Melanin Gamers - "The Watch"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, 加拿大

奖项

607

该广告属于ACT Responsible项目展品

品牌: Melanin Gamers
国家: 加拿大

广告主: Melanin Gamers

标题	The Watch
广告公司	Leo Burnett Toronto
广告战役	The Watch
广告主	Melanin Gamers
品牌	Melanin Gamers
首次发布日期	2022 / 7
行业领域	机构/公益组织/非盈利组织
剧情简介	Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.So we helped gamers do what developers wouldn’t. By turning Twitch’s built-in clip function into a weapon for gamers to fight racism themselves, we worked with the organization Melanin Gamers, and created The Watch — gaming’s first community watch.To join, you just had to clip racism when you heard it on Twitch and DM it to us on Twitter, where we used it to put pressure on developers to take real action, all while building a community of allies that continues to grow to this day.
媒体类别	案例研究
剪辑公司	Married to Giants
音频	Vapor Music Group
President	Ben Tarr
首席创意官	Jane Co
首席创意官	Steve Persico
首席创意官	Lisa Greenberg
Managing Director	Natasha Dagenais
客户经理	Natasha Dagenais
Chief Strategy Officer	Tahir Ahmad
创意总监	Kohl Forsberg
美术指导	Tyler Mckissick
Director of Creative Technology	Hadas Grossman - VP
Director of Creative Technology	Felix Wardene
Post	Hadas Grossman - VP
Post	Gord Cathmoir
Print production	Hadas Grossman - VP
Print production	Gord Cathmoir
制片	Mike Spilchuk
客户总监	Mike Spilchuk
剪辑师	Ryan Hunt
Assistant Editor	Liam Crawford
Assistant Editor	SMITH
执行制片	Erin Scott
导演	Brendan Quinn
音频	Grayson Music Group
执行制片	Kelly McCluskey
导演	Mark Domitric
音乐作曲家	Tyson Kuteyi
Senior Producer	Nicholas Shaw
PR	Pomp and Circumstance
Media (Agency side)	Starcom
Media (Agency side)	Apex Exchange
Supervisor	Jennifer Lee
Digital	Jennifer Lee
Digital	Senior Associate Art Buyer