标题 | IKEA Responses |
广告公司 | ACNE |
广告战役 | IKEA Responses |
广告主 | IKEA |
品牌 | Ikea |
首次发布日期 | 2018 / 6 |
行业领域 | 家庭清洁及护养用品 |
剧情简介 | Ikea’s vision is that design function and quality should be for the many, not for a few. Wit this in mind, the brand saw an opportunity to react to events that were creating a buzz on social media. Via a large number of humorous posts that referred to topical headlines and happenings – always with Ikea's core values in mind – the brand engaged in an organic way with people in their preferred language and on their preferred platforms. |
媒体类别 | 社交媒体 |
长度 | |
更多信息 | http://ikeareactive.space/ |
首席创意官 | Johan Bello |
创意总监 | Morten Kjaer |
客户主管 | Lovisa Friman Bendz |
美术指导 | Tiago Pinho |
美术指导 | Isaac Bonnier |
文案 | Joel Lindblad |
摄影师 | Anders Kylberg |