Taras Wayner

Taras Wayner

SVP, Executive Creative Director at R/GA
New York, 美国

概要

I'm a storyteller always looking for new ways to tell a story. We've all seen how brand stories have moved well beyond TV, and what I'm focusing on now is how these stories connect and compliment each other. I'm also spending a lot of time curating the right team to tell these stories.

4099 Shoes

Shoes

品牌:
E*Trade
广告公司:
R/GA
5529 Fast Food

Fast Food

品牌:
E*Trade
广告公司:
R/GA
3775 Beard

Beard

品牌:
E*Trade
广告公司:
R/GA
3868 LP Collection

LP Collection

品牌:
Sony
广告公司:
Y&R New York
4536 Morning After

Morning After

品牌:
Sony
广告公司:
Y&R New York
6025 Athens Beach

Athens Beach

品牌:
Sony
广告公司:
Y&R New York

Positions

Executive Creative Director
New York, 美国
January 2007 - Present (13年 8个月)
I'm Executive Creative Director of R/GA’s NY office and manage the creative work in NY. Before taking on this role I worked closely with several accounts, including Google and the launch of Google Wallet, Nokia, Verizon, McCormick and Walmart. While working with these teams, I directed work and built teams that merged the company’s conceptual branding efforts with utility, allowing people to absorb the message in ways that are entertaining, memorable and useful.

Over the years I've won more then my share of Clios, One Show Pencils, Art Directors Club Cubes, D&AD Pencils and Cannes Lions, including the Cannes Grand Prix.
6794 Ask For A Raise

Ask For A Raise

品牌:
The Muse
广告公司:
R/GA
13956 Accents

Accents

品牌:
ETrade
广告公司:
R/GA
4099 Shoes

Shoes

品牌:
E*Trade
广告公司:
R/GA
5529 Fast Food

Fast Food

品牌:
E*Trade
广告公司:
R/GA
3775 Beard

Beard

品牌:
E*Trade
广告公司:
R/GA
48281 Shake Up Imagination

Shake Up Imagination

品牌:
LEGO
广告公司:
R/GA
Creative Director
New York, 美国
February 2005 - January 2007 (1年 11个月)
As Creative Director at Berlin Cameron I help lead and create a global campaign for Samsung Global
Creative Director
New York, 美国
2002 - 2005 (3年)
As a creative director at Young & Rubicam, l helped lead Sony and the NFL. My work for the NFL featured actor Don Cheadle and represented a major shift in how the NFL markets itself. Instead of relying on just game clips and music, the campaign celebrated the fan and connected with the audience on a more direct, emotional level. The ads helped reverse a steady decline in playoff viewership, generating record-high ratings for the league. They also picked up a Silver Lion at Cannes.
3868 LP Collection

LP Collection

品牌:
Sony
广告公司:
Y&R New York
4536 Morning After

Morning After

品牌:
Sony
广告公司:
Y&R New York
6025 Athens Beach

Athens Beach

品牌:
Sony
广告公司:
Y&R New York
5211 Joe

Joe

品牌:
NFL
广告公司:
Y&R New York
4106 Impossible

Impossible

品牌:
NFL
广告公司:
Y&R New York
4644 5 Seconds

5 Seconds

品牌:
NFL
广告公司:
Y&R New York
6395 Crazy

Crazy

品牌:
NFL
广告公司:
Y&R New York
5859 Roman Numerals

Roman Numerals

品牌:
NFL
广告公司:
Y&R New York
Accociate Creative Director
Cliff Freeman & Partners
February 1997 - January 2002 (4年 11个月)
While working at Cliff Freeman i had the pleasure of working with some of the smartest people in the industry while working on clients like Coca-Cola, Fanta, Staples, Church’s Chicken and FOX Sports. The FOX Sports campaign contributed to the successful launch of the Fox Sports Net cable channel and was honored with a Grand Prix at Cannes and inclusion in the Clio Hall of Fame.

Education

Bachelor of Fine Arts (BFA), Commercial and Advertising Art

1984 - 1988 (4年)

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