标题 | TD Coin Posters |
Brief | To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible. |
广告公司 | Leo Burnett Toronto |
广告战役 | TD Coin Posters |
广告主 | Dominion Bank |
品牌 | Coin Posters |
Posted | 11月 2019 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money. |
媒体类别 | 案例研究 |
President | Ben Tarr |
首席创意官 | Judy John |
创意总监 | Lisa Greenberg |
创意总监 | Chris Munnik |
创意总监 | Kerry Reynolds |
Digital Writer | Dave Thornhill |
Designer/Art Director | Dejan Djuric |
Developer | Dan Purdy |
Developer | Alex Dabic |
广告公司制片 | Alex Postans |
Print Producer | Gord Cathmoir |
Print Producer | Kevin Stephen |
Print Producer | Barry Durocher |
VP, Group Account Director | Laurie Freeman |
客户总监 | Brian Poleck |
客户总监 | Genevieve Cote |
客户主管 | Brandon Sellers |
Chief Strategy Officer | Brent Nelson |
战略企划 | Shweta Bhatnagar |
摄影师 | Arash Moallemi |
制作公司 | Flash Reproductions |