GABRIELE Caeti
Executive Creative Director at DDB ITALY
MILAN, 意大利
标题The women's protection
Brief1 out of 4 women has been subjected to online violence. In front of these offenses, women are left alone. As one of the leading insurance companies, Zurich Connect joined women’s side,not as a brand, but as over 1000 people wanting to make a difference, to guarantee to all women a new form of protection. During the week against violence on women, on social networks we searched for offenses addressed to them. Every time we found one, all our employees reported it, significantly increasing the chance to get it removed. Moreover, tagging Zurich Connect, people could call our squad to get other sexist comments reported and removed.
广告公司
广告战役 The women's protection
广告主 Zurich Connect
品牌 Zurich Connect
Posted12月 2020
行业领域 保险
剧情简介 1 out of 4 women has been subjected to online violence. In front of these offenses, women are left alone. As one of the leading insurance companies, Zurich Connect joined women’s side,not as a brand, but as over 1000 people wanting to make a difference, to guarantee to all women a new form of protection. During the week against violence on women, on social networks we searched for offenses addressed to them. Every time we found one, all our employees reported it, significantly increasing the chance to get it removed. Moreover, tagging Zurich Connect, people could call our squad to get other sexist comments reported and removed.
媒体类别 互动
首席创意官
执行创意总监
创意总监
创意总监
美术指导
美术指导
文案
客户总监
Social Media Manager

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