| 标题 | IKEA applauds privacy |
| 广告公司 | ACNE |
| 广告战役 | IKEA applauds privacy |
| 广告主 | IKEA |
| 品牌 | IKEA |
| 首次发布日期 | 2018 / 5 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | The European Union’s GDPR were rolled out Friday the 25th of May. And it’s sure to make privacy easier on the internet. To celebrate privacy online becoming simpler, IKEA spoke up with a post. IKEA wants to make everyday life better for the many people. Their simple, accessible home furnishing solutions have been in and out of homes all across the globe. Much like how GDPR will now simplify our lives on the internet, IKEA has been aiming to simplify them offline. That’s why IKEA chose to celebrate the implementation of GDPR, recognising the same simplification that’s part of their own DNA. The celebration was a post that highlighted IKEA’s own expertise of designing privacy in real life – with the room divider RISÖR – and a headline that applauds accessible integrity. Online, yes! But offline as well. |
| 媒体类别 | 平面 |
| 执行创意总监 | Johan Bello |
| 创意总监 | Morten Kjaer |
| Senior Creative | Tiago Pinho |
| 创意团队 | Isaac Bonnier |
| 创意团队 | Joel Lindblad |
| 客户总监 | Lovisa Friman Bendz |
| 战略企划 | Kim Saxberg |
| Assignment Leader | Louice Alvarsson |
| Assignor | Jovana Basrak Keric |
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