Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, 加拿大
标题Irrefusable Invites
广告公司
广告战役 Irrefusable Invites
广告主 Leo Burnett Toronto
品牌 Leo Burnett Toronto
首次发布日期 2022
行业领域 广告公司
剧情简介 It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
媒体类别 Direct Marketing
制作公司
制作公司
制作公司
创意总监
制片
联合创意总监
联合创意总监
Chief Strategy Officer
首席创意官
首席创意官
Managing Director Account Management
President
VP Group Creative Director, Design

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