| 标题 | Manhole Messages |
| 广告公司 | Leo Burnett Toronto |
| 广告战役 | Manhole Messages |
| 广告主 | Canadian Tire |
| 品牌 | Premier Paint |
| Posted | 11月 2022 |
| 行业领域 | 油漆、油漆刷、木材保护剂、粘结剂 |
| 剧情简介 | Traditional paint cans get beat up and rusted out after just one use. Premier Paint’s TruSnap cans don’t. But how do you convince Canadians, who normally buy paint based on the colour, that the can they pick can make all the difference?We found something just as rusty, crusty, and hard to open as traditional paint cans and turned it into advertising media. Using manhole covers outside 47 paint stores across the country, we intercepted people to let them know there's an easier way.Sales rose 11.3% year-over-year, making Premier Paint one of Canadian Tire’s most successful brands and giving Canadians a whole new way to paint without the pain. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Lisa Greenberg |
| 首席创意官 | Steve Persico |
| Chief Strategy Officer | Tahir Ahmad |
| 集团创意总监 | Sam Cerullo |
| 美术指导 | Tyler Mckissick |
| 文案 | Coleman Mallery |
| Vice President (VP) | Melanie Palmer |
| Executive Production Director | Melanie Palmer |
| Vice President (VP) | Emma Du Boisson |
| Executive Production Director | Emma Du Boisson |
| Integrated Producer | Kaitlyn Balmer |
| Vice President (VP) | Shauna Paolucci |
| Group Account Director | Shauna Paolucci |
| 客户总监 | Dorian Burns-Coyne |
| 客户主管 | Ashleigh Mulholland |
| 客户主管 | Devon Toole |
| Strategist | Gillian Cameron |
More Work
SEE ALLThe Watch
- 品牌:
- Melanin Gamers
- 广告公司:
- Leo Burnett Toronto
Top5 Travel - Coffee
- 品牌:
- Top5
- 广告公司:
- Leo Burnett Toronto
Top5 Travel - Burger
- 品牌:
- Top5
- 广告公司:
- Leo Burnett Toronto
Toilet Roll
- 品牌:
- Milk-Bone
- 广告公司:
- Leo Burnett Toronto