| 标题 | Smart Forest |
| 广告公司 | McCann Worldgroup Romania |
| 广告战役 | Smart Forest |
| 广告主 | Vodafone |
| 品牌 | Vodafone |
| Posted | 10月 2021 |
| 行业领域 | 电信服务 |
| 剧情简介 | In a category overcrowded with performance superlatives, Vodafone chose to demonstrate the power of its network, rather than just say it. We’ve put the power of our network in the hands of the Romanian people to help them protect the forests they consider family.Vodafone gave ancient trees a voice in Romania’s first Smart Forest. Devices build from phone parts and fueled by solar power were installed at the top of the trees to monitor the woods. With AI analyzing all sounds in real time, the devices alert the authorities whenever danger is detected. Together with rangers and activists, we’ve documented the innovation and put its story on TV. Online people could find out more about the prototype combining nature and tech, while also being able to spread the news and create lobby for the solution to get Government support. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 执行创意总监 | Catalin Dobre |
| 执行创意总监 | Ruxandra Papuc |
| 创意总监 | Adrian Rusu |
| 美术指导 | Ovidiu Juravle |
| 美术指导 | Iulia Bold |
| 文案 | Mircea Tara |
| 客户总监 | Doina Ionescu |
| 客户总监 | Andreea Spilca |
| 客户总监 | Stefania Tita |
| 广告经理 | Laura Barbu |
| 广告经理 | Romina Tazlaoanu |
| 广告经理 | Nicoleta Maican |
| 广告经理 | Mihaela Scarlat |
| 战略企划 | Bianca Troncea |
| 战略企划 | Stefan Chiritescu |
| 制作公司 | Family Film Budapest |
| 导演 | Andreea Paduraru |
| 摄影指导 | Tudor Mircea |
| 广告公司制片 | Tiberiu Munteanu |
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