Pepperoni Hug Spot - "Pepperoni Hug Spot"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, 加拿大

奖项

501

品牌: Pepperoni Hug Spot
国家: 加拿大

广告主: Yum! Brands, Inc.

标题	Pepperoni Hug Spot
Brief	A fictional Pepperoni Hug Spot commercial generated by AI was taking the internet by storm, using elements that looked eerily similar to Pizza Hut – the iconic red roof, pan pizza, and even the Pizza Hut font.We engaged our audience to answer the question “should we build this for real?” The answer was a resounding yes. We moved swiftly to re-brand our social pages to Pepperoni Hug Spot, we converted one of our Toronto locations into a Pepperoni Hug Spot complete with exterior/interior signage and employee shirts & caps, we developed new packaging for our fictional pizza turned real, and of course we created a limited-time Pepperoni Hug pizza itself to be available in-store.When AI imitates Pizza Hut, Pizza Hut imitates AI. We tapped into AI and brought the brand to Gen-Z culture.
广告公司	Leo Burnett Toronto
广告战役	Pepperoni Hug Spot
广告主	Yum! Brands, Inc.
品牌	Pepperoni Hug Spot
首次发布日期	2023 / 5
行业领域	食品
剧情简介	When AI imitates Pizza Hut, Pizza Hut imitates AI. The viral AI-generated ad called "Pepperoni Hug Spot" borrowed from Pizza Hut, so they decided to do one thing AI couldn't. They rebranded into Pepperoni Hug Spot and brought the AI pizza to life.
媒体类别	案例研究
President	Ben Tarr
首席创意官	Raymund Co
首席创意官	Steve Persico
首席创意官	Lisa Greenberg
Managing Director	Natasha Dagenais
Chief Strategy Officer	Tahir Ahmad
集团创意总监	Ryan Lawrence
美术指导	Danielle Zablocki
Design Director	Marcelo Hong
Group Strategy Director	Pooja Beri
Group Account Director	Scott Lyons
制作	Fuze Reps
导演	Arash Moallemi
执行制片	Nicole Gomez
摄影指导	Arash Moallemi
执行制片	Gord Cathmoir
执行制片	Janice Rebelo
剪辑师	Jeff Poremba
Motion Graphics	Dan Purdy
制作经理	Bill Ing
Media (Agency side)	Wavemaker
Group Account Director	Colleen Kelly