标题 | Race A Nation |
广告公司 | McCann Worldgroup Romania |
广告战役 | Race A Nation |
广告主 | Vodafone |
品牌 | Vodafone Romania |
首次发布日期 | 2018 / 5 |
行业领域 | 电信服务 |
剧情简介 | Vodafone wanted the users of other mobile networks to test its latest 4.5G speed so we transformed a stress test into an entertaining live event. We teamed-up with the country’s top rally pilot and streamed his performance in real-time to a mobile game, through the Vodafone network, from the most remote road in the Carpathians mountains. The car’s movement was instantly mapped in the game and an entire country could race against it live. The game got over 150 thousand downloads and Vodafone claimed best network performance among non-users, with a 25% growth compared to its main competitor. |
媒体类别 | 游戏 |
长度 | |
执行创意总监 | Catalin Dobre |
创意总监 | Ruxandra Papuc |
美术指导 | Daniel Strugariu |
美术指导 | Adrian Rusu |
客户总监 | Doina Ionescu |
客户总监 | Andreea Spilca |
Client Director | Laura Barbu |
Client Director | Romina Tazlaoanu |
Client Director | Nicoleta Maican |
Media Team | Catalin Gaitanaru |
Media Team | Valentina Draghici |
Media Team | Anca Saltan |
Media Team | Bogdan Mincu |
Media Team | Victor Rotariu |
Media Team | Georgiana Ticu |
Media Team | Elena Olaru |
Strategist | Bianca Troncea |
摄影 | Carioca Studios |
制作公司 | Studioset |
制作公司 | Wavemaker Romania |
导演 | Markus Bader |
摄影指导 | Alexandru Dorobantu |
广告公司制片 | Tiberiu Munteanu |
广告公司制片 | Alexandru Platon |
广告公司制片 | Alex Ionescu |
后期制作 | Anamaria Paun |
后期制作 | Niki Georgiev |
Credits | Orlando Nicoara |
Credits | Florentina Nica |
Credits | Adriana Dadau |
Credits | George Bestelei |
Credits | Octavian Necula Dragomir |
Credits | Dragos Matei |