| 剧情简介 | An outdoor teaser campaign demonstrated how all men and women read words as being automatically addressed to men. The kasra accents on revealers twisted their meanings. This concept was adapted into a TVC and a radio spot. To reach the whole country geographically and all women demographically, a moving interactive billboard as well as posters were set up, whilst stickers were distributed, in rural and upscale areas, to engage the public and physically get them involved. The campaign also hit the digital circuit, through emails, Youtube, and Facebook, reaching the Lebanese internet population. |