Johan Bello
Executive Creative Director at Acne
Stockholm, 瑞典
标题IKEA Responses
广告公司
广告战役 IKEA Responses
广告主 IKEA
品牌 Ikea
首次发布日期 2018 / 6
行业领域 家庭清洁及护养用品
剧情简介 Ikea’s vision is that design function and quality should be for the many, not for a few. Wit this in mind, the brand saw an opportunity to react to events that were creating a buzz on social media. Via a large number of humorous posts that referred to topical headlines and happenings – always with Ikea's core values in mind – the brand engaged in an organic way with people in their preferred language and on their preferred platforms.
媒体类别 社交媒体
长度
更多信息 http://ikeareactive.space/
首席创意官
创意总监
客户主管
美术指导
美术指导
文案
摄影师

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