Volkswagen New Polo - "New Polo List"

DDB Group Italy

DDB Group Italy Milan, 意大利

566

标题	New Polo List
广告公司	DDB Group Italy
广告战役	New Polo List
广告主	Volkswagen
品牌	Volkswagen New Polo
Posted	11月 2022
行业领域	轿车
剧情简介	For a city car like the New Volkswagen Polo is almost impossible to stand out among all the car features contents. That’s why, instead of making people watch our features, we turned them into something our target loves, music.First, we analyzed data of the most streamed artists for our target. Then, on Spotify we created the New PoloList: 8 playlists that describe the 8 most relevant features of this car when they are read in order. The titles of the songs have been selected to compose a storytelling on the related features, not only turning a playlist into a new media, but also hacking the ad-free system of this streaming platform, making even premium accounts listen to our ads.
媒体类别	互动
首席创意官	Luca Cortesini
执行创意总监	GABRIELE Caeti
创意总监	Salvatore Zanfrisco
创意总监	Stefano Guidi
文案	Lorenzo Marzetti
美术指导	Alberta Chiminelli
客户总监	Jasmine Minetto
客户主管	Gianpaolo Fabbro
Social Media Manager	Sara Mattia
制作公司	Karen Film
执行制片	Tommaso Pellicci
Post Production Supervisor	Giancarlo Giani
制作公司制片	Camilla Colombi
	Gabriele Lo Russo