content Strategy
- Packaging
- Direct Mail
- Email Marketing
- Brand Awareness
- User Experience
- Brochures
- Viral Marketing
Sector Experience
奖项
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 Dubai Lynx International Festival of Creativity
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 LIA
- 2019 The Loeries
- 2019 ADFEST
- 2017 Dubai Lynx International Festival of Creativity
- 2016 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2015 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 The Golden Drum Awards
- 2015 D&AD Awards
- 2015 CLIO Awards
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 ADFEST
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 LIA
- 2014 Epica Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2013 Mena Cristal Awards
- 2013 The Golden Drum Awards
- 2013 Epica Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 Dubai Lynx International Festival of Creativity
- 2012 Dubai Lynx International Festival of Creativity
- 2012 Mena Cristal Awards
- 2012 Epica Awards
- 2012 Cannes Lions International Festival of Creativity
- 2012 The Golden Drum Awards
- 2011 The Golden Drum Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2010 The New York Festivals Advertising Awards
- 2010 Dubai Lynx International Festival of Creativity
- 2010 Mena Cristal Awards
- 2009 Dubai Lynx International Festival of Creativity
- 2009 The Golden Drum Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 Mena Cristal Awards
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2009 Cannes Lions International Festival of Creativity
- 2009 Epica Awards
- 2008 ACT Responsible Tributes
- 2008 The Loeries
- 2008 Dubai Lynx International Festival of Creativity
- 2008 The Golden Drum Awards
- 2008 Mena Cristal Awards
- 2007 Global Product Committee
- 2005 ACT Responsible Tributes
- 2005 The Golden Drum Awards
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2001 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 0 Dubai Lynx International Festival of Creativity
My Work
SEE ALL WORKPositions
Independent producer and director
Freelance
黎巴嫩
January 2020 - Present (4年3个月)
Chief Creative Officer
Publicis Communications Middle East
黎巴嫩
March 2016 - December 2019 (3年9个月)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.
Chief Creative Officer
黎巴嫩
January 2011 - December 2019 (8年11个月)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Kidnap
- 品牌:
- Du
- 广告公司:
- Leo Burnett Middle East & North Africa
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 Dubai Lynx International Festival of Creativity
- 2019 LIA
- 2019 The Loeries
- 2019 ADFEST
- 2017 Dubai Lynx International Festival of Creativity
- 2016 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 D&AD Awards
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 CLIO Awards
- 2015 Dubai Lynx International Festival of Creativity
- 2014 LIA
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Dubai Lynx International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2014 Epica Awards
- 0 Dubai Lynx International Festival of Creativity
Regional Executive Creative Director
Leo Burnett MENA
September 2005 - December 2010 (5年3个月)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.
Regional Executive Creative Director
Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6年4个月)
Executive Creative Director
Leo Burnett Beirut
1995 - 1999 (4年)
What Girls Can Do
- 品牌:
- Always
- 广告公司:
- H&C Leo Burnett Beirut
I Say Arabi
- 品牌:
- Dish Network
- 广告公司:
- H&C Leo Burnett Beirut
Merry Balconies
- 品牌:
- Bonux
- 广告公司:
- H&C Leo Burnett Beirut
Amy
- 品牌:
- Virgin Radio
- 广告公司:
- H&C Leo Burnett Beirut
Nirvana
- 品牌:
- Virgin Radio
- 广告公司:
- H&C Leo Burnett Beirut
The Police
- 品牌:
- Virgin Radio
- 广告公司:
- H&C Leo Burnett Beirut
MJ
- 品牌:
- Virgin Radio
- 广告公司:
- H&C Leo Burnett Beirut
The Monks
- 品牌:
- Château Ksara
- 广告公司:
- H&C Leo Burnett Beirut
The Orphan
- 品牌:
- Château Ksara
- 广告公司:
- H&C Leo Burnett Beirut
- 2021 Dubai Lynx International Festival of Creativity
- 2019 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2016 Dubai Lynx International Festival of Creativity
- 2015 Dubai Lynx International Festival of Creativity
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 ADFEST
- 2015 The New York Festivals Advertising Awards
- 2015 The Golden Drum Awards
- 2015 CLIO Awards
- 2015 MAD STARS
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 ADFEST
- 2014 Mena Cristal Awards
- 2014 Cristal Media & ADvertising Summit
- 2014 Epica Awards
- 2014 Dubai Lynx International Festival of Creativity
- 2013 Mena Cristal Awards
- 2013 The Golden Drum Awards
- 2013 Epica Awards
- 2013 Cristal Media & ADvertising Summit
- 2013 Dubai Lynx International Festival of Creativity
- 2012 Dubai Lynx International Festival of Creativity
- 2012 Mena Cristal Awards
- 2012 Epica Awards
- 2012 Cannes Lions International Festival of Creativity
- 2012 The Golden Drum Awards
- 2011 The Golden Drum Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2010 The New York Festivals Advertising Awards
- 2010 Dubai Lynx International Festival of Creativity
- 2010 Mena Cristal Awards
- 2009 Dubai Lynx International Festival of Creativity
- 2009 The Golden Drum Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 Mena Cristal Awards
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2009 Cannes Lions International Festival of Creativity
- 2009 Epica Awards
- 2008 ACT Responsible Tributes
- 2008 The Loeries
- 2008 Dubai Lynx International Festival of Creativity
- 2008 The Golden Drum Awards
- 2008 Mena Cristal Awards
- 2007 Global Product Committee
- 2005 ACT Responsible Tributes
- 2005 The Golden Drum Awards
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2002 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
- 2001 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
Creative Director
Leo Burnett Dubai
1989 - 1991 (2年)
TV Commercials Director
Laser Films
October 1986 - October 1989 (3年)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.
Copywriter & Associate Creative Director
Leo Burnett Beirut
February 1985 - September 1986 (1年7个月)
Account Supervisor
Publicis Conseil, Paris
1984 - 1985 (1年)
Education
Executive MBA, Creative Leadership & Innovation in Communication
2008 - 2009 (1年)
Berlin, Tokyo, New York, Chicago, London.
Other professional activities
PHNX Tribute 2020
Awards Jury Member
