IKEA - "Sakerhet"

DDB Group Italy

DDB Group Italy Milan, 意大利

奖项

818

该广告属于ACT Responsible项目展品

品牌: IKEA
国家: 意大利

广告主: IKEA

标题	Sakerhet
广告公司	DDB Group Italy
广告战役	Sakerhet
广告主	IKEA
品牌	IKEA
首次发布日期	2022 / 11
行业领域	杂货店、专卖店
剧情简介	On November 25th 2022, the International Day for the Elimination of Violence Against Women, we launched SÄKERHET, a wardrobe specific lock designed to close yourself from the inside, saving women from domestic violence. While presenting it with a classic ominichannel launch, as any new IKEA product, we exploited a very specific media that helped us enhance and make the message even more impactful: the real wardrobes in the stores. This sparked some confusion among the public opinion, only to reveal afterwards the sad truth: if you are a woman in Italy, a lock can protect you more than the law. Thus, we highlighted the urgency to approve a pending law to give domestic violence victims a rightful protection.
媒体类别	案例研究
长度	120 seconds
首席创意官	Luca Cortesini
执行创意总监	GABRIELE Caeti
创意总监	Stefano Castagnone
创意总监	Salvatore Zanfrisco
Art Director Supervisor	Francesca Nepote
Copywriter Supervisor	Federico Anelli
Junior Art Director	Giusy De Vito
Junior Art Director	Leticia Fernandez de Villavicencio
Junior Copywriter	Ludovica Piro
Junior Copywriter	Mario Cipriano
客户总监	Davide Bergna
客户主管	Azzurra Ricevuti
客户主管	Giulia Silvi
战略企划总监	Carlotta Asti
战略企划	Sefora Avenia
Director / DOP	Mauro Lodi
执行制片	Tommaso Pellicci
制片	Margherita Bardari
Assistant Producer	Rebecca Ferri
剪辑师	Sara Dicorato
剪辑师	Filippo Lorenzi