| 哲学 | Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central
square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the
campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made
via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform
into the iconic Non-Violence logo created by Carl Fredrik Reutersward. ACNE wanted to shed light on the
invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict
in a non-violent way while reminding passersby that programs initiatives are only made possible through
donations.
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