Ruxandra Papuc
Executive Creative Director at McCann Worldgroup
Bucharest, Romania, 罗马尼亚
标题ION, the first AI Adviser to the the Romanian Government
广告公司
广告战役 ION
广告主 Humans.ai
品牌 Humans.ai
首次发布日期 2023
行业领域 其他
哲学 With more than half of Romania’s population feeling left out of political decisions and 41% of the people considering AI trustful, Humans.ai, the a company specialized in artificial intelligence and blockchain, saw an opportunity to prove their strongest belief. They wanted to show the world that tech can help people fight misrepresentation. Together with McCann Romania, ION has been developed as a mirror of the Romanian society. Its name is the reflection of the word “us” (“noi” in Romanian), while also being one of the most common native names. ION represents the people without any interpretation, just as they are, with good and bad. So what better embodiment than a mirror? An interactive one, capable of holding a conversation with anyone, including the authorities. Behind the design concept, there’s an AI with the task to analyze social media and gather data directly from the people, through hashtags or on the project’s website. ION then draws reports about Romanians’ will and concerns and presents them publicly. The social need for representation, as well as the research and development provided by Humans and professors from the biggest computer science universities in the world, made ION an eligible candidate for being a Governmental Counselor. And the prime minister of Romania soon offered the position. After its naming as Governmental Counselor, it became a presence in the most important forums in the country: the government, the parliament, the national bank as well as giving interviews and hitting the streets to have 1 to 1 interactions with Romanians. The news ION brings make the news all over the world with its first public appearance reaching +3 million euro earned media and making headlines in +70 international media outlets.
媒体类别 案例研究
长度
执行创意总监
Digital Production Company

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