Daniel Lobatón Morey

Daniel Lobatón Morey

Chief Creative Officer at Saatchi & Saatchi New York
New York, 美国

概要

WHO?
Daniel Lobatón, Creative Director and comic book nerd.

WHERE?
At Saatchi in New York leading work for Tide. Previously, I’ve captained teams at VML in Kansas City, LatinWorks in Austin, Texas and Y&R in my hometown Lima, Perú. I started as a copywriter at Y&R Paris working on a global account. So that should check every box from global to multicultural. And oui, je parle Français and Spanish.

WHAT?
Creating timeless and timely ideas. Work you can describe in one sentence. Finding the idea that reveals a truth from everyday life. And then we execute it in a kick ass, media smart way.

HOW?
Pushing. The work, the team, the strategy, the craft and, obviously, myself. Championing the best ideas from the people I lead, and also rolling up my sleeves and typing away into the night. Collaborating to find a way, because like Yoda said in Empire Strikes Back: “Do or do not, there is no try”.

WHY?
I love what I do and I like working with people who love it as much as I do. Did you just roll your eyes? I think I just rolled my eyes.

语言
  • 法文 - Pro
  • 英文 - Pro

Positions

Chief Creative Director
New York, 美国
March 2020 - Present (4 months)
- Cannes Lions 1 Grand Prix in Film, Titanium, 3 Gold, 3 silver, 2 Bronze, 3 shortlist.
- D&AD 1 Black Pencil, 2 Yellow Pencils, 2 Graphite Pencils, 3 Shortlist.
- One Show 1 Best in Film, 6 Gold, 1 Silver, 1 Bronze, 5 Merit.
- Clio Awards 1 Gold, 1 Bronze, 2 Silver, 1 Bronze, 1 Super Clio (Best Super Bowl campaign).
- New York Festivals: 2 Grand Prix, 2 Gold, 1 Bronze.
- ANDY Awards: Gold in Idea, Craft and Reset categories for "It's a Tide Ad".
- Webby Nomination for "It's a Tide Ad" and "It's a Thursday Night Tide Ad".
- Tide Purclean "Nature vs Man" featured in Luerzer's Archive.
- National Down Syndrome Society "No Limitations" featured in Luerzer's Archive.
Senior Copywriter / Creative Director
Austin, 美国
2013 - 2015 (2 years)
Started as Senior Writer and became Creative Director in November 2014.
In this time I worked for:
- MLB, pitch lead and account win for US hispanic and South America. Work includes #PonleAcento integrated campaign which deployed through the 2016 season.
- Anheuser Busch (Bud Light, Cerveza Montejo), Chevrolet, Snickers, Skittles / Wrigleys.

- Clio Awards: 1 Grand Prix, 1 Gold, 1 Silver, 1 Bronze
- Cannes Lions Bronze + Shortlist
- One Show Merit x 2
- Silver FIAP (Ibero-American Festival)
- Silver and Bronze Addy
- Silver + Bronze at Wave Festival (Brazil)
- 4 Gold, 2 Silver, 1 Bronze at US Hispanic Creative Circle
- 2 Gold + 1 Bronze at El Sol Festival (Spain)
- Snickers "Twisted" featured in Luerzer's Archive
Copywriter / Creative Director
Lima, 秘鲁
2009 - 2013 (4 years)
Paris Area, France / Lima, Perú
I worked in both Y&R Paris and Y&R Lima in different roles throughout this period of time. Under ECD Carmine Coppola during my time in Paris, and ECD Flavio Pantigoso during my time in Lima.

At Y&R Paris (2009-2012): Copywriter for Team Colgate Regional Account (Today, Red Fuse).

At Y&R Lima (2012-2013): Creative Director / Copywriter for Toyota, Goodyear, Sigma Foods, Oechsle Retail, Británico English Institute, Banco Financiero + New Business.

