Antoine Barthuel

An artistic background: He graduated from the ?Beaux-Arts? and from ?l?école supérieure d?Art Moderne?.
A Career path of collaborations: He began his career in 1984 at BDDP and for 9 years contributed to its evolution into one of the largest French agencies. With Jean Marie Dru, he launched the Danone Institution, for Michelin he redesigned the Michelin Bibendum, he also coordinated the launch for Itinéris of France Telecom and created campaigns for BMW, CCF and La Francaise des jeux. In 1994, he met Daniel Fohr with whom he consecutively took joint control of both Bates and Grey, allowing him to work on large international accounts. In 1999, they encountered Gilles Masson, at the time General Director of BETC Euro RSCG. In 2002 they joined the Publicis group where they managed Publicis Conseil for 2 years. Whilst working there, they took the reigns at Leo Burnett and guided it to the number 1 ranking by CB News in 2004. He co-founded MC Saatchi GAD in September 2005.