| 标题 | Mom's Car |
| 广告公司 | ACNE |
| 广告战役 | Mom's Car |
| 广告主 | Polestar |
| 品牌 | Polestar |
| 首次发布日期 | 2019 / 11 |
| 行业领域 | 中型车 |
| 广告口号 | Goodbye Vroom Vroom |
| 剧情简介 | The car industry comes with a lot of stereotypes and conventions, but for the global launch of Polestar 2, the all electric car brand chose to go in another direction from what they considered normal in the automotive industry. The campaign “Goodbye Normal” aims to fight off conventions they considered harmful and outdated. From stereotypes and gasoline, to roaring petrol engines and regular car keys. This print was featured in a centre spread, released worldwide in press such as The New York Times, Der Spiegel and Vogue as part of the global “Goodbye Normal” campaign and launch of the Polestar 2. |
| 媒体类别 | 报纸 |
| 执行创意总监 | Johan Bello |
| Creative Lead | David Aronson |
| Craft Lead | David Hammarström |
| Client Director | Niclas Bergström |
| 美术指导 | Matilda Blomquist |
| 文案 | Rebecka Ståhl |
| 美术指导 | Chris Hagberg |
| junior copywriter | Joakim Lingström |
| Final Art Work | Patrik Gullbert |
| Final Art Work | Henrik Åkerberg |
| 战略企划 | Matthew hearle |
| Junior Planner | Kristina Båth |
| 首席创意官 | Tim Heldmann |
| Creative Director, Polestar | Viktor Vahl |
| Head of planning, Polestar | Magnus Brodd |
| Marketing campaign leader, Polestar | Anna Falk |