- Bronze Cannes Lion / Press + Outdoor as Copywriter
- Bronze Cannes Lion / Branded Content and Entertainment as Copywriter/CD
- Shortlist Cannes Lion / PR as Creative Director
- Shortlist Cannes Lion / Health & Wellness as Creative Director
- Silver, 1 Bronze LIA / Non Traditional Guerrilla + Branded Content
- Bronze Cannes Lions/Radio as Copywriter
- Bronze Clio/Radio as Copywriter
- Merit One Show as Copywriter
- Bronze + 1 Local Ojo de Iberoamérica as Copywriter
- Silver New York Festivals as Copywriter
- "Pool Skater" for Colgate, "Heads" for Británico and "Piracy" for Británico featured in Luerzer's Archive
3182 Look

Look

品牌:
Británico
广告公司:
Y&R Lima
3111 Gel

Gel

品牌:
Británico
广告公司:
Y&R Lima
3227 Fool

Fool

品牌:
Británico
广告公司:
Y&R Lima
2834 Cher

Cher

品牌:
Británico
广告公司:
Y&R Lima
3906 Boat

Boat

品牌:
Británico
广告公司:
Y&R Lima
3175 Ash

Ash

品牌:
Británico
广告公司:
Y&R Lima
3347 Supremacy

Supremacy

品牌:
Movistar
广告公司:
Y&R Lima
2602 News

News

品牌:
Toyota 86
广告公司:
Y&R Lima
4080 Toy

Toy

品牌:
Toyota 86
广告公司:
Y&R Lima
3223 Drifting

Drifting

品牌:
Toyota 86
广告公司:
Y&R Lima
2692 Born

Born

品牌:
Toyota 86
广告公司:
Y&R Lima
2300 Floral Air

Floral Air

品牌:
Toyota 86
广告公司:
Y&R Lima
2556 Driving

Driving

品牌:
Toyota 86
广告公司:
Y&R Lima
4490 Gas

Gas

品牌:
Toyota 86
广告公司:
Y&R Lima
Copywriter / Creative Director
Boulogne-Billancourt, 法国
2009 - 2013 (4 years)
LocationParis Area, France / Lima, Perú
I worked in both Y&R Paris and Y&R Lima in different roles throughout this period of time. Under ECD Carmine Coppola during my time in Paris, and ECD Flavio Pantigoso during my time in Lima.

At Y&R Paris (2009-2012): Copywriter for Team Colgate Regional Account (Today, Red Fuse).

At Y&R Lima (2012-2013): Creative Director / Copywriter for Toyota, Goodyear, Sigma Foods, Oechsle Retail, Británico English Institute, Banco Financiero + New Business.

- Bronze Cannes Lion / Press + Outdoor as Copywriter
- Bronze Cannes Lion / Branded Content and Entertainment as Copywriter/CD
- Shortlist Cannes Lion / PR as Creative Director
- Shortlist Cannes Lion / Health & Wellness as Creative Director
- Silver, 1 Bronze LIA / Non Traditional Guerrilla + Branded Content
- Bronze Cannes Lions/Radio as Copywriter
- Bronze Clio/Radio as Copywriter
- Merit One Show as Copywriter
- Bronze + 1 Local Ojo de Iberoamérica as Copywriter
- Silver New York Festivals as Copywriter
- "Pool Skater" for Colgat
Creative
Freelance
法国
March 2012 - April 2012 (1 month)
Herezie Paris for Vapona/Spotless Europe
Awards:
- Silver Cannes Lion / Outdoor
- Gold Epica
- Bronze Eurobest
- Prix Strategies (Leading ad magazine in France)
- "Stop Trying" campaign featured in Luerzer's Archive

Education

Masters Degree in Marketing - Product Management

2007 - 2009 (2 years)

Bachelor in Communications (Advertising and Media)

2002 - 2007 (5 years)

Similar Talent

Frederick Bertino
President Chief Creative Officer
MMB COMMUNUCATIONS
Marie-Catherine Dupuy
Vice-Chairman & Chief Creative Officer
Groupe TBWA\FRANCE
Tim Cawley
Co-Founder & Chief Creative Officer
Sleek Machine
Lance Jensen
EVP, Chief Creative Officer
Hill Holliday
Dennis Ryan
Chief Creative Officer
ICF Next
Vicki Maguire
Chief Creative Officer
Havas
Wil Boudreau
EVP, Chief Creative Officer
BBDO Atlanta
Piyush Pandey
Global Chief Creative Officer
Ogilvy

Create a free Talent profile and become a member of AdForum

Get Started