Ruxandra Papuc
Executive Creative Director at McCann Worldgroup
Bucharest, Romania, 罗马尼亚
标题Race A Nation
广告公司
广告战役 Race A Nation
广告主 Vodafone
品牌 Vodafone Romania
首次发布日期 2018 / 5
行业领域 电信服务
剧情简介 Vodafone wanted the users of other mobile networks to test its latest 4.5G speed so we transformed a stress test into an entertaining live event. We teamed-up with the country’s top rally pilot and streamed his performance in real-time to a mobile game, through the Vodafone network, from the most remote road in the Carpathians mountains. The car’s movement was instantly mapped in the game and an entire country could race against it live. The game got over 150 thousand downloads and Vodafone claimed best network performance among non-users, with a 25% growth compared to its main competitor.
媒体类别 游戏
长度
执行创意总监
创意总监
美术指导
美术指导
客户总监
客户总监
Client Director
Client Director
Client Director
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Strategist
摄影
制作公司
制作公司
导演
摄影指导
广告公司制片
广告公司制片
广告公司制片
后期制作
后期制作
Credits
Credits
Credits
Credits
Credits
Credits

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