| 标题 | Tailgating Kills 3 |
| 广告公司 | Saatchi & Saatchi Dubai |
| 广告战役 | Tailgating Kills |
| 广告主 | Road and Transport Authority Dubai |
| 品牌 | Road and Transport Authority Dubai |
| 首次发布日期 | 2019 / 3 |
| 行业领域 | 道路安全 |
| 广告口号 | Tailgating kills. Keep a safe distance. |
| 剧情简介 | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
| 媒体类别 | 平面 |
| 首席创意官 | Bechara Mouzannar |
| 首席创意官 | Komal Bedi Sohal |
| Creative Director, Art Director | Raja Rizkallah |
| Senior Copywriter | Tala Ali |
| 摄影师 | Daniel Botezatu |
| 客户总监 | Karim Al Kari |
| 客户经理 | Dana Khalil |
| Head of Production | Wael Said |
| 制作公司 | Prodigious |
| Additional Credit | Richard Copping |