| 标题 | Home For Books |
| Brief | In Italy, reading is in crisis. So for the anniversary of its Billy bookshelf, Ikea decided to create a conversation around this issue. A whole Ikea store was turned turned into a library, with real books replacing the usual fake ones on the shelves. Journalists and authors participated in the event, bringing literature and interior design together. |
| 广告公司 | DDB Group Italy |
| 广告战役 | Home For Books |
| 广告主 | IKEA |
| 品牌 | Billy |
| Posted | 11月 2019 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | BILLY is the most iconic IKEA bookshelf, a beloved classic around the world, and this year it celebrated its 40th anniversary. |
| 媒体类别 | Ambient |
| 执行创意总监 | Luca Cortesini |
| 执行创意总监 | GABRIELE Caeti |
| Client Creative Director | Samantha Scaloni |
| Client Creative Director | Matteo Pozzi |
| Senior Art Director | Mario Giordano |
| Senior Copywriter | Mattia Basti |
| 客户总监 | Davide Bergna |
| 客户经理 | Azzurra Ricevuti |
| 制作公司 | Bedeschi Film s.r.l. |
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