| 标题 | The Suitcase |
| 广告公司 | DDB Group Italy |
| 广告战役 | The Suitcase |
| 广告主 | IKEA |
| 品牌 | IKEA |
| Posted | 6月 2022 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | In 2022 millions of Ukrainians have been forced to give up their homes, professions and families. They fled leaving everything behind and with their whole life packed in a suitcase. Literally.IKEA had already recovered and furnished unused spaces to turn them into welcoming places for Ukrainian refugees. But it wasn’t enough: they needed to feel the warmth of a home again. Our goal was to give it back to them and, in order to do it, people needed to face the reality. So, we metaphorically packed the entire contents of an IKEA setting room into a suitcase.From April 22 to May 8 in all IKEAs across Italy, we exhibited a room setting completely empty and with only a suitcase inside. Walking though the stores, customers faced this strong image that invited them to donate essential goods to Ukrainian refugees. For each donation made, IKEA had added another one. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Karen Film |
| 首席创意官 | Luca Cortesini |
| 执行创意总监 | GABRIELE Caeti |
| 创意总监 | Salvatore Zanfrisco |
| 创意总监 | Samantha Scaloni |
| 创意总监 | Stefano Castagnone |
| 美术指导 | Linda Faini |
| 文案 | Noa Consigli |
| 客户总监 | Davide Bergna |
| 客户主管 | Azzurra Ricevuti |
| 客户主管 | Giulia Silvi |
| 制作公司 | Karen Film |
| 导演 | Mauro Lodi |
| 执行制片 | Tommaso Pellicci |
| 制作公司制片 | Stefano Ottorino |
| 制作公司制片 | Camilla Colombi |
| 剪辑师 | Sara Dicorato |
| Grade | Luca Parma |
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