GABRIELE Caeti
Executive Creative Director at DDB ITALY
MILAN, 意大利
标题Stop Cat-Calling
广告公司
广告战役 Stop Cat-Calling
广告主 Zurich Connect
品牌 Zurich Connect
Posted11月 2021
行业领域 银行、金融、法律和保险
剧情简介 In Italy, 84% of women have endured cat-calling. A harassment frequent on the streets but also online. While in France, Belgium and many other countries cat-calling is punished by the law, in Italy it’s not considered an offence. As an insurance company specialized in protection, Zurich Connect chose to take a stand: to balance out the inadequacy of Italian law, decided to give women the first cross-country defense against verbal sexual harassment. The brand intercepted cat-calling comments on social media and, using a pseudonym, sent a bait link to harassers. Clicking on it, they landed on a website registered in France, where their comments are prosecutable. Facing the risk, almost everyone deleted his comment. But there is no protection without justice. That’s why Zurich asked people to help change the law signing the petition to make cat-calling a punishable offence in Italy too.
媒体类别 互动
首席创意官
执行创意总监
创意总监
创意总监
美术指导
文案
Intern Art Director
Intern Copywriter
客户总监
Social Media Manager

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