Ruxandra Papuc
Executive Creative Director at McCann Worldgroup
Bucharest, Romania, 罗马尼亚
标题Sunday Grannies (Board)
广告公司
广告战役 Sunday Grannies
广告主 Vodafone
品牌 Vodafone Romania
首次发布日期 2015
行业领域 电信服务
剧情简介 In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
媒体类别 案例研究
美术指导
执行创意总监
文案
创意总监
创意总监
客户总监
客户总监
制作公司 Multimedia Est
客户总监
客户总监

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