GABRIELE Caeti
Executive Creative Director at DDB ITALY
MILAN, 意大利
标题The AI.D
BriefIn Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day.
广告公司
广告战役 The AI.D
广告主 ACLI Roma
品牌 ACLI Roma
首次发布日期 2023 / 2
行业领域 慈善机构、基金、志愿者
剧情简介 Anti-cyberbullying social campaing
媒体类别 案例研究
首席创意官
执行创意总监
创意总监
文案
美术指导
后期制作
Motion Graphic Designer
Colorist
Colorist
文案
客户经理
创意总监
创意总监
美术指导
文案
剪辑师

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